山西省旅游局局长席小军将介绍，今年以来，山西各景区在产品设计方面注重了游客的参与性、趣味性，利用大型活动营销，提高游客重游率。该省内各景区，尤其是资源类型相似的景区注重了差异化产品设计与营销策略，也使得游客愿意多次选择来山西旅游。

Shanxi tourism bureau chief XiXiaoJun will introduce，Since this year，Shanxi of scenic spots in the product design pay attention to the participation of tourists、interesting，Based on the large marketing activities，Improving visitors revisit rate。In the province of scenic spots，Especially resources type similar scenic spot pay attention to the differential product design and marketing strategy，Also make many visitors want to choose to tourism in Shanxi Province。

　　据国内抽样调查显示，上半年，有56.9%受访游客是第一次来山西省旅游，25.1%的游客来过2-3次，2次以上的为43.1%，4次以上的为18%。

According to the domestic sampling survey，In the first half，56.9% said visitors were the first to come to tourism in Shanxi Province，25.1% of visitors to 2-3 times，More than twice for 43.1%，4 times the above 18%。

　　“国内旅游热点城市杭州的重游率约54%，山西省重游率与杭州较为接近，充分说明山西省旅游的吸引力不断增强，游客愿意多次来山西旅游”，席小军说。

“Domestic tourism hotspot cities of hangzhou revisit rate of about 54%，Shanxi revisit rate and more close to hangzhou，Fully explain the appeal of tourism in Shanxi Province increased，Visitors want to many times to tourism in Shanxi Province”，XiXiaoJun said。

　　另外，自助游、过夜游人数明显增多。据抽样调查显示，上半年来山西省旅游的游客中，一日游游客占28.1%，78.9%的游客会在外过夜。在外过夜的游客中，42.5%的游客会选择星级饭店，52.1%的游客选择非星级酒店或客栈、旅馆，5.4%的游客则会住到亲友家。游客在外平均停留天数近2天。

In addition，self-help、A number of night significantly increased。According to the sampling survey，Shanxi Province in the first half to visit the，Day tour visitors accounted for 28.1%，78.9% of visitors will stay out。Stay out of tourists，42.5% of visitors will choose star international hotel，52.1% of visitors choose a star hotel or inn、hotel，5.4% of visitors will live to friends and family home。Visitors to stay out nearly 2 days on average days。

　　席小军表示：“自助游客、过夜游客的占比和平均停留天数表明山西省旅游市场的成熟度在提高，旅游配套服务设施在不断完善，游览内容在不断丰富”。

XiXiaoJun said：“Self-help tourists、The night of the tourists than average days in Shanxi Province and stay that tourism market in improving the degree of maturity，Tourism service facilities and perfect，Visit content in the richer”。