欢迎中国来的“圣诞老人” Welcome to come to China"Santa Claus"

　　这个暑期，新华社欧洲总分社格外热闹，从国内来探亲旅游的亲朋好友络绎不绝，与以前的冷冷清清形成鲜明对比，这主要得益于一向保守的比利时放宽了对中国游客的限制。

This summer,The xinhua news agency European total branch office particularly lively,From domestic visitors relatives and friends in an endless stream,And before the cold and cheerless form bright contrast,This is due to the always conservative Belgium eased restrictions on Chinese tourists restrictions.

　　以前来比利时是个麻烦事。手续多，而且需当地人担保。不少游客索性直接办到意大利、法国、德国的签证。一样是申根签证，在申根区畅通无阻。

Ago to Belgium is a nuisance.Procedures more,And to guarantee the locals.Many visitors simply direct do Italy/France/Germany's visa.The same is schengen visa,In the schengen area unimpeded.

　　毕竟，借道而来不方便，游客在比利时停留时间更短。今年，该国政府总算意识到这一点，放宽签证限制，常驻比利时的中国人也可以发邀请函了。

After all,Borrow way and to not convenient,Tourists in Belgium residence time shorter.This year,The government finally aware of this,Relaxed visa restrictions,Resident Belgium Chinese can also send the invitation.

　　无独有偶，德国决定从今年7月底开始，更多中国人可作为“频繁旅行者”向德国申请申根签证，且无需麻烦透顶的面谈。英国内政部也正考虑放宽对中国游客申请签证的限制，使2015年中国访英游客的数量达到50万人。据预计，仅仅这一项就能给英国带来超过5亿英镑的消费，并且创造1.4万个工作机会。欧洲国家“扎堆”放宽对中国游客签证限制，主要因为中国游客的钱袋子让欧洲放下了身段。

similarly,Germany to make the decision that from this year the end of July,More Chinese can be used as"Frequent travelers"German application schengen visa,And without trouble to the interview.The home office also is considering relaxing to Chinese tourists to apply for the visa restrictions,That in 2015 China visit English the number of the visitors reach 500000.It is expected,Only this one can bring more than 500 million pounds for the consumer,And create 14000 jobs.European countries"Gathers together"Relax visa restrictions for Chinese tourists,Mainly because of the Chinese tourists fund sources for Europe to put down the figure.

　　英国《金融时报》6月一篇《中国人撑起欧洲奢侈品业》文章说，约三分之一的中国大陆消费者出国旅游时，会选择就地购物，其中至少75%的大陆游客会选择在欧洲购物。2011年，中国大陆游客贡献了欧洲奢侈品销售额的一半。平均每人每次花费1.1万欧元。欧洲奢侈品行业2011年的销售额高达近2000亿欧元，在欧债危机中反而创下纪录，这与中国游客的贡献分不开。据BBC报道，2011年英国圣诞采购期间，平均每位中国游客支出1.2万英镑，是其他游客平均值的10倍。中国游客实在是派发现金的“圣诞老人”。

British[Financial times]June a[The Chinese hold up European luxury industry]The article said,About a third of the Chinese mainland consumers when traveling abroad,Will choose in situ shopping,At least 75% of mainland tourists will choose in Europe shopping.In 2011,,The number of mainland Chinese visitors contributed European luxury half of the sales.Average each person spend 11000 euros.European luxury industry sales volume in 2011 up to nearly 200 billion euros,In the debt crisis set a record instead,This and the contribution of Chinese tourists inseparable.According to the BBC reported,In 2011 the English Christmas shopping period,The average Chinese tourists spending 12000 pounds,Other tourists average 10 times.Chinese tourists was distributed cash"Santa Claus".

　　有欧洲销售界朋友开玩笑说，看到成群结队的中国游客，就彷佛看到密密麻麻的钱袋子。来欧洲旅游的中国朋友也感慨，到了欧洲并没有陌生感，几乎各大旅游景点都有中文导游材料，国际级的购物中心都有讲中文的导购。

Has a European sales world friend joked,See hordes of Chinese tourists,As Buddha see bunches of fund sources.To the European tour Chinese friends also regrets,To Europe and no strangeness,Almost all the big tourist attractions have Chinese tour guide material,International shopping centers have chinese-speaking promotions specialist.

　　其实，中国游客如此受欢迎的深层次原因，自然是由于欧洲旅游业在债务危机中日薄西山。欧猪五国之一的西班牙对旅游业极为依赖，该国旅游业曾在2010年占国内生产总值和就业人口的比例分别高达10.2%和11.5%。然而据“西班牙旅游精髓联盟”预测，到今年年底，西班牙旅游业或将萎缩1.5%。欧猪五国的另外一个国家意大利旅游业也不乐观，据意大利旅馆业协会的统计，今年上半年，意大利全国旅馆业接待的游客人数比去年同期减少了2.2%。

In fact,Chinese tourists so popular is the deep reason,Nature is due to the European tourism in the debt crisis sino-japanese thin xishan.The pig is one of the five countries Spain rely heavily on tourism,The country's tourism industry was in 2010 GDP and employment population ratio as high as 10.2% and 11.5% respectively.But according to"The Spanish league tourism essence"prediction,By the end of this year,The Spanish tourism or will shrink 1.5%.The pig five other countries of Italy tourism is not optimistic,According to the Italian hotel industry association statistics,In the first half of this year,Italian national hotel reception in the number of visitors was 2.2% lower than the same period last year.

　　在欧洲经济整体不景气的情况下，旅游业承载了欧洲人的希望，来自新兴经济体的游客是他们的主要目标，中国游客首当其冲。

In Europe under the recession of economy as a whole,Tourism carrying the European hope,Visitors from emerging economies is their primary goal,Chinese tourists bear the brunt.

　　调查显示，法国、意大利、瑞士、西班牙、荷兰、希腊、奥地利等申根国家和英国都是中国游客的热门目的地。

Investigation shows that,France/Italy/Switzerland/Spain/The Dutch/Greece/Austria, schengen countries and Britain is Chinese tourists popular destination.

　　欧洲丰富的历史文化、风土人情和“便宜”的奢侈品是吸引中国游客的“三大法宝”。特别是高档购物中心成群结队的中国人已经成为欧洲的一大风景。

European rich history and culture/Local conditions and customs and"cheap"Luxury is to attract Chinese tourists"Three magic weapons".Especially high-grade shopping center hordes of Chinese has become a major European landscape.

　　仔细分析一下，中国游客撑起欧洲奢侈品业的半边天除了消费习惯外，还因为欧洲奢侈品价格通常要比中国内地便宜三分之一之多，如果遇到一年两次的打折季，到欧洲买奢侈品更是省钱可观。打折季时，某欧洲品牌西服套装只卖折合人民币2000多，而同样的西装在北京专卖店售价可高达数万元。

Carefully analyze,Chinese tourists hold up European luxury industry half the sky in addition to the consumption habits,Also because the European luxury price usually than mainland China by more than one-third cheaper,If meet twice a year of the discount season,To Europe to buy luxury but also save money is considerable.Discount season,A European brand suit suit sell only converted into renminbi in more than 2000,And the same suit in Beijing store selling price can be as high as tens of thousands of yuan.

　　尽管中国游客给欧洲旅游业带来繁荣，但他们在欧洲人内心深处的形象并没有相应地转好。欧洲中心论让一向自大的欧洲人看不起中国人，接受不了中国人居然可以买奢侈品像买大白菜一样；而一些中国游客的不良习惯，确实让人尊重不起来。

Although Chinese tourists to European tourism brings prosperity,But they are europeans inner image was not turn good accordingly.Eurocentrism let always arrogant europeans look down upon Chinese,Can not accept the Chinese incredibly can buy luxury goods as like buying Chinese cabbage;And some Chinese tourists of bad habits,Really make people respect not up.

　　柏杨先生曾说，中国游客的特点是“脏、乱、吵”。这也成为很多欧洲人区分日本游客与中国游客的依据。在欧洲一些艺术性很高的雕像旁，总有一些中国游客试图爬上去合影；在一些环境优雅的饭店，一大群中国人吵吵嚷嚷地相互敬酒，昂贵的葡萄酒一瓶一瓶地干，让那些在烛光下小口呷着葡萄酒的欧洲人摇头不止。

Mr. BaiYang said,The characteristics of Chinese tourists is"dirty/disorderly/noisy".This has become many europeans to distinguish between Japanese tourists and the basis of Chinese tourists.In Europe some artistic high beside a statue,There is always some Chinese tourists tried to climb up had a group photo taken;In some environment elegant hotel,A large group of Chinese screaming to propose a toast to each other,Expensive wine bottle of bottle dry,Let those who are in candlelight eating small mouth the wine of europeans shook his head more than.

　　虽然游欧洲的不少中国游客仍是“上车睡觉，下车照相”，但讲究探寻异国情趣的深度游也正冒出萌芽。处于经济危机中的欧洲，并未减弱灿烂文化的深厚底蕴，当以敬畏之心细细品尝。说到这里，不由得想起欧洲朋友曾多次感慨：好的葡萄酒要像谈恋爱一样，细细品味。来欧洲旅游也当如此。

Although many Chinese tourists travel to Europe is still"Get on sleep,Off photographic",But pay attention to explore exotic depth vernier are emitted bud.In the European economic crisis,Has not weakened the profundity of splendid culture,When the fear of heart linger.here,Can't help remembering the European friends had many regrets:Good wine will be like as to fall in love,Carefully taste.To the European tour also when so.