日前举行的第三届中国桂林旅游博览会吸引了来自60个国家的旅游官员和旅游从业者前来参会。

Has held the third China guilin tourism fair attracted from 60 countries tourism officials and tourism practitioners to participants.

　　随着中国出境旅游的升温，越来越多外国客商在中国各大城市频繁参加旅游博览会、组织旅游推介活动。

With China's outbound tourism warming,More and more foreign businessmen in China's major cities in frequent travel fair/Organization tourism promotion activities.

　　柬埔寨旅游局公共关系与市场推广部总监菲普·皮介绍，今年1月至5月，柬埔寨共接待中国旅游者13万多人次，占接待外国游客总数的8.8%，同比增长32.6%。“柬埔寨同中国文化相近，中国在柬埔寨有许多投资项目，随着中国－东盟自贸区的建成，两国经贸合作不断加深，旅游合作潜力巨大。”他说。

Cambodia tourism administration, public relations and Marketing Department director fe tome · skin is introduced,January to may,Cambodia received a total of over 130000 Chinese tourists,Reception foreign tourists accounted for 8.8% of the total,Year-on-year growth of 32.6%."Cambodia with Chinese culture close,China in Cambodia has many investment projects,As China - asean free trade building,Continue to deepen the bilateral economic and trade cooperation,Great potential for tourism cooperation."He said.

　　实际上，像新加坡、日本、韩国、马来西亚、泰国等旅游热门国家正将目光转向中国二、三线城市旅游市场。马来西亚驻广州领事馆旅游市场部副领事赛努斐济说，中国二、三线城市市场起步较晚，市场的成熟度较低。“大城市的旅游者心态更加开放，更了解自己需要什么样的旅游产品，而二、三线城市旅游市场还需要加以培育，这也是我们正在做的。”

In fact,Like Singapore/Japan/South Korea/Malaysia/Thailand tourism popular country is will look to China's two/Three line city tourism market.Malaysia tourism market in guangzhou consulate vice consul "Fiji's said,China's two/Three line city market started late,Market maturity is relatively low."Big cities of tourists mentality more open,You need to know more about the what kind of tourism products,And two/Three line city tourism market still need to cultivate,This is what we're doing."

　　另一方面，对于一些地处非洲、拉美的“冷门”国家来说，“地理距离”和“认知距离”是他们正在努力突破的瓶颈。“在旅游方面，我们和南非几乎处于同个档次，但津巴布韦旅游的通达性并不让人满意。”米沙克·凯臣说，目前中津还没实现直航，增加了游客旅行的时间和费用成本。“对非洲大部分国家来说，这是一个普遍存在的问题。”

On the other hand,For some is located in Africa/Latin America"unpopular"Countries that,"Geographic distance"and"Cognitive distance"They are trying to breakthrough bottlenecks."In tourism,Us and South Africa was almost in the same class,But Zimbabwe tourism understanding of sex is not satisfactory."M shaq · KaiChen said,At present in tianjin haven't realize direct,Increase the tourists travel time and cost."For most countries in Africa,This is a widespread problem."

　　位于拉丁美洲的牙买加遇到同样问题。牙买加驻华大使考特尼·拉特雷说，中国到牙买加也没有直航，我们建议中国游客可以一次性游览包括牙买加在内的多个国家。

Located in Latin America Jamaica had the same problem.Jamaica ambassador courtney · pulling tere said,China to Jamaica also have no direct,We suggest that Chinese tourists can one-time visit including Jamaica, a number of countries.

　　同时，游客对一些冷门国家了解不够。肯尼亚旅游局市场部市场主管陈嘉伟说，不少游客对他们在肯尼亚的安全问题较为担心；而中国游客前来游览的时间集中在动物大迁徙的时候，错过了非迁徙时候的美景。

At the same time,Visitors to some unpopular national understanding is not enough.Kenya tourism marketing market competent ChenJiaWei said,Many visitors to their Kenya's safety problems more worry;And Chinese tourists to come and visit time focused on the animals when big migration,Missed the migration time beauty.

　　“这就是我们为什么频繁参加博览会的原因，我们渴望通过路演、广告等方式尽可能介绍自己，但是同中国的市场潜力一样，中国太大了，推广的成本很高。”米沙克·凯臣说，外国旅游机构目前正寻求网络广告等方式接近尽可能多的中国民众。

"This is why we often participate in the cause of the expo,We desire through the road show/Advertising, etc as far as possible to introduce myself,But with China as market potential,China is too big,Promotion cost is very high."M shaq · KaiChen said,Foreign travel agencies is currently seeking network advertisement access to Chinese people as much as possible.

　　专家认为，在全球经济持续低迷的情况下，旅游业成为刺激经济复苏的方式之一。另据中国国家旅游局发布的预测数字显示，2012年中国出境旅游人数将达到7700万人次，同比增长12%。

Experts say,In the global economy under the condition of continuous downturn,Tourism as one of the ways to stimulate economic recovery.Another according to the China national tourism administration issued forecast digital display,In 2012, the Chinese outbound tourism number will achieve 77 million person-time,Year-on-year growth of 12%.