出境游花费增长迅猛 Outbound tourism spending is growing rapidly

　　"小姑娘，你的护照借我，我给你10欧元！""十一"黄金周期间，中国留学生小袁在巴黎香榭丽舍大道上遭遇了这样的尴尬一幕：一位来自中国大陆的游客拉住小袁，想用其护照再去香奈儿专卖店购买一只皮包。近年来欧洲部分奢侈品店对"疯狂"中国买家的购买数量进行了限制，一本护照限购一件商品。

"The little girl,Lend me your passport,I'll give you 10 euros!""eleven"During the golden week,Chinese students xiaoyuan in Paris on the champs elysees encountered such embarrassing scene:A from tourists from mainland China took small yuen,Want to use the passport to chanel store to buy a leather bag.In recent years some European luxury shops to"crazy"Chinese buyers purchase limits on the number,A passport for purchasing a commodity.

　　香榭丽舍大道上的"疯狂"抢购并不鲜见。中国银联最新公布的数据显示，在刚刚过去的8天"超级黄金周"中，中国银联持卡人在境外交易额同比增长33%；除了欧美、东南亚等中国游客较密集的境外游目的地交易量增长明显，在黎巴嫩、希腊、冰岛、约旦等国家和地区，银联卡交易额均呈数倍增长。

On the champs elysees"crazy"Buying is not rare.Unionpay latest figures show,In just the past eight days"Super golden week"in,Unionpay card holder in overseas turnover year-on-year growth of 33%;In addition to Europe and the United States/Southeast Asia, and other Chinese tourists more intensive overseas travel destination volume growth significantly,In Lebanon/Greece/Iceland/Jordan and other countries and regions,Unionpay card turnover are in several times growth.

　　国家旅游局的报告显示，2011年中国出境旅游人数为7025万人次，同比增长22%，而2012年这一数字有望达到7700万人次；2011年中国游客出境旅游花费为690亿美元，预计今年将达到800亿美元。

Report of the China national tourism administration,In 2011, the Chinese outbound tourism number for 70.25 million people,Year-on-year growth of 22%,And in 2012 the number is expected to reach 77 million people;2011 Chinese tourists outbound travel cost for 69 billion dollars,This year is expected to reach us $80 billion.

　　上海中旅国际旅行社出境旅游中心总经理郁伟华说，随着中国居民收入的增加，出境游的日益升温，中国人消费能力越来越强，"中国购买力"已经成为各国都不能忽视的经济驱动力。国际退税机构环球蓝联的数据表明：2011年，中国内地游客贡献了欧洲奢侈品销售额的一半。

Shanghai China travel international travel outbound tourism center general manager YuWeiHua said,With the increase of income in China,Outbound tourism more warming,Chinese consumption ability is more and more strong,"China's purchasing power"Already became the various countries' all cannot ignore the economic driving force.International tax rebate mechanism universal blue united data shows:In 2011,,The Chinese mainland tourists contributed European luxury half of the sales.

中国购买力发挥影响力 China's purchasing power exert influence

　　上海华东师范大学旅游系教授楼嘉军认为，在全球经济低迷的形势下，中国消费者旺盛的购买力对世界经济正发挥着独特的"正向影响力"，在美国、欧洲等境外市场发挥了拉动经济、解决就业的能量。

Shanghai east China normal university professor of department of tourism LouJiaJun think,In the global economic downturn situation,Chinese consumers strong purchasing power for the world economy is plays a unique"Positive influence",In the United States/Europe and other overseas market played a stimulate economic/Solving the employment of energy.

　　中国游客的消费正在帮助很多国家的零售商渡过难关。英国伦敦的零售商报告说，为吸引中国游客，很多商店正在努力迎合中国游客的需求，雇佣说中文普通话的员工，向中国游客发放VIP通行证使其享受折扣优惠等。哈罗德百货商店表示，在安装支持银联卡的读卡器后，对中国顾客的销售提高了40%。

Chinese tourists consumption are helping a lot of the nation's retailers pull through.London, England retailers report said,To attract Chinese tourists,Many shops are trying to cater to the needs of Chinese tourists,Employment speak Chinese mandarin Chinese employees,Chinese tourists to extend VIP pass that its enjoy discount, etc.Harold department store said,In the installation support unionpay card after card reader,For Chinese customers sales increased by 40%.

　　今年国庆带队去美国的上海中旅国际旅行社出境部领队马莉说："就在三四年前，美国的大多数奢侈品店还没有会讲中文的服务员，如今各家店都有专门针对中国客人的导购员。商店还为中国游客发放优惠券，很多地方挂着欢迎使用银联卡的招牌，有的商店的门童还会讲中文。自从金融危机之后，欧美国家对中国客人都特别热情周到，中国消费者被认为是拉动经济复苏的重要力量。"

National Day this year before go to the United States of the Shanghai China travel international travel agency ChuJingBu manager Mary said:"In three or four years ago,America's most luxury shops have not speak Chinese. The waiter,Now each shop have specifically targeted at Chinese guest 导购员.Shop for Chinese tourists issue coupons,Many places hung welcome to use unionpay card signs,Some shop door child can speak Chinese.Since after the financial crisis,European and American countries for Chinese guests are particularly gracious,Chinese consumer is considered to be an important force in promoting the economic recovery."

　　由于中国顾客超强的消费能力，英国媒体更基于"英镑"的概念创造了一个新名词"北京镑"。称"北京镑"所消费的Burberry、LV等大牌奢侈品预计将占整个奢侈品行业销售额的1/3。

Because of China's customers super spending power,The British media based on more"pounds"Concept to create a new buzzword"Beijing pound".says"Beijing pound"Consume Burberry/Such as LV big luxury is expected to account for one-third of the luxury industry sales.

　　复旦大学经济学院教授孙立坚表示，中国人在境外消费的规模效应对当地经济的拉动作用，越来越被各国政府和学界肯定。美国有些学者统计测算，中国五个"富人"在美国的消费就能解决美国一个就业岗位。

Fudan university school of economics professor SunLiJian said,Chinese in consumption abroad scale effect on local economy pull role,More and more by governments and the academic circle affirmation.Some American scholars statistic,China's five"rich"In the United States consumer can solve a U.S. jobs.

本土市场如何把消费留住 How to keep the local market consumption

　　相对于境外消费的红火，境内消费则略显平淡。商务部公布的最新数据显示，9月30日至10月7日，全国重点监测零售和餐饮企业销售额约8006亿元，比2011年国庆期间增长15%左右。中银国际报告称，此增幅为2007年以来的"十一"黄金周最低增速，也是近三年春节和"十一"两大黄金周中增速最低水平。

Relative to the prosperous consumption abroad,Domestic consumption is slightly dull.The ministry of commerce released figures showing,September 30, to October 7,,National key monitoring retail and catering enterprise sales of about 800.6 billion yuan,More than 2011 National Day period increased by about 15%.Boc international report says,This growth for 2007 years"eleven"Golden week minimum growth,Is the Spring Festival and nearly three years"eleven"Two golden week growth in the lowest level.

　　业内人士分析，黄金周销售不及去年，原因在于人均消费下降。但从另一个角度来说，今年的黄金周旅游和消费比之以往更具有草根性，这一结构变化意味着本轮经济下滑对普通百姓的消费支出影响并没有想象中悲观，显示了中国社会消费中坚力量的崛起。

Analysis of the personage inside course of,Golden week sales less than last year,The reason is that the per capita consumption decline.But from another point of view,This year's golden week travel and consumption of more than before with grassroots sex,This structural change means that this economic downturn to common people's consumption expenditure effect and no imagination pessimistic,Display the Chinese social consumption the rise of backbone.

　　孙立坚建议，国内可通过建立奥特莱斯、免税店等方式把居民高端消费从海外转移回境内，培育本土高端消费品市场，从而带动整个产业链的发展，提振国内经济。

SunLiJian Suggestions,Domestic can through the establishment of outlets/Duty free shop, etc, and carried the people of high-end consumption from overseas transfer back to China,Cultivate local high-end consumer goods market,Thus promote the development of the whole industry chain,Boost domestic economy.

　　广发证券研究员陈果认为，作为世界工厂的中国应从"中国制造"走向"中国销售"，营造宽松的国内消费环境，适度降低税率，放宽高端消费品进口，发展民族高端品牌，从而将更多居民高档消费留在国内。

Wide hair negotiable securities researcher ChenGuo think,As the world factory China should"Made in China"to"China sales",Builds comfortable domestic consumption environment,Moderate tax rate reduction,Relax high-end consumer goods import,The development of national high-end brand,Thus will more residents high-grade consumption at home.

　　专家认为，中国消费作为经济增长主引擎正在茁壮成长，并将持续构成中国经济未来增长的亮点。 (来源：中华工商时报)

Experts say,China's consumer as economic growth main engine is thrive,And China's economy will continue to constitute the highlight of future growth. (source:The Times of commerce)