9月21日，国际顶级户外品牌Marmot北京旗舰店在金源新燕莎MALL正式开业，为热衷户外运动的装备控们带来了更多选择。

On September 21,,International top outdoor brand Marmot Beijing flagship store in jin yuan new yansha MALL officially opened,As for outdoor sports equipment control people brought more choice.

　　土拨鼠是一种生活在高寒山区的小动物，在登山者眼中，她和高山一样都是有生命力的。在英文单词中，Marmot是土拨鼠的意思，更是一个有着30多年历史、以土拨鼠为吉祥物的登山运动装备品牌，也是美国最著名的户外品牌之一，它创立于1974年，总部设在美国加州的Santa Rosa(圣罗萨)。从品牌诞生起，Marmot便致力于让全世界更多的人了解户外运动，爱上户外运动，体会户外运动的快乐。2012年4月1日，北京锐极泷峰国际贸易有限公司成为Marmot的中国区总代理，正式开拓中国户外运动市场。

Groundhog is a kind of life in the alpine region of small animals,At the sight,She and alpine as have vitality.In the English word,Marmot is groundhog mean,It is a has 30 years of history/With marmot mascot for the mountaineering equipment brand,The United States is one of the most famous outdoor brands,It was founded in 1974,Headquartered in the United States of California Santa Rosa(ShengLuoSa).From the brand its birth,Marmot and trying to make the world more people know about outdoor sports,Love outdoor sports,Experience the joy of outdoor sports.April 1, 2012,Beijing sharp pole Long peak international trade co., LTD. Has become the Marmot national general agent,Official opening of the Chinese outdoor sports market.

　　活动当天，模特通过现场走秀展示了Marmot春夏秋冬系列服饰及代表性装备，包括夹克、羽绒服、软壳、抓绒、衬衣、T恤等，丰富跳跃的色彩和舒适的剪裁设计吸引了众多消费者的目光。Marmot国际销售总监Randall Verniers现场表示，“Marmot是一个面向所有向往高品质生活人群的品牌，每年向全球专业户外运动人士提供服装、睡袋、手套、帐篷、背包等类别共几百个款型产品，品牌销售已延展到全球56个国家。中国户外运动正处在蓬勃发展的时期，越来越多的人喜爱上户外运动，而Marmot能够保障他们尽情享受户外运动所带来的乐趣。因此，相信中国的消费者会和世界上众多国家的户外运动爱好者一样，爱上Marmot，享受Marmot带来的全新生活方式。”

On the event day,Model through the field work show the Marmot chun xia qiu dong series dress and representative equipment,Including jacket/Down jacket/Soft shell/fleeces/shirt/T-shirts, etc,Rich bouncing colour and comfortable clipping design attracted numerous consumer eyes.Marmot international sales director Randall Verniers site said,"Marmot is a yearning for all the high quality life of the brand,Every year to global professional outdoor sports people provide clothing/Sleeping bags/gloves/tent/Pack wait for a category a total of hundreds of paragraph product,Brand sales has extended to the global 56 countries.China's outdoor sports are in the period of rapid development,More and more people love outdoor sports,And the Marmot can guarantee they enjoy outdoor sport brought about by the fun.therefore,Believe that China's consumers will and the world many countries like outdoor sports lovers,Fall in love with Marmot,Enjoy the Marmot brings a new way of living."

　　假如把众多户外品牌看成是一座“金字塔”，源自美国的Marmot无疑处于塔尖的位置。Marmot户外运动装备以“专业设计、顶级用料、全天候功能”而著称，其最具优势的装备有：睡袋、羽绒服和帐篷。羽绒是Marmot的DNA，作为最早研制出900蓬松度羽绒制品的品牌，Marmot睡袋和羽绒服系列至今处于全球领先地位。曾有编辑指出，如果你想看睡袋像热气球一样升起来，只要将Marmot睡袋撒手就可以了。Marmot冲锋衣同样被全球登山家或户外活动爱好者所钟爱，其中一款标志性夹克被国内驴友们爱称为“神衣”。

If the many outdoor brand as a"pyramid",From the United States is in the position of the Marmot spire.Marmot outdoor sports equipment to"Professional design/Top materials/All-weather function"known,The most advantage of equipment have:Sleeping bags/Down jacket and tents.Down is Marmot DNA,As the first to develop 900 volume feather products brand,Marmot sleeping bags and down jacket series so far in the global leading position.There have been editing pointed out,If you want to look like a balloon rises as sleeping bag,As long as the Marmot's sleeping bag is ok.Marmot charge clothes are also global mountaineer or outdoor enthusiasts loves,Among them a landmark jacket is domestic the donkey friends called love"God clothes".

　　Marmot保持世界领先地位的秘诀在于：广泛使用当今世界上最新科技的布料、材料和生产技术，如最新“Gore-Tex XCR”面料、全球最高900蓬松度羽绒、蛋白活性酶PreCip压胶布、有“三维立体排汗王”之称的DriClime材料、超级防风透气WindStopper及DryLoft布料、POLARTEC系列、Polarguard3d三角异型长纤维中空棉、超级吸汗CoolMax材料等。Marmot户外运动装备兼具透气、防水防风等功能，专为应付各种恶劣天气状况而设计，能够承受最严峻的活动的考验。

Marmot remain the world's leading position in secret:Widely used in the world today the cloth of the latest technology/Materials and production technology,As the latest"GORE - TEX XCR"fabrics/The global top 900 volume down/Protein active enzyme PreCip pressure tape/have"Three dimensional HanWang row"Said the DriClime material/Super wind breathable WindStopper and DryLoft cloth/POLARTEC series/Polarguard3d triangle deformed long fiber hollow cotton/Super absorbent CoolMax materials etc.Marmot outdoor sports equipment both breathe freely/Waterproof function such as wind,Designed to deal with all kinds of bad weather conditions and design,To withstand the test of the most serious activities.

　　除了技术革新之外，Marmot一直以来都将品质放在第一位。分布全球的四个测试中心，会针对产品的舒适性、多样性、耐用性及功能性进行测试，作为Marmot设计、改进的依据。在Marmot目前全球30个工厂内，都有专员负责协助确认、检查产品质量，这样可以从产品生产第一步开始到货品验收以及配送进行实时监控，以确保产品的可靠性。

In addition to technical innovation besides,Marmot have been will quality in the first place.The global distribution of the four test center,For product comfort/diversity/Durability and functional testing,As a Marmot design/Basis of improving.In the current global Marmot 30 in the factory,All have specialist is responsible for assisting with confirmation/Check product quality,This can be the first step from product production to the goods acceptance and distribution for real-time monitoring,To ensure the reliability of the products.

　　Marmot不仅能适应不同的天气变化，色彩也变幻斑斓，比如，经典的红色、具有丰富活力的绿色、调色板一样的蓝色、神秘的紫色和柔美的粉色，每款产品都能在颜色上给人以冲击。Randall Verniers说，“Marmot对原材料和色彩有着独特的关注，为了提高对颜色的洞悉能力，产品部门经常参加一些舞台秀然后询问色彩师将舞台秀的色彩过滤出适合户外运动的色彩。即使是为拉锁选颜色，关注细节也会凸显我们的色彩领导力。在店铺内，当产品挂在墙上的时候，颜色能使它们看上去与众不同”。

Marmot can not only adapt to different weather change,That colour also changes,For example,Classic red/With rich vigor of the green/Palette the same blue/Mysterious violet and gentle pink,Every product can on color gives a person with impact.Randall Verniers said,"Marmot for raw materials and color has a special attention,In order to improve the ability to discern color,Product department often take part in some of the stage show and then ask colour division will stage show color filter out suitable for outdoor sports colour.Even for the zipper to choose color,Attention to detail will also highlight our colour leadership.In the shop in,When the product is hanged on the wall,Color can make them look different".

　　Marmot在中国地区一经推出便备受瞩目，日渐成为专业户外运动的首选装备。目前在中国提供的户外产品有：羽绒服、冲锋衣（夹克）、软壳、抓绒、衬衣、T恤、裤子、背包、帽子、手套、帐篷、睡袋等。作为中国区总代理，北京锐极泷峰将建立多元化的销售渠道，向消费者展示Marmot全系列产品。同时，通过丰富多样的活动，让消费者了解认识Marmot品牌，让更多的国人体验到专业户外服装在日常生活中所能带来的舒适与保护，使Marmot成为家喻户晓的服装品牌。据悉，Marmot目前已牵手冠军明星车队参加“维泰杯·2012中国环塔（国际）拉力赛”的比赛，开始在户外活动中接受中国消费者的体验。

Marmot in China is introduced and which is attracting lots of attention,Is becoming the first choice of professional outdoor sports equipment.At present in China offers outdoor products:Down jacket/Charge clothes(jacket)/Soft shell/fleeces/shirt/T-shirt/pants/backpack/hat/gloves/tent/Sleeping bags, etc.As the national general agent,Beijing sharp pole Long peak will establish a diversified sales channels,To consumer show Marmot all series of products.At the same time,Through the rich variety of activities,Let customers know know Marmot brand,Let more people to experience the professional outdoor clothing in daily life can bring comfort and protection,Make Marmot become famous clothing brand.It is reported,Marmot has in hand champions star in the team"D tai cup · 2012 China ring tower(international)rally"game,Start in outdoor activities to accept Chinese consumer experience.

　　Marmot现已在北京、沈阳、长春、哈尔滨等多个城市开设几十家店铺，北京旗舰店位于金源新燕莎购物中心三层（店铺号3121），100多平米的店面在装修风格延续了品牌统一的红、黑色调，配合高山户外的视觉墙体，简约而大气。

Marmot is now in Beijing/shenyang/changchun/Harbin, and other cities set up dozens of shops,Beijing flagship store is located in jin yuan new Lufthansa shopping center three layer(Shop number 3121),More than 100 square meters stores in decorate a style to continue the brand unified red/Black tone,Cooperate with alpine outdoor visual wall,Contracted and atmospheric.