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景点降价“口惠”更盼“实至”--亲稳网络舆情监测室
2012-09-28

  作为高速免费通行后的又一惠民举措,中秋国庆“双节”间全国首批降价的80个景点日前终于揭开面纱。但这道被寄予厚望的“惠民大餐”并未迎来预期的赞誉;不少人细看景点名单后大呼失望,称这批降价免费的景点生僻冷门、降幅有限。有网友“惊呼”名单中的景区自己大多“闻所未闻”;更有网友戏称此番景点降价应改名为“三线景区集体打折促销”。 As the high-speed toll free after another we move,National Day Mid-Autumn festival"Double festival"The price between the first batch of 80 sites before finally lift the veils.But the word white hope"Meal we"Did not have expected the praise;Many people scan scenic spot after the list of big call down,Say this batch of price cut free attractions uncommon unpopular/Drop co., LTD.,.Have net friend"exclaimed"List of scenic spot their most"Far afield";More net friend calls this "scenic spot price should be renamed"Three line scenic spot collective discounts and promotions".

  面对网络舆论“不淡定”的调侃,发改委相关负责人公开为景点降价的“含金量”正名。有关负责人向媒体回应说,中秋节前还要公布第二批降价景点,如果再考虑广东和云南省推出的“景点普遍降价”政策,两批降价景点中5A级以上景区将达13家左右。

In the face of the network public opinion"Don't calm"Ridicule of,The relevant person in charge of development and reform commission (NDRC) public for scenic spot price"Gold content"name.Relevant person in charge said to the media response,Even before the Mid-Autumn festival announced the second batch of scenic spot price,If we consider guangdong and yunnan province launched"Attractions general price"policy,Two batch of reduction in 5 a scenic spots above the level of scenic area will 13 about home.

  然而这边厢话音刚落,那边厢已有网友“爆料”:官员口中“考虑到”景点普遍降价的广东云南二省,已集中了5A级景点12个;如果统计准确,接下来“坐等第二批名单公布1家左右5A级景区降价”的神侃恐怕又会风声再起。景点降价如果口惠而实不至,遭到民众调侃实属情理之中。

However this car voice just fell,There compartments for users"kept":Officials mouth"Considering the"Attractions general reduction in yunnan province guangdong two,Already concentrated 5 a-class attractions 12;If the statistics accurate,The next"By order of merit two batch list is announced about home 1 5 a grade scenic spot price cut"I'm afraid the ShenKan and wind rise.Scenic spot price cut if lip service and real not,Were people ridicule is in the reason.

  虽然有关人士一再强调,热门景点降价的“杠杆效应”会加剧景区客流乃至超过管理负荷;但从事实看来,节假日景区门票变动对游客去向的影响恐怕有限。今年以来,越来越多景区跨入“百元时代”的涨价潮没能撬动国人的旅游热情;此次冷门景点降价能够起到多大分流效应也未可知。

Although officials emphasized,Hot spots of the price"Leverage effect"Exacerbate the passenger flow and even more than management load;But from the fact that it seems,Holidays scenic spot ticket change on the influence of the tourists to co., LTD., I'm afraid.Since this year,More and more into the scenic spot"One hundred yuan era"Rise in price tide can't move people's tourism enthusiasm;The unpopular scenic spot price can have much shunt effect is a mystery.

  说到底,重大节假日景点门票的升降,体现的是让利于企还是让利于民的态度。那些担心“门票经济”受损的经营者不妨转换思维,参考一下杭州西湖免费十年的样本。根据杭州市旅委公布的数据,2011年杭州旅游总收入近1200亿元,是2002年开始实施西湖免费开放时的四倍。用每年减少的2500万元门票收入,换来年增100多亿元的旅游综合收益;损失了门票“小收入”,赢得整个旅游餐饮、住宿、销售综合发展的“大回报”,这个“以小搏大”的账本值得国内旅游行业借鉴。

In the final analysis,Major holidays attractions tickets lift,Reflect is benefit to enterprises or benefit to people's attitude.The people who worry most about"Tickets economic"The damaged operator might as well conversion thinking,Consult hangzhou west lake free samples of ten years.According to data released by the hangzhou travel committee,In 2011, hangzhou tourism income of nearly 120 billion yuan,Is the west lake began in 2002 when free four times.Use reduce annual 25 million yuan tickets income,For years increase more than 100 yuan tourist comprehensive income;Lost ticket"Small income",To win the whole tourism catering/accommodation/Sales of the comprehensive development"Big returns",this"In small stroke big"Ledger is worth reference for domestic tourism industry.


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