《三国演义》120回故事中，有37回就发生在宜昌。猇亭古战场、长坂坡、关陵、麦城……与三国文化有关的遗迹，宜昌更是多达80余处。然而，由于聚焦度不够、核心吸引物不优等原因，近年来，宜昌对三国景区的开发颇显沉寂和冷清。

《The romance of The Three Kingdoms》120 back to the story，There were 37 back occurs in yichang。Xiao pavilion ancient battlefield、Long sakaguchi slope、GuanLing、Madison……And three kingdoms culture related sites，Yichang is up to more than 80 place。however，Due to focusing degree is not enough、Core attractions don't master reason，In recent years，The development of the scenic area of yichang quite sensible silence and cold and cheerless。

古战场临江宫成危房 The ancient battlefield GongCheng dangerous river

　　猇亭古战场雄踞长江出峡口要地，三国时期决定蜀国命运的“夷陵之战”就发生在这里，刘备被火烧“连营七百里”。这原本赫赫有名之地，如今却冷清得让人难以置信。

Xiao pavilion ancient battlefield southern china.located along the Yangtze river the throat point，The fate of The Three Kingdoms period decided to shu“Yiling battle”Is taking place，Liu2 bei4 is fire“Wheaten cake joins camp in seven hundred”。The original famous land，But now unbelievably cold and cheerless。

　　8月28日上午，在猇亭古战场景区售票处的左侧，记者看到的是一排破损的瓦房，屋顶的横梁裸露在外，几根木头支架半悬在空中。注意到记者的视线所及，工作人员略显尴尬：“景区正在重建，很多设施都准备翻新，所以有些乱。”

In the morning on August 28,，In Xiao pavilion ancient battlefield scenic area on the left side of the ticket office，The reporter sees is a row of broken the old，Roof beam exposed，A few root legs half hanging in the air。Pay attention to the line of sight of reporters and，Staff slightly embarrassed：“Scenic spot are rebuilding，A lot of facilities are ready to renovation，So some random。”

　　在关帝庙内，关公像前的香坛香火已熄灭，案台上积了薄薄一层灰。一位老职工说：“以前这关公像会说话的，游客向功德箱里投硬币，关公便转头面向着你，大声说："客官一路可好，云长在下有礼了，光明磊落，精忠报国。"可自从2003年一场大雷打坏了关公像里的线路，关公像便不再说话了。这一晃已过去了9年。”

In the guandi temple in，The duke guan as before the incense altar of incense has extinguished，On the case of the product involves putting a thin layer of ash。An old worker said：“Before the duke guan like talking，Visitors to merit box cast COINS，The duke guan then turned to you，Loudly say："The guest officer is all the way，Cloud long the next polite，aboveboard，Loyalty to your country。"But since 2003, a big thunder broke the duke guan in a line，The duke guan like will no longer talked。This flash already the past nine years。”

　　沿着关帝庙右侧的台阶向下，便是三友园。三友园内刘关张三人的雕像多处破碎，张飞举杯的手更是从手掌处断开，露出生锈的铁丝。火烧桥右侧的台阶已经断开，台阶下陷呈凹字形，许多地方较为阴冷，古树盘根错节，幽洞深不可测，洞前挂着“游客止步”的牌子。“以前这些洞可以进去的，后来猇亭修路，这个洞成了危洞，不能进了。”工作人员小心提醒着记者。

Along the guandi temple on the right side of the steps down，"Is the。The "liu close down the statue of three people in crushing，Zhang fei to hand is more from palm off place，Show the rusty iron wire。Fire bridge on the right side of the steps have been disconnected，Steps subsidence concave glyph，Many places more gloomy and cold，Impasses trees，Secluded caves abysmal，Hanging before the hole“turistas”brand。“These holes can be used in，Later road Xiao pavilion，The hole was dangerous hole，Cannot enter into the。”Staff carefully reminding the reporter。

　　在与这位工作人员的谈话中，记者听到的最多的便是临江宫昔日的热闹景象。“以前非常红火，有画廊有茶亭，因游客可以触摸到江水故得名临江宫，现在成了危房”。如今临江宫断壁残垣，房屋被厚厚的爬山虎遮住，屋顶已经坍塌，大块的石板半悬在空中，通往临江宫的石板路上散落着瓦片和玻璃，一根极细的铁丝拴在台阶两边，挂着“禁止进入”的木牌。

With the staff in the conversation，Reporter heard most river is palace former busy scene。“Before very prosperous，A gallery have tea stall，For visitors can touch the river river named palace，Now became dilapidated building”。Now linjiang palace ruins to which it clings，Houses were thick Boston ivy cover，Roof has collapsed，Large slab half hanging in the air，Linjiang palace stone road to scattered tiles and glass，A piece of extremely fine wire tied to step on both sides，hung“Prohibited from entering the”Board of。

　　在古栈道，记者偶遇一对从荆门来宜的父子，爸爸说儿子是三国迷，嚷着要看猇亭古战场。“景色很不错，可惜没怎么感受到三国气息。”当记者问到好不好玩时，这个7岁多的小男孩略显遗憾。

In the ancient plank road，Reporter come across a couple from jingmen to appropriate of father and son，Dad said son of the fan，Cried out to see Xiao pavilion ancient battlefield。“Scenery is very good，But didn't feel the breath。”When a reporter asked about the fun，The 7 years old many little boy slightly regret。

　　据悉，猇亭古战场内曾有多处展示三国文物。如今只有张飞擂鼓台和几块石碑保存的略微完好，楹联、展出都已难见。“以前古战场还有皮影戏，有老艺人说唱《三国》，游人在此品茶听戏，追今忆昔，好不快乐。”谈话中，景区老职工忍不住叹气。“如今景区只有10多个人，剩下的就是些装修的工匠了。”

It is reported，Xiao pavilion in ancient battlefield had a number of cultural relics show three kingdoms。Now only zhang fei LeiGuTai and a few stones saved slightly in good condition，couplets、On display are hard to see。“Before the ancient battlefield and shadow play，There are old artist rap《Three kingdoms》，Visitors in this TingXi tea，After today have yesterday，Very not happy。”conversation，The old worker could not help but sigh。“Now the only more than 10 people，The rest is some decorate the craftsmen。”

　　记者刚要离开时，刚好遇上六七名游客来到景区，一位工作人员正向游客讲解三国文化，“今天约有20名游客，这真是很不错了。”对这六七人的到来，他显得很高兴。

The reporter just want to leave，In just six or seven tourists came to the scenic spot，A staff forward tourists explain three kingdoms culture，“Today about 20 tourists，This is very good。”On the arrival of six or seven people，He looked very happy。

聚焦度不够影响发展 Focusing degree not enough development influence

　　就在28日的下午，湖北省政协在咸宁召开以湖北三国文化为主题的旅游座谈会，宜昌三国文化游再一次成为焦点。

In the afternoon of 28，Hubei province political consultative conference held in the hubei xianning three kingdoms culture as the theme of the tourism forum，Yichang three kingdoms culture to swim once again become the focus。

　　如今，宜昌已建成了一批如长坂坡、关陵、玉泉山、猇亭古战场等三国文化主题游的景点和景区。宜昌三游洞4A级景区内有张飞擂鼓台塑像，当阳市长坂坡有赵子龙塑像。2009年，第一艘以武圣关公命名的“关公”号游船在长阳清江画廊4A级风景区下水启航。当阳市政府已连续成功举办了17届关陵庙会和10届关公文化旅游节。

now，Yichang has built a batch of such as long sakaguchi slope、GuanLing、YuQuanShan、Xiao pavilion ancient battlefield and three kingdoms culture theme travel scenic spots and scenic spot。Yichang three swimming hole 4 a level scenic spot has zhang fei LeiGuTai statue，The mayor of DangYang sakaguchi slope have ZhaoZiLong statue。In 2009,，The first ship to duke guan (named“The duke guan”The number in changyang qingjiang gallery 4 a level scenic spots launching sailing。DangYangShi government has continuous successfully hosted the 17th GuanLing temple fair and 10 session of the duke guan culture tourism festival。

　　然而在面对有“中国三国文化之乡”之称的襄阳，以及被称为“三国文化中心”的荆州，宜昌的“三国游”还是颇显尴尬。

However, in the face have“China, the hometown of three kingdoms culture”, xiangyang，And called“Three kingdoms culture center”jingzhou，The yichang“Three kingdoms swim”Is a sensible embarrassed。

　　市旅游局副局长梁宜认为，挖掘利用三国文化乏力、聚焦度不够是限制宜昌三国文化旅游发展的主要原因之一。

City tourism bureau deputy director LiangYi think，Mining using three kingdoms culture lack of power、Focusing degree is not enough limit yichang three kingdoms culture tourism development is one of the main reasons why。

　　目前，宜昌有以三峡、清江为代表的山水文化；有以三峡大坝为代表的工程文化；有以屈原、昭君、三国为代表的历史文化；有以土家民俗、峡江民俗、鄂西民俗为代表的地域文化，但宜昌对三国文化的挖掘、利用、开发等方面被其它文化挤压，未抢得先发优势。

At present，Yichang with three gorges、Qingjiang river as a representative of landscape culture；The three gorges dam as a representative of engineering culture；Have to qu yuan、zhaojun、Three kingdoms as a representative of history and culture；The tujia folk、XiaJiang folk、In western hubei folk as a representative of regional culture，But to yichang three kingdoms culture mining、use、Development of other cultural extrusion，Not a starter advantage。

　　他说，“宜昌三国文化旅游资源分布于当阳市、远安县、点军区等地，遗迹多但分布散，核心吸引物不优，也一定程度限制了宜昌三国文化旅游发展。”

He said，“Yichang three kingdoms culture tourism resources distribution in DangYangShi、YuanAnXian、Point military region, etc，Remains much but scattered，Core attractions not optimal，Also a certain degree of limiting the yichang three kingdoms culture tourism development。”

　　三峡大学经济与管理学院旅游管理系主任阚如良也有自己的看法，“三国游是以人文为载体的，无论是历史文化，还是名人文化很有说头。目前宜昌的三国景区只是对文物古迹进行单一的保护，没有把文化融入到风貌控制和景观建设中，造成文化氛围不浓，亮点看点不多。”

Three gorges university school of economy and management of tourism management department KanRuLiang have their own views，“Three kingdoms swim is humanity as the carrier，Both history and culture，Or celebrity culture is the head。At present the yichang three scenic area only for the protection of cultural relics and historical single，Without the culture into the style control and landscape construction，Cause culture atmosphere not strong，Window not read。”

　　他认为，宜昌虽有丰厚的三国古迹资源，但多是以分散开发、缺乏配套为特征的小景区，规模实力不强，“特别是资源整合开发不够。”

He thinks，Yichang although have rich resources of The Three Kingdoms，But many are dispersed development、Lack of form a complete set for the characteristics of the small scenic spot，Scale strength is not strong，“Especially resources integration and development is not enough。”

　要从推关公招牌突围 From tyre to duke guan signs break out of an encirclement

　　面对同为三国故地荆州、襄阳，宜昌要如何发掘自身三国文化特色，推出响亮的金字招牌和卖点成为目前宜昌三国游亟需解答的问题。

In the face of the same for The Three Kingdoms pastly jingzhou、xiangyang，Yichang to how to develop their three kingdoms culture，Out loud gold-lettered signboard and selling points become at present yichang three kingdoms swim need to solve problems。

　　梁宜说，“三国文化有忠义仁勇信，更有东方式的谋略和智慧。关云长不仅被官方尊为武圣，甚至演变成了百姓心目中的财神。特色是旅游产品开发成败的关键，而特色的塑造取决于对资源文化内涵的准确把握和旅游功能的科学定位。”

LiangYi said，“Three kingdoms culture have loyalty RenYong letter，More orientalism counsel and wisdom。GuanYunChang not only by the official (as，Even evolved into people mind the god of wealth。Feature is the key to tourism product development success or failure，And the characteristics of resources shape depends on the cultural connotation accurately and tourism function of the scientific positioning。”

　　据了解，宜昌正在筹划突出三国故地、宗教圣地特色，以武圣关公为品牌，以三国猇亭古战场、当阳关陵、玉泉山等为重点，加强三国文化旅游产品的主题化、系列化开发。

It is understood，Yichang is planning a highlight three kingdoms old haunt、Religious shrine characteristics，To duke guan (for the brand，In three kingdoms Xiao pavilion ancient battlefield、When Yang ling、YuQuanShan as key，To strengthen the cultural tourism products of topicalization、Serialization development。

　　梁宜透露，当阳玉泉山风景区、关陵景区和猇亭古战场将创建国家4A级景区，要将猇亭三国古战场打造成为在全国、全省有影响的“湖北三国历史文化主题公园”，将关陵景区打造成“小巧、精致、规范”的新关陵，构建“宜昌—猇亭—当阳三国文化游”旅游主轴，建成三国文化体验旅游区。

LiangYi revealed，DangYang YuQuanShan scenic spot、GuanLing scenic spot and Xiao pavilion ancient battlefield will create national 4 a grade scenic spot，Will The Three Kingdoms Xiao pavilion ancient battlefield make become in the national、The influential“Hubei three kingdoms historical and cultural theme park”，Will GuanLing scenic area hit to cause“small、delicate、standard”New GuanLing，construct“Yichang - Xiao pavilion - DangYang three kingdoms culture to swim”Tourism spindle，Built three kingdoms culture tourist experience。

　　目前，在猇亭古战场景区，工人们正顶着烈日刷新古战场外城墙。景区工作人员说，下一步会将景区的危房重建，并修复古栈道和破损的石碑。

At present，In Xiao pavilion ancient battlefield scenic spot，The workers are under the scorching sun refresh ancient battlefield outer wall。The staff said，The next step will be the dilapidated building reconstruction，And repair the ancient plank road and broken stele。

　　当阳市成功引进深圳市华铁文化公司投资20亿元，将建设集关公朝圣、休闲度假、商务会议、冒险游乐、楚汉风情体验于一身的“当阳关公文化旅游综合开发项目”，拟于今年9月中旬左右开工。

DangYangShi successful introduction of shenzhen China iron culture company investment of 2 billion yuan，Will build set the duke guan pilgrimage、Leisure vacation、Business meeting、Adventure amusement、Chu amorous feelings experience at a suit“DangYang the duke guan culture traveling comprehensive development projects”，By September this year around the middle start。

　　此外，宜昌正在考虑加强与省内三国文化重点城市的大范围合作。宜昌准备与襄阳、荆州、赤壁等三国文化核心圈城市一起，将具有互补性的特色景点有机串联，共同宣传三国文化主题游产品，共同维护、打造、提升三国文化主题游品牌的知名度和美誉度。

In addition，Yichang is considering strengthening and province key cities for The Three Kingdoms culture a broad range of cooperation。Yichang preparation and xiangyang、jingzhou、Red cliff and three kingdoms culture core circle city together，Will have complementary feature attractions organic series，Common propaganda three kingdoms culture theme travel products，Common maintenance、make、Ascension three kingdoms culture theme travel brand visibility and reputation。