《华尔街日报》昨日报道，普拉达发言人已明确表示，可能会考虑提高在欧洲的售价。不过，部分中国的行业专家昨日在接受早报记者采访时称，这类提价举动，应是为了促使更多的奢侈品消费留在中国，但其可能的风险在于，令已经疲弱的欧洲市场雪上加霜。

《The Wall Street journal》Reported yesterday，Prada spokesman has clearly said，May consider raising the price in Europe。but，Part of the industry experts in China yesterday morning paper reporter interviews as accept，This kind of prices move，Should be to urge more luxury consumption in China，But the risk is that the possible，Orders have been weak European market down。

价差下的利润困局 The price of the profit under the boat

　　中国内地的奢侈品与海外地区存在巨大价差由来已久。因为长期存在的关税缘故，同一款奢侈品在海外的价格比在内地的价格一般要便宜40%。

The Chinese mainland and overseas areas of luxury goods there is a huge price has a long history。Because long exist because tariffs，The same paragraph in overseas prices luxury in mainland China in general to cheap price by 40%。

　　以路易威登为例，其最具代表性配饰之一人气颇高的手提包Speedy 30在北京和上海的售价是人民币6100元(合964美元)，而欧洲的售价为500欧元(约619美元)。

With Louis vuitton, for example，One of the most representative deserve quite high popularity of Speedy 30 handbag in Beijing and Shanghai price is RMB 6100 yuan($964)，While Europe sells for 500 euros(About $619)。

　　同样，香奈儿(Chanel)手袋Timeless Classic Flap在法国的零售价为3100欧元(合3839美元)，而同一款产品在中国内地却卖到3.7万元(约5850美元)。

The same，chanel(Chanel)The handbag Timeless Classic Flap in the French retail price for 3100 euros($3839)，And the same product in the Chinese mainland is sold to 37000 yuan(About $5850)。

　　这使很多中国人选择在海外购买奢侈品。贝恩咨询调查显示，中国消费者的奢侈品消费中，约六成为境外(包括港澳)消费。据境外旅游购物服务公司环球蓝联(Global Blue)统计，中国人每到欧洲、新加坡这样的地方进行一次出境购物游，都要花掉差不多1.1万欧元。

This makes many Chinese selection in overseas buy luxury goods。Bernd consulting survey，Chinese consumers in the luxury consumption，About six become overseas(Including Hong Kong and Macao)consumption。According to foreign tourism shopping service company universal blue league(Global Blue)statistics，Chinese each to Europe、Singapore such a place on a exit shopping Tours，All will cost almost 11000 euros。

　　最近，人民币兑欧元的升值加剧了前文所述的价差。《华尔街日报》称，去年以来，欧元兑人民币下跌了近16%。

recent，Appreciation of the renminbi against the euro increased the price stated above。《The Wall Street journal》says，Since last year，The euro fell nearly 16% against the yuan。

　　“价格差距越来越大，非常不合理，企业需要迅速做出反应。”Tradition Securities and Futures S.A。分析师盖约特(Christian Guyot)这样对《华尔街日报》说。

“The price gap is more and more big，Very unreasonable，Enterprise need to respond quickly。”Tradition Securities and Futures S.A。Analysts cover about special(Christian Guyot)So to《The Wall Street journal》said。

　　对在华投入了巨资的奢侈品巨头而言，眼下，中国是奢侈品行业最重要的业务增长点之一，奢侈品生产商不会轻易放弃在中国的增长机会。欧洲的紧缩措施和美国的不确定性意味着，目前要实现销售增长几乎没有其他选择，只能寄希望于中国。

In China to put money in the luxury goods giants，For now，China is a luxury industry the most important business growth point one，Luxury producers would not give up easily in China's growth opportunities。European austerity measures and the uncertainty means，At present to achieve sales growth has almost no other choice，Can only hope is that in China。

　　但已有迹象显示，自去年第四季度以来，名表和设计师手袋在中国市场的销售速度正在放缓。在这种情况下，奢侈品巨头们不得不开始认真衡量各个市场的得失。

But some signs，Since the last quarter since last year，Watch and designer handbags in the Chinese market sales speed is slowing down。In this case，Luxury tycoons to have to seriously started to measure all market gain and loss。

奢侈品巨头左右为难 Luxury giant dilemma

　　据《华尔街日报》报道，路威酩轩集团前不久说，由于海内外价差创下历史高位，其在华业务目前受到了影响。该集团首席财务长吉约尼(Jean-Jacques Guiony)虽然没说会提高公司产品在欧洲市场上的价格，但在与分析师举行电话会议时强调，“我们将采取一切最有利于路威酩轩利润的措施。”

According to《The Wall Street journal》report，LVMH group said recently，Due to hit a historical high price at home and abroad，Its business in China at present have been affected。The group's chief financial long auspicious Johnny(Jean-Jacques Guiony)Although didn't say will improve the product in Europe market prices，But in a conference call with analysts said，“We will take all the most beneficial to LVMH profit measures。”

　　普拉达要直接得多。普拉达发言人告诉《华尔街日报》，“如果欧元持续疲软，那么为了减少与中国的价差，我们可能会考虑将产品在欧洲的价格提高最多10%，当然我们不会提高在中国内地的价格。”

Prada going directly。Prada spokesman told《The Wall Street journal》，“If the euro remains weak，So in order to reduce the price with China，We may consider will products in the price of Europe by up to 10%，Of course, we could not increase the price in mainland China。”

　　普拉达中国公关相关负责人昨日拒绝对上述消息作出任何评论。眼下，普拉达在中国的营收占其总营收的四分之一左右。

Prada China pr relevant person in charge of the news yesterday refused to make any comments。For now，Prada's revenue in China of its total revenue of about a quarter。

　　对部分奢侈品巨头的欧洲提价举动，对外经济贸易大学奢侈品研究中心执行主任周婷昨日分析，这应该是为了促使更多的奢侈品消费留在中国，以便获得更多的利润，但这一举措不仅存在一定的风险，使得已经疲弱的欧洲市场雪上加霜，且可能采取的价格微调也达不到促使中国消费回流的目的。

On the part of the European luxury giant raise price move，Foreign economic and trade university research center of luxury goods, executive director ZhouTing yesterday analysis，This should be to urge more luxury consumption in China，So as to get more profit，But the move exists not only risks，That has a weak to European market，And may take the price fine-tuning would never prompted China's consumption of backflow purpose。

　　一名经常购买奢侈品的消费者说，目前中国与欧洲的奢侈品价差一般都在50%左右，所以会尽量选择在欧洲购买，只有当这种价差缩小至10%左右，在国内购买才是合算的。

A usually buy luxury consumers said，At present Chinese and European luxury goods generally about 50% in the price，So will try to choose in Europe to buy，It is only when the spreads narrowed down to around 10%，In domestic buy is worthwhile。

　　经纪公司里昂证券亚太区市场(CLSA Asia-Pacific Markets)分析师余雅乐(Aaron Fischer)向《华尔街日报》断言，奢侈品商在欧洲的涨价幅度不大可能超过5%到10%。

Brokerage firm clsa asia-pacific markets(CLSA Asia-Pacific Markets)More than analysts advocate(Aaron Fischer)to《The Wall Street journal》Assert that，Luxury business in Europe of the mark-up is unlikely to more than 5% to 10%。

　　奢侈品巨头左右为难的处境，至此一目了然。在中国降价会挤压利润，同时可能会破坏品牌声誉；而在欧洲涨价，一旦幅度过大，可能会打击身处欧元区危机的当地消费者的购买欲望。

Luxury giant dilemma situation，So far the be clear at a glance。In the China price cut will squeeze profits，At the same time may disrupt the brand reputation；And in European prices，Once the range is too big，In the euro zone crisis may blow of the local consumers buy。

　　事实上，部分奢侈品品牌已开始在中国采用越来越多且越来越高的折扣。如消费者今年可以在菲拉格慕(Ferragamo)的中国门店买到5折商品。“以往最多是7折，但是今年他们会主动通知客户，有5折甚至更低的商品。”周婷说，古驰(Gucci)的折扣则更为普遍。

In fact，Part of the luxury brands in China has started using more and more and more and more high discount。This year, such as consumers in ferragamo(Ferragamo)Chinese store to buy 5 fold goods。“Previous most is 7 fold，But this year they will notify the customer，Five fold even lower commodity。”ZhouTing said，gucci(Gucci)Discount is more common。

　　据周婷介绍，今年国内免税店及奥特莱斯(Outlets)店的销售额均出现了一定增长。

According to ZhouTing introduced，This year AoTeLaiSi and domestic duty free(Outlets)Store sales all appear a certain growth。