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旅行社炒热“七夕游” “浪漫”涨价--亲稳网络舆情监控室
2012-08-23

  暑期将要收尾,旅游市场依旧火爆。记者昨日从蓉城各大旅行商处了解到:今年“七夕”在年轻人中日渐流行,不仅是网络运营商纷纷借助“中国情人节”气氛炒作人气,不少旅行社也以“浪漫”的名义推出针对情侣出行的特色产品,这让原本接近尾声的暑期旅游再次掀起热潮。 Summer is going to end,The tourist market is still hot。Reporters yesterday from the Argo each big traveling salesman place to know:This year“Chinese”Among young people getting more and more popular,Is not only the network operators vie with“Chinese valentine's day”Atmosphere hype popularity,Many travel agencies also“romantic”In the name of lovers introduced the characteristics of travel products,This let originally close to the end of the summer tourism has reignited boom。

  

旅游市场热卖“浪漫” Hot tourism market“romantic”

  记者走访人民南路多家旅行社发现,目前仍是各类国内外避暑游、亲水游、海岛游等产品的重点推介季,所以部分旅行社借机暑期旺季推出了不少“为爱出发”线路,多数还放出“情侣特价体验团”。

Reporters visited the people's south road many travel agencies found,At present is still at home and abroad of all kinds of summer tour、Hydrophilic swim、Island tour and other products the highlights of season,So part of the summer travel season draws out a lot“Start to love”line,Most also release“Lovers special experience group”。

  “许多情侣会把"七夕"当作一个度蜜月的节日,除了带火周末短途游外,还有不少"拼接"双休的团队。”据途牛成都分公司总经理刘艳伟透露,“七夕”节前后,该社两三个近百人至济州岛和普吉岛的团队中,其中一半左右都是情侣出游。

“Many couples will take"Chinese"As a honeymoon festival,In addition to take fire DuanTuYou weekend outside,There are still a lot"splicing"Double cease team。”According to the normal cattle chengdu branch general manager LiuYanWei revealed,“Chinese”After the Passover,The club two or three nearly people to jeju and phuket team,About half of them are couples to travel。

  他还说,本月底至下月初,丽江、三亚、鼓浪屿这些“爱情旅游胜地”,将形成一个暑期结束后的迎客高峰期。

He also said,The end of the month to early next month,lijiang、sanya、Gulangyu island these“Love tourism resort”,Will form a summer after the end of the peak welcome。

  

传统节日旅游需求旺盛 The traditional festival tourism demand

  一名旅行社老总则表示,从这两年成都市的总体游客接待量可以看出,消费者对于传统节日的旅游需求越来越旺盛。因此,抓住“七夕”节等传统节日,挖掘其文化内涵并设计新的旅游产品,已成为很多旅行社和景区(点)的共识。

A travel agency manager, said,From these two years of chengdu general tourists room can see,Consumers to traditional festival travel demand more and more vigorous。therefore,seize“Chinese”Traditional festival festival, etc,Dig out its cultural connotation and design new tourism product,Has become many travel agencies and scenic spot(point)consensus。

  今年的“七夕”,在青城山都江堰、平乐古镇等多个周边景区特色活动的基础上,旅行社还开设了“定制旅游”服务,特别编制针对中高端市场的“七夕”线路,包括组织单身交友相亲团、为自由行客人提供“七夕派对”等。

This year's“Chinese”,Qingcheng mountain in dujiangyan、Flat music town, and other scenic spots in the surrounding characteristics on the basis of activities,Travel agency also have“Custom tourism”service,Specially designed for the middle and high-end markets“Chinese”line,Including organization single friends to group、For guests to provide free line“Chinese party”, etc。

  

酒店航空公司趁机促销 Hotel airlines took the opportunity to promotion

  另据网络监测数据显示,从成都出发,今年“七夕”至本周末的预订人数较平时预订量上涨15-20%。“国内长线游中,8月23、24日团期较平时上涨200-500元不等,涨幅在10%左右,多数节后出发的团队已经满员。”随后,记者致电携程客服工作人员得知:参加“七夕”当日活动的酒店预订量,是其他酒店预订量的2-3倍;其中,高星级酒店和高端精品酒店多数满房。

According to another network monitoring data shows,Starting from chengdu,This year“Chinese”To this weekend's reservation number is usually YuDingLiang rise 15-20%。“Domestic long term in the swim,On August 23、24 group stage is usually rise 200-500 dollars,Or at around 10%,Most start after the team has full strength。”then,Reporters call ctrip customer service staff know:to“Chinese”The activities of the hotel YuDingLiang,Is other hotel YuDingLiang 2-3 times;the,The high star hotels and high-end boutique hotel most full house。

  “这种情况在全国各大城市均已成为趋势。”携程市场部经理陆扬表示,“七夕”节酒店价格与平时基本持平,主打“七夕”主题的酒店多推出赠送红酒、玫瑰花、情侣晚餐等特别服务。

“This kind of situation major cities in the country have already become the trend。”Ctrip marketing manager LiuYang said,“Chinese”Day hotel prices and usual flat,main“Chinese”The theme of the hotel launched more than give red wine、roses、Lovers dinner and special service。

  此外,今年国内多家航空公司也都打起了“七夕营销”。“机票价格仍然会很高,航空公司一般不会进行价格下调,而是通过赠送礼物、优惠活动等,来营造"七夕"氛围。如"情侣同行,女士免票"这类,在旺季市场中已很划算。”旅行社方面还表示,针对近期的旺季旅游市场,建议市民选择学生返校后的时段出游。

In addition,This year, many domestic airlines also played up“Chinese marketing”。“The ticket price will still be very high,Airlines in general will not cut the price,But through the gifts、Preferential activities,To build"Chinese"atmosphere。if"Couple counterparts,Lady free ticket"This kind of,In the season in the market has a good deal。”Travel agency also said,According to recent season tourism market,Proposal citizen choose students back to school after the travel time。


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