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大陆游客考验台业界 景点配套服务需跟进--亲稳网络舆情监测室
2012-08-30
2011年6月大陆启动赴台个人游,首批开放北京、上海、厦门作为试点城市;第二批开放天津、重庆、南京、广州、杭州和成都;今年8月28日新增济南、西安、福州和深圳。与陆客参团游相比,岛内业者更加期待个人游带来的效益。但是,个人游市场尚不成熟,要得到真金白银,未雨绸缪绝不可少。
8月28日赴台个人游试点城市再增加济南、西安、福州和深圳。加上之前开放的两批,大陆开放居民赴台个人游的城市共有13个。城市增多,客源增加,真要抓住更多陆客的商机,台湾准备好了吗?
On August 28th to individual visit Taiwan pilot city add jinan、xian、Fuzhou and shenzhen。Before the two batch and open,The mainland residents to Taiwan to open individual visit the city a total of 13。City increased,Tourists increase,Really want to catch more land guest business opportunities,Taiwan ready?
“希望细细看,慢慢品” “Hope carefully see,Slowly product”
28日是济南正式开放赴台个人游的第一天。早上9时刚过,甄女士就来到公安局递交申办材料,成为济南市的“第一人”。该局民警也向媒体表示,当天有不少市民前来咨询,一个多小时就来了一二十人。
28, jinan is officially opened to the first day of the individual visit Taiwan。When the morning just after 9,Zhen lady came to public security bureau submit bid for the material,Become jinan city as a“The first person”。The police also said to the media,The day has many people to come to consult,More than a hour came a decade or two people。
在另一新开放城市深圳,有旅行社业者向媒体表示,该社推出的首批120个个人游名额,早在8月初就被预定光。
In another new open city of shenzhen,A travel agency industry to the media said,The club launched the first batch of 120 individual visit places,As early as in early August was scheduled light。
曾经参团入岛游的福州人李兢这回决定个人游。“跟团游环岛行程太赶,走马观花。这回我要走遍台北的大街小巷,细细看,慢慢品!”
Once CanTuan swim into the island of FuZhouRen LiJing this time decided to personal swim。“With the group tour around the island travel too cast,typically。This time I go through all the streets of Taipei,Carefully see,Slowly product!”
记者在岛内采访时也曾听到这样的说法:参团游“起得比鸡早,跑得比马累”,环岛一圈下来,大多数游客的看法是“台湾也就那样”;相反,个人游旅客深度接触台湾社会,回到大陆后,常常在微博上发出欣赏台湾的感慨。
In an interview with reporters island also have heard such comments:CanTuan swim“Got up earlier than chicken,Run faster than a horse tired”,Circle a circle down,Most visitors view is that“Taiwan also just like that”;instead,Personal swim passenger depth contact Taiwan society,Back to the mainland after,Often in micro bo out on appreciate Taiwan's regrets。
个人游得到越来越多大陆人,特别是年轻人认可,而他们比团客拥有更强的消费意识。台湾雄狮旅行社是台湾排名前3位的大旅行社。集团董事长王文杰对本报记者直言,雄狮非常看好未来个人游市场。他说,团客的消费模式已经固定,无论吃饭、住宿还是交通,利润都已经压到很低;和大陆旅行社分账也很头疼。他表示,经营个人游可以绕开这些麻烦,台湾业者和大陆旅客直接打交道,真金白银的利润才能落在手里。
Personal swim get more and more mainland people,Especially young people recognized,And they than group guest have stronger consumer consciousness。Taiwan lion travel service is Taiwan's top three big travel agency。Group chairman of the board the bidding was fast to our newspaper reporter to the truth,Lion very bullish on future personal tour market。He said,Group guest consumption mode has been fixed,Whether to eat、Accommodation or traffic,Profits have pressure to a very low;And the mainland FenZhang travel agency is also a headache。He said,Business people swim can steer clear of these troubles,Companies in Taiwan and the mainland passengers dealing directly,Gold silver profits to fall in hand。
个人游旅客是岛内指望的“金母鸡”,遗憾的是,目前实际效果不明显。按照台湾相关主管部门统计,截至今年6月底,大陆旅客赴台组团游为台湾带来约2023亿元(新台币,下同);截至5月底,个人游客人带来的效益仅有42亿元。两相比较不难看出,个人游对台湾旅游业的贡献有限。
Personal swim passenger is the island's hope“Gold hen”,It is a pity that,At present the actual effect is not obvious。According to the Taiwan related departments statistics,By the end of June this year,The mainland to Taiwan passenger lifts restrictio for Taiwan to bring about 202.3 billion yuan(Nt $,Similarly hereinafter);By the end of may,Individual tourists bring benefit only 4.2 billion yuan。Two phase comparison it is easy to see,Individual visit to Taiwan tourism contribution。
应提供泡汤观海路线图 Should provide juice view sea chart
虽然效益不彰,但是不必着急。从开放时间上看,个人游正式启动不过一年多;从开放地点看,尽管都是京、津、沪和杭州、重庆这样的一二线城市,名额毕竟有限,每天入岛人数不过两三百。可以说,个人游市场还远远没有成长起来,市场发酵需要一段时间,相关手续的简化和增加更多名额也仰赖两岸未来的商谈。
Although the public benefit,But don't worry。From the open on the time,Personal swim official start but more than a year;From the open site to see,Although is Beijing、tianjin、Shanghai and hangzhou、Chongqing such a second city,Quota after all co., LTD.,,Every day the number 2300 but the island。Can say,Personal tour market is far from growing up,Market fermentation need a period of time,Relevant formalities simplification and more places also rely on the future of negotiations。
不过,游客有兴趣,业者有期待,个人游未来的市场前景可期。趁着个人游旅客不多,接待压力不大,岛内应该提早做好准备和建设。
but,Visitors are interested in,Companies expect to,Personal swim future market prospects can period。Under the cover of personal swim few passengers,Reception pressure not,Island should in advance preparation and construction。
记者在岛内看到,许多适合个人游的路线没有得到宣传。新北市的乌来有不少温泉旅馆,依山傍水,静谧雅致,是体验台湾泡汤文化的绝佳选择;又如嘉义海边的东石乡,游客可以亲手试剥生蚝,也能在日落时分欣赏朴子溪旁的万鸟归林。这些景区魅力不小,但很少为陆客所知。
Reporter in the island to see,Many suitable for personal travel route didn't get publicity。The new north city wulai has many hot springs hotel,Serene &elegant,Quiet elegant,Experience is the perfect choice juice Taiwan culture;And as the chiayi east stone township,Visitors can try with strip oyster,Can also enjoy tastes at sunset by the stream of birds return to forest。These small scenic charm,But few for land guest know。
相关的配套服务也要跟进。比如,台湾的气候和地形并不为大陆人熟悉,遇到台风暴雨,山体滑坡,如何有效告知游客自救求援?野柳海边、花莲太鲁阁之类容易发生危险的景区,怎样把警示牌设置得更醒目?
Relevant supporting services will follow up。For example,Taiwan's climate and terrain is not familiar to the continent,Meet the typhoon rainstorm,landslides,How to effectively inform visitors self-help for help?Yehliu the sea、Hualien taroko, prone to dangerous scenic spot,How to set up warning sign more marked?
另外,如果游客人群扩大,现有的公共交通运力、酒店接待能力还够吗?在南部乡村、离岛地区,相信这个问题会更加凸显。还有,出于环境和资源保护考虑,岛内不少景区常常限制游客数量。如何向个人游客人做好解释,甚至提前告知,避免不必要的误会,都是需要思考的内容。
In addition,If visitors crowd to expand,The existing public transportation capacity、Hotel reception capacity is enough?In the southern rural、In isolated islands,Believe that this problem will become more prominent。and,Out of the environment and resources protection consider,The island's many scenic area often limit the number of visitors。How to individual tourists people do explanation,Even informed in advance,Avoid unnecessary misunderstanding,Is the content of the need to think。
个人游市场固然可期,但是不未雨绸缪,难保不会再次出现像团客蜂拥而至,服务和安全都跟不上的局面。迎接更多背包客,台湾的准备做到了几分?
Personal tour market is to be expected,But don't panic,No won't appear again like group guest throng,Service and security could not follow situation。To meet more backpackers,Taiwan's ready to do a few minutes?
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