在运输领域，北京没有港口，是一块“硬伤”，应该是有情可原。不过说到旅游，北京与上海的差距如此大，多少有些令人吃惊。

In the field of transportation，Beijing no port，Is a piece“took”，Should be YouQingKeYuan。But say to tourism，Beijing and Shanghai gap so big，Some sort of surprise。

　　根据资料，截止到2008年5月，4A级以上旅游景区北京共有48个，上海有20个；在首批中华老字号中，北京有67个、上海有52个；在国际旅行社数量上，北京大约为上海的4倍。但在这种情况下，2011年，上海全年入境游客数量达到817.57万人次，而北京则为520.4万人次；上海全年入境游旅游收入达57.15亿元，北京入境游旅游收入为54.16亿元。

According to the data，By the end of May 2008，Above the level of 4 a tourist scenic spot Beijing there were 48，Shanghai there are 20；In the first batch of finalists，Beijing has 67、Shanghai have 52；In the international travel service quantity，Beijing is about four times as Shanghai。But in this case，2011 years，Shanghai the number of tourist arrivals to 8.1757 million people，And the Beijing is 5.204 million people；Shanghai annual inbound tourist income reached 5.715 billion yuan，Beijing inbound tourism income for 5.416 billion yuan。

　　按理说，北京作为国家首都，政治文化中心，在文化的厚重上占有绝对的优势。神秘而古老的古迹遍布城市，成为北京开展观光旅游的主体资源。在这种基础上，北京旅游不敌上海，其短板在哪？

By rights，Beijing as the capital of the country，Political and cultural center，In the culture of massiness absolute superiority。Mysterious and ancient sites throughout the city，Be in Beijing, the main body of tourism resources。In this basis，Beijing tourism defeat to Shanghai，The short board where？

　　笔者认为，在服务进口中，北京与上海在旅游领域产生差距的原因至少应该有以下方面：

The author thinks that，In the service in imports，Beijing and Shanghai in tourist areas have the cause of the gap should at least have the following aspects：

　　首先是定位的差异。尽管不具备北京的文化历史底蕴，但上海旅游走出了自己的路子。上海自1997年提出“都市旅游”的概念至今，都市型旅游产业正在进入深化阶段，即从起步、初创阶段向发达、成熟阶段过渡。随着世博会的举办，都市旅游将成为上海城市形象的重要载体，并进一步促进长江三角洲区域的旅游发展。

The first is the difference of location。Although do not have Beijing cultural and historical background，But Shanghai tourism out of his way。Shanghai put forward since 1997“Urban tourism”Since the concept of，Urban tourism industry is into the deepening stage，Namely from start、Initial stage to the developed、Mature phase transition。Along with the world expo held，Urban tourism will become an important carrier of the image of the city of Shanghai，And further promote the Yangtze river delta regional tourism development。

　　在上海都市旅游逐步走向成熟的过程中，除继续保留优势项目之外，还借鉴了北京在文化旅游的经验，提升旅游项目的文化底蕴，突出其既具现代化而又不失中国传统的特色。同时，通过举办一些主题民俗活动扩大影响，既增添了都市旅游形式的多样性，又为旅游业注入更多的人文气息，这些定位为上海入境旅游发展积累了足够的厚度。

In Shanghai urban tourism gradually in the process of maturity，In addition to continue to keep advantage outside project，Also in Beijing for the cultural tourism experience，Ascension tourism projects in the culture，Outstanding it with modernization and do not break the traditional Chinese characteristics。At the same time，Through holding some theme folk custom activity to expand influence，Not only add to the urban tourism forms of diversity，And for tourism injection more humanitarian breath，The positioning for Shanghai inbound tourism development has accumulated sufficient thickness。

　　反观北京，虽然悠久的历史仍然可以稳定地吸引到境外游客，但在新的旅游资源开发上则显得较为平淡，除了奥运资源外，近年来并没有更多突出项目出现，显得潜力不足。

In Beijing，Although a long history can still steady attracted to foreign tourists，But in the new tourism resources development, it is appear relatively insipid，In addition to the Olympic Games outside resources，In recent years and no more outstanding project appear，Appear insufficient potential。

　　其次是细分市场的差异。上海在商务旅游、会展旅游方面要优于北京。上海科技发达，城市现代化水平高，一些标志性建筑为上海开展都市旅游、商务旅游提供了非常好的人文资源。同时，上海以其国际化的都市旅游氛围、优异的地理位置，吸引包括港澳台胞在内的入境旅客，外汇收入稳步增长。作为经济和金融中心，上海及其所在的长三角地区经济往来频繁，港澳台同胞比重相对较大，并且外国旅客比重稳步上升。

The second is the difference of market segment。Shanghai in the business travel、Mice tourism is superior to Beijing。Shanghai science and technology developed，Urban modernization level is high，Some landmark in Shanghai urban tourism、Business travel provides very good humanistic resources。At the same time，Shanghai with its international urban tourism atmosphere、Excellent geographical location，Attract including Hong Kong and Macao, Taiwan compatriots entry passengers，Foreign exchange income rose steadily。As the economic and financial center，Shanghai and the Yangtze river delta economic exchanges frequently，Hong Kong, Macao and Taiwan compatriots relatively large proportion，And the proportion of foreign tourists steadily rising。

　　目前，上海仍然是我国跨国公司区域总部最多的城市，在利用外资方面，上海要高出北京几倍。这让上海具备了更多的商务旅游资源。而在商务旅游方面，北京的发展相对滞后，会展旅游也有待提高。

At present，Shanghai still is our country multinational company regional headquarters most populous city，In the use of foreign capital aspects，Shanghai to Beijing a few times higher。This let Shanghai have more business tourism resources。And in business tourism，Beijing's development is relatively slow，Mice tourism is a need to further improve the。

　　再次是周边资源的利用。上海本地虽然历史古迹不多，但上海所处的长三角地区却不乏历史悠久的旅游胜地。由于交通便利，入境游客可以轻松地通过上海转往长三角各地，继续旅游，这让上海成为入境游客重要的中转地。而北京周边的天津、河北等地，旅游资源明显弱于长三角地区，导致入境游客仅仅集中于北京当地的景区。

Once again, is surrounding the use of resource。Shanghai local although few places of historic interest，But Shanghai in the Yangtze river delta region but there is no lack of a long history of tourist destination。Due to the convenient transportation，Entry visitors can easily through the Shanghai transferred to around Yangtze river delta，Continue to travel，This let Shanghai become entry visitors important middletown。And the Beijing peripheral tianjin、Hebei etc，Tourism resources obvious weak in Yangtze river delta region，Lead to entry visitors only focus on Beijing local scenic spot。

　　此外，上海本地的交通拥堵状况要好于北京，上海及长三角地区服务业从业人员的服务意识和服务水平也好于北京。

In addition，Shanghai local traffic conditions in Beijing is better，Shanghai and the Yangtze river delta region service employees service consciousness and service level or in Beijing。

　　针对上述短板，笔者认为，北京应该开发更多有特色的旅游项目；利用本地高校集中、科研机构聚集的特点发展论坛、研讨等会展旅游；通过吸收利用外资发展商务旅游；改善城市及周边交通，联动周边旅游资源，打造京津冀旅游圈；提高服务业从业人员素质，改善服务水平。

In view of the above short plate，The author thinks that，Beijing should develop more distinctive tourism projects；Use local universities focus、The characteristics of scientific research institutions gathered development BBS、Discussion of mice tourism；Through the absorption and utilization of foreign capital for development of business travel；Improve the city and the surrounding traffic，Linkage peripheral tourism resources，Make beijing-tianjin-hebei ring；Improve the service quality of employees，Improve service level。