伦敦奥运会已经开幕，国内观赛旅游团也纷纷启程，部分旅行社奥运期间的英国游上周末就已出发。随着奥运会的开始，市场上还悄然酝酿一股“后奥运游”趋势，嗅觉灵敏的旅行社开始开发一些“后奥运主题游”产品，如“伦敦写真摄影”游、“英超球赛”团等，意欲掘金“后奥运游”市场。

London Olympic Games has been open，Watch the domestic tour also in succession to start，Part of the travel agency during the Olympic Games of British swimming will have started last weekend。With the start of the Olympic Games，The market also quietly brewing a share“Olympic swim after”trend，Good sense of smell of travel agencies began to develop some“The Olympic theme after swimming”products，if“London portrait photography”swim、“Premiership game”Group, etc，Intended to the Denver nuggets“Olympic swim after”market。

价格猛涨 游客期待“后奥运游” Price has soared to tourists“Olympic swim after”

　　为亲临现场观看奥运会比赛，部分国人预订了赴英国旅游并现场观赛的旅行社团队产品，像奥运会期间的“英国8日舒适团”，人均报价约2.25万元，在全景游览英国各地的基础上，赠送一场奥运现场赛事门票作为卖点。携程旗下高端旅游品牌“鸿鹄逸游”推出价格高达15.8万元的“顶级伦敦贵族体验+体育盛会”7天产品，因可安排观看8月8日的奥运会男子110米栏半决赛和决赛，旅客可在伦敦碗贵宾席近距离观看比赛，受到市民的关注。

For in the game to watch the Olympic Games，Part of the British tourism to book people attending matches and the travel agency team products，Like during the Olympic Games“British 8 comfortable group”，Per capita offer about 22500 yuan，In view of the tour across the country basis，Give an Olympic site for events as a selling point。Those who hold its high-end tourism brand“Escape HongGu swim”Launch price is as high as 158000 yuan“Top London noble experience + sports events”7 day products，For can be arranged to watch the Olympic Games on August 8, the men's 110 m hurdles semi-finals and the final，The passenger can bowl in London have close watch the game，Civil attention。

　　因为奥运会的缘故，伦敦的机票、酒店价格翻倍上涨，不少游客向旅行社咨询奥运会结束后英国游的价钱，如传统的英国一地深度游及英国主题游，以避开“奥运”风头。游客胡先生表示，不凑奥运会的热闹，希望奥运会结束后机票、酒店价格降下来，再去英国旅游，来个“后奥运游”。不少旅行社也针对“后奥运”时期做好准备，着手开发和“后奥运”相关的系列产品。

For the sake of the Olympic Games，London,、Hotel prices doubled up，Many visitors to the travel agency consulting after the Olympic Games the price of the British swimming，Such as traditional English a depth and Britain to swim theme to swim，To avoid“Olympic”limelight。Tourists Mr. Hu said，Don't make the Olympic Games lively，Hope ticket after the Olympic Games、Hotel prices down，To go to the UK to travel，To a“Olympic swim after”。Many travel agencies also aimed at“After the Olympic”Period ready，Began to develop and“After the Olympic”Related series products。

　　旅行社业内人士表示，受伦敦当地城市交通情况及接待能力等方面的限制，大批游客前往伦敦进行“奥运游”的可能性不是很大，加上机票、酒店价格较高，不少游客会选择在奥运会之后前往英国旅游。

Travel industry insiders said，London city traffic conditions by local and reception capacity, and other aspects of the restrictions，A large number of tourists to visit London“Olympic swim”The possibility is not very big，Plus ticket、Hotel prices higher，Many tourists will choose to visit Britain after the Olympics。

　旅行社推出大量“后奥运游”团线 Travel agency launched a number of“Olympic swim after”Group line

　　深圳本地大部分旅行社及部分旅游网站，早已将视线瞄准奥运会后的英国旅游市场，针对“后奥运游”推出大量团线，开发“后奥运游”。

Shenzhen local most travel agents and some tourism web site，Already the line of sight after the Olympic Games, aimed at British tourism market，According to“Olympic swim after”Launched a number of mass line，development“Olympic swim after”。

　　携程网推出了“后奥运英国全景＋自由伦敦10日舒适团”等以“后奥运”为主题的产品，行程中有2天自由时间，让游客自行感受奥运盛会后的伦敦城市风情。此外，“伦敦写真摄影”、“英超球赛”等新产品的上市也受到市场的关注，有旅行社推出的“英国10日团队游”加入了“伦敦拍摄写真”的可选项：有摄影师、化妆师全天一对一服务，每对成人8800元。这对想要去英国旅游的情侣来说有一定吸引力，价格和国内拍摄婚纱照或情侣写真差不多，但场地选择则更有纪念意义。

Ctrip launched“The panorama + free after British London 10, comfortable group”to“After the Olympic”As the theme of the products，Travel 2 days of free time，Let visitors feel after the Olympic Games to the London city amorous feelings。In addition，“London portrait photography”、“Premiership game”And so on the new product to the market and the public attention，A travel agency roll out“British 10, swim team”Joined the“London photograph photo”alternatives：A photographer、Makeup girl one-on-one service all day，For $8800 per adult。This to want to go to England tourism couples to have certain appeal，Prices and domestic film photography or couples photo almost，But the choice appears even more memorable。

　　携程旅游业务部副总何勇看好“后奥运游”的商机。他认为，从历史上看，“奥运经济”对举办地的旅游业有积极的刺激作用，伦敦奥运会在相当长时间内会提升英国的国家形象以及伦敦的城市形象，这种旅游效应通常会在奥运会结束后才会逐渐显现。

Those who hold tourism department deputy chief bring value“Olympic swim after”Business opportunities。He thinks，Look from the history，“Olympic economy”To the site of the tourism has positive stimulation，London Olympic Games in a quite long time will improve Britain's national image, and the image of the city of London，The effect of tourism will usually after the games will gradually revealed。

　　深圳某旅行社资深产品策划人员表示，即使是“后奥运游”产品，大多也是建立在常规英国游的基础上的，伦敦的奥运场馆、奥运城市建设等并不能成为真正吸引中国游客的卖点，反而一些深度游和特色游，在“物美价廉”的基础上，才真正对深圳游客的胃口。(刘昊 梁波)

Shenzhen a travel agency senior product planning researchers said，even“Olympic swim after”products，Are built on the basis of conventional British swimming，London's Olympic venues、The Olympic urban construction, and can't be real attract the selling point of the Chinese tourists，But some depth to swim and swim characteristics，in“Cheap and fine”Based on the，Truly the appetite of tourists to shenzhen。(LiuHao LiangBo)