2012年10月18日下午，“途秀”首发媒体见面会在北京举行。

    On October 18, 2012 in the afternoon,"Way show"First press conference held in Beijing.

　　对于广大的中国消费者而言，跟着导游走马观花连带强迫购物的旅游方式已经成为过去.。如今，精明的中国新游客更希望行程尽由自己掌握，旅途中可以从美景和文化中获得灵感，体验最真实的感受，更重要的是通过社交媒体网络将自己的经历和感受分享给大家。

For the Chinese consumers,Follow the guide typically joint force shopping tourism mode has become the past..now,Smart new Chinese tourists travel more hope all of their own hands,The journey from the beauty and cultural obtained the inspiration,Experience the true feelings,More important is through the social media network will own experience and feelings for everyone to share.

　　在这一趋势下，途秀（TripShow.com）应运而生。途秀是中国最IN的旅游主题网站，是专业的旅游视觉营销工具。依托微博等社会化媒体资源，途秀将看似无用又零散的碎片化个人旅游信息进行系统整合，形成对旅游机构非常有价值的市场营销资源。帮助旅游机构在有限的市场营销预算范围内，实现以往需要大投入才能达到的品牌、产品推广效应。更为旅游机构和个人搭建了互动平台，开创了新的旅游品牌营销模式。

In this trend,Way show(TripShow.com)Arises at the historic moment.Road show is China's most IN tourism theme website,Is a professional tourism visual marketing tool.Relying on the micro bo and socialization media resources,Normal show will seemingly useless and scattered fragmentized personal travel information system integration,The formation of travel agencies are very valuable marketing resources.Help travel agencies in limited marketing budget range,To realize in the past need large investment to achieve the brand/Product promotion effect.More travel agencies and individuals built interactive platform,Create a new tourism brand marketing model.

　　旅游局、景区、酒店、邮轮公司、旅行社、旅游杂志、商店、主题公园等各个旅游机构都可以通过在途秀网建立机构主页，在广大的中国游客中建立品牌认知，旅游爱好者们也可以从这里获得关于目的地旅游、活动体验的启发，进而筹划自己的行程。

Tourism administration/Scenic spot/The hotel/Cruise company/Travel agency/Tourism magazine/shop/Theme park, and other travel agencies can through the outstanding show network set up agencies homepage,In the vast Chinese tourists to establish brand recognition,Tourism fans can also from here to obtain about the tourism destination/Activity experience inspiration,And then planning their trip.

　　消费者在新浪微博上发布图片或者视频，并通过@途秀@旅游机构名称完成在旅游机构主页的投稿。这些内容将在审核后以瀑布流的方式完美呈现在机构主页和相关的专辑页面上。

Consumers in sina blog micro publish pictures or video,And through the @ way show @ travel agencies complete name in travel agencies to the main contribution.The content will be in audit in the flow of the waterfall way perfect present in institutions homepage and related album page.

　　途秀还具有社交媒体客户关系管理的功能。旅游机构可以通过途秀管理自己的粉丝。在这里，旅游机构可以与关注它的旅游爱好者进行互动和沟通，可以为贡献内容最多的粉丝们颁发勋章，并在今后的社交媒体活动中予以特别的奖励，以鼓励他们成为旅游机构的宣传者。

Normal show also has social media customer relationship management function.Travel agencies can through the road show to manage his own fans.here,Travel agencies can and attention it travel enthusiasts for interaction and communication,For the contribution of the most content can be fans of issue,And in the future social media activities to special reward,To encourage them to become the propagandist travel agencies.

　　在途秀建立起机构主页后，各类旅游机构就可以利用社交媒体平台的病毒传播效应，通过途秀进行更具针对性、更灵活且更节约成本的线上推广活动，吸引目标客户群的参与。

Outstanding show set up institutions after the home page,All kinds of travel agencies can use social media platform virus effect,Through the way to show more targeted/More flexible and more cost online promotion activity,To attract the participation of target customer groups.

　　途秀还可提供标准的数据接口。通过这个接口，机构用户可以将其在途秀上经过整理的图片、视频数据信息直接用于其中文网站、线上活动网站推广或自定义品牌视觉营销网站的开发当中。

Normal show can also provide standard data interface.Through the interface,Institutions will be the user can show in transit through sorting images/Video data information applied directly to its Chinese website/Online activities website promotion or custom brand visual marketing website of the development.

　　对于广大消费者而言，途秀可以帮你管理在微博上发布的旅游主题的美图和视频。消费者可以在途秀上创建自己的个人主页，向自己的亲朋、好友和粉丝们展示自己的图片。同时，消费者还可通过@途秀@旅游机构的方式向旅游机构投稿，分享的内容就有可能被相关的旅游机构采用。还有机会轻松赢得机构给予的回报和奖励。

For the consumers,Normal show can help you manage in micro bo released on the whole tourism theme and video.Consumers can show in transit to create your own personal homepage,To his friends/Friends and fans show their pictures.At the same time,Consumer still can through the @ way show @ travel agencies to contribute the way travel agencies,The content of the share may be related to the travel agencies.Still have a chance to easily won the institutions to give rewards and reward.

　　途秀还拥有包括支持手机、iPad的html5应用版本。以方便用户随时随地分享和欣赏旅游美图。

Normal show also has including support for mobile phone/The iPad meta application version.With convenient anytime, anywhere to share and enjoy other tourism.

　　为了让广大旅游业者更多了解途秀在社交媒体营销过程中所发挥的巨大作用，即日起至2012年12月31日，各个国家及中国省级旅游局均可在途秀上免费登记注册，并可享受基本的会员服务。

In order to let the general travel agencies know more about the way show in social media marketing in the process of the great role play,This date to 31 December 2012,Each country and Chinese provincial tourism administration are outstanding show free registration,And can enjoy basic member service.

　　途秀这一平台的搭建将促进和带动中国消费者计划和分享他们的旅游经历，在社会化媒体蓬勃发展的今天，途秀将在中国开创旅游品牌和产品营销的新局面。

Normal show this platform will promote and to promote China's consumer plan and share their travel experiences,In social media vigorous development today,Road show in China will create tourist brands and product marketing of the new situation.