由此联想到，上个世纪八十年代，哥伦比亚著名作家加西亚·马尔克斯以作品《百年孤独》获得诺贝尔文学奖，《百年孤独》中那个充满神奇魔幻故事的小镇马孔多也一时被世人所追捧。它的原型小镇、马尔克斯的家乡阿拉卡塔卡政府，为了纪念马尔克斯，并为小镇带来旅游业，倡议将小镇改名为“阿拉卡塔卡马孔多”。尽管为此镇长掀起了一场宣传活动，但小镇居民还是否决了他的提议。

This association to,In the late eighty s,Columbia famous writer [Garcia marquez, gabriel to work[In one hundred alone]Won the Nobel Prize for literature,[In one hundred alone]In the full of magic magic story more than a small town MaKong also be the world to chase after hold in both hands.Its prototype town/Garcia marquez hometown Allah card takas government,In order to commemorate Garcia marquez,And to bring tourism small town,Initiative will town renamed"Allah card MaKong more concern".Although this mayor launched a campaign,But the town residents or rejected his proposal.

　　高密市政府欲借莫言热发展当地旅游、提升当地人气，本无可厚非，却忘了冲动是魔鬼。“先扔一千万”、“赔本也要种”，看似一种魄力，却经不起推敲。首先，种高粱造景花的是纳税人的钱，跟百姓商量了吗？其次是在景区的规划、论证上，官员一拍脑袋就要上马，征求百姓意见了吗？景区的利润和回报如何，投资有没有风险评估，万一玩砸了该由谁买单？

Gaomi city government to borrow mo yan hot development local tourism/Improve local popularity,This understandable,Forgot to impulse is the devil."First throw ten million"/"Sustain losses in business also want to kind of",Seemingly a force,But untenable.First of all,Kind of sorghum landscape flower is the taxpayer's money,Consult with people?The second is in the scenic area planning/Argumentation on,Officials a beat head will get on,People ask for advice?The profits and returns,Investment have risk assessment,One thousand play hit the pay by who?

　　再者就是种不种高粱，百姓的意愿不能被绑架。笔者的老家在鲁西南，和莫言的老家一样，以前也有大面积种植高粱的习惯。但是由于收益问题，百姓早已不种此物了。父亲告诉我，高粱虽然好种，但市场需求少，价格低；而且这种作物不抗倒伏，容易遭受虫咬鸟食，产量无法保证。据报道，高密政府此前为鼓励农民种红高粱，曾经每斤高粱补贴一块钱，但依然没有人愿意种，这也从另一个侧面说明种高粱的收益有多低。既然如此，政府为何还要强加于人？

Moreover is kind of not kind of sorghum,The will of the people can't be kidnapped.The author's hometown in shandong province,And mo yan as hometown,Also have large area before planting sorghum habits.But because the income problem,The people had no kind of it the.Father told me,Sorghum although the good kind,But the market demand less,Low price;And the crops no resistance to lodging,Vulnerable to bug bit bird food,Production cannot assure.According to the report,Density after the government to encourage farmers to kind of red sorghum,Once a dollar per catty sorghum subsidies,But still no one is willing to kind of,This also from another side that kind of sorghum income have much lower.so,Why the government imposed on people?

　　其实，红高粱在莫言的作品中不过是一个文学意象，其中加入了太多的夸张与想象，即使地方政府栽种出万亩红高粱，也未必是莫言想要的和游客想看的。要真想以红高粱为噱头发展旅游，当地还不如改名叫“红高粱市”。记得上个世纪八十年代，莫言的《红高粱》红极一时，但当地已没有高粱地，为此，张艺谋在当地拍摄以此小说为底本的电影时，还专门种植了50亩高粱。然而，时过境迁，那片高粱地连同其热度早已不存在。现在，莫言获得诺内尔文学奖，当地的“红高粱热情”再一次被点燃，但不知这种热情能持续多久，也不知热情的结果是造福于民还是劳民伤财。

In fact,Red sorghum in mo yan's works but is a literary image,Among them to join too much exaggeration and imagination,Even if the local government plant out ten thousand mu red sorghum,Also is not necessarily a mo yan want and visitors want to see.Want to be true to want to red sorghum for stunt development of tourism,The local than his name"Red sorghum city".Remember the last century eighty s,Mo yan's[Red sorghum]Red pole at that time,But local has no sorghum ground,therefore,Zhang yimou in local shooting this novel to dibon movie,Also specially planting 50 mu sorghum.however,As time passes by,That piece of sorghum ground along with its heat already does not exist.now,Mo yan won Nobel Prize for literature,The local"Red sorghum enthusiasm"Once again be lit,But don't know how long it will last the enthusiasm,I don't know enthusiasm is the result of the benefit of the people or waste man power and money.

　　当下，随着“莫言热”持续升温，莫言的家乡正忙着修葺莫言旧居，虽然莫言一再反对也无益；高密市旅游局正提出建议，将整个山东省的旅游口号由过去的“一山一水一圣人”改成“一山一水一圣人一文豪”。不仅如此，莫言的老家记者如蚁，院子被踏得乱七八糟；家里的萝卜、土豆都成了“神物”。而这种热度和亢奋状态不光出现在莫言的家乡：莫言的作品将被编入高中教材；各路影视公司准备投拍莫言的小说；莫言作品供不应求，国内书店出现了断货等等。

then,with"Mo yan hot"Continues to heat up,Mo yan hometown was busy repair mo yan former residence,Although mo yan and no repeatedly objected;Gaomi city tourism bureau is put forward the proposal,Will the whole shandong province tourism slogan from the past"Every hill and a saint"into"Every hill and a saint a literary giant".Not only that,Mo yan's hometown reporter such as ants,The yard was on a mess;Home turnip/Potatoes have become"fetich".And this kind of heat and excited state not only appear in mo yan hometown:Mo yan's works will be into high school teaching materials;The film and television company the latter to mo yan's novel;Mo yan work demand exceeds supply,Domestic bookstore appear break goods and so on.

　　但“莫言热”在热闹的商业表象下，能否带来文学的真正繁荣，能否带来国民阅读“经典”的回归，能否鼓励和带动更多中国作家摒弃浮躁、独立思考，书写当代中国的独特故事，创作出更多的经典作品？这才是我们更应该思考和回答的问题。

but"Mo yan hot"In the busy commercial representation,Can bring the real prosperity of literature,Can bring national reading"classic"regression,Can encourage and bring more Chinese writers abandon impetuous/Independent thinking,Contemporary China's unique story writing,To create more classic works?This is our more should consider and answer the questions.