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中国人出境游名副其实黄金周 全球消费480亿元--亲稳舆论引导监测室
2012-10-16
8天银联刷卡增长33%全球消费至少480亿元境外商家喜迎“财神爷” 8 days unionpay card growth 33% global consumption at least 48 billion yuan overseas merchants celebrate"God of fortune"
中国人出境游,成了海外商家名副其实的“黄金”周。
Chinese outbound tourism,Overseas merchants become worthy of the name"gold"weeks.
据中国银联最新公布的数据显示,黄金周期间,中国银联持卡人在境外交易额同比增长33%。世界奢侈品协会的相关数据则显示,今年“黄金周”中国游客出境游总体消费额将达480亿元以上。
According to unionpay latest figures show,During the golden week,Unionpay card holder in overseas turnover year-on-year growth of 33%.The world luxury association's related data is display,This year"Golden week"Chinese tourists outbound tourism overall expenditure will reach 48 billion yuan of above.
根据一些内地游客常去的热门旅游目的地已公布和预测的数据,我们抢先绘制出最新版的“内地游客黄金周境外撒钱地图”,地图显示,欧洲仍是国人撒金最多的地点,其次为美国、港台地区、韩国、澳洲、南美及东南亚。
According to some mainland tourists often go to popular tourist destination published and forecast data,We anticipate draw out the latest version of the"Golden week tourists from the mainland and overseas money map",Map shows,Europe is still people and the location of the most gold,Followed by the United States/, Hong Kong and Taiwan/South Korea/Australia/South America and southeast Asia.
本报今晨连线巴黎旅游局获悉,中国人在黄金周平均每人消费在1.7万—6.9万元人民币之间,而美国旅游协会、美国梅西百货公司等则表示,如今欧美很多百货公司也采取了特别措施来吸引中国消费者,比如中文服务、礼品赠送和商品折扣等。
This morning the attachment of Paris tourism administration,The Chinese golden week per capita consumption in 17000-69000 yuan between,And the American tourist association/The United States macy's company, said,Now a lot of Europe and the United States department store has taken special measures to attract Chinese consumers,Such as Chinese service/Gift and goods discount, etc.
欧洲 The European
国人“撒钱”最狠 people"And money"The most malicious
黄金周砸200亿元 Golden week hit 20 billion yuan
刚刚结束的8天长假,对于欧美一些零售商和奢侈品牌而言,是名副其实的“黄金周”。蜂拥而至的中国游客慷慨解囊,给当地黯淡的经济带来一抹亮色。
Just at the end of the eight seven-day holiday,For Europe and the United States some retailers and for luxury brands,Is worthy of the name"Golden week".A flood of Chinese tourists generosity,To local bleak economic bring with a bright color.
综合北上广等地旅行社的反馈情况看,欧洲游在这个“黄金周”仍“领跑”出境游市场,各地赴欧洲旅游的人数均比去年同期出现至少20%-30%的增长,多则甚至翻数倍。
Comprehensive north wide, travel agency feedback to see,Tour of Europe in this"Golden week"still"leading"Outbound tourism market,The number of tourists to all over Europe are there than the same period last year at least 20% - 30% of the growth,Even more than doubled the number of times.
据国内旅游业界的统计数据,欧洲游基本占据了出境游市场的“半壁江山”,国人在欧洲的“挥金量”更是占了全球总消费额的近一半,达到200亿元。
According to the domestic tourism industry statistical data,European tour basic occupied outbound tourism market"deodorants",People in Europe"Wave gold quantity"But also accounts for nearly half of the global total expenditure,Reached 20 billion yuan.
本报记者今晨连线巴黎旅游局,从市场公关部官员维罗妮卡·安缇处获悉,中国游客去巴黎购物的旺季主要为下半年的“十一”黄金周以及圣诞节前后,至少有五成集中在黄金周,大约15万人次。
This morning our reporter attachment Paris tourism administration,From the market public relations officers Veronica Ann twip have learned,Chinese tourists go to Paris shopping season for the main in the second half of the year"eleven"Golden week and before and after Christmas,At least fifty percent concentrated in the golden week,About 150000 people.
安缇称,据粗略统计,“十一”黄金周期间中国人主要以名牌时装、化妆品、香水、皮具为主,平均每人消费在1.7万—6.9万元人民币之间。中国人此次黄金周赴巴黎“血拼”至少25.5亿元人民币。
Ann twip says,According to rough statistics,"eleven"During the golden week Chinese mainly brand fashion/cosmetics/perfume/Leather is given priority to,Per capita consumption in 17000-69000 yuan between.The Chinese golden week to Paris"shopping"At least 2.55 billion yuan RMB.
韩国 South Korea
东亚游韩国变成首选 East Asia swim South Korea become preferred
黄金周消费11亿 The golden week 1.1 billion consumption
这个“黄金周”期间,中日钓鱼岛争端促使韩国超越日本,成为许多赴东亚旅游的国人的首选。据韩国旅游发展局统计和预估,从上月29日开始的国庆长假,约有10万多中国游客涌入韩国,比去年攀升36%;消费额将达到2000亿韩元(约合人民币11亿元),创历史之最。
this"Golden week"period,The diaoyu islands dispute prompted Japan South Korea beyond,To become many east Asian tourism people's first choice.According to South Korea tourism board statistics and estimated,Last month from 29 National Day long vacation started,About 100000 Chinese tourists flocked to South Korea,Climb 36% than last year;Expenditure will reach 200 billion won(1.1 billion yuan),And the history.
韩国媒体报道说,中国游客在韩豪掷重金,对低迷了一段时日的韩国经济来说如“久旱中等来的甘露”。据韩联社报道,“黄金周”期间,韩国各大百货商场的名牌店前来购物的中国游客人山人海,中国人在此期间在韩国乐天百货商场的消费额同比增加131%,现代百货商店鸭鸥亭店和贸易中心店的中国人消费额同比增加281%,其它知名百货商场的消费额也出现不同程度的增加。
South Korean media reports say,Chinese tourists in HanHao throw heavily,For a long time the downturn of the south Korean economy is like"The long drought medium to dew".According to the Korea association said,"Golden week"period,South Korea each big department stores of famous brand shop to shopping Chinese tourists people mountain people sea,Chinese in this period in South Korea lotte department store's consumption increased 131% year-on-year,Modern department store duck gull pavilion shop and trade center shop of Chinese consumption increased by 281% year-on-year,Other famous department stores also appears the consumption increased to varying degrees.
美国 The United States
签证政策便利8天 Visa policy convenience 8 days
赚走93亿 Make walked 9.3 billion
美国旅游协会媒体部经理凯茜·凯芙接受记者采访时称,赴美中国游客最主要的花销就是购物,他们最经常光顾的地方是纽约和加州。
American tourist association media manager Cathy · kay fu said to reporters,Chinese tourists to the main cost is shopping,They most often patronage is the place where New York and California.
凯茜表示,赴美签证续签免面谈的政策,有效地促进了美加等长线旅游市场的发展,使今年“黄金周”赴这两地的旅游线路较往年更为受捧。而由于美国不仅拥有许多可与欧洲老牌奢侈品媲美的本土大牌商品,而且在其市场上销售的欧洲奢侈品价格与欧洲市场相差不大,国人在美挥金扫货也毫不“手软”,消费额直逼欧洲“吸金大户”。
Cathy said,A U.S. visa renewed from the policy of the interview,Effectively promote the beauty and long term, such as the development of tourism market,Make this year"Golden week"To their tourism line is ever more by holding.And because the United States has not only many but with European old rival luxury local big commodity,And in the market price and the European luxury European market are not significant,People in the United States and goods with gold is not"Thine hands be slack",Expenditure close to Europe"Suction gold large".
据国家旅游局最新统计,今年1-7月,我国赴美旅游人数接近100万人次,同比增长31%。团队游客平均停留11天,在美人均消费7107美元。而据携程旅游统计,这个“黄金周”不少旅行社报名美国本土线路的游客量,比平日增幅高达150%。照此估算,此次“黄金周”赴美游的人数约达21万人次,而消费额达93亿元。
According to the national tourism administration latest statistics,This year on July 1 -,Our country the number of leisure travel to nearly 1 million people,Year-on-year growth of 31%.The average team visitors stay 11 days,In the United States $7107 per capita consumption.And according to the electronic tourism statistics,this"Golden week"A lot of travel agency registration native American line tourist visitors,Growth of 150% than usual.According to the estimation,the"Golden week"The number of people to swim about 210000 people,And the amount of consumption of 9.3 billion yuan.
港台 Hong Kong and Taiwan
香港“旺丁不旺财” 台湾“稳增长” Hong Kong"Prosperous butyl not prosperous wealth" Taiwan"Steady growth"
据香港旅游业议会统计,这个“黄金周”期间有98万人次内地游客赴港游,比去年同期增长近20%。但与人数破纪录的盛况形成反差的是,内地游客此番在港的消费却比去年同期下跌25%,只有约5000元至6000元的人均消费额。
According to the Hong Kong travel industry council statistics,this"Golden week"There are 980000 people during the mainland visitors to Hong Kong to swim,Nearly 20% increase from a year earlier.But with a record number of the grand occasion of formation contrast is,The tourists from the mainland and in Hong Kong's spending is higher than the same period last year fell 25%,Only about 5000 yuan to 6000 yuan per capita expenditure.
而台湾出入境管理部门的消息则显示,从9月29日到10月7日,大陆游客赴台湾观光的人数为5.3万人。其中,团体游客数为3.9万人,平均每天逾4300人,呈现稳增长态势。另据台湾《工商时报》报道,一份大陆游客境外消费调查显示,大陆游客在台湾地区每人平均消费达1.1万元人民币以上,超越赴香港、澳门的开销,由此预测此次“黄金周”期间赴台旅游的大陆游客消费金额可达5.9亿元以上。
And Taiwan entry and exit management department news show,From September 29, to October 7,,Mainland tourists to Taiwan, the number of sightseeing for 53000 people.the,Group tourists number for 39000 people,More than 4300 people a day on average,Present situation of steady growth.The other according to Taiwan[Commerce times]reports,A mainland tourists consumption abroad survey,Mainland tourists in Taiwan area per capita consumption of 11000 yuan,Beyond in Hong Kong/The cost of the Macao,This forecast the"Golden week"In Taiwan during the mainland tourists tourism consumption amount of 590 million yuan of above.
总体情况 The overall situation
8天银联刷卡增长33% 8 days unionpay card growth of 33%
全球消费至少480亿元 Global consumption at least 48 billion yuan
如今,随着中国经济的崛起,国人的消费能力也日趋膨胀。而面对当前增长乏力的世界经济,中国消费者在境外强大的购买力,也为当地提供新的复苏动力。
now,Along with China's economic rise,People's consumption capacity has become more and more expansion.And in the face of the current weak growth of the world economy,Chinese consumers in foreign strong purchasing power,Also for the local provide new recovery power.
据中国银联最新公布的数据显示,在过去的八天“超级黄金周”,中国银联持卡人在境外交易额同比增长33%;除了欧美、东南亚等中国游客较密集的境外游目的地交易量增长明显外,在黎巴嫩、希腊、冰岛、约旦等国家和地区,银联卡交易额均呈数倍增长。
According to unionpay latest figures show,In the past eight days"Super golden week",Unionpay card holder in overseas turnover year-on-year growth of 33%;In addition to Europe and the United States/Southeast Asia, and other Chinese tourists more intensive overseas travel destination volume growth outside obviously,In Lebanon/Greece/Iceland/Jordan and other countries and regions,Unionpay card turnover are in several times growth.
如果按世界奢侈品协会公布的2011年国庆“黄金周”中国内地游客出境购买奢侈品累计消费约合人民币240亿元估算,综合上述数据,今年“黄金周”国人境外消费光在奢侈品购买这项上便可轻松突破240亿元这个数,而总体消费额更将达480亿元以上。
If on the world luxury association published 2011 National Day"Golden week"The Chinese mainland visitors exit buy luxury goods consumption accumulated 24 billion yuan estimation,Integrated the above data,This year"Golden week"People buy luxury goods consumption abroad in the light on can easily exceed 24 billion yuan this number,And the overall amount of consumption more will reach 48 billion yuan of above.
南美 South America
其他 other
南美及非洲线路 South America and Africa line
首次集中“爆棚” First focus"Befriending the"
记者从国内各大旅行社了解到,在这个黄金周中,不仅欧美游、东南亚、澳洲游火爆,其它的热门旅游目的地如南美洲和非洲线路也首次出现了集中的“爆棚”。
Reporters from the domestic travel agencies to know,In this golden week in,Not only swim in Europe and America/Southeast Asia/Swimming Australia hot,Other popular tourist destination as South America and Africa line also appeared for the first time of concentration"Befriending the".
而中国人在澳大利亚、新西兰、泰国等地旅游以度假休闲为主,扫货的疯狂程度不及欧美,消费自然就少一些。据粗略统计,在中国游客全球消费额的基础上,除去欧美、香港等内地游客首选的“血拼”地的消费额,剩下的便是在澳洲和非洲、南美洲等地以休闲度假为主的消费额,达100亿以上。
And Chinese in Australia/New Zealand/Thailand tourism as a vacation leisure primarily,Sweep goods crazy degree than Europe and the United States,Consumption naturally less.According to rough statistics,In the Chinese tourists on the basis of global consumption,Remove Europe and the United States/Hong Kong, mainland tourists preferred"shopping"The expenditure,The rest of the is in Australia and Africa/South America, etc to leisure vacation primarily expenditure,More than 10 billion.
外媒报道 External media reports
争抢中国“财神爷” 各国比拼针对性服务 For China"God of fortune" Countries including targeted services
中国游客强大的购买力,为黯淡的世界经济增添了最亮的颜色,欧美媒体甚至称“四处扫货的中国游客更成为刺激欧美经济的动力。”而为了更好地从中国消费者的腰包里掏出钱来,各国商家也想出了各种办法,吸引出手阔绰的中国“财神爷”。
Chinese tourists strong purchasing power,For dark world economic added the brightest color,Europe and the United States media and even says"And the Chinese tourists around the goods more become stimulus Europe and the United States economic power."And in order to better from the Chinese consumers' pockets to take out money,All businessmen have also come up with various methods,Attract of big-spending Chinese"God of fortune".
记者从巴黎老佛爷百货公司了解的情况显示,目前商场超过50%的营业额来自外国游客,中国游客消费额排名第一,人均消费1000欧元。为了更好地为中国顾客服务,老佛爷百货公司在香水、护肤品、服装、箱包等店面请了上百名懂中文的导购,而且所有柜台都可以使用中国银联卡刷卡消费。
Reporters from Paris lafayette department store understood display,At present market more than 50% of the turnover from the foreign tourists,Chinese tourists expenditure ranking first,Per capita consumption of 1000 euros.In order to better serve China customer service,Lafayette department stores in the perfume/Protect skin to taste/clothing/Bags etc storefront invited hundreds of understand Chinese promotions specialist,And all the counter can use unionpay card brush calorie of consumption.
美国梅西百货公司媒体公关部的奥兰多·维纳斯今晨接受本报记者采访时表示,美国是中国游客扫货的热门国家之一,为抓住每年一度的七天“黄金商机”,美国很多百货公司都采取了特别措施来吸引中国消费者,比如中文服务、礼品赠送和商品折扣等。
The United States macy's department store in media pr Orlando Venus this morning to accept our newspaper reporter to interview said,The United States is Chinese tourists sweep goods hot countries in the world,In order to seize the annual seven days"Gold business opportunities",Many U.S. department stores are taken special measures to attract Chinese consumers,Such as Chinese service/Gift and goods discount, etc.
梅西百货成立了专门的“旅游事业部”,负责中国国庆黄金周期间采取措施吸引中国消费者。奥兰多称,我们与中国上海、江苏和浙江的旅游公司合作,他们会将中国游客带到我们各大百货公司,如梅西百货旧金山店。在梅西百货旧金山店,我们为所有光临兰蔻的消费者提供特制的手提包以及免费盘发等优惠和馈赠措施。另外,商店大部分的商品都有百分之十的折扣。(本版文/记者 李莎 陶韵西)
Macy's has established the special"Tourism department",Responsible for China's National Day golden week period take measures to attract Chinese consumers.Orlando said,We and Shanghai, China/Jiangsu and zhejiang tourism companies,They will Chinese visitors to our each big department stores,Such as macy's San Francisco store.In macy's San Francisco store,We provide all coming lancome consumers provide tailor-made handbag and free dish hair and preferential treatment and present measures.In addition,The shop most of the goods have a discount of ten percent.(This text/reporter LiSha TaoYun west)
深度解读:十一闹心黄金周,挤你堵你宰死你 Depth interpretation:Eleven golden week could,Squeeze you plug you kill you to death
旅游投诉:十一黄金周大“劫”案 Tourism complaints:11 golden weeks big"kalpa"case
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