8月虽是往年的“淡季”，但今年的北京楼市并没有进入开盘“空当期”。多家研究机构统计显示，8月份北京将有超过34个新楼盘计划入市，开盘数量创本年度以来单月新高。

August is the former years“off-season”，But this year's Beijing property market and not into the opening“Gap period”。Several research institutions statistics show，August Beijing will more than 34 new real estate market plan，The opening number and since this year month high。

　　然而，在成交量一再攀升的背景之下，开发商“以价换量”的积极性明显降低，前一阶段屡见不鲜的“低开”楼盘几近绝迹。

however，In the volume rising again and again under the background，developers“To price in quantity”Enthusiasm obviously decrease，The previous stage of common occurance“Low open”Building nearly extinct。

　　业内人士指出，开发商不应对下半年楼市抱有太乐观的预期，应充分利用当前“刺激刚需”的窗口期，及时降价跑量，谨慎定价。若是一味涨价引导市场继续反弹，很可能倒逼新一轮调控政策出台，到那时，疯狂涨价的开发商可能会自食其果。

The personage inside course of study points out that，Developers should not have the second half of the property market too optimistic expectations，Should make full use of the current“Stimulus just need to”Window period，Timely reduction amount of running，Cautious pricing。If blindly price guide market continues to rebound，Probably DaoBi a new round of regulation and control policies，then，Crazy prices developers may he may have to eat them。

　　量增

Quantity increase

　　30多个项目

More than 30 project

　　8月跑步入市

August the market running

　　“我们的项目计划在8月份开盘，目前处于蓄客阶段，每周末的看房客人都在百组以上，意向卡也已经办了几百张。”上周日下午，大兴天宫院附近一楼盘销售人员告诉记者。

“Our project plan in August opening，At present is in the accumulation of guest stage，Every weekend house guests in the group of above，Intention card has also done hundreds of zhang。”Last Sunday afternoon，Daxing day palace garden, a nearby building sales staff told reporters。

　　根据亚豪机构统计，8月北京将有超过34个项目计划入市，是今年月度计划开盘量最多的一个月。同时这一数字也大幅超过去年同期。北京中原也预计，8月新增供应量可能接近万套。

According to the statistics of Howard institutions，August Beijing will more than 34 project entering the market，Is this year of the most amount of monthly plan opening a month。At the same time, the digital vastly more than the same period last year。Beijing central plains also expected，August could be close to new supply all set。

　　据了解，计划开盘的超过34个项目中，包括13个纯新盘，占比近四成，创年内新高。另外，10多个纯新盘大多位于五环以外，其中约一半更是地处六环以外。如金融街·融汇、中国水电(601669,股吧)云立方、路劲·世界城等。

It is understood，Plan the opening of more than 34 projects，Including 13 pure XinPan，Accounted for nearly forty percent ratio，Gen years high。In addition，More than 10 pure XinPan mostly located in outside the rings，About half of the six ring is located in outside。Such as the financial street · fusion、China's hydropower(601669,guba)Cloud cubic、Road strength · the world city, etc。

　　此外，金茂府、中信城等知名老项目，也将在8月开盘放量。

In addition，JinMaoFu、Citic city, and other well-known old project，Will also be in August y109.52 to opening。

　　热销态势或将延续

Sell like hot cakes situation or will continue

　　在刚刚过去的7月，北京楼市已经成就了“淡季不淡”的神话。来自北京市住建委网站统计数据显示，7月北京住宅（新建商品住宅和二手住宅）网签总量达到29089套，环比6月上涨13.6%，较去年7月同期相比大涨64.2%。

In just the past seven months，Beijing property market has been accomplished“Off-season not light”myth。Beijing is built appoint from live website statistics data show，July Beijing residential（New commodity housing and second-hand housing）Net signed amounted to 29089 sets，Link June rose 13.6%，A July last year rose 64.2% compared to the same period。

　　正是在这种成交持续回暖的背景下，开发商推盘热情大增，热销信心也水涨船高。

It is in this clinch a deal under the background of sustained progress，Developers push plate a passion，Sell like hot cakes confidence is rising。

　　“可售房源就有500套，现在排号的已经有2000多位了。”二环内某知名项目售楼处，售楼员对8月新的一期开盘充满信心。

“But housing source has 500 sets，Now the numeral has more than 2000 a。”In a famous on projects sales department，Sales clerk to August a new period opening are full of confidence。

　　记者从万科·金域缇香、合生·滨江帝景等多个项目了解到，8月预期入市的多个项目蓄客情况良好。开发企业对开盘取得热销心态乐观。

Reporters from vanke · JinYu twip incense、Accrete · binjiang emperor scene, and other project to know，August the market expected the multiple projects storage guest in good condition。Development enterprise to obtain the opening attitude optimistic sell like hot cakes。

　　北京中原分析认为，8月虽然处于市场的传统淡季，但在需求积极性提高和供应增加的影响下，成交量有望继续维持高位。

Beijing central plains analysis think，Although in the market on August the traditional off-season，But in the demand to improve the enthusiasm and supply under the influence of increase，Volume is expected to continue to maintain high。

　　价涨

Price rise

　　新开项目“高调”定价

The new open project“high-profile”pricing

　　北京中原一项统计显示，在7月热销的60个项目中，成交均价上涨的有43个，占比超过七成。而这种普遍涨价的趋势延续到8月上市的新盘中。如位于房山良乡的一个中高端住宅项目计划开盘价格为25000元/平方米，而同处良乡的联排住宅定价则为22000元/平方米左右。位于房山长阳北侧的金域缇香计划以16000元/平方米的价格开盘，而长阳板块在售项目普遍在15000元/平方米左右。

Beijing central plains a statistics show，In July the sell like hot cakes 60 projects，The price rise has 43，Accounted for more than seventy percent than。And the general rise in price trend continue to August listed in the XinPan。As well as in liangxiang in one high-end dwelling house project plan opening price for 25000 yuan/square meters，And with the place of liangxiang townhouse pricing is 22000 yuan/square metre。Changyang county is located in the north of the fang shan magmatic auric field twip sweet plans to 16000 yuan/square meters of price opening price，Changyang county and plate in the sale project general in 15000 yuan/square metre。

　　“附近项目都卖到快16000元了，我们卖14000元就算低开了。”位于地铁4号线首站天宫院的新盘金融街·融汇售楼员如是说。而在去年底，该区域还有新盘以低于11000元/平米的价格入市。

“Nearby project sold to nearly 16000 yuan，We sell 14000 yuan even if low opened。”Located in the subway line 4 head day of amon XinPan financial street · fusion sales clerk said。And in the end，The area and XinPan to less than 11000 yuan/square meter price entering the market。

　　除大兴外，房山也有新盘释放出高于区域主流的价格。而朝阳区东四环内一老项目入市对外报出6万元/平米的价格，比前一次开盘上涨约10%。

In addition to the daxing，Fang shan magmatic also have XinPan release area higher than the price of the mainstream。And within the 4th east chaoyang district, an old project entering the market foreign quoted price 60000 yuan/square meters，Than the last opening price increase of about 10%。

　　业内

the

　　“跑量”仍是主流策略

“Run quantity”Still is the mainstream strategy

　　亚豪机构副总经理任启鑫分析认为，尽管由于成交结构的变化拉低了7月北京楼市的成交均价，但也不可否认大量在售项目正在热销的推动下回涨价格。

The hao institutions deputy general manager RenQiXin analysis think，Although due to clinch a deal structure changes down the July Beijing property market to clinch a deal the average price，But it is undeniable a lot in the sale of sell like hot cakes project is driven HuiZhang price。

　　中国房地产经理人联盟秘书长陈云峰表示，当前购房群体中出现了一定的“追涨”心态。不过在当下的市场环境中，房企还是应该顺应调控要求，谨慎定价，特别是对于新项目来说，要避免高开不利对后期的影响。

China's real estate managers league secretary general ChenYunFeng said，The current group buys appeared certain“Chase after go up”mentality。But in the present market environment，Room enterprises should comply with the regulation and control requirements，Cautious pricing，Especially for the new project to run，To avoid high open adverse influence to later。

　　业内人士指出，近期楼市成交回暖和购房者的“恐慌性入市”关系密切，而国家坚定调控政策不动摇，防止房价反弹的信号无疑给购房者吃了一颗“定心丸”。因此楼市的成交很难再驶入“快车道”，开发商只能以求稳心态观察市场。

The personage inside course of study points out that，The recent property market clinch a deal the milder and the person that buy a house“Market panic”close，But the national firm regulation policy not be moved，Prevent prices rebound signal to the person that buy a house is an eating“this”。Therefore the property market clinch a deal is hard to entrance“Fast lane”，Developers can only for steady state of mind watching the market。

　　任启鑫分析，近期多部委接连发文，释放“坚持楼市调控不动摇”的信号。虽然市场当前销量依然冲高，但对高销量的持续形成一定阻碍。调控方向与市场走势的背离，更是会加剧市场的不稳定风险。

RenQiXin analysis，Recently many ministries and commissions for outgoing mail，release“Adhere to the market regulation not be moved”signal。Although the current market sales are still high impact，But to a high volume of sales for the formation of a certain obstacles。Control direction and market trends deviation，But also exacerbate market instability risk。

　　在这样的大环境下，“跑量”仍是未来房企的主流销售策略。8月超过34个项目纷纷入市，既是提前抢占“金九银十”商机，也是房企对市场走势心存隐忧，现阶段急于消化库存、回笼资金的表现。

In this environment，“Run quantity”Is still the mainstream of future room enterprise sales strategy。August more than 34 project market in succession，Is to advance“Gold nine silver ten”Business opportunities，Room is vulnerable to market trends to be secret worry，At the present stage are anxious to digest inventory、The performance of the withdrawal of funds。

　　特别是纯新盘，在市场形象上本就略逊于已推出一段时间的老项目，再加上所处区位以及与周边在售项目的竞争关系，在价格策略的制定上更应慎重。

Especially pure XinPan，In the market the image slightly inferior to has launched a period of old projects，Plus the location and place with surrounding in the sale of the project competition relations，In the price strategy on the formulation of more cautious。

　　只有首期开盘消化率达到60%-70%，才能为项目赢造好的市场口碑，利于后期销售。一旦因定价过高影响了首期开盘的消化量，那么后期销售将更加艰难。

Only the first opening the digestion rate up to 60% - 70%，To win for the project made good market reputation，Conducive to the late selling。Once for overvaluation affects the initial opening digestive quantity，So late sales will be more difficult。

　　本版文/记者 杨予诺

This text/reporter's YangYu

　　8月北京开盘项目一览

August in Beijing opening project

　　项目名称 开盘情况 开盘均价 区域 交通位置 物业类别 户型面积

Project name opening case opening average area traffic location property category door area

　　（元/平米）

（Yuan/square meters）

　　金域缇香 新盘 16000 房山区 五至六环 普通住宅 85平米两居、115平米三居

JinYu twip sweet XinPan 16000 fangshan district five to six ring average house in 85 square meters、115 square meters in three

　　路劲·世界城 新盘 16000 昌平区 六环以外 普通住宅 80平米两居，90平米三居

Road strength · the world city changping district XinPan 16000 six ring beyond ordinary residential 80 square meters in two，90 square meters in three

　　九章别墅 新盘 3600万/套起 朝阳区 五至六环 别墅 独栋，500-1200平米

Chapter nine villa XinPan 36 million/set up chaoyang district five to six ring single-family villas，500-1200 square meters

　　金融街·融汇 新盘 大兴区 六环以外 普通住宅 精装，50-58平米一居，70-78平米两居，100-118平米三居

Financial street · fusion XinPan daxing six ring beyond ordinary housing hardcover，50-58 square meters in a，In 70-78 square meters，100-118 square meters in three

　　蓝爵公馆 新盘 25000 房山区 五至六环 公寓 140-160平米三居

Blue jue mansion XinPan 25000 fangshan district five to six ring apartment 140-160 square meters in three

　　天润· 新盘 平谷区 六环以外 花园洋房 180-300平米2到3居

Tianrun · XinPan pinggu district six ring outside garden houses 180-300 square meters in 2 to 3

　　香墅湾1号 普通住宅 100-160平米2到3居

Incense tree name bay 1 average house 100-160 square meters in 2 to 3

　　金街 新盘 顺义区 六环以外 商住楼 LOFT，70-140平米

Gold street XinPan shunyi districts outside six ring located in the LOFT，70-140 square meters

　　中国水电 新盘 大兴区 六环以外 普通住宅 50平米-110平米一居至三居

China's hydropower XinPan daxing six ring beyond ordinary residential 50 square meters - 110 square meters in one to three r

　　云立方

Cloud cubic

　　中国铁建(601186,股吧)· 新盘 房山区 六环以外 普通住宅 70-130平米两、三居

The China railway construction(601186,guba)· XinPan fangshan district six ring beyond ordinary residential 70-130 square meters、The three

　　原香漫谷

Original sweet diffuse valley

　　合生· 新盘 通州区 五至六环 普通住宅 精装，90平米两居，150平米三居

Accrete · XinPan tongzhou district five to six ring ordinary housing hardcover，90 square meters in two，150 square meters in three

　　滨江帝景

Binjiang emperor scene

　　玺源台 新盘 35000-45000 西城区 二至三环 公寓 精装，32-107平米一到三居

Seal of source table XinPan 35000-45000 xicheng district two to tricyclic apartment edition binding，32-107 square meters in one to three

　　瑞丰花园 新盘 13000起 平谷区 六环以外 普通住宅 41、47、51平米一居，79、82、91平米两居，111平米三居

Ruifeng garden XinPan 13000 cases of pinggu district six ring beyond ordinary residence 41、47、51 square meters in a，79、82、91 square meters in two，111 square meters in three

　　北京城 新盘 海淀区 五至六环 普通住宅 85平米两居，90、125、145平米三居

XinPan Beijing haidian district five to six ring average house in 85 square meters，90、125、145 square meters in three

　　建世华龙樾

Built with the hualong

　　宜山居 老项目后期 昌平区 六环以外 别墅 独栋，300-500平方米

Appropriate on old project changping district late six ring outside single-family villas，300-500 square metre

　　龙脉温泉花园 老项目后期 昌平区 六环以外 别墅 独栋，460-614平米

Chinese hot spring garden old project changping district late six ring outside single-family villas，460-614 square meters

　　纳帕澜郡 老项目后期 昌平区 五至六环 普通住宅 74平米一居，118-140平米三居

Napa billows county old project changping district late five to six ring average house in a 74 square meters，118-140 square meters in three

　　领秀·观山悦 老项目后期 昌平区 六环以外 别墅 独栋，300-500平米

Collar show · view mountain yue old project changping district late six ring outside single-family villas，300-500 square meters

　　瑞雪春堂老项目后期 34000 房山区 六环以外 商住楼 LOFT，30-70平米

The hall of spring snow old project late 34000 fangshan district six ring located outside the LOFT，30-70 square meters

　　金茂府 老项目后期 朝阳区 三至四环 普通住宅 精装，280、300、330、380、389平米四居

JinMaoFu old project chaoyang district late three to four ordinary housing hardcover，280、300、330、380、389 square meters in four

　　明悦湾老项目后期 20000 大兴区 四至五环 普通住宅 现房，97平米两居，120-140平米三居

MingYue bay old project late 20000 daxing - rings ordinary residential apartments，97 square meters in two，120-140 square meters in three

　　中信城 老项目后期 45000 西城区 二环以内 普通住宅 58-66平米一居，80-95平米两居，116-134平米三居， 167-219平米四居

Citic city old project late 45000 xicheng district bicyclic less than average house 58-66 square meters in a，In 80-95 square meters，116-134 square meters in three， 167-219 square meters in four

　　万通天竺 老项目后期 25000 顺义区 五至六环 普通住宅 120、150、180平米三、四居

Wantong tianzhu old project late 25000 shunyi districts five to six ring average house 120、150、180 square meters three、In the four

　　新新家园

New homes

　　富力丹麦小镇老项目后期 12800 大兴区 六环以外 花园洋房 精装，78-100平米两、三居

FuLi Danish town old project late 12800 daxing six ring outside garden houses edition binding，78-100 square meters、The three

　　（富力童话时光）

（FuLi fairy tale time）

　　润泽庄园墅郡 老项目后期 朝阳区 五至六环 别墅 联排，396-460平米

Moist manor this county old project late chaoyang district five to six ring villas terrace，396-460 square meters

　　万科幸福汇老项目后期 房山区 六环以外 普通住宅 95平米三居

Vanke happiness by late old project fangshan district six ring beyond ordinary residential 95 square meters in three

　　棕榈滩中央墅 老项目后期 35000 顺义区 五至六环 别墅 独栋，456-1800平米

Palm beach central this old project late 35000 shunyi districts five to six ring single-family villas，456-1800 square meters

　　K2·清水湾 老项目后期 通州区 五至六环 别墅 联排，300-500平米

K2 · clear water bay old project late tongzhou district five to six ring villas terrace，300-500 square meters

　　鸿坤理想城老项目后期 大兴区 四至五环 普通住宅 80-82平米两居，145平米三居

Hongkun ideal city old project late daxing - rings average house 80-82 square meters in two，145 square meters in three

　　首开·国风美唐 老项目后期 昌平区 五至六环 普通住宅 80-140平米两至四居

The first to open the · AIRS beauty tang old project changping district late five to six ring average house 80-140 square meters two to four r

　　山水文园 老项目后期 45000精装 朝阳区 三至四环 普通住宅 精装，168平米三居，220、260平米四居

Mountain hydrology garden old project late 45000 edition binding chaoyang district three to four ordinary housing hardcover，168 square meters in three，220、260 square meters in four

　　40000毛坯

40000 blank

　　华润西堤红山 老项目后期 60000 西城区 二至三环 普通住宅 精装，160、188平米四居

Huarun west dike hongshan old project late 60000 xicheng district two to tricyclic ordinary housing hardcover，160、188 square meters in four

　　(红山世家)

(Hongshan family)

　　联港·幸福湾 老项目后期 大兴区 六环以外 普通住宅 60-70平米一居，80-90平米两居，110-125平米三居

Union port · happiness bay old project late daxing six ring beyond ordinary residential 60-70 square meters in a，In 80-90 square meters，110-125 square meters in three

　　顺义金宝城老项目后期 顺义区 六环以外 普通住宅 92、96平两居，157平米三居

Shunyi JinBaoCheng old project late shunyi districts six ring beyond ordinary residential 92、96 flat in two，157 square meters in three

　　东湖湾老项目后期 38000-42000 朝阳区 四至五环 普通住宅 现房，47平米一居，240平米四居

The east bay old project late 38000-42000 chaoyang district - rings ordinary residential apartments，47 square meters in a，240 square meters in four