斯宾塞·戴尔

Spencer dell

　　英国经济已受到奥运会基础设施开支的影响，同时，奥运会的好处“很可能只是短期的”。

The UK economy has been the effect of the Olympic Games infrastructure spending，At the same time，The benefits of the Olympic Games“Was likely to be only the short term”。

　　穆迪

Moody's

　　北京时间8月13日凌晨，2012年伦敦奥运会将正式落下帷幕。

Beijing time on August 13, the early hours of the morning，The London 2012 Olympic Games officially came to an will。

　　据悉，奥运会闭幕式将于北京时间今日凌晨4时在伦敦东区的斯特拉特福德奥林匹克体育场(伦敦碗)举行。据了解，这场主题为“英国音乐交响曲”的闭幕式预计将达两个半小时，保罗·麦卡特尼、埃尔顿·约翰、辣妹组合将登台献唱，并带领观众享受一段“美艳的、一流的、傻傻的却又刺激的”英国流行乐发展之旅。

It is reported，The Olympic Games the closing ceremony will be at Beijing time today at 4:00 in east London when the Stratford Olympic stadium(London bowl)held。According to understand，The theme for“British music symphony”The closing ceremony is expected to be up to two and a half hours，Paul McCartney、Elton John、The spice girls, will be to sing on stage，And led the audience to enjoy a“Of colourful、first-class、Silly but and exciting”British pop development journey。

　　不过，对于英国首相卡梅伦来说，奥运会闭幕了，不代表烦心事就结束了。媒体开始给伦敦奥运会“算账”：在欧债危机肆虐的大背景下，本届伦敦奥运会到底给英国带来了多少直接收入和经济效益？又如何在“后奥运”时期，利用好2012年奥运会留下的种种资源？

but，For British prime minister Cameron speaking，The Olympic Games was held，Do not represent troubles is over。Media began to give London Olympic Games“accounts”：In the European debt crisis raging background，The London Olympics gave Britain an exactly how many direct income and economic benefits？And how to“After the Olympic”period，Make good use of the 2012 Olympic Games left of all kinds of resources？

一笔账 A bill

伦敦奥运收益有限 The London games revenue limited

一场奥运会结束，英国人是赚钱了，还是亏本了？ A games ended，British is making money，Or lost money？

　　有分析认为，伦敦奥运会“难以带来很大的经济效益”。据卡梅伦政府估算，奥运会将在今后4年给英国带来超过130亿英镑的经济效益，“但这不过相当于英国国内生产总值的0.8%，平均到每年则相当于0.2%”。

Have analyzed that，London Olympic Games“Hard to bring great economic benefits”。According to Mr Cameron government estimate，The Olympic Games will be in the next four years to bring more than 13 billion pounds of British economic benefits，“But this but British equivalent to 0.8% of gross domestic product，Average to every year was equivalent to 0.2%”。

　　据信用评级机构穆迪预测，英国经济已受到奥运会基础设施开支的影响，同时，奥运会的好处“很可能只是短期的”，且“不太可能为英国经济提供实质性帮助”。

According to credit rating agencies moody's prediction，The UK economy has been the effect of the Olympic Games infrastructure spending，At the same time，The benefits of the Olympic Games“Was likely to be only the short term”，and“Are not likely to provide substantial help the British economy”。

　　高盛认为，奥运会将刺激英国经济在2012年第三季度有所增长，但增长势头在第四季度就可能大幅减少。长期看，奥运给伦敦带来的旅游收入和外国投资增长也比较有限，“因为，伦敦在这两方面已处于较高水平”。

Goldman sachs thinks，The Olympic Games will boost the British economy in 2012 in the third quarter increased，But growth in the fourth quarter may be greatly reduced。Long-term see，The Olympic to London the tourism income and bring foreign investment growth is limited，“because，London when the two are in is already in a higher level”。

　　英国经济学家斯宾塞·戴尔也表示，伦敦奥运会只为英国经济提供了“一个小时的积极贡献”。“英国得到了一些旅游收入，但英国民众的出行受到了阻碍。于是，收支相抵，英国没有从中获得任何收益。”戴尔对媒体表示。

The British economist spencer and dell said，London Olympic Games for the UK economy provides“An hour of positive contribution”。“British got some tourism revenue，But the British people travel hampered。so，Break even，Britain did not gain any gains。”Dell media said。

　　上述悲观的看法直接体现在了英国的旅游产业中。“奥运会成为伦敦基础设施等产业发展的"催化剂"，很多基础设施得到了翻修，居民的生活水平得到了显著的提升。从旅游行业看，奥运会期间来到英国和伦敦的游客远没有想象中的多。”英国旅游局执行主席玛丽·兰斯对媒体表示，预计奥运会结束后，赴英国旅游的人数“还会再减少30%”。

The pessimistic view in the direct embodiment of the tourism industry。“The Olympics were a London infrastructure of the development of the industry"catalyst"，Many infrastructure got renovations，The residents living standards have been markedly improved。From the tourist industry look，During the Olympic Games to come to the UK and London have no imagination more than the tourists away。”British tourism administration executive chairman Marie lance media said，Expected after the Olympic Games，The number of tourists to visit Britain“Also will be reduced by 30%”。

看场外 See off

中国元素不可忽视 The Chinese elements cannot be ignored

　　伦敦奥运会的经济效益尚待最终检验，但在中国市场，一些国内外知名企业早就开始借助奥运冠军，打造新一轮的品牌效应了。据了解，部分体育运动服装品牌、汽车品牌等，在雷声等奥运冠军夺金的第一时间，就在电视上播放起最新的广告片，以吸引消费者的眼球。

London's Olympic economic benefit is yet to be final inspection，But in the Chinese market，Some famous enterprises both at home and abroad with the early Olympic champions，Create a new round of brand effect。According to understand，Some sports clothing brand、Car brand of the，In thunder Olympic champion, such as the gold for the first time，Is shown on television up the latest AD copy，To attract consumers of eyeball。

　　当然，这只是中国元素与奥运经济“搭边”的一小部分。事实上，以“中国制造”为代表的中国元素与中国运动健儿一样，也一直“驰骋”在赛场中。

Of course，This is the Chinese elements and the Olympic economy“Take edge”A small part of the。In fact，to“Made in China”As a representative of the Chinese elements and Chinese athletes，Also has been“Roam the”On the field of。

　　资料显示，美国代表团的运动服和开幕式上“奇怪的”贝雷帽大多由中国大连一家企业生产，英国代表团开幕式入场穿的服装和伦敦奥组委的裁判员服装等，也是由山东烟台一家企业提供。匹克、鸿星尔克等民族品牌服装企业，则是伊朗、哈萨克斯坦等国的合作伙伴。另外，伦敦奥运会的商品群中，5类毛巾床上用品、19类杯子、11类玩具车、190类别针、23类服装、4类毛绒玩偶吉祥物及共18类徽章、腕带和手环，全部都由中国制造完成。

Data shows，The U.S. delegation kit and the opening ceremony“strange”Most Chinese dalian beret by a enterprise production，The British delegation to the opening ceremony of clothing worn and the London organising committee of the referee clothing, etc，Also by the shandong yantai a enterprise provide。Horse g、The star's national brand clothing enterprise such as g，Is Iran、Kazakhstan and other countries of the partners。In addition，London's Olympic merchandise in the group，Five types of towel bedding、19 kind of glass、11 kind of toy car、190 kind of pins、23 kind of dress、Four kinds of plush doll mascots and total 18 class badges、Wrist and hand ring with，All made by China。

　　品牌战略专家胡津铭此前对《国际金融报》记者表示，“中国是全球制造业环节中不能缺少的重要环节。因此，"中国制造"不可能、也不会缺席伦敦奥运会。”

The brand strategy of HuJinMing experts previously《The international financial report》reporters，“China is the world's manufacturing link not indispensable important segment。so，"Made in China"Can't、Also won't absent London Olympic Games。”

　　胡津铭同时认为，“需要提醒的是，中国商家们不能仅将此当作一次"快餐"或一次生意，要借助这个良机，拓展在全球的布局和市场份额，并成为中国企业转型升级与推行国际化的契机。”

HuJinMing and think，“What need reminds is，Chinese businessmen not only will this as a"Fast food"Or a business，To use this opportunity，Expand in global layout and market share，And to Chinese enterprise internationalization and implement the transformation and upgrading of the opportunity。”

　　有意思的是，惟一不太让中国消费者省心的或许是奥运期间的中国A股市场了伦敦奥运会第二个比赛日，上证综指就创下了2100.25点的低点，好在A股市场随后逐渐回暖，截至上周五，上证综指以2168.81点收盘。 (来源：人民网)

Interesting is，Don't let the only Chinese consumers save worry, perhaps, was the period of the Olympic Games the A share market the London Olympic Games on matchday 2，The Shanghai composite index is a low of 2100.25 points，May the A share market and then gets warmer，By last Friday，The Shanghai composite index to 2168.81。 (source：PRC)