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英国将投入800万英镑吸引中国游客--亲稳舆论引导监测室
2012-10-12

  在英国经济持续低迷的情况下,中国游客被看做推动经济发展的新希望。英国政府先后出台新措施,企业也开动脑筋,不断创新旅游方式,以吸引更多的中国游客In the UK economy under the condition of continuous downturn,Chinese tourists are seen as promote the development of economy of the new hope.The British government has issued new measures,Enterprise also use your head,Continuous innovation way to travel,To attract more Chinese tourists.

  英国旅游局最新发布的报告认为,中国游客来英国旅游消费,可以帮助英国走出经济衰退。该机构计划在11月份组织一个由零售商、著名景区和体育机构等组成的“英国最佳”代表团到中国进行访问推介。

British tourist authority new report think,Chinese tourists to British tourism consumption,Can help Britain out of the recession.The agency plans to organize a November by retailers/Famous scenic spot and sports of mechanism etc"The UK's best"Delegation to China for a visit to promote.

  另外,英国政府还宣布将投入800万英镑(约合8000万人民币)启动一项主要针对中国市场的“后奥运旅游”综合推广项目,希望在目前基础上吸引三倍的中国游客造访英国,从而为伦敦带来持久的奥运“旅游遗产”。

In addition,The British government has announced that it will spend 8 million pounds(About 80 million RMB)Start a major for the Chinese market"Olympic tourism after"Comprehensive promotion project,Hope that in the current basis attract three times as many Chinese tourists visiting Britain,Thus for the London Olympic Games bring lasting"Tourism heritage".

  根据计划,英国将在中国主要城市开展大规模的市场宣传,与航空公司合作增加中英两国间的航班数量,以及简化签证流程方便中国游客入境等。

According to the plan,Britain will in China's major cities to carry out large scale of marketing,And airlines cooperation of both countries increase between the number of flights,And streamline the visa process convenient Chinese tourists entry, etc.

  “谁都不应该低估中国和它的城市蕴藏的巨大潜力,”前英国文化大臣杰里米·亨特谈到该计划时说。

"Who should not be underestimated China and its city has great potential,"Former British culture secretary Jeremy hunt talked about the plan, said.

  内政部负责移民事务的大臣达米安·格林也曾表示,“中国是英国发展旅游业和商业的重点目标市场之一,为吸引更多中国游客,我们会不断改善各方面的服务。”

Interior ministry responsible for immigration minister damian Greene also has said,"China is the British development tourism and business focus on one of the target market,To attract more Chinese tourists,We will constantly improve all aspects of service."

  许多企业也纷纷采取措施吸引中国游客光顾。日前,由主要接待中国游客的旅行社中国假日公司、英国第一西部铁路公司和英格兰西南部城市萨默塞特携手合作发起火车游英伦的新式旅游方式,希望通过与火车交通运营部门的合作改变过去针对中国游客在英国只有大巴旅游的单一方式。

Many enterprises have also take measures to attract Chinese tourists visit.a,The main reception Chinese tourists travel holiday company in China/The first English western railway corporation and the southwest England city Sommerset hand in hand to cooperate launched the New England train tour travel means,Hope that through and the train traffic operations department cooperation change the past for Chinese tourists in England only bus travel single way.

  这条伦敦-萨默塞特-巴斯旅游线路主要针对中国游客旅游兼购物的特点。此线路包括了英国的多处历史文物景点如著名的巴斯罗马浴场、古老教堂遗址、英国最小城市威尔斯和典型的英格兰小镇风景,同时,还有英国知名皮鞋品牌克拉克购物村等。

This article London - Sommerset buss tourism line is aimed at Chinese tourists travel and shopping characteristics.This line including the British the much place of historical relics sites such as famous buss Roman bathing beach/Ancient ruins of the church/British minimum city Wells and typical England small town landscape,At the same time,And Britain famous leather shoes brand clark shopping village, etc.

  中国假日公司总经理程笑丹对新华社记者说,英国是个岛国,相对面积不大,尝试着把火车和普通旅游连在一起,虽然在成本上比普通大巴要高些,但整个旅程使客人轻松了很多。

China's holiday company general manager cheng smile Dan told the xinhua news agency said,Britain is an island,Relative area is not large,Try to take the train and ordinary travel together,Although in cost than ordinary bus is higher,But the whole journey guests a lot of more relaxed.

  萨默塞特地方政府对这条旅游线路表示了极大的热忱和支持。他们希望中国游客能帮助提升当地经济和创造新的就业机会。

Sommerset local governments to this line of tourism line expressed great enthusiasm and support.They hope to Chinese tourists can help improve the local economy and create new jobs.

  据统计,目前每年前往英国的中国游客数量大约在15万人次。英国政府希望能在2015年将这一数字增长到50万左右。中国游客数量的大幅增长预计会为英国额外带来超过5亿英镑的收入;同时,还会创造出1.4万个就业机会。

According to the statistics,At present the Chinese tourists every year to Britain number about 150000 people.The British government hopes to in 2015 will be the number had increased to 500000 or so.A substantial increase in the number of Chinese tourists is expected to for English extra bring more than 500 million pounds a year;At the same time,Will create 14000 jobs.

  英国旅游局的目标是在2020年将到英国旅游的外国游客数量增加到4000万人次,比目前多900万。其中,来自中国、巴西、俄罗斯和印度的游客数量将大幅增长。

British tourist authority goal is to England in 2020 the number of foreign tourists traveling increased to 40 million people,More than 9 million than at present.the,From China/Brazil/Russia and India the number of Japanese tourists will greatly increase.

  旅游业占英国国内生产总值的9%,是在化工和金融服务之后第三大外汇收入行业。 

Tourism accounts for 9% of the UK gross domestic product,Is in the chemical industry and financial services industry after the third largest foreign exchange income.


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