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航班上座率严重下滑春秋航空推0元中日航班机票--亲稳网络舆情监测室
2012-10-18

  钓鱼岛事件对中日两国经贸旅游的冲击仍在延续,中日来往航班上座率持续低迷。在此背景下,昨日记者从国内知名廉价航空公司春秋航空了解到,该公司现已推出上海往返日本佐贺以及上海往返日本高松“0元人民币”特价机票,旨在提高相关航班上座率。 Diaoyu islands events between the two countries on the impact of trade and travel still continues,The flight with attendance sustained downturn.In this context,Yesterday reporters from domestic famous cheap airlines in the spring and autumn airlines to know,The company has launched Shanghai round Japan saga between Shanghai and Japanese takamatsu"0 yuan"Special ticket,Aiming at the improvement of the relevant flight attendance.

  公司负责人称,自15日晚上该促销活动上线至16日下午,相关机票已售出1000多张。

Company officials say,Since the 15th evening this promotional activities online to 16 in the afternoon,Related ticket has sold more than 1000 zhang.

  

每个航班限量50张 Each flight set limit to 50

  春秋航空发言人张武安昨日告诉记者,“0元机票”(不含燃油附加费、机场建设费。如上海飞佐贺两者合计560元)促销活动时间为10月15日至12月20日,每个航班限量为50张。如果用人民币购买,就是0元。 如果用日元购买,就是1日元。春秋航空官网显示,目前上海-佐贺和上海-高松航线均为每周三班。

In the spring and autumn airlines spokesman ZhangWuAn yesterday told reporters,"0 yuan ticket"(Does not contain the fuel surcharge/Airport construction fee.Head and shoulders above saga both amounted to RMB 560 in total)Sales promotion activity time is October 15, to December 20,,Each flight set limit to is 50.If the yuan to buy,Is 0 yuan. If you use the yen to buy,Is 1 yen.In the spring and autumn airlines's official website display,At present Shanghai - saga and Shanghai - takamatsu route are three a week.

  张武安表示,受钓鱼岛事件影响,春秋航空飞日本航线客座率严重下降,面临减班和停飞。春秋航空飞日本共三条航线,除此次有特价促销的两条航线外,还有上海-茨城(东京)航线。

ZhangWuAn said,Influence by the diaoyu islands events,In the spring and autumn airlines flying Japan route 客座率 serious decline,Face reduce the class and grounded.In the spring and autumn airlines flying Japan has three routes,In addition to the special price promote sales have two route outside,And Shanghai - of ibaraki(Tokyo)route.

  他介绍,此前上海-佐贺、上海-高松两航线客座率为80%-90%,上海-茨城航线客座率在90%左右。中日关系紧张后,三条航线双向客座率都降至40%-50%。

He introduced,After Shanghai - saga/Shanghai - takamatsu two route 客座率 is 80% - 90%,Shanghai - of ibaraki route 客座率 at around 90%.Sino-japanese relations after nervous,Three routes are two-way 客座率 drop to 40% - 50%.

  “希望此次促销活动能让客座率有所回升。”张武安说。

"Hope the sales promotion activity can make 客座率 have rebounded."ZhangWuAn said.

  

春秋承担促销成本 The spring and autumn period and the bear the cost of sales promotion

  据记者了解,上海-佐贺航线此前的经济舱票价在500元至900元左右,最便宜时有239元(以上均不含燃油费、机建费)。

According to reporter understanding,Shanghai - saga route previous economy class fare is in 500 yuan to 900 yuan,The cheapest is 239 yuan(All the above does not contain the fuel surcharge/Machine built fee).

  有媒体报道称,此次春秋航空促销的成本由日本当地政府进行“补贴”。张武安昨日对此并未正面回复,但称该促销活动是由日本佐贺县政府、日本香川县政府支持的。促销活动在佐贺举办,在中国没有宣传,也没有举办活动。而0元促销的主要目的是吸引更多日本人来中国。

Media reports said,The spring and autumn airlines promotional cost by the Japanese local government"subsidies".ZhangWuAn yesterday it has not been a positive reply,But says the promotion was a ZuoHeXian by the Japanese government/Japan sweet sichuan county government support.Promotional activities in the saga held,In China there is no propaganda,No activity.And 0 yuan promotion's main purpose is to attract more Japanese people come to China.

  由于只有春秋航空公司开通上海-佐贺航线,佐贺县政府不希望对当地县民和来往上海的工商人士出行带来不便,同时希望春秋航空尽量不减少航班。

Because only in the spring and autumn airlines opened Shanghai - saga route,ZuoHeXian government does not want to local nantou citizen and correspondence of Shanghai commerce people travel inconvenient,At the same time hope in the spring and autumn airlines try not to cut flights.

  他介绍,特价机票的促销成本由春秋航空承担。由于0元促销刚刚开始,截至16日下午,相关机票已售出1000多张,但能否使航班“回暖”目前仍难估计。

He introduced,Special ticket sales promotion costs by the spring and autumn airlines bear.Because 0 yuan promotion has just started,By the afternoon 16,,Related ticket has sold more than 1000 zhang,But can you make the flight"milder"There is still difficult to estimate.

  

只可官网购票 Tickets can only's official website

  事实上,这一次春秋0元日本航线促销活动相当低调,并未进行过网络宣传,不过昨日,记者查看春秋航空官网时发现,其已挂出了上述0元特价机票的促销广告,并告知0元特价机票只能通过官网购买。

In fact,This time the spring and autumn period and the 0 yuan Japan route promotional activities rather low-key,Not a network publicity,But yesterday,Reporter view in the spring and autumn airlines that's official website,It's hanging out the above 0 yuan special ticket sales promotion advertising,And told 0 yuan special ticket can only through the website to buy.

  春秋航空表示,因最近中日关系紧张,特价机票并未出现“紧张”现象。如果在国内需要购买该特价机票,应该不会很难买到。(记者赵嘉妮)

In the spring and autumn airlines said,Because of recent sino-japanese relations tension,Special ticket did not appear"nervous"phenomenon.If the domestic need to purchase this special ticket,Should not be difficult to buy.(Reporter ZhaoJiaNi)

  作者:赵嘉妮 (来源:新京报)

The author:ZhaoJiaNi (source:The Beijing news)


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