瑞典文学院常任秘书彼得·恩隆德当天中午（北京时间11日晚7时）在瑞典文学院会议厅先后用瑞典语和英语宣布了获奖者姓名。他说，中国作家莫言的“魔幻现实主义融合了民间故事、历史与当代社会”。莫言生在红高粱之乡，靠红高粱成名，红高粱之乡也靠他出名。莫言和红高粱已经成为了高密的文学地标。而且，在高密还有莫言文学馆和莫言研究会。据高密市文联主席张家骥透露，“当地的旅游单位也在整理莫言旧居，想作为红高粱文化品牌的一个景点挖掘出来。”（10月12日钱江晚报）

Sweden college of liberal arts permanent secretary Peter grace at noon on the lund(Beijing time 11 at seven)In Sweden, college of liberal arts conference room has used Swedish and English name announced the winners.He said,Chinese writers of mo yan"Magic realism fusion the folk story/Historical and contemporary society".MoYanSheng in red sorghum of the township,By red sorghum famous,Land of red sorghum and in him famous.Mo yan and red sorghum has become the densified literary landmark.and,In high-density and mo yan museum and mo yan seminar.According to the chairman of the federation of gaomi city 张家骥 revealed,"The local tourism unit also in finishing mo yan former residence,Want to as red sorghum culture brand of a scenic spot dug out."(On October 12, qianjiang evening news)

　　莫言甫一获得诺贝尔文学奖，所在家乡地政府旅游部门就要心急火燎地打造红高粱文化品牌，从善于利于名人名气提升地方知名度的角度，甚至从“文化搭台，经济唱戏”的角度也可以理解，毕竟这个“千年等一回”的诺贝尔文学奖落到了家乡人身上，不好好利用利用确实对不起这个“奖”。但这一打造红高粱文化品牌的行动，显然急迫的有些急功近利了。

A MoYanFu won the Nobel Prize for literature,The hometown the government tourism department will make frantic, red sorghum culture brand,From being a celebrity famous for improving local popularity point of view,Even from"Culture DaTai,Economic act in an opera"Point of view can also understand,After all this"One thousand years to wait for time"The Nobel Prize for literature landed on the hometown,Don't take advantage of using do excuse me this"award".But this makes red sorghum culture brand of action,Obviously some of the urgent get rich quick.

　　莫言出名前，对其旧居保护整理如何新闻没有过多披露，但人家“一出名”一获奖，当地旅游部门就要“整理整理”，拿出来当红高粱文化品牌的一个景点，这种前后截然不同的“变脸”，更多的让人看到的是利益寻租而不是文化的发扬和保护。另一方面，整理旧居也罢，还是综合挖掘当地有关的红高粱文化，总是需要恢复一些当地的种植红高粱的传统的，否则，在已经城镇化的地方、在高楼林立的闹市弘扬红高粱文化只能是一个笑话。问题是，当地农民早已弃种红高粱，据莫言接受采访时坦诚，“家乡已看不到红高粱”就是明证。接下来，当地旅游部门种不种红高粱？在市场的优胜劣汰之下，“复古式”种植红高粱大不了就是一个形式主义的劳民伤财的货色。

Mo yan before famous,The former residence protection finishing how to news without too much disclosure,But the somebody else"A famous"A winning,The local tourism department will be"Set up",Take it out while red sorghum culture brand of a scenic spot,Before and after the different"Suddenly turn hostile",More let a person see is interest rent-seeking rather than culture develop and protect.On the other hand,Finishing old home or,Or the local comprehensive mining of red sorghum culture,Always need to get some local planting red sorghum traditional,otherwise,In place of the urbanization has been/In a tall stacks of little town carry forward red sorghum culture is only a joke.The problem is,Local farmers had abandoned kind of red sorghum,According to mo yan an interview frank,"Home already see red sorghum"Is a clear proof.The next,The local tourism department of kind of red sorghum?In the market under the survival of the fittest,"Type restoring ancient ways"Planting red sorghum deal is a formalist waste man power and money of the same.

　　莫言在知悉获奖后极为平静和低调，在获奖时他仍然“淡定”的在老家老屋里看电视。在获奖后接受央视采访时声称，他每年都会集中一段时间回老家生活，家乡是个小城市，可以关起来门搞创作……莫言表示，要感谢自己成长的这片土地给了他创作的源泉。对于今后自己的创作方向，莫言称将继续脚踏实地，站在人的角度写作。接下来我还是会将大部分精力放在新作品的创作上。我会继续努力。这份对功利的淡薄和从容，才是真正的红高粱文化的内涵和品质。有句俗话说，“桃李不言，下自成蹊”，还有一句在农村流传极广的口语：越是丰满的稻穗，腰弯得越低。平淡、质朴、纯真而不浮躁，远离功利和喧嚣，不仅是莫言之所以写出经典文学作品的关键，也是一个地方历久弥新的红高粱文化的真正品质吧。

After winning the award of mo yan is very calm and low-key,In the award-winning, he still"calm"In their hometown old house to watch TV.In an interview with CCTV after winning the award accept claims,Every year he concentrated period of time back to life,My hometown is a small city,Can lock up the door make creation……Mo yan said,Thanks to their growth of this piece of land gave him the source of creation.For the future direction of his creation,Mo yan says will continue to down-to-earth,Standing in the point of view of people writing.Next I will still will most of the energy in the new works of creation.I will continue to work hard.This to utilitarian light and calm,Is the true red sorghum culture connotation and quality.There is an old saying,,"a,XiaZiChengQi",And a in the countryside spread extremely extensive oral English:The more full grain,Bent lower.insipid/plain/Pure and not blundering,Away from the utility and noise,Mo yan is not only the key to write classical literary works,Is also a place of both red sorghum culture's true quality.

　　回过头来看当地旅游部门“急吼吼”的打造红高粱文化品牌，有多少是与当地的红高粱文化是格格不入的呢？真正的文化内涵和精髓，只会在人们内心，只会在骨子里，而不可能浸泡在铜臭中。

Return overdo to see the local tourism department"Urgent roar"The making of the red sorghum culture brand,How much is the red sorghum with local culture is abhorrent??The real cultural connotation and essence,Only in people's heart,Only in skin,And impossible to soak in the purse.