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Our reporter monastersky r.studies show biological differences

　　“刚刚"围观"选房回来，终于见识什么叫"日光盘"。”小张在体验了北京昌平回龙观某楼盘开盘选房后感叹道。随着近期楼市成交回暖、刚需和改善型需求释放，部分位置较好、性价比较高的楼盘遭到购房者“争夺”。不仅如此，在新房成交回暖的同时，二手房价也“水涨船高”。

“just"onlookers"Choose room back，What is finally wise"Th CD"。”Xiao zhang in Beijing changping huilongguan experience a building opening choose behind sighed。With the recent market clinch a deal the thaw、Just need to and improve the release of demand，Part of the position is good、High cost performance by building buyers“for”。Not only that，In the new house reverting to clinch a deal at the same time，Second-hand house prices are“rising”。

　　个别新盘遭抢购 XinPan individual by snapping up

　　小张终于“熬”过了限购条件中对外地人购房的“五年大限”。“其实年初就看上了回龙观的一个楼盘。”他坦言，由于在中关村上班，一直计划在城北买房；出于交通便利的考虑，地铁沿线楼盘成为首选目标。不过，令他忧心的是，一直关注的楼盘原本计划5月二期开盘，但直到7月还未见动静。而这段期间，北京楼市正渐渐升温。

Xiao zhang finally“boil”The 限购 conditions of outsiders who buys a house“Five years time”。“In fact are the beginning of hui-long-guan a building。”He said，Because in zhongguancun work，Always planned to buy a house in the north；Out of the consideration of convenient traffic，The subway along residential become first target。but，To his worried is，The original plan has been paying attention to building on May 2 opening period，But until July also has not seen the action。And during this time，Beijing property market is slowly warming。

　　北京中原市场研究部统计数据显示，在六七月北京成交量占据前100名的住宅类物业中，成交均价上涨的达到43个。个别项目成交均价上涨超过5%。

Beijing central plains market research statistics show，In June 100, the volume of Beijing top of residence kind of property，The price of the rising to 43。Individual project the price up more than 5%。

　　相比之下，小张心仪的位于回龙观的楼盘二期尽管一直没开盘，但报出的均价已“跟风”上涨。“5月销售人员给的报价表上，90平方米的两居总价在160万元左右，但现在的价格在180万元以上。”小张显得很无奈。

compared，Xiao zhang is located in building the right of hui-long-guan phase ii although hasn't been open quotation，But quote us the average price already“Follow suit”rise。“5 month sales staff to offer on the table，90 square meters in total price of the two in 1.6 million yuan，But now the price is in 1.8 million yuan of above。”Xiao zhang appears very helpless。

　　在苦等两个多月后，小张终于盼到二期开盘的消息，开盘价则从此前公布的2万元上涨到2.15万元。该楼盘此次推出约430套房源，户型为80平方米至140平方米两居至四居。对大多数购房者而言，两居房源是大热门。不过，最终的摇号结果给小张“泼了盆冷水”。

In the bitter after more than two months，Xiao zhang finally look forward to the opening of the second phase of the news，The opening price is 20000 yuan from said up to 21500 yuan。This building dish the launch of about 430 homes，Door model for 80 square meters to 140 square meters in the two to four。For most of the person that buy a house is concerned，Two homes in the great is popular。but，Finally, the results of the wave to xiao zhang“Poured cold water basin”。

　　“430套房源，1400人摇号，差不多30%的机会，赶上抽奖了。”小张颇为郁闷，自己“手气”不好，摇到近800号，基本没什么希望。尽管如此，开盘当天小张还是顶着闷热的天气赶到楼盘现场。

“430 set of houses，1400 people, wave，Almost 30% of the opportunity，Catch up with the lucky draw。”Xiao zhang rather depressed，oneself“luck”bad，Wave to nearly 800 number，A: very little hope。Even so，On the day the top joba chamberlain is still open the heat to the building dish。

　　“我下午过去的，当时已经叫到300号。如果每人有三分钟选房机会，就算轮到我也要再等上整整一天。本来幻想着会有人因为户型、朝向等因素放弃选房，但是现场放弃的人几乎没有。”小张表示，下午5点时仅剩下140平方米四居户型的部分房源。

“My afternoon the past，It was called to the number 300。If each have three minutes choose room opportunity，Even if it's my turn to also want to wait for a whole day。Originally fantasy of someone will because door model、Factors such as choose to give up the room，But the field to give up almost no。”Chamberlain said，At 5 p.m. left 140 square meters in the family part of four homes。

　　二手房成交回升 Secondhand the room to clinch a deal to bounce back

　　二手房市场也走出一季度的低迷。由于市场回暖，看房人数增加，二手房中介业务开始繁忙。

Housing market also out of the downturn in the first quarter。Since the market warms up，Checking the increasing number，Secondhand the room intermediary business began to busy。

　　“现在的业务比去年要好做，我们人手已经不够用。”在一家知名房地产中介工作的李尧（化名）告诉中国证券报记者。

“Now business is better than last year，We have not enough people use。”In a famous real estate agent LiYao work（aliases）China's stock certificate report told reporters。

　　在他工作的这间三十多平方米的房间里，墙上贴满挂牌出售的房源信息，有不少还用红笔显著地标出“惊爆价”字样。他的几位同事要么忙着接打电话，要么接待前来咨询的客户。“还有几个同事带客户看房子。”李尧说。

In his work of the more than 30 square metre room，Posted on the wall of full for sale, expand the information，Many significant landmarks out with the red pen“Surprised critical price”words。Several of his colleagues or busy answering the phone，Or to come to consult customer reception。“There are several colleagues with customer looking at the houses。”LiYao said。

　　作为这家门店的销售明星，李尧曾经取得过抢眼的销售业绩。“上一波地产行情好时，我手里压了很多单子，经常忙得没时间带客户看房，有一次只画了房子的平面图就和客户签了单子。”回想起过去的情景，李尧仍止不住一脸兴奋。

As the store sales star，LiYao ever get promising sales performance。“A wave of property market is good，I hand pressed for many list，Often was too busy to take the customer the apartment now，There is a plan of the house only drew and customer signed the list。”Recall the past scene，LiYao still can't help a face of excited。

　　不过，自2010年开始的房地产调控以及随后到来的低迷市场，让李尧的业务一落千丈。“最艰难时，一个月也卖不出一套房，很多业务员都走了。”李尧感叹道。

but，Since 2010 the estate of the regulation as well as the market downturn coming later，Let LiYao business plummet。“When the most difficult，A month also sell out a suite，Many of the salespeople left。”LiYao sighed。

　　由于成交量大幅萎缩，2011年房地产中介行业经历“大洗牌”。据相关数据统计，一年时间内，北京上千家房产中介关店停业，是近几年关店数量最多的一年。

Because a volume atrophy，2011 real estate intermediary experience in the industry“Big shuffle”。According to relevant data statistics，A years time，Beijing thousands of house property intermediary shut shops out of business，In recent years is the most number of closing a year。

　　时过境迁，今年以来随着市场逐步回暖，二手房成交量开始缓慢提升。尤其是3月以来，二手房与新建住宅成交均回升。北京中原市场研究部数据显示，截至7月26日，北京市二手房住宅签约量已逼近1.4万套，比上月增逾三成，与去年同期相比成交量已经翻番。

As time passes by，Since this year as the market gradually thaw，Secondhand the room volume began a slow ascent。Especially since march，Secondhand the room and new residence clinch a deal are to bounce back。Beijing central plains market research data shows，By July 26,，The house is already signed secondhand approached 14000 sets，Increased more than thirty percent than last month，Compared with the same period last year volume have doubled。

　　“虽然赶不上市场最火爆的时候，但现在业务量比最难时好多了。”李尧表示，他所在的门店今年招了不少新员工。“我们在一些社区、公司等人较多的地方都设立了移动工作点。"底薪+提成"的工资虽然变化不大，但是房子好卖了，提成便多一些。”

“Though not the most popular market，But now than when the most difficult business a lot better。”LiYao said，He is in stores hired many new employees this year。“We in some communities、Companies, such as the place where people more have set up a mobile working point。"Base salary plus commission"Although the salary of a little change，But the house may sell，Commission and more。”

　　随着连续降息后市场流动性好转，购房者实际支付能力提升，对房价的预期有所改变，入市积极性明显提高。

As to slash interest rates after the market liquidity better，The person that buy a house is actually paid to enhance the ability，To the house expected change，Entering the market enthusiasm obviously improved。

　　开发商定价谨慎 Developers pricing cautious

　　在销售回款增加、资金链压力缓解后，开发商信心明显回升，8月推盘量持续增多，不过定价愈发谨慎。

Sales increase in cash、Capital chain after pressure relief，Development business confidence rebounded somewhat，August push set a continued rise in quantity，But pricing more cautious。

　　数据显示，8月北京预计入市项目达到35个，大兴、通州及昌平等地均有新老项目入市。在这35个项目中，除10个位于城区的项目外，郊区占据绝大部分。“我们的项目就要开盘，总共1066户，但目前均价待定。这期开盘主要是88平方米的两居户型，最适合刚需和改善型置业。”位于北京房山某楼盘的销售人员如此推介。

Data shows，August is expected to Beijing city project to 35，daxing、Tongzhou and changping, etc are old and new project market。In the 35 projects，In addition to 10 located in the city zone of the project，The suburb holds most。“Our project will open quotation，A total of 1066 households，But the average price to be fixed。This issue of the opening of the two main is 88 square meters in the family，The most suitable for just need to and improve type home buyers。”Located at Beijing fang shan magmatic a building dish sales personnel so promotion。

　　不过，中国证券报记者在调查中发现，如何定价已成为当前项目入市时的一大难题。与销售低迷时不同，当前大多数楼盘在开盘前并没有提供具体价位。尤其是郊区项目，即使提供了价格，也主要以底价示人。

but，China's stock certificate report reporters in the survey found，How to pricing has become the current project when entering the market a big problem。And the different slow sales，The current most buildings in before the opening and didn't provide a specific price。Especially suburbs project，Even if provides price，Also the main floor price in person。

　　“开发商的资金链压力得到缓解后，已经可以控制项目的销售速度，因此降价动力明显不足。”北京一位房地产业内人士表示，开发商主要依据前期“蓄客”的程度来决定楼盘最终价格的变化幅度。随着刚需入市，很多开发商在积累一定客源的基础上，才选择申请预售证开盘，因此很多楼盘价格平稳，而不再“降价走量”。

“Developers capital chain pressure after ease，The project has been can control sales speed，So the price cut power is not enough。”Beijing a real estate industry insiders said，Developers the main basis“Storage guest”To determine the extent of the building dish the extent of change as a final price。With just need to market，Many developers in the accumulation of passengers must be based on，Just choose to apply for to open to booking card open quotation，So many estate prices stable，And no longer“Walk quantity price”。

　　当前楼市调控已经步入“深水区”，在政府坚决抑制投机投资性需求的主基调下，各地对于首套自住需求的政策有所倾斜，但“限购”政策依旧是房地产调控的底线。业内人士认为，尽管楼市近期出现量价齐升，但入市项目定价依然谨慎。虽然房价继续下跌的可能性不大，但是在政策调控持续落实的背景下，未来价格上涨的幅度有限。

The current housing market regulation have entered into“Deep water area”，In government firmly suppress speculative investment demand advocate fundamental key，For the first set of self living around the policy has tilted demand，but“限购”Policy is still real estate control bottom line。The personage inside course of study thinks，Although property market recently appeared JiSheng quantity and price，But the market prices are still cautious project。Although house prices continue to fall is unlikely，But in policy regulation continue under the background of implementation，The range of the future prices is limited。