每日经济新闻(博客,微博)记者 杨羚强 发自上海

Daily economic news(blog,Micro bo)Reporter YangLingJiang from Shanghai

　　德银最新报告称，贷款利率下调惠及按揭贷款，将可带动楼市需求反弹，令地产板块受益。然而，上海滨江地区豪宅价格的疲软走势，却让人们松了一口气。

German bank new report says，The loan interest rate cut benefit mortgage loan，Will drive to market demand rebound，To benefit from the real estate sector。however，Shanghai binjiang area a person of extraordinary powers curtilage the weakness of the price movements，But let people breathed a sigh of relief。

　　此前，世茂滨江花园以7万多元/平方米的成交价迅速卖剩至只有1套复式，接着中粮海景公寓以11万元~12万元/平方米的成交价格销售，滨江凯旋门的最低成交价格降至9万多元/平方米。

after，Shimao binjiang 70000 yuan/square metre garden clinch a deal price rapidly leftover to only one set of double entry，Then cofco seaview apartment with 110000 yuan to 120000 yuan/square metre to clinch a deal the price of sales，The arc DE triomphe binjiang clinch a deal the price dropped to the lowest 90000 yuan/square metre。

　　一度以稀缺的江景而闻名上海的陆家嘴(600663,股吧)豪宅渐渐失去了保值的作用。和高端的奢侈品一样，那些曾以高价销售的楼盘，在面对比自己更顶级的产品时，不得不以降价的方式来减少销售压力。

Once in the jiang jing scarce is famous for the Shanghai lujiazui(600663,Shares it)A person of extraordinary powers curtilage is losing value role。And high-end luxury goods，Those who have high building with sales，In the face of more than their top of products，To the way to reduce sales price pressure。

　　滨江地区的价格战 Riverside area of price war

　　4月底，新鸿基地产滨江凯旋门项目一套“楼王”标出的24.2亿元天价，曾让人惊呼新的 “全国最贵公寓”又将在上海滨江诞生。然而，在正式开盘时，滨江凯旋门不到10万元/平方米的最低成交价却让人大跌眼镜。

At the end of April，Sun hung kai properties binjiang arc DE triomphe project a“Floor wang”The $2.42 billion mark day price，Once to let people exclaimed new “The most expensive apartment”In Shanghai binjiang and was born。however，In the official opening，The less than 100000 yuan/square metre arc DE triomphe the minimum clinch a deal valence is to make people suffered。

　　此前，世茂滨江花园 “楼王”5号楼的剩余公寓以7万多元/平方米的价格销售。在此之后，陆家嘴地区又有多个楼盘选择以低价或者平价销售。以中粮海景为例，今年6、7月份的成交价格仅和该项目2009年11月的均价接近。

after，Shimao binjiang garden “Floor wang”The rest of the apartment building no. 5 to 70000 yuan/square metre prices sales。After this，Lujiazui district and have multiple building selection with low price or parity sales。To view the grain as an example，June this year、In July and the project only to clinch a deal the price in November 2009 to the average。

　　价格走低的趋势还在延续。预计于8月份推出豪宅项目的瑞安建业董事总经理黄勤道说，将推项目住宅部分的回收周期不超过3年，项目预计将在明年年中前全部售罄。他同时透露，这一项目的成本比周边其他楼盘更低，会以更有竞争力的价格吸引客户。

Prices were low the trend has continued。Is expected to launch a person of extraordinary powers curtilage project in the August issue of the managing director HuangQin Ryan run way said，Will push project residential part of the recovery period shall not exceed 3 years，Projects all sold out before the next year。He also revealed that，The cost of the project than other buildings around more low，In more competitive price to attract customers。

　　上述项目如果上市销售，或将引发陆家嘴地区新一轮的价格战。事实上，当地多家楼盘的开发、销售周期都在7年以上。以汤臣一品为例，早在2002年就已经获得了地块；而世茂滨江花园的开发、销售时间更是早在2000年以前。

The above project if sold，Or will trigger a new round of price war lujiazui area。In fact，Local companies building dish development、Sales cycle is in 7 years or more。Even with a for example，As early as in 2002 have already won the plot；And the development of world trade binjiang garden、Selling time is as early as 2000 years ago。

　　至于新鸿基地产的滨江凯旋门项目从拿地到销售，也有7年历史。这些项目漫长的开发周期，给后期的销售、收益增加了一定的风险。

As for sun hung kai properties of the arc DE triomphe project binjiang from take place to sales，And seven years。These programs long development cycle，The late to sales、Revenue increased risks。

　　价格趋势或将延续 Price trend or will continue

　　“房子这种东西其实是逐渐贬值的，因为产品、户型一系列配置标准不会带来更大的增值效应。要求整个营销团队必须在每个月的去化中保持持续稳定的旧货去化量，达到整个新货和旧货去化的全面推进。”陆家嘴地区一楼盘的集团营销总监在和同行作交流时分享了她的营销观念。

“The house is the value of the thing is actually gradually，Because the product、Door model with standard will not bring a series of greater value added effect。Asking the marketing team must be on the of every month to keep the stable of second-hand goods to quantity，To achieve the whole new goods and old to turn of promoting。”A group of buildings in lujiazui marketing director walked in and make communication shares her marketing concept。

　　中房信分析师薛建雄非常认同这一观点，他表示，陆家嘴地区的很多高端楼盘诸如世茂滨江花园的产品设计、建材等都是10年前的，已经远远落后于行业的平均水平。在区域内出现更多设计新颖、建材标准高的楼盘后，自然会失去竞争力，价格出现下滑，甚至直接以两三年前的价格对外销售。

Zhong XueJianXiong analysts believe agree with this view，He said，Many of the lujiazui area such as high-end buildings shimao binjiang garden design of the products、Building materials are the 10 years ago，Have lagged far behind the industry average。In the area to be more novel design、Building materials of high standard after building dish，Nature will lose competitiveness，Prices dropped，Even directly to the price of the two or three years ago foreign sales。

　　第一太平中国区董事长刘德杨说，事实上目前很多高端楼盘相较过去并没有降价，有些项目的成交价格依然高于过去几年。所谓的降价，其实仅仅只是较预期价格有所下跌。DTZ华东区住宅部董事伍惠敏表示，过去几个月成功热销的楼盘不仅花费了大量广告费提升知名度，还普遍以8折降价销售。她认为，未来的市场依然将延续之前的趋势。

The first national chairman LiuDeYang peace said，In fact at present a lot of high-end than the past, and no price cut building dish，Some of the project to clinch a deal the price is still higher than in the past few years。The so-called price cut，In fact just better than expected prices dropped。East China area residential department director DTZ WuHuiMin said，In the past several months of sell like hot cakes building success not only spent a great deal of advertisement promotion name recognition，Also generally with 8 fold the sale。She thought，Future market still will continue the trend of before。