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商务部酝酿奢侈品直购平台--亲稳网络舆情监测室
2012-09-10
据媒体报道,一个路易威登的女士小手拎包,国内价格一般在人民币5000元左右,而在境外购买,能便宜2000多元。接近一半的折扣,使得很多消费者出国除了旅游,就是购买奢侈品。更有甚者,风景不看,直接进店。
According to media reports,A Louis vuitton lady small bag,Domestic the price is in commonly 5000 yuan or so,And in overseas purchase,Can cheap 2000 multivariate.Close to half of the discount,Make a lot of consumer to go abroad in addition to tourism,Is buy luxury goods.What is more,Scenery from,Directly into the store.
相关数据显示,去年中国旅客在海外购买高档商品消费折合人民币近3000亿元。这是个什么概念呢?如果拿这笔钱来购买世界上最先进的F-22战斗机,可以买将近220架。而拥有世界第一国防预算的美国,踮了踮脚尖才定下了个187架的最终购物单。
Related data show,Last year, Chinese tourists on overseas buy luxury goods consumption reduced nearly 300 billion yuan RMB.What is this concept?If take the money to buy the world's most advanced F - 22 fighter,Can buy nearly 220 frame.And has the world first defense budget of the United States,The stand on tiptoe to set a 187 frame ultimate shopping list.
这么大一笔钱,自然是能干很多事。于此同时,眼下国内需求不旺却也是个不小的问题。那么如何把海外奢侈品的巨额消费拉回国内,既扩大内需,又让消费者得到实惠呢?
Such a large sum of money,Nature is do a lot of things.At the same time,At present domestic demand but also a lot of problems.So how to overseas luxury huge consumption back to China,Is to expand domestic demand,And let the consumer benefit??
被圈内朋友称为"海外购物达人"的薛小姐,刚刚从欧洲回来,这一次带回的6个箱包,都是给亲戚朋友捎带的。薛小姐告诉记者,这几年家里人使用的化妆品、首饰、珠宝、箱包、手表,都是她从国外购买的。
Be circle friend called"Overseas shopping da"XueXiaoJie of,Just come back from Europe,This time to six bags,All is for friends and relatives of piggyback.XueXiaoJie told reporters,Over the past few years the family use cosmetics/jewelry/jewelry/bags/watch,Is she buy from abroad.
薛小姐:特别是在欧洲,他们在最近几个月可能就是打折季了,而且一些奢侈品都会在商场当中的一层或者是二层,会有一个特大的卖场一折两折或者是三折,五折都已经算是比较贵的了。
XueXiaoJie:Especially in Europe,In recent months they may be the discount season,And some luxury in the mall will be of a layer or second,There will be a jumbo stores a discount twenty percent or is three fold,Fifty percent of all have already been regarded as the more expensive.
为什么境外的高档商品会便宜,薛小姐有一本自己的小账本。
Why foreign luxury goods will be cheap,XueXiaoJie has an own small ledger.
薛小姐:一些消费打折季到国外去又或者到中国香港,它的价格可能就是在原本的基础之上,它会打个八折、九折,甚至可能还会有一折的东西,然后你再去乘以一个汇率的话,那就便宜很多了,有的时候便宜四千五千,如果贵的话真的是能便宜个上万左右。
XueXiaoJie:Some consumer discount season to go abroad or to Hong Kong, China,The price may be in the original basis,It will be a discount/Nine discount,May even will have ten percent of the things,And then you can go to times a word of exchange rate,That is a lot cheaper,Sometimes cheaper four million and five thousand,If your words really is a cheap tens of thousands of or so.
一份民间的统计数据显示:目前,中国大陆的奢侈品价格平均比法国高70%,比美国高50%,比香港高45%左右……在很多人看来,高税率是大陆奢侈品价格居高不下的关键因素。据了解,中国奢侈品一般需要交纳6.5%-18%的进口关税、17%的增值税以及30%的消费税。三种税费相加,最高将超过60%。针对降低进口关税的呼声,财政部财政科学研究所副所长刘尚希认为,消费奢侈品的人多是高收入人群,降低关税一方面导致财政收入减少,另一方面对富人的征税也会下降,并不合适。
A folk statistical data display:At present,Mainland China luxury goods prices by an average of 70% higher than France,50% higher than in the United States,About 45% higher than Hong Kong...In many people's opinion,The high taxes is the mainland luxury prices of the key factors.It is understood,Chinese luxury generally need to pay 6.5% - 18% of the import tariff/The value added tax of 17% and 30% of the consumption tax.Three kinds of taxes additive,The highest will more than 60%.According to the voice of lowering import tariffs,The ministry of finance financial science deputy director of the institute LiuShangXi think,Luxury consumption more is a high income people,Tariff cut hand lead to financial income decrease,On the other hand for the rich taxes will also decline,Is not appropriate.
刘尚希:外国生产的高档的这些品牌,如果我们采取降税的这种办法来鼓励奢侈品的消费,毫无疑问拉动的是外国这些产品的生产,拉动的是这些产品的消费,国内很多企业就会因此而倒闭,竞争力毕竟还是不如国外的那些企业。
LiuShangXi:Foreign production of high-grade these brand,If we take the drop tax this kind of way to encourage luxury consumption,There is no doubt that pull a foreign production of these products,Pull is these products consumption,Many domestic enterprises will therefore go bankrupt,Competitiveness is still as foreign firms.
降低关税,中国社会科学院研究生院院长刘迎秋也并不赞同。如何引导国产高档商品升级换代,引导国内消费者逐渐购买国产消费品,将是今后发展的方向。
Tariff cut,The Chinese academy of social sciences graduate school dean LiuYingQiu also does not agree with.How to guide the upgrading of domestic high-grade goods,Guide domestic consumers are buying domestic consumer goods,Will be the direction of development in the future.
刘迎秋:这叫单相思,我不认为这些东西有什么意义,我们要着重鼓励国人消费国产的奢侈品,要着力于支持国内的奢侈品生产企业进行技术改造和技术升级,国外的奢侈品有什么了不起的,所以不要引导国民都消费国外的消费品。我不大认为进口奢侈品对中国人有什么好处,没有必要为了少数人的需求降低关税,财政还是要增收的。
LiuYingQiu:This is called unrequited love,I don't think these things what's the point,We will focus on encouraging compatriots consumption domestic luxury goods,To focus on support domestic luxury production enterprise carry out technological transformation and upgrade technology,Foreign luxury have what fantastic,So don't lead national all consumption of consumer goods abroad.I don't think the import of luxury for the Chinese have what good,There is no need to in order to a minority of the demand tariff cut,Financial or the income.
除了降低关税,主管商贸流通领域的国家商务部也在想办法。商务部外贸司司长王受文最新提出:通过"发展直购式销售平台",促使高档进口产品顺利进入国内市场。
In addition to reduce tariffs,The competent commerce circulating field of the ministry of commerce also in trying to.The ministry of commerce foreign trade company priests WangShouWen latest put forward:Through the"The development of direct purchase type sales platform",Make high-grade imported products smoothly into the domestic market.
王受文:这些海外的很多品牌,他们在国内经营,相对来说具有比较强的市场的垄断地位,所以有的产品他们具有非常强的定价能力,它在国内市场不愿意降价,所以我们希望能够引进更多的国外品牌在中国市场上的竞争,通过竞争来降低价格。
WangShouWen:These overseas a lot of brand,They in the domestic business,Relatively speaking has the quite strong market monopoly position,So some of the products they have very strong pricing power,It is not willing to price in the domestic market,So we hope to be able to introduce more foreign brand in the Chinese market competition,Through the competition to reduce the price.
大力发展国外奢侈品在华直购式销售平台,通过引入竞争,实现降低价格的效果。百姓得到了实惠,政府扩大消费,促进就业,可谓一举多得。财经观察员马光远认为,直购式平台的效果显而易见。
Vigorously develop foreign luxury in China for direct sales platform type,Through the introduction of competition,To realize the effect of the reduction in price.The people gained,Government to expand consumption,Promote employment,Is with one action is gotten more.Financial observer MaGuangYuan think,Direct purchase type platform effect is obvious.
马光远:没有任何一个人傻到说让自己国家的人赚了钱以后去拉动别的国家的消费,因为当你把钱花在别的国家人身上的时候,你拉动的是其他国家的GDP,你拉动的就业是别的国家的就业,那么如果说奢侈品是在国内的话,建一个奢侈品店这需要雇劳动力的,这个劳动力是不是我们自己的?如果大家都跑到国外去买的话,这个店是在国外的,这个是很简单的。
MaGuangYuan:No one silly to say let their country after earned money to pull other countries consumption,Because when you put the money in other countries when the man,You pull the other country's GDP,You pull the employment is other the national employment,So if the luxury is in the domestic words,Build a luxury shops this need to hire labor force,The labor force is our own?If everyone ran to go abroad buy it,The store is in overseas,This is very simple.
直购销售平台建立后,能否发挥出最佳效果,在马光远看来,有两个关键因素。
Direct purchase sales after the establishment of the platform,Can display the best effect,In MaGuangYuan seems,There are two key factors.
马光远:有这么一个平台,最关键的是,第一现有的税制体制能不能做到便宜,第二点品质能不能保证。如果这两点能够保证的话,当然在国内消费最好啊。 (记者陈亮 韩秀)
MaGuangYuan:Have so a platform,The key is to,The first of the existing tax system can do it cheap,The second quality can guarantee.If the two can guarantee words,Of course in the domestic consumption best ah. (Reporter ChenLiang HanXiu)
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