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福建率先应对赴台游团费“不设防”--亲稳网络舆情监控室
2012-08-01
陆客团团费最低限制,是台观光部门希望保障赴台游品质的举措之一。近日,台观光部门表示,最快将于明年取消目前陆客团团费每人每天60元美金的下限。大陆旅游市场对此反应褒贬不一。
赴台游进入团费“不设防”的时代,可预见的是赴台游产品和价格将更加多元,然而旅游市场的竞争也势必更为激烈,甚至有业内人士开始忧心赴台游是否会出现低价或是“零团费”的恶性竞争。对此,记者走访了我省相关赴台游组团社和省旅游局人士,除了相关人士共同表达了“绝对不倡导低价旅游”的观点外,省旅游局还表示将推出建立自律联盟等三项举措,以保障赴台游品质。
To a swim into the membership fee“A naked”times,The foreseeable is goes to a swim product and price will become more diverse,However the tourist market competition has certainly will even more fierce,Even have the professional began to worry about Taiwan to swim or whether there will be low“Zero cost”Malignant competition。this,The reporter interviewed related to swim ZuTuanShe Taiwan province and provincial tourism bureau people,In addition to relevant personage common expression“Absolutely don't advocate low tourism”View of the,Provincial tourism bureau also said it will establish autonomic alliance launched three measures,In order to ensure a quality to swim。
业界调查: Industry survey:
赴台游产品将更多元 To a more diverse products will swim
在暑期旅游的黄金时间段,赴台游和赴港澳游成为出境游的热门候选,但从游客数量方面看,后者远多于前者。
Summer travel in prime time,Taiwan and Hong Kong and Macao to swim to swim become popular to clean the candidate,But in terms of the number of visitors from,The latter is far more than the former。
通过连日走访,记者发现,目前我省旅游市场上的赴台游产品,以传统的环岛游居多,市场报价在3000元至5000元之间。这样的价格游客一般都能入住四星级酒店、吃组团社行程所列的早午晚餐饮,并出入一定数量的购物点。
Through the days visiting,Reporter discovery,At present our province on the tourism market in Taiwan tour products,In a traditional cruise in the majority,The market price is 3000 yuan to 5000 yuan between。This price tourists can usually four-star hotel check-in、Eat ZuTuanShe trip listed in the early drink meals as specified,In or out of a certain number of 购物点。
而日期数相当的赴港澳游产品,价格只有赴台游的三分之二甚至更低,购物点数量也略少于赴台游。多家组团社相关负责人解释,除了赴港澳游市场更为成熟之外,赴台游每人每日60元美金的最低下限也是造成此现象的因素之一。
The number and the date is to Hong Kong and Macao swim products,Price only to visit the island two-thirds or even lower,购物点 number is a little less than to a swim。Several ZuTuanShe relevant person in charge of explanation,In addition to the Hong Kong and Macao trip market outside more mature,To swim a $60 per person a day the minimum limit is one of the factors that cause this phenomenon。
取消最低下限意味着更多的大陆游客“去得起台湾旅游”。我省一些赴台游组团社表示,对此已有准备,随时将推出更有针对性的产品。福建省康辉国际旅行社在线旅游中心总经理董山静告诉记者,如果取消最低下限,该旅行社将针对不同类型的消费群体,推出更灵活的赴台游产品。
Cancel the minimum limit means more Chinese tourists“Go up Taiwan tourism”。Our province to swim ZuTuanShe said some machine,To prepare for,Always will launch more specific products。Fujian KangHui international travel service online travel center general manager DongShan static told reporters,If cancel the minimum limit,The travel agency to different types of consumer groups,Launch more flexible to Taiwan tour products。
取消最低下限并不等于无序地放开市场。据悉,台湾方面决定以认证方式设定业者质量。最快明年起,陆客团赴台旅游须入住一定天数的星级旅馆,也应有一定数量到台湾旅游部门认证的餐厅就餐。
Cancel the minimum limit is not equal to the disorder to let go of the market。It is reported,Taiwan has decided to set industry quality authentication way。Fastest next year,Lu guest to Taiwan tourism group certain days shall check in the star level hotel,Also should have a certain number to Taiwan tourism department the authentication restaurants。
对此,我省组团社的态度是不会出现所谓的“零团费”等低价恶性竞争。福州建发国际旅行社有限公司副总经理张孜林表示,旅游产品的品质事关旅游企业的信誉和旅游市场的秩序,未来赴台游即使取消最低下限,其所在企业也不会出现“零团费”,“因为"零团费"意味着劣质旅游产品,在业内的影响很不好”。
this,Our province ZuTuanShe attitude is not appear alleged“Zero cost”Low price and vicious competition。C&d fuzhou international travel agency Co., LTD, vice general manager of ZhangZi Lin said,Tourism product quality is enterprise's reputation and travel tourist market order,The future to a minimum floor even cancel swim,In the enterprise also won't appear“Zero cost”,“because"Zero cost"Means inferior tourism products,The influence of in the industry is very bad”。
董山静也认为,赴港澳游此前出现过内地游客因购物与香港导游起纠纷之事,这是旅行社业者低价恶性竞争和游客消费不理智共同导致的结果。“旅游是"一分钱一分货",如果消费者盲目追求低价、完全不在乎旅游品质,最终损害的将是自己的利益”。
DongShan static also think,To Hong Kong and Macao swim had appeared for shopping and Hong Kong tourists from the mainland guide of the dispute,This is the travel agencies providers of vicious competition and tourist consumption low sense not the result of common。“Tourism is"A penny a points goods",If consumers blind pursue low price、Completely indifferent tourism quality,Finally the damage will be his own interests”。
主管部门: department:
将进一步加强市场监管 Will further strengthen market oversight
如何从源头避免赴台游出现恶性竞争?省旅游局分管赴台旅游的副局长陈扬标直言:“我们绝对不倡导低价旅游。”
How to avoid a swim from the source to appear malignant competition?Provincial tourism bureau to charge a tourism vice director of the ChenYang standard the truth:“We absolutely don't advocate low tourism。”
陈扬标表示,福建始终保持对台旅游先行先试,在台湾观光部门拟取消大陆游客团最低团费每人每天60美金下限的情况下,为保证大陆游客赴台旅游质量,规范赴台游市场秩序,推动大陆居民赴台旅游健康、持续发展,省旅游局拟从三个方面率先做出规范。
ChenYang standard said,Fujian always maintain Taiwan tourism first try first,In Taiwan's tourism department plans to cancel the mainland tourists paid the lowest group per person a day of the lower limit of 60 dollars,To ensure the mainland tourists to the Taiwan tourism quality,Regulate the market order of Taiwan to swim,Mainland residents to promote Taiwan travel health、Sustainable development,Provincial tourism bureau to take the lead in from three aspects to regulate。
首先是倡导品质旅游。“虽然台湾观光部门倾向取消团费下限,但是我们认为只有合理的价格才能保证旅游产品的品质,作为旅游主管部门,我们不倡导低价模式经营赴台游。”陈扬标表示,省旅游局将密切关注台湾观光部门取消最低团费后的配套举措,包括住星级酒店、吃“金牌团餐”、电脑检测线路安排、控制去购物场所次数等,保障游客在台旅游的合法权益,保证赴台旅游的品质和质量。
First is the initiative quality tourism。“Although the Taiwan tourism department tend to cancel the lower the cost,But we think that only the reasonable price to guarantee the quality of tourism products,As a tourism department,We don't advocate low operating mode to Taiwan to swim。”ChenYang standard said,Provincial tourism bureau will pay close attention to the Taiwan tourism department cancel after supporting measures the minimum cost,Including live star hotel、eat“Gold group meal”、Computer detection circuit arrangement、Control to shopping sites such as number,Security visitors the legal rights of the tourism in Taiwan,To ensure the quality of the Taiwan tourism and quality。
其次是加强市场监管。陈扬标表示,最低团费取消后,对如何提升赴台游旅行社的服务水平和维护良好的市场秩序提出了更高的要求,福建省旅游部门将切实落实《大陆居民赴台湾旅游团队组接团社合作合同要点》,进一步加大市场监管力度,积极推动赴台旅游市场健康有序发展。
The second thing is to strengthen market oversight。ChenYang standard said,The lowest paid cancelled,How to ascend to swim to a travel agency level of service and maintain good market order put forward higher request,Fujian tourism department will carry out《Mainland residents who went to Taiwan tourism group formed group cooperation contract club points》,Further increase the market supervision,To actively promote the healthy and orderly development of the Taiwan tourism market。
最后将建立自律联盟。陈扬标透露,目前我省有10家具有赴台游资质的旅行社,并与台湾主要旅行社签署了《闽台旅游品质保障合作协议》。在此基础上,我省将借鉴其他兄弟省份的成功经验,拟成立赴台游自律联盟,以“政府指导、市场运作”为原则,统一赴台游基本报价,加强市场管理,保障赴台游的良好品质。
The last will build autonomic alliance。ChenYang standard revealed,At present our province with 10 sets of hot money has to travel agency,And with Taiwan's main travel agency signed《Fujian and Taiwan tourism quality guarantee cooperation agreement》。Based on this,Our province will reference the successful experience of other brother provinces,To be set up to a swim autonomic alliance,to“Government guide、Market operation”For the principle,Unity to swim a basic offer,To strengthen the market management,Ensure good quality to visit the island。
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