相同线路价格悬殊旅游网站互不相让 The same line price between tourism website eyeball over

　　同是海南双飞5日游，“去哪儿网”报价4080元，“芒果网”报价3216元，“途牛网”报价2428元。各大在线旅游网站出价一个比一个低，杀手锏仍是价格。相同线路，价格悬殊，背后是国内旅游网站一掷千金拼人气争客源的经营苦心。

Hainan is double kick with 5 days to swim,"Where to go and"Price 4080 yuan,"Mango network"Price 3216 yuan,"Way and cattle"Price 2428 yuan.The online travel website offer a than a low,Ace in the hole is still the price.The same line,Polarization of price,Is behind domestic tourism website deal or no deal spell popularity for tourists management work.

　　据了解，随着双节的日益临近，这场价格战已经蔓延到了整个旅游网站行业，范围涵盖了酒店预订、机票订购、旅游线路和景点门票等所有领域，其激烈程度达到了历史最高点。

It is understood,With double festival approaching quickly,The price war has already spread to the whole tourism industry website,Range covers the hotel reservation/Ticket order/Tourist routes and attractions tickets in all areas,The intense degree to a record.

　　携程网推出“酒店团购直减10%”活动，并宣称为这场价格战准备了5亿美金预算授权。艺龙网也不甘示弱，推出“高星级酒店返还100元起，三星酒店返50元，经济型酒店返30元”的促销活动。与此同时，两大在线旅游业巨头也大打“口水仗”。携程宣称“月月狂减，天天低价”，价格战将打一年；艺龙则回应“携程团购没有的，我们有；携程团购有的，我们全部先打9折再减1元”。

Ctrip launched"Hotel group purchase straight down to 10%"activities,And that for this price war prepared us $500 million budget authority.Elong also not resigned to playing second fiddle,launched"The high star hotel return 100 yuan up,Samsung hotel return 50 yuan,Economy hotel return 30 yuan"promotion.meanwhile,Two big online tourism giant is big also play"Saliva battle".Ctrip claimed"Month in and month out crazy minus,Every day low price",Will price wars play one more year;Arts dragon is response"Ctrip group purchase does not have,We have;Ctrip group purchase some,We all to a discount of to minus 1 yuan".

　　而随着两大巨头的不断加码，其他旅游网站也开始按捺不住，纷纷加入战团。同程网为此投入9000万元，芒果网为此投入8000万元，悠哉网为此投入8000万元。“去哪儿网”投入3000万美元打造旅游智能化服务平台，主要体现在精确搜索和快速处理，保证供应商提供的优惠能够让消费者在第一时间搜索到，变相参与价格战。

But along with the two giants in the lotto constantly,Other tourist site also began to jump the gun,Joined in the chapter.With this process and investment of 90 million yuan,Mango and therefore investment 80 million yuan,Leisurely and therefore investment 80 million yuan."Where to go and"Is spending $30 million to build tourism intelligent service platform,Mainly manifests in the accurate search and rapid processing,Ensure suppliers discount can let the consumer in the first time to search,Participate in price wars in disguised form.

商家火拼消费者受益 Businessmen go into too many duels into benefits to consumers

　　与电商大战相比，旅游网站之间的价格战显得“真刀真枪”，其现金返还的促销方式付出的是真金白银，让消费者得到更多实惠。

Compared with electric business war,The price wars between the tourism website appears"In real earnest",The cash back sales promotion way pay is real gold and silver,Let the consumer get more benefits.

　　以酒店预订为例，携程网推出国庆特惠酒店指南，高星级酒每间夜最高返现金200元，三星酒店最高返101元，经济型酒店最高返81元；同程网则给出了更大的折扣力度，部分豪华酒店折扣甚至不到2折，同时也全面实行返现策略，返现额度从30多元到100多元不等；艺龙网则主打酒店团购促销，部分酒店在签约折扣价的基础上再实行“九折减1元”活动，声称“这是艺龙史上最低折扣”。

To hotel reservation, for example,Ctrip launched National Day special hotel directory,The high star wine each night the highest return cash 200 yuan,Samsung hotel the highest return 101 yuan,Economy hotel the highest return 81 yuan;With path network is given more discount strength,Part of the luxury hotel discount even less than two fold,At the same time also to implement return now strategy,Return now line from 30 multivariate to 100 multivariate inequality;Elong the main hotel group purchase promotion,Part of the hotel in the contract on the basis of a discount again"Ninety percent minus 1 yuan"activities,says"This is the history of arts dragon minimum discount".

　　记者登录旅游网站页面发现，价格在2折至3折的酒店已经十分常见，返现的力度也不断加大。而在机票预订和旅游线路上，各大旅游网站同样给出了巨大的优惠幅度。以海南三亚双飞5日自助游为例，在巨大折扣的基础上，携程网推出再减500元的优惠，同程网推出抵扣20元现金，再送200元现金券；途牛网推出赠200×成人数现金券，再送5×成人数现金。对此，携程网、艺龙网等旅游网站的负责人都表示，打价格战并没有利润可言，甚至会出现亏损，但为了拼量却不得不打。

Reporter login travel web page found,Prices in the 2 to fold to 3 fold hotel is very common,Return the strength also continuously increased.And in the ticket reservation and LvYouXian road,Each big tourism website also gives a huge margin of preference.Take the hainan sanya shuangfei self-help 5, for example,On the basis of huge discount,Ctrip, decrease again launched 500 yuan preferential,With process introduced by the network deducted 20 yuan in cash,To send 200 yuan in cash voucher;Cattle introduced by the network way with the number 200 x into cash coupon,Send 5 × number into cash.this,ctrip/Elong tourism in charge of the site have said,Price war and no profit to speak,Can appear even losses,But in order to spell quantity had to play.

　　消费者却因此可享受到更多的实惠。在北京工作的吕燕就通过旅游网站预订了报价为5150元的“国庆丽江5日双飞自助游”，不仅比在旅行社报名少花了300多元钱，同时还获得了52元现金抵扣和200元的现金券。她说：“旅游网站的价格战对于消费者来说是件好事，不但有了更多物美价廉的选择，也会避免店大欺客的现象发生，消费者有了更多话语权。”

Consumers, however, because this can enjoy more benefits.Working in Beijing through lv yan tourism website booked a quotation for 5150 yuan"National Day lijiang 5, self-help sf",Not only than in travel agency registration less spent 300 multivariate money,At the same time also won 52 yuan cash deduction and 200 yuan in cash voucher.She said:"Tourism website price war for consumers is a good thing,Not only have more choice of good quality and low price,Also can avoid a shop QiKe big of the phenomenon,Consumers have more right."

价格战仍将继续行业或将迎来“洗牌” Price war will continue to industry or will have"shuffle"

　　尽管价格战并没有给各大旅游网站带来更多的利润，但相关资料显示，它却正在提升用户在线预定比例，使消费者向几家大的旅游网站集中。携程网营销副总裁汤澜坦言，在没有打价格战之前，携程失去了一些价格敏感的客户，而在加入价格战之后，市场份额又明显回升了。

Although the price war and didn't give each big tourism website bring more profits,But related data shows,It is to improve user proportion of online booking,Make consumers to several big tourist site concentration.Ctrip vice President of marketing ShangLan said,There is no price war before,Ctrip lost some price-sensitive customers,And in join after price war,Market share and rebounded significantly.

　　统计显示，携程网二季度酒店预订量达370万间夜，比去年同期增长150万间夜；艺龙网的在线预订比例已从去年四季度的63%提升至今年二季度的72%，芒果网的酒店最高日成交量则超过了1万间夜。真正受创的是中小型旅游网站，由于自身影响力和实力有限，他们缺乏价格战所需要的利润空间，客户大量流失。

Statistics show that,Ctrip hotel YuDingLiang second quarter 3.7 million room night,Than last year the corresponding period grows 1.5 million room night;Elong online reservation proportion has from the fourth quarter of last year 63%, rising to 72% in the second quarter of this year,Mango net hotel, the highest volume is more than 10000 room night.Real wounded is small and medium-sized tourism website,Because of its own influence and limited strength,They lack the price war need profit space,Customer loss of.

　　对此，业内人士认为，价格战将推动在线旅游网站行业重新洗牌。酷讯网的张海军认为：“价格战在中国在线旅游的现阶段是难免的，行业也需要通过价格战来优胜劣汰，让更强的在线旅游企业活下来。从短期来看，对消费者只有好处没有坏处。”

this,The personage inside course of study thinks,Will price wars promote online travel website industry reshuffle.Cool - network ZhangHaiJun think:"Price war in China at the present stage of the online travel is unavoidable,Industry also need through the price war to survival of the fittest,Let more online travel enterprise survive.In the short term,To consumer benefits only without the disadvantages."

　　中国互联网协会理事长高新民认为：“只要尊重和保护消费者的利益，价格竞争不仅对消费者有好处，对整个行业的生态发展也有好处。”

China's Internet association chairman gao xinmin think:"As long as respect for and protection of the interests of consumers,Price competition is not only the consumer benefits,To the industry's ecological development is also good."

　　目前，这场价格战仍没有任何停止的迹象。汤澜在接受媒体采访时表示，携程网既然参与了，就开弓没有回头箭，而且将继续加大投入，并做好了明年继续打价格战的准备。艺龙网也坚称：“艺龙希望成为最大的在线酒店预订服务商，为这个战略目标我们愿意投入，也不怕投入。”

At present,The price war is still no signs of stopping.ShangLan when being interviewed by the media said,Ctrip since participated in,No HuiTouJian will draw the bow,And will continue to increase investment,And ready to continue next year price war preparation.Elong also insisted:"Art dragon hope to become the largest online hotel reservation service,As the strategic goal we are willing to input,Also is not afraid of input."

　　业内专家表示，旅游网站的价格战短期内不会结束，但随着深入，在线旅游行业或将迎来重新洗牌和理性回归，价格战最终会向服务战转变，因为只有如此才能形成良性竞争，也才能真正赢得消费者的认可。

The expert inside course of study says,Tourism website price war won't end in the short term,But along with further,Online travel industry or will have to shuffle and rational return,Price war will eventually to FuWuZhan transformation,For only thus can the benign competition,Also can really won the recognition of consumers.