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克莱恩?蒙塔纳首次登陆中国市场--亲稳舆论引导监测室
2012-08-27
2012年8月24日,瑞士知名奢华度假胜地克莱恩•蒙塔纳市在北京励骏酒店正式开启在中国的推广之路。此次活动共邀请上百名媒体朋友到场参与。蒙塔纳市市长Francis Tapparel与蒙塔纳旅游局局长Hubert Bonvin亲自带领团队,在活动现场亲自与媒体朋友热切交流,并向到场的朋友提供蒙塔纳最新的旅游观光资源及中国市场的推广计划。
On August 24, 2012,Swiss famous luxury resort klein•Have tower in Beijing Thursday LiJun hotel in China officially open the promotion road。This activity were invited hundreds of friends from the media to participate in。The mayor Francis Tapparel Thursday by tower and Montana tourism bureau Hubert Bonvin personally lead the team,In the event the spot personally and media friends eagerly communication,And to present friends provide Montana the latest tourism resources and the Chinese market promotion plan。
在蒙塔纳市长Francis TAPPAREL的带领下,瑞士最著名的阿尔卑斯山区城市——克莱恩蒙塔纳将于2012年8月19日至29日在中国进行官方访问。
In Montana mayor Francis TAPPAREL led,Switzerland's most famous AErBeiSiShanOu city - clain Montana 2012 will be held from August 19 to 29 in China on an official visit。
官方代表团包括:
The official delegation included:
• Francis TAPPAREL,克莱恩蒙塔纳市市长
• Francis TAPPAREL,Klein put mayor being tower
• Yves-Roger REY,克莱恩蒙塔纳市秘书长
• Yves - Roger REY,Klein put tower being secretary general
• Hubert BONVIN,克莱恩蒙塔纳市旅游局局长
• Hubert BONVIN,Klein put being tower tourism bureau
• Philippe RUBOD,克莱恩蒙塔纳市旅游局首席执行官
• Philippe RUBOD,Klein put tower being tourism administration chief executive
另外,以下成员也会参加此次蒙塔纳访华之旅:
In addition,The following members also will attend the Montana trip to visit:
• Arsène DUC,Ancienne Cecilia铜管乐队指挥
• Arsene DUC,Ancienne Cecilia band command
• Jean-Charles DUC,Ancienne Cecilia铜管乐队董事长
• Jean - Charles DUC,Ancienne Cecilia band chairman of the board of directors
• 50位蒙塔纳Ancienne Cecilia铜管乐队音乐家,曾获2011年瑞士国家铜管乐队锦标赛 “瑞士最好的铜管乐队”称号
• 50 Montana Ancienne Cecilia band musicians,Was awarded the 2011 Swiss national band championship “Swiss best band”title
• Stéphane BARRAS,专业高尔夫和滑雪选手,现居于中国
• Stephane BARRAS,Professional golf and ski player,Now in China
• Patrick Z’BRUN,Vins des Chevaliers葡萄酒庄园主,蒙塔纳地区红酒制造商。
• Patrick Z’BRUN,Vins des Chevaliers wine manor,Montana area red wine makers。
本次旅游由以下单位合作组织:
The tourism by the following units cooperation organization:
• 日内瓦和北京阳光旅行社创始人及业主孙先生及孙太太
• Geneva and Beijing sunshine travel founder and owner Mr. Sun and Mrs. Sun
• 瑞士福尔特奢华旅游公司北京代表处首席代表Thomas ALLEMANN及市场总监王思葭。
• Swiss faure, luxury travel company Beijing chief representative Thomas ALLEMANN and marketing director WangSi Jia。
奢华度假胜地 Luxury resort
克莱恩•蒙塔纳始建于1893年,是瑞士最古老、最有名的阿尔卑斯山度假胜地。坐落于海拔1500米的高原上,与阿尔卑斯山脉全景遥遥相望(2000米高的山脉延伸200公里),克莱恩•蒙塔纳也是瑞士阳光最充足(平均一年300天晴天)和空气最清新(2010年由瑞士国家医药调查机构Sapaldia系统认证)的城市。早在2012年初,克莱恩•蒙塔纳市就战胜众多来自各个国家的竞争者,首次被《纽约时报》誉为“2012年必去的45个地方之一”。在这次备受期待的选举中,克莱恩•蒙塔纳是唯一获此殊荣的瑞士城市。
clain•Montana was founded in 1893,Switzerland is the oldest、The most famous resort in the Alps。Located within 1500 meters of the plateau,And the Alps facing a panoramic view(2000 meters tall mountains extended 200 kilometers),clain•Montana is Swiss most sun(Average 300 days a year sunny day)And the most pure and fresh air(2010 by the Swiss national medical research institutions Sapaldia authentication system)city。In early 2012,clain•By being tower will win over many competitors from various countries,Were first《The New York times》Known as“2012 will go to one of the 45 a place”。In this much-anticipated election,clain•Montana is the only won the honor of Swiss city。
当地交通同样便捷,由日内瓦或苏黎世国际机场开车或搭乘火车只有不到2.5小时的路程,由锡安机场开车只需25分钟。不大的城市拥有180个店铺,不管是瑞士顶级腕表还是奢华服饰品牌应有尽有。130余家各种风味的餐馆也可以满足最挑剔客人的需要。因此,蒙塔纳成为了众多国际名人最爱的旅游地,前来造访的包括:Jacky Kennedy, Alain Delon, Sir Roger Moore (James Bond 007),以及近来的 Prince Williams和DJ David Guetta等。
Local traffic convenient also,The Geneva or Zurich international airport to drive or take the train less than 2.5 hours of journey,From zion, the airport only 25 minutes driving。Not big city has 180 stores,Whether the Swiss top wrist watch or luxury clothing brand has everything。More than 130 various flavor restaurant can also meet the most critical of the needs of the guests。therefore,Montana became many international celebrity favorite tourist destination,To come to visit, including:Jacky Kennedy, Alain Delon, Sir Roger Moore (James Bond 007),And recent Prince Williams and DJ David Guetta, etc。
全新户外体验 New outdoor experience
1911年英国勋爵Arnold Lunn在克莱恩•蒙塔纳创办了历史上第一个高山滑雪比赛“Roberts of Kandahar Challenge”。同年3月,蒙塔纳举办了3次2012人下坡式滑雪世界杯。同时蒙塔纳也为家庭游客和初级滑雪者提供各种雪坡。精通350种语言的滑雪教练会照顾到蒙塔纳所有的滑雪者。“冰雪岛”对于孩子们来说也是个滑雪天堂。
In 1911 the British Lord Arnold Lunn in klein•Montana founded the first in the history of alpine skiing competition“Roberts of Kandahar Challenge”。In march,,Montana held three times 2012 people skiing downhill type World Cup。At the same time Montana also for family visitors and primary skiers offers all kinds of snow slope。Proficient in 350 languages ski coach will take care of to Montana all skiers。“Snow and ice island”For children is also a ski paradise。
高尔夫也是蒙塔纳的一大要素。成立于1905年的世界著名的高尔夫俱乐部Crans-sur-Sierre就位于该地的中心位置。欧洲第二大高尔夫球赛,传奇的赛维•巴勒斯特罗和杰克•尼克劳斯高尔夫锦标赛是欧米茄欧洲大师高尔夫锦标赛的家乡——自1939年起每年举办一次。新建成的高尔夫技能中心展示着高尔夫最新的设备和技术,最好的专业教练一年365天在这里指导球手们练球。高尔夫专业选手史蒂芬巴拉斯出生于蒙塔纳,现已在中国居住2年,是众多有希望的中国高尔夫球赛冠军教练。在蒙塔纳还可以体验的体育活动还包括漫步,徒步登山——280千米路程供各种等级登山者使用,山地自行车,骑马,网球,高压跳伞,水上单车和水撬。
Golf is Montana's a big factor。Founded in 1905, the world famous golf club Crans - sur - Sierre is located in the center of the position。Europe's second largest golf,Legendary "d•Looks trow's and jack•NiKeLaoSi golf tournament is omega European masters golf tournament hometown - since 1939 will be held once a year。New built golf skills center display golf the latest equipment and technology,The best professional coach 365 days a year here guidance in practice the player。Golf pro Stephen barus was born in Montana,Has been living in China for two years,Is many promising Chinese golf champion coach。In Montana can also experience sports activities include walking,Hiking climbing - 280 km journey for all kinds of grade climbers use,Mountain bike,riding,tennis,High jump,Pedal boat and water pinch。
时尚与艺术盛宴 Fashion and art feast
蒙塔纳的购物体验也很独特。对于瑞士旅游业来说,蒙塔纳以“瑞士阿尔卑斯的购物天堂”而著称。这里有180多家专卖店和商店等着有特别要求的顾客到来,这里有各种瑞士及国际品牌——包括瑞士最出名的手表和最优质的当地商品。另外,7家美术馆陈列着世界级的古今艺术品,使蒙塔纳成为艺术爱好者的首选目的地。2013年,蒙塔纳将见证“Pierre Arnaud Art Foundation”的开幕,一个全新而又杰出的博物馆今后将在瑞士举办大量的画展和艺术活动。
Montana's shopping experience is also very unique。To Switzerland for tourism,Montana to“The Swiss Alps shopping paradise”known。There are more than 180 monopoly stores and shop waiting to have special requirements for customers coming,There are all kinds of Switzerland and international brand - including the most famous Swiss watch and best quality of local commodity。In addition,Seven home gallery are a world-class ancient and modern art,Make Montana become the destination of choice for art lovers。In 2013,,Montana will bear witness to“Pierre Arnaud Art Foundation”opening,A new and outstanding museum in Switzerland in the future will hold a large number of paintings and art activities。
在Les Roches International School of hotel Management的带领下,教育在蒙塔纳也扮演着重要的角色。该学院在中国学生中非常有名,由Gallup机构评价为世界排名第二的酒店学校,也被“La Moubra国际夏令营”誉为50年里8至17岁儿童最好的夏令营目的地。此外,蒙塔纳2014年还将计划开办一所国际寄宿学校。
In the Les Roches International School of hotel Management under the guidance of,Education in Montana also play an important role。The college students are very famous in China,The Gallup mechanism evaluation for the world's hotel school ranked second,Was also“La Moubra international summer camp”As the 50 years 8 to 17 years old children the best summer camp destination。In addition,Montana in 2014 will also planned to start a international boarding school。
休闲会奖天堂 Leisure will award paradise
蒙塔纳也因为旅客提供各种顶级酒店而名誉全球,其中一些酒店凭优质的住宿条件,世界顶级的温泉和饱受嘉奖的餐厅在瑞士酒店业名列前茅,他们有 2000多间独特的瑞士牧人小屋和公寓可供客人选择。蒙塔纳国际会议中心的大厅可同时容纳700人坐下开会,或者2000人站立用餐。当地134家餐厅,酒吧和舞厅也使蒙塔纳成为美食爱好者和夜生活爱好者的完美目的地。这里还有一个365天营业的赌场,人们也可以在此小玩几把,放松一下。
Montana also because passengers offers all kinds of top class hotel and global reputation,Some of the hotel by the high quality accommodation,The world's top of hot springs and suffered from praise restaurant in Switzerland is one of the hotel industry,They have more than 2000 rooms unique Swiss chalet and apartments available for people to choose。Montana international conference center hall can accommodate 700 people sit down at the meeting,Or 2000 people stand dinner。The local 134 restaurants,Pubs and discos also make the Montana food lovers and nightlife lovers become the perfect destination。There is a 365 day operating casinos,People can also play in this small chair of a few,relax。
最后,健康和幸福是蒙塔纳亘古不变的话题。这里是世界著名的疗养胜地,30多家酒店中,很大部分拥有最好的水疗和休息设施。当地也拥有大量的私人诊所,一些诊所可以对不同需求的客人进行个性化的全面体检。温泉浴场和专业的美容中心,只需不到45分钟的车程就可到达。这里有专业人员为您提供全面的医学检查,抗衰老技术指导。甚至包括羊胎素细胞活化的治疗机构。因此蒙塔纳是寻求最新最专业的抗衰老或瘦身项目的旅客的首选之地,近几年开始接待中国高端客人。
finally,Health and happiness are Montana everlasting topic。Here is the world famous health resort,More than 30 of the hotel,Large portions of the have the best of spa and rest facilities。The local also have a large number of private clinics,Some clinics to the different needs of customers with personalized comprehensive physical examination。Spa and professional beauty center,Require less than 45 minutes by car can reach。There are professionals to provide you with comprehensive medical examination,Anti-aging technical guidance。Even the sheep fetal element cell activation treatment mechanism。Therefore Montana is seeking the latest and most professional anti-aging or thin body project passenger place of first choice,In recent years China's high-end began to receive guests。
中国投资者的机遇 Chinese investors the opportunity
近期,克莱恩蒙塔纳的旅游基础设施发展将会放在首要地位。蒙塔纳有世界最安全的投资环境,也是最令投资者满意的地区,同时,蒙塔纳的旅游发展计划也会给中国投资者带来很多机会。
recent,Klein Montana's tourism infrastructure development will be in the leading position。Montana is one of the world's most safety investment environment,Which is the most make investors satisfactory area,At the same time,Montana's tourism development plan will also bring a lot of opportunities for Chinese investors。
• 在黄金地段选定了开发区,用来建设新的奢华酒店,有关当局已经在此建立了酒店式小屋。
• In the golden area selected development zone,Used for the construction of a new luxury hotel,Authorities have established hotel in the cabin。
• 现正在计划扩建国会中心,建设一个世界级的礼堂。
• We are planning to expansion congress centre,To build a world-class hall。
• 地区水世界建设计划已经推出
• Area water world construction plan has already been launched
• 国际化寄宿学校将在两年内启用
• International boarding school in two years will enable
1.克莱恩蒙塔纳中国旅游项目的优势
1. Klein Montana the advantage of China's tourism projects
在过去的一百多年,克莱恩蒙塔纳的工作人员一直从事山区旅游度假的相关活动和项目,掌握各领域独特专长。从中积累了的丰富经验和专业知识,现在愿意同对山区旅游和高尔夫项目感兴趣的中国企业家们共享。
In the past one hundred years,Klein Montana's staff have been engaged in mountain tourism holiday related activities and projects,Grasp every field unique expertise。It has accumulated rich experience and professional knowledge,Now wants to be on the mountain tourism and golf project interested in Chinese entrepreneurs sharing。
2 . 与鄂尔多斯市的特殊关系
2. And ordos city special relationship
在瑞士阳光旅游有限公司董事孙先生夫妇的积极倡导下,克莱恩蒙塔纳自2009年以来一直同内蒙古新兴城市鄂尔多斯保持着特殊的伙伴关系。
In Switzerland, sunshine travel co., LTD., director Mr. Sun couple's positive initiative,Klein Montana since 2009 have been with Inner Mongolia emerging city ordos maintained a special partnership。
这种特殊的关系是建立在友谊和共同利益基础之上的。从2010年鄂尔多斯官方代表团首次访问克莱恩蒙塔纳开始,通过之后多次的互相沟通,2010年克莱恩蒙塔纳政府访华代表团又来到鄂尔多斯参观访问,在此之际,签署了鄂尔多斯和克莱恩•蒙塔纳的友谊公约。
This special relationship is based on friendship and on the basis of common interests。From 2010 ordos official delegation first visit clain Montana began,Through many times after mutual communication,2010 clain Montana government delegation came to visit China and ordos visit,In this the,Signed the ordos and klein•Montana's friendship convention。
随着双方关系的不断深入,鄂尔多斯官方已经邀请克莱恩•蒙塔纳官方代表团参加2012年那达慕节。这个传统的蒙古节日,现在已经列入联合国教科文组织人类非物质文化遗产代表作名录。
With the deepening of our bilateral relations,Ordos officials have invited klein•Montana official delegation attended the 2012 festival day。The traditional Mongolian festival,Now have been added to the United Nations educational, scientific and cultural organization human intangible cultural heritage representative work list。
在这个特殊的场合,鄂尔多斯市长特别邀请了克莱恩•蒙塔纳最著名的铜管乐队“Ancienne Cecilia”,2011年荣获瑞士国家钢管乐队锦标赛第一名。50位克莱恩•蒙塔纳的音乐家届时将参加鄂尔多斯那达慕节的开幕式,答谢东道主。
In this special occasion,Ordos mayor special invited klein•Montana's most famous band“Ancienne Cecilia”,In 2011 won the Swiss national steel pipe band championship in the first place。50 clain•Montana's musician at the appointed time will take part in the opening ceremony of the ordos the festival day,Thank the host。
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