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春秋航空试水分销渠道 对携程开放部分产品--亲稳网络舆情监控室
2012-08-03

  国内首家低成本航空春秋航空首次向OTA(在线旅游预订网站)伸出了橄榄枝。 The first domestic low cost airline air spring and autumn to OTA for the first time(Online travel booking web site)Put out an olive branch。

  近日,春秋航空旗下的部分机票产品携程旅行网(简称“携程”)正式上线销售。携程是国内主要航空公司的最大机票分销商,亦是国内最大OTA平台。

recently,The spring and autumn and the aviation bits of the ticket products in ctrip(Referred to“ctrip.com”)Official online sales。Ctrip.com main domestic airlines is the biggest ticket distributors,Also is the largest OTA platform。

  春秋航空新闻发言人、董事长秘书张武安对本网称,和携程的合作于6月初正式开始,他称,这对于春秋而言是“一种尝试”。

The spring and autumn and the airline spokesman、Secretary to President of this net ZhangWuAn says,And those who hold cooperation in early June formally began,He says,This spring and autumn for it is“A kind of try to”。

  低成本航空又称廉价航空,在这类航空公司经营中,在销售渠道上倚重自身网络订票及电子报到是期节省成本的重要方式之一。

Low cost airline and cheap air says,In this kind of airline business,In the sales channel on their network and electronic tickets on report of saving cost is one of the important ways of。

  作为国内首家低成本航空的春秋,自成立起,亦将直营作为自己最重要的销售方式。

As the first domestic low cost airline of spring and autumn,Since founding,Also will be the most important one as his way of sale。

  目前在春秋航空销售体系中,来自官网和手机网站的预定比例大约为85%,其余来自春秋线下旅行社的贡献。

At present in the spring and autumn and the aviation sales system,From the website of the mobile web sites and reserve ratio of about 85%,The rest comes from the spring and autumn and the offline travel agency contribution。

  在过去长达7年的运营中,春秋从未涉足过任何分销渠道。

In the past seven years for the operation of,The spring and autumn and the never have been involved in any distribution channel。

  张武安称,和携程合作还刚刚开始,之所以进行这一尝试,是因为考虑到OTA在国际上都是一种非常普遍的销售方式,对于春秋的渠道将会形成补充。但是,他强调到,春秋未来“肯定还会以直销为主。”

ZhangWuAn says,And those who hold cooperation has just started,Is this a try,Because considering OTA in international have is a very common way of sale,For the spring and autumn and the channel will form added。but,He emphasized that there,The spring and autumn and the future“Will certainly give priority to direct selling。”

  截止目前,春秋仅和携程一家OTA进行了合作。而携程网站也并非覆盖春秋航空所有机票产品,而是仅提供部分产品。

By now,Only those who hold a spring and autumn and the OTA cooperation。Ctrip.com website are not covered and spring and autumn air ticket all products,But only provide some products。

  春秋解释称,这样的规划是特意为之。携程的用户群以中高端商务客人为主,春秋希望能够因此提供“适合携程用户”的产品,如定位相对高一些的经济商务舱产品。

Spring and autumn explanation says,Such planning is specially designed for。The group of users in ctrip.com high-end business guests mainly,The spring and autumn and the hope can therefore offer“Suitable for those who hold the user”products,Such as location relatively high some economic business class products。

  而春秋的特价机票,尤其99元系列还将是通过春秋自己的网站销售。例如春秋航空“轻松特价行”就不曾对携程开放销售。

And the special offer tickets in spring and autumn,Especially 99 yuan series will also is through the spring and autumn his web sales。For example the spring and autumn and the aviation“Easily done on sale”Will not open for electronic sales。


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