眼下，“十一”黄金周出境游报名正在火热进行，各大旅行社传来的信息表明，一些热门线路不仅很抢手，而且中国游客的选择也越来越多样化，最受青睐的既有港澳自由行、韩日主题游、东南亚海岛度假游，也有意大利浪漫之旅、印度文明之旅、土耳其四海之旅、迪拜阿拉伯风情之旅等。国人的足迹已迈向了100多个国家和地区。去年，中国出境游达7025万人次，消费达690亿美元，仅次于美国和德国。从出境规模上来说，中国的出境市场已经是美国出境市场的1.2倍，是日本出境市场的3.5倍，世界第一大出境市场正在中国形成。

the,"eleven"Golden week outbound tourism registration was going on,The travel agency spread information shows that,Some hot line not only are hot,And the choice of Chinese tourists is becoming more and more diversified,The most popular both Hong Kong and Macao freedom ride/South Korea theme travel/Southeast Asia island holiday tour,Also have Italian romantic trip/The Indus civilization trip/Turkey trip to all over the world/Dubai Arabia amorous feelings trip, etc.Our footprint has toward the more than 100 countries and regions.Last year,China's outbound tourism to 70.25 million people,Consumption of us $69 billion,After the United States and Germany.From the exit for the scale,China's outbound market is the United States outbound market 1.2 times,Japan is 3.5 times of outbound market,The world first big outbound market is formed in China.

　　国人出游，可以开阔眼界，愉悦身心，充当民间交流使者，增进各国对中国人和中华文化的了解。而更加令人关注的是，中国出境游的快速发展为世界旅游乃至经济振兴作出了巨大贡献。2008年世界发生金融危机以来，中国没有采取抑制出境旅游发展的措施，而是通过有序发展，去帮助目的地国家旅游业避免衰退。据中国旅游研究院发布报告显示：2011年，全球入境游客实现4.4%的同比增长，其中中国出境旅游的贡献占30%，成为全球旅游业持续繁荣的动力。中国出境游已经成为世界旅游经济的稳定增长极。

People travel,Can broaden the outlook,Cheerful body and mind,Act as folk exchange angel,To promote international Chinese and Chinese culture understanding.And more interesting is,The rapid development of China's outbound tourism for the world tourism and economic revitalization made great contribution.The 2008 world happened since the financial crisis,China does not take inhibition outbound tourism development measures,But through the orderly development,To help the tourism destination countries to avoid recession.According to China's tourism research institute report released:In 2011,,Global entry visitors achieve 4.4% year-on-year growth,The China outbound tourism contribution accounted for 30%,Become a global tourism prosperity power.China's outbound tourism has become the world tourism economic stable growth pole.

　　目前，国际经济形势的不确定性更凸显了中国出境游的重要性。中国出境游正在牵动着世界旅游经济格局走向。许多国家在旅游业长期发展政策中都把中国市场作为发展重点，制定了相应的产品开发、市场营销以及签证便利等措施。

At present,The uncertainty of international economic situation more highlights the importance of China's outbound tourism.China's outbound tourism is affects the world tourism economic pattern to.Many countries in the tourism industry long-term development policy in the Chinese market as the focus of development,Formulated the corresponding product development/Marketing and convenient visa measures.

　　中国在向全世界派发“旅游红包”的同时，应该提升自身在世界旅游中的话语权，促使目的地国家充分了解中国游客的多元需求。随着中国游客出境范围的逐步扩大以及出境频率的不断提高，多元需求日益显现。除了观光、购物之外，中国游客更希望能体验当地人们的生活，感受当地的文化氛围。一些目的地国家片面地把中国游客出境游等同于购物，过分夸大消费，而忽略了其他需求。因此，我们建议目的地各国在吸引中国游客时，应该进一步改善接待条件，提供人性化的服务体系，开发多元化的旅游内容，尤其是度假休闲产品。

China in the distributed all over the world"Tourism red envelopes"At the same time,Should enhance their own in the world tourism in the discourse right,Destination country to fully understand Chinese tourists multiple demands.With China's outbound tourists gradually expand the scope of the continuous improvement of the frequency and exit,Multiple demand appears day by day.In addition to sightseeing/Shopping outside,Chinese tourists can experience more hope to local people's life,Feel the local culture atmosphere.Some one-sided destination country the Chinese tourists outbound tourism is equal to shopping,Exaggerated consumption,While ignoring the other needs.therefore,We suggest that the destination countries to attract tourists in China when,Should further improve the reception conditions,To provide the humanized service system,The development of diversified tourism content,Especially the holiday leisure products.

　　与中国出境游在国际上的影响力相比，中国旅游业在国际旅游秩序中尚缺乏应有的权威，这种状况应当尽快改变。中国旅游业不仅要提升在国际旅游合作、旅游经济统计、旅游服务贸易壁垒、低碳旅游等国际旅游规则制定中的话语权，还要争取获得在世界旅游业中的价格协调权、规则制定权、秩序维护权和组织发展权。

And China's outbound tourism in the world than influence,China's tourism industry in the international tourism order is' lack of authority,This situation should be changed as soon as possible.China's tourism is not only to improve in the international tourism cooperation/Tourism economic statistics/Tourism service trade barriers/Low carbon tourism, and other international tourism rules in formulating the discourse right,For in the world will get the price coordination right tourism/Regulations right/Order maintenance right and organization development.

　　中国旅游企业也要借出境游之势，走向海外市场，在服务中国出境游客的同时，提高中国旅游在国际上的竞争力。有旅游专家表示，中国可以借鉴日本的经验，日本的游客走到哪里，日本的企业就建立在哪里，把花出去的外汇收回来。中国旅游企业走出去是解决旅游业逆差的最好方式。

China's tourism enterprises also need to borrow the outbound tourism potential,To overseas markets,In China's outbound tourist service at the same time,Improve China tourism in international competitiveness.Have the travel experts say,China can draw lessons from the experience of Japan,Japanese tourists go to where,Japanese enterprise is built in where,The flowers out of the foreign exchange back.China's tourism enterprises to go out is the best way to solve the tourism deficit.