近年来，我国旅游业发展突飞猛进，然而，零负团费、强迫购物、景区门票乱涨价等问题层出不穷，莫名其妙被拼团、游玩到某个景点就被告知要多收费、景区消费高得离谱……相信不少人都曾遭遇过这样的旅游陷阱，旅游乱象令人痛恨，更阻碍旅游业的健康发展。

In recent years，China's tourism development by leaps and bounds，however，Zero negative membership fee、Forced shopping、The ticket price about problems emerge in endlessly，Without rhyme or reason be spell group、Play to a scenic spot was told to charge more、Scenic spot consumption impossibly high……I believe that many people are encountered such a tourist trap，Tourism mess repugnant，More hinder the healthy development of the tourism industry。

　　因此，中新网生活频道特地梳理旅游市场现存较突出的四大乱象，为广大游客提供出行警示，同时也让我们共同期待旅游法早日出台。

therefore，Beijing life channel specially carding tourism market existing prominent four like chaos，For the majority of visitors to provide travel warning，At the same time also together, let us look forward to early on supply。

1.“零负团费”扰乱市场秩序，是旅游业一大毒瘤 1.“Zero negative membership fee”Raid the market order，Tourism is a cancer

　　所谓“零负团费”接团，是等于或者低于成本价的团费，即旅行社在接外地组团社的游客团队时，分文不赚只收成本价，甚至低于成本价收客。“零负团费”的本质是欺诈游客,非法牟利。

The so-called“Zero negative membership fee”Joint group，Is equal to or lower than the cost price of the membership fee，That travel agency in the joint field ZuTuanShe visitors when team，Nothing don't earn only take the cost price，Even less than the cost of the guest。“Zero negative membership fee”That is the essence of fraud tourists,Profit illegally。

　　据重庆晨报2月24日报道，旅游业内人士以三亚为例，详细揭露了零负团费的本质。据介绍，在重庆，正常的三亚团价格2500元左右，包括1200元的机票，三亚当地地接团费600元，这两项加起来总共是1800元/人，这是旅行团里每个人的成本。在这个基础上，再加上几百元，就是正常的出团团费，即2500元左右。

According to chongqing morning post reported on February 24，The personage inside the tourism industry in sanya, for example，Detailed revealed the essence of negative zero cost。According to introducing，In chongqing，Normal sanya group price 2500 yuan，Including 1200 yuan ticket，Sanya to meet local cost 600 yuan，These two added up to a total is 1800 RMB/person，This is travel group, each person's cost。On this basis，Coupled with hundreds of yuan，Is normal out round and round fee，That is 2500 yuan。

　　而零负团则比这个价格低很多，1800元/人的成本价，如果还要再减，只能降低地接团这边的费用，因为机票是没法再降的。旅游社以低于1800元/人的成本价出团，则这个即为零负团，低于成本价的部分为零负团费。

And zero negative group is much lower than the price，The cost price of 1800 yuan/person，If will decrease again，Can only reduce the cost of the joint group here，Because the ticket is can't drop。The travel agent to less than 1800 RMB/person the cost price of the group，The namely zero negative group，Less than the cost of part zero negative membership fee。

　　从表面看，这是一种让利消费者的行为。事实上，羊毛出在羊身上。在“负团费”运行模式下，有些目的地地接社不仅不向组团社收取任何接待费用，反而向组团社“买团”。为了有得赚，地接社会带着游客住偏僻宾馆、游冒牌景点、吃难吃的餐馆、去昂贵却品质低劣的商店，这些供应商都是与地接社有合作关系，他们为了保证客源，只得将大部分营业业收入都“返还”给地接社和导游，陷入了低价经营循环中，而游客则陷入高价陷阱。

From the surface to see，This is a kind of concessions in the consumer behavior。In fact，Wool comes from the sheep。in“Negative membership fee”Operation mode，Some DeJieShe destination does not charge any fee to ZuTuanShe reception，Instead to ZuTuanShe“Buy group”。For you will earn more，DeJieShe will take visitors live remote hotel、Swim Bruce attractions、Eat unsavory restaurant、To expensive but poor quality shop，These suppliers are and DeJieShe have cooperative relationship，They to ensure that customers，Had to be most business industry income“return”To DeJieShe and guides，In the low operation cycle，And visitors came to a high trap。

　　可见，“零负团费”经营模式是旅游业一大毒瘤，它不仅让游客掉入旅游陷阱，带给消费者不良旅游体验，还会使旅游相关产业如餐饮、纪念品等陷入恶性经营中，这种不正当竞争方式不仅造成行业的混乱，甚至危害了整个旅游业的健康发展。

visible，“Zero negative membership fee”Business model is a cancer tourism，It not only let visitors fall into the tourist traps，To the consumer bad tourism experience，Still can make tourism related industries such as food、Souvenirs, etc into malignant management，This unfair competition mode not only cause chaos in the industry，Even harm the healthy development of tourism industry。

资料图 中新社发 李克祥 摄 New data diagram SheFa LiKeXiang perturbation
　　

2.强迫购物成旅游市场顽疾，仍有待根除 2. Forced shopping into the tourist market position，Remains to be the

　　强迫购物、另行付费是旅游市场的又一顽疾，至今仍难以根除。“强迫购物”现象大多是在“零负团费”下所产生的，因为旅行社在接游客团队时，分文不赚只收成本价，甚至低于成本价，注定了其后必然会“节外生枝”，比如向游客增加自费景点和购物点赚取“回扣”和“人头费”等等。

Forced shopping、Paying separately is tourism market and a persistent ailment，Is still difficult to eradicate。“Forced shopping”Phenomenon is mostly in“Zero negative membership fee”Produced under，Because travel agency in the joint tourist group，Nothing don't earn only take the cost price，Even less than the cost，Since the doomed will inevitably“Branch off”，For example to visitors at one's own expense attractions and 购物点 earn“rebate”and“reward”, etc。

　　2010年6月，退役乒乓国手、65岁的陈佑铭，疑因赴港游中，被强迫购物，与导游发生争执导致猝死。同年7月，香港女导游恐吓、要挟、辱骂、怒斥，强迫游客购物的短片网上热传，在社会引起很大反响。

In June 2010，Retirement table tennis game、The 65 - year - old ChenYouMing，Because of suspected to port in the swim，Forced shopping，And guide a dispute lead to sudden death。In the same year in July，The Hong Kong girl guides threats、coerce、abuse、Accosted the，Forced tourists shopping short online heat transfer，In the society has caused great sensation。

　　2010年6月17日，香港旅游业议会为此发出最新指引，对内地赴港旅行团的行程表内容作出严格要求，规定行程表需列明香港接待旅行社名称和联络人资料，并在行程表上注明导游不准强迫购物，或强留旅客在登记店铺等。

June 17, 2010，Hong Kong travel industry council to send the latest guidelines，In the mainland to Hong Kong tour itinerary content make strict requirements，Provisions to schedule listed Hong Kong reception travel service name and contact information，And in the schedule indicate guide no forced shopping，Or persuaded the passenger in the registration shops, etc。

　　新华社2011年4月28日报道，根据国家旅游局最新颁布实施的《旅行社服务质量赔偿标准》，我国旅行社首次面临按强迫购物次数对游客进行赔偿的严格规定，业内人士认为这将有助于旅行社行业优胜劣汰。

Xinhua news agency on April 28, 2011 report，According to the national tourism administration of the latest promulgated and implemented《The quality of travel agency service compensation standard》，For the first time in our country travel agency faced by forced shopping frequency compensation to visitors strict regulations，The personage inside course of study thinks this will help travel agency industry survival of the fittest。

　　旅行者都知道，参加旅游团免不了要被迫消费，这已经形成所谓的“潜规则”，已是不争的事实，不同的只是有的旅行社稍微收敛一些，做的比较隐秘，而有的则明目张胆

Travelers know，Tours avoid to forced to consumption，This has been formed the so-called“Latent rules”，Is tangible，Different just some travel a little some convergence，Do the comparison of the secret，And some is apparent

　　无论是导游个人行为也好，还是行业“潜规则”也罢，这一不良风气已经影响旅游业的健康发展，需彻底根除。

Whether individual behavior or guide，Or industry“Latent rules”or，The bad atmosphere has influenced the healthy development of the tourism industry，Need to completely eradicate。

资料图 中新社发 张锐超 摄 New data diagram SheFa ZhangRui super perturbation
　　

3.景区门票“三年必涨”，5A级景区进入“百元时代”挫伤游客积极性 3. The tickets“Three years will rise”，5 a grade scenic spot into“One hundred yuan era”Contusion tourists enthusiasm

　　今年恰逢景区门票价格调整“解禁年”，上半年，各地景区门票逢“节”必涨，5A级景区集体跨入“百元时代”，网友纷纷大呼“玩不起”，民众出游积极性受到打击。

This year the attention of ticket price adjustment“Lift the ban years”，In the first half of，All the tickets for the scenic spot“section”Will rise，5 a grade scenic spot into the collective“One hundred yuan era”，Users are called“Cannot play”，People travel enthusiasm hit。

　　据新华网4月24日报道，清明节期间，不少网民在网上发帖惊呼“门票又涨了”“玩不起了”。

According to xinhua reports on April 24,，During the qingming festival，Many netizens Posting on the web exclaimed“Tickets going up again”“Cannot play the”。

　　有网民披露：江西省发改委3月31日公布的消息显示，实行一票制的井冈山景区门票由原130元／人次调整为160元／人次，同时实行淡旺季票价浮动：旺季上浮最高价为190元，淡季下浮不限。而曾经一度免费的山东枣庄台儿庄古城4月1日起正式涨价，门票由每张100元涨至160元，一次性涨价幅度达60%。

A netizen disclosure：Jiangxi province development and reform commission on March 31, published news show，Implement a votes in the chingkang mountains scenic spot by the original tickets for 130 yuan/passengers adjust for 160 yuan/visitors，At the same time practice subject to fare floating：Peak season floating high for 190 yuan，Off-season down any。And once free ZaoZhuang ancient city in shandong province the taierhchuang April 1, formal rise in price，Tickets by each 100 yuan rose to 160 yuan，One-time 60% mark-up。

　　门户网站上一项超过1000名网友参与的调查显示，认为中国景区门票“太贵了，门票支出已经严重影响旅游热情”的网友高达89.2%，仅有0.3%的网友认为“门票不贵，物有所值”。另一项调查显示，超过九成的网友可接受的5A级景区门票心理价位在100元以内，其中约有61%的网友认为门票价格应在60元以内。

Portal website a more than 1000 net friend to participate in the survey，Think that China's scenic spot ticket“It's too expensive，Tickets spending has the serious influence tourism enthusiasm”The net friend is as high as 89.2%，Only 0.3% of netizens think“Tickets not expensive，worth”。Another survey，More than ninety percent of the net friend acceptable 5 a grade scenic spot ticket psychological price is within 100 yuan，About 61% of the netizens think tickets price should be within 60 yuan。

　　北京网友“刘悦”说，自己临时起意想去天坛公园遛个弯儿，一看门票要35元，无法接受小时候只要5毛、1块的地儿现在这么贵，只得放弃。

Beijing netizen“LiuYue”said，Their temporary decided to go to the temple of heaven park walk a curved son，A look at tickets to 35 yuan，When I was a child can't accept as long as five hair、1 piece place now so expensive，Had to give up。

　　网友“壹壹零”说，很多景区存在攀比心理，跟风涨价，现在不少名山大川门票动辄数百元，超过了很多民众的承受能力，最终会损失消费者旅游的积极性，损害大众旅游权益。

Net friend“One one zero”said，Many scenic spots exist bandwagon psychological，Follow suit rise in price，Now many famous mountains and great rivers tickets frequently hundreds of yuan，More than a lot of people bear ability，Eventually loss consumers the enthusiasm of tourism，Damage mass tourism interests。

　　国内景区门票一涨再涨，究其原因，除了恰逢门票解禁之外，更深层次的原因是旅游产业结构的不合理，各地旅游开发单一、景区存“门票经济”依赖症等。

Domestic scenic spot ticket rose and rose，Investigate its reason，In addition to the attention of tickets outside，The deeper reason is the tourism industrial structure is not reasonable，All single tourism development、Scenic spot deposit“Tickets economic”Dependence, etc。

　　针对门票价格不断攀升的原因，华东师范大学旅游系主任楼嘉军认为，除运营维护成本等，旅游产品结构不合理、景区的攀比心理和地方财政对门票收入的依赖是景区频频涨价的“三大推手”。

According to the ticket price rising reasons，East China normal university tourism department LouJiaJun think，In addition to operating maintenance cost, etc，Tourism product structure is not reasonable、The bandwagon psychological and local finance income for tickets to the dependence of scenic spot is frequently the rise in price“Three big hand slap”。

　　楼嘉军认为，目前旅游产品结构不合理，旅游景区发展产业比较单一，相应的旅游产业链还未完全形成也是景区产生“门票依赖”的重要原因。“游客在景区除了买门票外，第二、第三消费还比较低。没有在餐饮、旅游纪念品方面的消费增加，门票收入占游客在景区的消费达到80%-90%，多数景区事实上还停留在"门票经济阶段"。”

LouJiaJun think，At present tourism product structure is not reasonable，Tourism scenic area development industry is single，The corresponding tourism industry chain is not fully formed is also the produce“Tickets rely on”The important reason for the。“Tourists in the scenic area in addition to buy tickets outside，The second、The third consumption is still relatively low。Not in the catering、Souvenirs aspects of consumption increase，Ticket income of tourist scenic spots in the consumption 80% - 90%，Most scenic spot in fact still stay in"Tickets economic stage"。”

　　"你涨我也涨"的攀比心理和地方财政对旅游门票收入的依赖也是景区频频涨价的重要原因。”楼嘉军认为，部分知名景区对旅游资源具有“独此一家”的垄断性，涨价底气十足，加上部分“以旅游立市”的地方政府，存在“外地人的钱不赚白不赚”的短视心理，财政长期依赖门票收入，为景区提价大开“方便之门”。

"You rise I also rise"Perennial psychological and local finance to the tourism of tickets is dependent on the rise again and again the important reasons。”LouJiaJun think，Part of the famous scenic spot of tourism resources are“Alone this one”Monopoly of，Rise in price bottom spirit very，Plus part“To make the city tourism”Of local government，exist“Foreigner money don't make white don't earn”Of myopia psychological，Treasury rely on tickets income，For the price increase is big“door”。

　　景区门票三年必涨、逢节必涨等现象，不利于旅游产业的可持续发展，“唯门票经济”，无休止地大幅度提高门票价格，无异于杀鸡取卵，急需整顿。

Tickets for the three years will rise、Every day will up wait for a phenomenon，To the sustainable development of the tourism industry，“Only ticket economic”，Endless greatly improve the ticket price，Kill the goose that lays golden eggs is，Are in urgent need of the。
  　　

  4.欺客宰客现象时有发生，“一锤子买卖”观念待转变 4. QiKe rip off is often happened，“A hammer business”Idea to change

　　今年年初，三亚“宰客门”事件闹得沸沸扬扬，差点令游客对三亚旅游失去信心。

Earlier this year，sanya“Rip off the door”Events make an uproar，Almost make visitors to sanya tourist lose confidence。

　　旅游景区的消费比普通地区略高，一般人都能理解和接受的。但是如果当你付了超出平常很高的费用，但是却碰到缺斤少两、以次充好，说是海景房，却只有半个窗户能瞅见海边，花高价买了个假冒伪劣商品时，游客的旅游体验将会大打折扣，同时也表示游客作为消费者的权益已被侵犯了。

Tourism scenic spot consumption than the average area slightly tall，The average person can understand and accept。But if when you paid beyond ordinary high cost，But run into giving short weight、shoddy，, seaview room，But only half of the window to see the sea，Spend high price to buy a fake and inferior goods，Tourist experience will sell at a discount greatly，At the same time also says tourists as a consumer rights have been violated。

　　更值得注意的是，各地景区的这种宰客现象屡见不鲜，大家似乎见怪不怪。只有曝出像三亚“宰客门”这样：3个普通菜要价4000元，一条鱼价值6000元的新闻，才能引起人们的注意。

What's more notable is that，All of scenic spot this rip off phenomenon common occurance，Everyone seems to mind don't blame。Only to expose as sanya“Rip off the door”this：Three common food price 4000 yuan，A fish 6000 yuan worth of news，To arouse people's attention。

　　欺客宰客现象时有发生，这跟景区当地商户“一锤子买卖”的短视心理有关。据新华网2月9日报道，一些资深旅游人士介绍，不少地方旅游业发展都经历了由旅行社组团为主，到目前散客自由行为主的时代，而受旅行社恶性竞争影响，“零负团费”泛滥，长期以来，形成了导游、景区、购物点、海鲜排档互相拿回扣、集体宰游客的利益链条。

QiKe rip off is often happened，This with the local merchants“A hammer business”The myopia psychological relevant。According to xinhua reports on February 9,，Some senior tourism personage introduction，Many local tourism development experience from travel group is given priority to，Up to the present day individual traveler freedom ride primarily era，By the travel agency and vicious competition influence，“Zero negative membership fee”flood，For a long time，Formed a tour guide、Scenic spot、购物点、Seafood rears take kickbacks to each other、The interests of the collective and tourists chain。

　　这种利益链条仍在大行其道。“现在还有不少旅游从业人员认为中国是个人口大国，传统观光旅游市场尚未饱满，不需要回头客生意也忙不停，专做"一锤子"买卖，"捞一把"心态严重。”海南旅游研究所所长杨哲昆说。

This kind of interests chain is still in the popular。“Now there are many tourism employees think that China is a populous nation，The traditional sightseeing tourism market has not been full，Do not need to repeat business and keep busy，Designed to do"A hammer"business，"profiteer"Mentality serious。”Hainan tourism institute director YangZheKun said。

　　然而，专家普遍认为，大众化旅游时代已经到来，90%的游客是散客、回头客，若此时仍用传统观光游理念及管理模式，必然会出现管理水平跟不上市场需求的问题，各种隐患一触即发。

however，Experts generally agree，Popular travel time has come，90% of the visitors are individual traveler、repeat，If there were still use the traditional sightseeing tour concept and management mode，Will appear the management level can't keep up with the market demand of the problem，All kinds of hidden trouble imminent。

　　当大旅游市场遭遇小旅游管理，新兴旅游城市该怎么做？

When big tourist market encounter small tourism management，Emerging tourist cities do？

　　专家认为，首先应转变理念，所有人都是旅游形象的代表，而不仅仅是旅游行业和旅游企业；实行大旅游综合治理，推进旅游综合执法，建立健全一站式旅游投诉处理机制，加大对违法违规行为的惩处力度。

Experts say，First of all should change concept，All men are representative of the tourism image，Rather than just tourism industry and tourism enterprises；A major tourist comprehensive treatment，Promote tourism integrated law enforcement，Establish and perfect the "one-stop" work style tourist complaint handling mechanism，Strengthen the illegal behavior of the punishment。

　　旅游目的地政府还应主动面对转型市场，从平民视角加强旅游服务，逐步建立以游客为主的旅游目的地评价机制；建立完善游客管理服务系统，打造统一对外的游客服务平台，整合12301旅游服务热线、12315消费者维权热线、12358价格投诉热线，以一个声音对外，为游客提供全方位服务。

Tourist destination government should also be active in the face of the market transition，From the Angle of civilians to strengthen the tourism service，Gradually establish to visitors as main tourism destination evaluation mechanism；Establish and improve tourist management service system，Make unified foreign tourists service platform，Integration of tourism service hotline 12301、12315 consumers rights hotline、12358 the price complaints hotline，With a sound external，To provide comprehensive services for tourists。