做客专家： Guest experts：

　　赵欣 凯撒旅游副总裁 ZhaoXin Caesar tourism vice President

　　庄伟光 广东省社会科学院旅游研究所所长、教授 ZhuangWeiGuang guangdong academy of social sciences, director of tourism、professor

　　李贞慧 旅游达人 韩亚航空广州办事处副总经理 LiZhenHui tourism da asiana airline guangzhou office vice general manager

　　记者：之前有个别报道认为，伦敦奥运游遇冷，实际情况是怎样的呢？

reporter：Individual coverage before，The London games swim encounter cold，The reality is what kind of？

　　赵欣: 作为2012伦敦奥运会中国内地独家票务代理机构，凯撒旅游先后推出了多种奥运旅游产品，包括奥运观赛、观光、夏令营、自由行等多种不同的组合。伦敦奥运旅游产品已基本完成，其中，中国军团的优势项目，如乒乓球、女排、跳水等备受青睐。虽然整体销售结果并未超出预期，但这更多与上半年宏观经济形势有关。

ZhaoXin: as 2012 London Olympics exclusive ticketing agency to mainland China，Caesar tourism has introduced a variety of the Olympic tourism products，Include the Olympic programme、sightseeing、Summer camp、Free line and so on many kinds of different combinations。The London games tourism products has been completed，Among them，The advantage of Chinese legion project，Such as table tennis、Women's volleyball team、Diving and very exciting and popular。Although the overall sales results did not exceed expectations，But the more relevant in the first half and macroeconomic situation。

　　庄伟光：伦敦奥运游应该理解为奥运效应下的英国游。虽然中国消费者赴境外参与大型体育、文化等主题旅游活动的习惯也有待培养，但是今年我得到的消息是广州赴英修学游团团爆满。另外，根据广州人注重性价比的消费习惯，奥运后，预计还将有一波出游热潮。

ZhuangWeiGuang：The London games swim should understand for Olympic effects of British swimming。Although Chinese consumers to participate in overseas large sports、Cultural themes such as the habit of tourist activities to develop，But this year I got the news is guangzhou to the study tour completely full。In addition，According to guangzhou people pay attention to the ratio of spending habits，After the Olympic Games，There will be a wave are expected to travel boom。

　　李贞慧：与北京奥运相比，这次中国人对伦敦奥运的心态属于慢热。首先是欧洲经济不景气，同时英国也不是传统体育强国。不过随着奥运开幕之后各项赛事的进程，人们对伦敦奥运游的热情越来越高。我在微博上反倒看到中国各路名流都聚集在伦敦了，这说明奥运伦敦游眼下就是一股时尚风潮。伦敦旅游的奥运效应将一步步显现出来。

LiZhenHui：Compared with the Beijing Olympics，The Chinese on the London games mentality slow to warm。First is the European economic recession，Meanwhile the British also is not traditional sports power。But with the Olympic Games after the process of opening the competitions，People to the London games swim enthusiasm is getting higher and higher。I in micro bo you see China each celebrities have gathered in London，It shows that the Olympic swim at the moment is a stream of London fashion trend。A tour of London's Olympic effect will be appeared step by step。

　　记者：随着奥运游的升温，预计英国游和欧洲游将得到多大提升？

reporter：With the swim of warming，Britain and the European tour will get much ascension？

　　赵欣:奥运直接拉动了英国游。从统计数据看，今年凯撒旅游赴英游的营业收入同比增长约7倍，游客数量同比增加了约4.6倍。欧洲游也同步出现大幅增长。

ZhaoXin: pull the British Olympic directly to swim。From the statistical data to see，Caesar tourism this year to the business income of the swim year-on-year growth of about seven times，The number of visitors went up 4.6 times。Tour of Europe and a sharp increase in sync。

　　庄伟光：欧洲游自今年以来就成为出境游的热点，相信与欧洲的经济状况有关，也更期待后奥运的热潮。各家服务商应该给游客提供高性价比、优质服务的产品。

ZhuangWeiGuang：The European tour this year will become the hot spot of the outbound tourist，Believe and Europe about economic conditions，Looking forward to the Olympic Games more after the boom。His services to tourists should provide high performance-price ratio、High quality service products。

　　李贞慧：其实奥运对英国游和欧洲游的提升不仅是体现在出游人数上面，预计英国和欧洲游的产品也将越来越丰富，小包团和自由行将越来越多。英国除了伦敦之外，还有丰富的历史，美丽的小镇和多元文化。

LiZhenHui：In fact the Olympic swimming in Britain and Europe tour of ascension is not only reflected in the number of travel on it，Britain and the European tour products will also more and more colorful，XiaoBaoTuan and freedom is more and more。In addition to outside London England，And rich history，The beautiful town and multicultural。

　　记者：后奥运时代，目的地、旅游机构及游客该做些什么？

reporter：Era after the Olympic，destination、Travel agencies and visitors to do？

　　赵欣: 英国路途遥远，费用大，签证也相对麻烦。随着伦敦奥运会临近尾声，英国政府和伦敦当局应该更加重视中国市场，形成有效机制，为中国游客提供便利。此外，旅行社也将提早谋划十一黄金周英国游和欧洲游，提供更多元的产品。

ZhaoXin: British long journey，Cost big，Visa also relatively troublesome。As London Olympic Games is near the end，The British government and London authorities should pay more attention to the Chinese market，Form an effective mechanism，Provide convenience for Chinese tourists。In addition，Travel agency will also plan early 11 golden weeks British tourism and tour of Europe，Provide a variety of products。

　　李贞慧：从游客角度来看，英国是绝对值得去的。我在2005年的时候去英国自由行，先后前往爱丁堡、伦敦、剑桥。当时请一个在剑桥大学教数学的朋友当向导，他带我们走了几个大学，在康桥划船，还看了《妈妈咪呀》，全程非常棒。我上次去之前比较匆忙没有好好预习英国的历史，所以还是有遗憾的，下次去之前好好恶补下英国历史再去。

LiZhenHui：View from the visitors，The UK is absolutely worth going to。I did in 2005 to go to Britain to do free，Successively to Edinburgh、London、Cambridge。At that time please a at Cambridge university teaching math friend when the wizard，He took we walked for university，Rowing Cambridge in，Still read《Mamma mia》，The great。The last time I go to is in a hurry to preview before no British history，So there are still a regret，The next time I go to good for England before likes and dislikes the history to go。

　　庄伟光：后奥运时代，文化、体育如何与旅游更好地结合将是伦敦下一步发展的重点。眼下就是要将奥运效应与伦敦文化持续发酵，形成积淀，做好整理梳理工作是第一步。

ZhuangWeiGuang：Era after the Olympic，culture、Sports can and tourism better combination will be focusing on the development of London the next step。Right now is to get the Olympic effect and London for culture fermentation，Formed accumulate，Do finishing comb work is the first step。