2012年10月18日，中国上海 —— 澳大利亚旅游局近日宣布新一轮的组织架构调整，在北京、广州和成都设立办事处，任命张晓鹏先生、谢玉勤女士和袁凌女士为区域业务发展经理，分别负责中国北区、南区和西南地区的行业推广。同时，大中华区区域总监黄长青女士将接替即将于十一月卸任的北亚区总经理及中国区首席代表倪建华先生，出任中国区首席代表，继续统筹澳大利亚旅游局在华的业务拓展。逐渐形成以上海为中心，香港及新增的北京、广州和成都多头并进的大中华区战略部署格局，渗透和延伸推广范围，整合四地资源，建立统一的推广团队和沟通平台，实现十年战略规划目标。

On October 18, 2012,Shanghai, China - Australian tourism bureau recently announced a new round of organizational structure adjustment,In Beijing/Guangzhou and set up the office of chengdu,Mr. ZhangXiaoPeng appointed/XieYuQin lady and YuanLing lady for regional business development manager,Respectively responsible for China's north/Southern and southwestern industry promotion.At the same time,The greater China area regional director HuangChangQing lady will succeed in November to former north Asia area general manager and chief representative Mr S.mcneil China,As China chief representative,Continue to plan as a whole Australian tourism administration of business development in China.Gradually formed with Shanghai as the center,Hong Kong and new Beijing/Guangzhou and chengdu bull in the greater China region with strategy pattern,Penetration and extension of promotion,Integration of four to resources,Establish unified promotion team and communication platform,Ten years to realize strategic planning target.

　　北中国区业务发展经理张晓鹏先生和南中国区业务发展经理谢玉勤女士已分别于9月17日和10月8日正式上任。而即将设立的澳大利亚旅游局华西办事处，亦将于11月1日正式投入运营，西中国区业务发展经理袁凌女士亦会于当天到任。

North China business development manager ZhangXiaoPeng sir and south China business development manager XieYuQin lady has respectively on September 17, and October 8 office formally.And the establishment of Australian tourism administration, west China office,Also will be held on November 1, officially put into operation,West China business development manager YuanLing lady will also availability in the day.

　　三位拥有丰富的旅游行业经验的区域业务发展经理，将致力开拓地区赴澳旅游市场、加强与当地政府机构、旅游同业及航空公司等合作伙伴的战略合作，共同为澳大利亚旅游局在中国旅游行业部署而努力，强化市场区域优势，全力推进澳大利亚旅游同业开发、业界活动和澳大利亚旅游专家培训项目。

Three has rich tourism industry experience area business development manager,Will be dedicated to the pioneering area to Macao tourism market/Strengthen and local government agencies/Tourism trade and airlines, partner strategic cooperation,Common for Australian tourism administration in China's tourism industry and work deployment,Strengthening market regional advantages,Spare no efforts to promote the Australian tourism trade development/The industry activities and Australian tourism experts training programs.

　　与此同时，原任北亚区总经理及中国区首代一职的倪建华先生将于11月2日正式卸任，告别其服务19年之久的澳大利亚旅游局。现任大中华区区域总监的黄长青女士将接任中国区首席代表一职，统筹澳大利亚旅游局在华的业务拓展，继续带领上海、北京、广州及香港四地团队推动澳大利亚旅游在大中华区的持续增长。

meanwhile,The north Asia area general manager and China as a first generation of Mr S.mcneil on November 2, formally the outgoing,Say goodbye to the service 19 years of Australian tourism administration.The regional director in the greater China region HuangChangQing lady will take over China as a chief representative,Australian tourism administration as a whole in China business development,Continue to lead Shanghai/Beijing/Guangzhou and Hong Kong four team to promote Australian tourism in greater China sustained growth.

　　澳大利亚旅游局行政总裁麦勤伟表示：“倪建华先生为澳大利亚旅游在中国为首的北亚地区的推广做出了不懈的努力，在航空运力建设，业务拓展和商务奖励旅游方面业绩卓著。我们的团队在倪先生的带领下，勤力耕耘，得到业界和媒体的支持，成功将澳大利亚旅游品牌推向市场。自1999年澳大利亚成为 首个“中国公民自费出境旅游目的地”资格的西方国家来，中国赴澳游客人数、游客过夜数和消费连年稳步增长。至2011年，中国已经成为澳大利亚第三大旅游客源国及增长最快的市场，赴澳访客多达54.2万人次，为澳大利亚带来高达36亿澳元的经济收入。”

Australian tourism bureau chief executive MaiQinWei said:"Mr S.mcneil for Australian tourism in China led the promotion of north area have made unremitting efforts,In the airline capacity construction,Business development and business award tourism outstanding performance.Our team led by Mr. Ni in,Frequently work force,Get the support of the industry and the media,Success will Australian tourism brand to the market.Since 1999, Australia becomes the first"Chinese citizens outbound tourism destination at one's own expenses"Qualification of the western countries,Chinese tourists to Australia/Tourists overnight number and consumption of years of steady growth.To 2011,China has become Australia's third largest tourist resources throughout and fastest growing market,As many as 542000 people in Macao visitors,For Australia bring up to 3.6 billion dollars of income."

　　“非常感谢倪建华先生对于澳大利亚旅游所做出的卓越贡献，我们也将继续整合大中华资源，积极部署市场拓展，深化行业合作伙伴关系，为提升澳大利亚旅游的服务品质，优化澳大利亚出境游市场而继续努力，”麦勤伟说道，“中国及大中华区已经成为澳大利亚最重要的旅游市场，相信随着我们新一轮的组织结构调整，‘亚洲发展基金’战略性发展项目在华的启动，及与南航等合作伙伴的战略合作的开展，将带动澳大利旅游在中国及整个大中华区市场份额的高速增长，进一步提升赴澳旅游人数，实现十年战略规划目标。”

"Thank you very much Mr S.mcneil for Australian tourism make contribution,We will also continue to integrate the greater China resources,Active deployment of market development,Deepen trade cooperation partnership,In order to promote Australian tourism service quality,Optimization Australia outbound tourism market and continue to work hard,"MaiQinWei said,"China and the greater China region has become one of Australia's most important tourist market,We believe that with a new round of organization structure adjustment,‘The Asian development fund’Strategic development project in China start,And with China southern airlines, etc partner strategic cooperation development,Will drive the Australian tourism in China and throughout the whole of the greater China region market share growth,To further enhance the number of Australian tourism,Ten years to realize strategic planning target."