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莫言一获奖,高密就有文化了--亲稳网络舆情监控室
2012-10-19

  中国作家莫言获得诺贝尔文学奖,其家乡山东高密政府准备投资6.7亿元打造旅游带,包括莫言旧居周围的莫言文化体验区,红高粱文化休闲区,爱国主义教育基地等。在红高粱文化休闲区,将花千万元种植万亩红高粱,莫言老家所在辖区管委会主任范珲表示“赔本也要种”。(新京报10月18日) Chinese writer, mo yan won the Nobel Prize for literature,His hometown shandong densified government plans to invest 670 million yuan make tourism belt,Including mo yan around the former residence mo yan cultural experience area,Red sorghum cultural recreation area,Patriotism education base and so on.In the red sorghum cultural recreation area,Will spend ten million yuan planting ten thousand mu red sorghum,Mo yan is home jurisdiction of the ac FanHui said"Sustain losses in business also want to kind of".(The Beijing news on October 18)

  莫言一获奖,和他套近乎的立马多了起来,以我不厚道的想法,作为家乡的高密市一定不会自甘寂寞。果不其然,待各种喧嚣尘埃未定之时,高密好象被电影大师张艺谋施了真传,欲在莫言旧居周围,大手笔建设以红色为主基调的文化旅游带。

Mo yan a winning,And he set almost immediately the more up,In my unkind thoughts,As hometown gaomi city won't from Kennedy lonely.Sure enough,For various noise dust of contingent,High-density master zhang yimou film to seem to be with a really chuan,In mo yan to around old home,Big construction gives priority to with red fundamental key cultural tourism zone.

  当前,扩地方知名度似是地方政府乐意之举,当地方政府傍上西门庆、潘金莲、孙行者之时,高密傍上货真价实的诺奖子民莫言并不为过,但以笔者愚见,高密的这种营销并不成功,不成功有二,一是以巨额投资伤害了莫言的贫困化写作。二是以以文化之名,将自己伪装成文化高地,伤害了文化的本义。

The current,Expanding local awareness like is the place of government is willing to give,When the local government alongside the west door celebrate/The lotus of pan gold/Sun of walkers,High-density alongside genuine Nobel mo yan and people enough,But in my opinion the author,The high-density marketing is not successful,There are two unsuccessful,One is the huge investment hurt mo yan's privation of writing.The second is the name to culture,Will his disguised as a cultural heights,The original meaning of the culture of the damage.

  大家都知道,家乡对莫言小说最大的贡献,就是将贫困植入了莫言的文字。幼年的莫言对贫穷、饥饿有切肤之痛,“连煤炭也越吃越香”是他对过去的记忆,因此,他的小说,如《透明的红萝卜》、《天堂蒜台之歌》、《丰乳肥臀》、《蛙》等,莫不是抒写着贫困,展示着对历史的审视和对现实的反思,以及对底层社会困苦的感同身受。目下,家乡政府要用高达近7个亿的投资,借这个贫困的赤子为政绩扬名,莫言若知,也会再流苦涩的泪。

Everyone knows that,Home to the largest contribution to mo yan novels,Poverty is to implant a mo yan text.Young mo yan to poor/Hunger have keenly felt pain,"Even the coal and the more you have, the more sweet"Is he to the memory of the past,therefore,His novel,if[Transparent carrots]/[Heaven garlic station song]/[Abundant breast fat buttock]/[frog], etc,Could it be that express a dog,Display the history of the survey and reflection of reality,And to the underlying social poor empathy.who,Home governments want to use up to nearly 7 investment,Take this poor newborn baby for achievements go far,MoYanRe know,Also can reflow bitter tears.

  最让人不可理喻的是高密给自己“文化高地”的定位,按理说,文学属个人写作,根本扯不上国家的胜利,更不要说是高密的胜利,但高密的施政者可不这么看,以旅游的思维大打文化牌,虽然建的是莫言的文化区,但谋的是拉动旅游的利,这一作派,实在看不出高密的文化在哪里,倒是那形式大于内容的一片红,活色生香,暗含嘲讽。

Let's unreasonable is densified give yourself"Culture highland"positioning,By rights,Literature is a personal writing,Fundamental pull not top national victory,Not to mention densified victory,But density those who manage government affairs don't think so,Tourism thinking big play cultural brand,Although built mo yan is the culture area,But plans is to stimulate the tourism,This group,Really don't see density culture in where,It is the form of a piece of red more than content,"Living legend,Implied taunt.

  高密这一莫言营销牌局,在我的眼里,它比那些并无名人资源的地方的营销高明不了多少,也不是说它一无是处,至少,我晓得了莫言一获奖,高密都有文化了。

High-density this mo yan marketing match,In my eyes,It than those without celebrity resources and the local marketing not much good,Also is not to say that it is nothing,At least,I know him a prize,Density has a culture.


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