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海南放宽“免税游” 老广难心动(图)--亲民维稳网络舆情监测室
2012-10-31

新华社发 The xinhua news agency hair资料图片   从明日开始,最新的海南购物离岛免税政策开始实施,门槛再次放宽:离岛旅客每人每次免税购物限额从5000元调整至8000元;免税商品则扩大3类,增加了美容及保健器材、餐具及厨房用品、玩具(含童车)等3类免税商品品种;使用对象年龄条件从年满18岁调低至16岁。此举是否能为海南游增加更多吸引游客的“筹码”?老广是否会将血拼地从香港改成三亚? Material picture Start from tomorrow,The latest hainan shopping islands tax exemption policy began to implement,Threshold relax again:The islands passenger, and each person duty-free shopping quota from 5000 yuan to 8000 yuan;Duty free commodity is expanding three categories,Increased the health and beauty equipment/Tableware and kitchen supplies/toys(Including buggy)Three kinds of duty-free goods such as varieties;Use object conditions at least 18 years old age from lower to 16 years old.Whether the move for hainan swim more attract tourists"chip"?Whether LaoGuang will spell blood from Hong Kong to sanya?

 

 观点一:仅三成广东客前往海南免税店购物 Viewpoint a:Only thirty percent guangdong guest to hainan duty free shopping

  主持人:从明天开始,海南岛离岛免税政策将进一步放宽,这对广东游客是否具有更大的吸引力?此前广东游客在海南离岛免税购物的情况如何?

The host:Start tomorrow,Hainan island islands tax policy will further relax,The guangdong tourists have more attraction?After guangdong tourists in hainan islands duty-free shopping situation how?

  梁志毅:根据南湖国旅统计数据显示,从去年离岛税政策实施以来,已经有超过6万人次赴海南旅游,但是前往免税店购物的游客不足三成。实际上,对于经常赴港澳旅游购物的市民来说,海南免税店里的商品吸引力不大,近年来,广东日益成熟和完善的出境海岛游抢走了不少海南游的市场份额,在欧元“破8”的带动下,前往欧洲等地购买奢侈品的游客不在少数。

LiangZhiYi:According to the south lake CITS statistics show,From last year since the implementation of tax policy of isolated islands,More than 60000 people have been to hainan tourism,But to duty free shopping tourists less than thirty percent.In fact,To often went to Hong Kong and Macao tourism shopping for citizens,Hainan in the duty free shop goods less attractive,In recent years,Guangdong increasingly mature and perfect exit swim away a lot of hainan island tour market share,In the euro"Broken 8"Along the,To Europe to buy luxury goods such as visitors is not a few.

  文爽:虽然海南离岛免税政策的放宽对海南游起到一定的积极作用,更为海南游线路注入新的元素,但对于毗邻港澳“购物天堂”的广东游客而言,海南离岛免税政策的吸引力并不太大。从广之旅的情况来看,自海南离岛免税政策实施至今,广之旅赴海南游人数共超过6万人次,其中仅三成游客前往当地免税商店进行参观购物。且从游客的消费意愿来看,更多的是以参观为主。

WenShuang:Although hainan islands tax policy to relax the hainan swim play a positive role,More hainan tour line into the new element,But for adjacent to Hong Kong and Macao"Shopping paradise"Guangdong tourists,Hainan islands tax exemption policy attraction is not too big.From GuangZhiLv situation,Since hainan islands tax exemption policy implementation so far,GuangZhiLv to hainan to swim to the number of the persons more than 60000 people,Only thirty percent of tourists to visit the local duty free shop visit shopping.And from the tourists' consumption willing to see,More is mainly to visit.

  何勇:从全国来看,这对旅游市场肯定是利好消息,对整个海南旅游市场的人气提升有正面的效果。携程旅游客户的消费能力都比较强,又非常热衷海岛度假,这个政策预计会刺激很多人去海南旅游。近期冬季旅游旺季临近,海南游预订人数明显超过其他国内目的地,问询免税的客人也有所增加。离岛免税已经成为海南旅游的新品牌,但此前免税额较低是限制旅游消费的一个瓶颈,放宽后将增加对较高消费阶层的吸引力,使得海南旅游由从目前的观光游快速向休闲、度假、购物等发展。

HeYong:nationally,The tourist market is certainly good news,For the whole hainan tourism market popularity of ascension have a positive effect.Ctrip tourism customer spending power is strong,And very keen island resort,This policy is expected to stimulate a lot of people go to hainan tourism.Recent winter near the tourist season,Hainan swim reservation number obviously more than other domestic destination,Information duty-free guest has also increased.The islands tax has become a new brand of hainan tourism,But after allowance lower limit is tourism consumption of a bottleneck,After the relaxing will increase to higher consumer class attraction,Made by hainan tourism from the current sightseeing swim fast to leisure/holiday/Shopping, development of.

 

 观点二:广东游客更爱到港澳地区购物 View two:Guangdong tourists more love to Hong Kong and Macao regions shopping

  主持人:对于广东游客而言,相对于海南离岛免税,香港和澳门在购物方面是否仍然更具优势?

The host:For guangdong tourists,Relative hainan islands duty-free,Hong Kong and Macao in shopping is still more advantage?

  梁志毅:海南游一直以来是热门的旅游目的地,但是对于已经习惯了到临近港澳地区购物的广东市民来说,到香港或者澳门购物更为方便快捷,广东客在海南离岛免税店购物的欲望和冲动并不高。有游客反映海南免税店的部分商品价格比在香港买还要贵30%以上,款式也比较少,宁愿在香港购买。

LiangZhiYi:Hainan tour has been popular tourist destination,But to have been accustomed to Hong Kong and Macao regions near shopping guangdong for citizens,To Hong Kong or Macao shopping more convenient and quick,Guangdong guest in hainan islands duty free shopping desire and impulse is not high.Some visitors reflect hainan duty free shop of a portion of the goods more expensive than in Hong Kong to buy more than 30%,Design also is less,Would rather buy in Hong Kong.

  陈女士:我在海南免税店买过化妆品,价格跟香港的差不多,但如果是像GUCCI、BALLY、BURBERRY之类的名牌女式包,则起码要比香港贵30%以上,而且款式不如港澳的多。例如BURBERRY的其中一款女包,我在香港看到的卖价是4000元港币,但在海南免税店则要卖到5000元人民币,相差蛮大的。

Ms. Chen:I am in hainan duty free shop bought cosmetics,Price with Hong Kong's almost,But if it is like GUCCI/BALLY/BURBERRY and so on famous lady's bag,Is at least 30% more expensive than Hong Kong above,As Hong Kong and Macao and the style of many.For example, BURBERRY's among them a female bag,In Hong Kong I see the selling price is 4000 Hong Kong dollars,But in hainan duty free shop will sell for 5000 yuan,Differ pretty big.

  文爽:和港澳地区购物的便捷和丰富程度相比,海南离岛免税购物的“杀伤力”明显弱化很多,主要是因为一来海南当地免税商店的商品种类有限,可供挑选的品牌和产品并不如港澳地区多,二来部分商品价格仍跟港澳地区有所差距,且港元购物消费更抵。因此,仅就广东游客来说,赴海南旅游的主要需求仍以休闲度假为主,一般消费者更愿意把钱花在海南当地休闲游览等方面。不过值得一提的是,虽然老广赴海南购物的热情不高,但海南免税商店作为海南游行程中的一种附加需求和新鲜元素,对海南游的产品设计和包装而言,仍有一定的利好。

WenShuang:And Hong Kong and Macao regions shopping and convenient and compared to the degree of rich,Hainan islands of duty-free shopping"lethality"Obvious weakening many,Mainly because way hainan local duty free shop goods limited categories,To choose from brand and products such as Hong Kong and Macao regions is not much,Second part of the commodity price is still with Hong Kong and Macao regions have gap,And Hong Kong dollar shopping consumption is worth more.therefore,Just for guangdong tourists,To hainan tourism major needs still with leisure vacation is given priority to,The general consumers are more willing to spend on hainan local recreational tour, etc.But what is worth mentioning,Although LaoGuang to hainan shopping enthusiasm is not high,But hainan duty-free shop as hainan swim stroke in a kind of additional demand and fresh element,To hainan tour products for design and packaging,There is still a certain bullish.

 

 观点三:海南离岛免税能增强省外游客吸引力 View three:Hainan islands duty-free can enhance the province tourist attraction

  主持人:虽然离岛免税政策对广东游客的吸引力并不大,但是在全国范围而言,这一政策无疑仍具有非常积极的意义,预计将吸引更多的外地游客?

The host:Although the islands tax policy on guangdong tourist attraction is not big,But in the nationwide,This policy is still have very positive meaning,Is expected to attract more tourists?

  何勇:据统计,截至9月底,海南已销售离岛免税品400万件,金额达26亿元人民币,今年前9个月,海南旅游收入253亿元,游客过夜人数2289万人次,同比分别增长17.7%和7.7%。从数据上来看,离岛免税在增强海南旅游吸引力、推动消费扩大内需等方面效应显著。大型旅游企业也纷纷利用离岛免税的商机。携程旅游已经在海南三亚开发交通、住宿、游览、购物一站式服务,包括和中国免税品集团密切合作,开通去三亚免税店的携程免费穿梭巴士,方便自由行游客从酒店往返免税店;还针对购物消费能力强的群体,与招商银行信用卡合作推出“非常三亚”大规模优惠旅游活动,每年吸引数万游客。

HeYong:According to the statistics,By the end of September,Hainan has sales islands free goods 4 million pieces,The amount of RMB 2.6 billion,The first nine months of the year,Hainan tourism income is 25.3 billion yuan,The number of visitors for the night 22.89 million people,Year-on-year growth of 17.7%, respectively, and 7.7%.From the data point of view,The islands tax exemption in enhancement of hainan tourism attraction/Promote consumption to expand domestic demand, etc effect significantly.Large tourism enterprise have also use the islands tax-free business opportunities.Ctrip tourism has been in hainan sanya development traffic/accommodation/visit/Shopping one-stop service,Including and China free goods group close cooperation,The duty free shop open to sanya ctrip free shuttle bus,Convenient freedom ride tourists from the hotel and tax free;Also for shopping consumption ability groups,And China merchants bank credit card cooperation launched"Very sanya"Large scale preferential tourism activities,Every year attracts tens of tourists.

  观点四:政策利好或致三亚春节市场看涨 View four:Policy bullish or to sanya Spring Festival market bullish

  主持人:这一政策的出台,是否会导致海南尤其是三亚春节旅游旺季市场看涨?春节期间前往海南旅游或许再出现一房难求?

The host:This policy come on stage,Whether can lead to hainan sanya Spring Festival travel season especially market bullish?During the Spring Festival to hainan tourism may reappear a room is hard to find?

  梁志毅:海南尤其是三亚等地豪华酒店众多,选择休闲类型广东市民比例也在逐步提升,在接下来的冬季,海南游人数将有一个较为明显的增长幅度。市场发生了变化,游客期望值提高,海南游需“与时并进”,及时作出调整顺应市场的发展,普通市民对“住得舒适、玩得安心、高性价比”的海南游产品的需求更高。

LiangZhiYi:Sanya in hainan especially as many luxury hotel,Choose leisure type guangdong citizens in proportion also promoted step by step,In the next winter,Hainan swim number will have a obvious increase.The market has changed,Visitors to improve expectations,Hainan to swim"And develop",Adjust conform to the development of the market,Ordinary citizens to"Live comfortable/Had at ease/cost-effective"Hainan tour product demand higher.

  文爽:目前我们安排前往海南当地免税商店的多以贵宾团(五星团队)为主,而选择此类型线路的游客一般购买能力较强,对商品价格相对不敏感,免税商店购物限额的提升和种类的增加可以更全面地满足中高端线路游客的旅游购物需求,让游客出游更尽兴。而随着天气转冻,作为海岛度假胜地的海南游也将迎来公司白领休年假出游的小高峰。届时趁政策放宽到海南免税商店参观购物的游客也将出现新一轮的增长。我们亦推出了一些适合该人群出游购物度假的海南自由行产品。如“海南双飞3天半自助游”,含往返机票,上午机去,傍晚机返,玩足3天。

WenShuang:At present, we arranged for hainan local duty-free shop in the GuiBinTuan(A team)Give priority to,Choose the type line of tourists generally purchase ability is strong,Commodity prices is not sensitive to relative,Duty free shop shopping limit of ascension and kinds of increase can more fully meet high-end line tourist shopping needs,Let visitors more time to travel.But along with the weather turns frozen,As a resort island of hainan tour will also usher in the company white-collar Hugh annual leave a small peak.While the policy to relax to go to hainan duty-free shop visit shopping tourists also will appear a new round of growth.We also introduced some suitable for this population travel shopping holiday hainan freedom ride products.if"Hainan double kick three and a half days Tours",Contain a round trip ticket,Morning machine to,The evening machine return,Play foot 3 days.

  何勇:除了免税额放宽,备受游客诟病的海南旅游饭店房价“逢节必涨”现象,今年也得以扭转,旅游报价平稳甚至有所下调,这对提振旅游人气也是非常大的利好。携程旅游的数据显示,黄金周以来三亚酒店价格和去年相比基本持平或者下降,甚至在12月份圣诞节时间,有些酒店都没有涨价,旅游产品报价同比也有小幅下调。携程旅游还和不少酒店合作推出早订优惠产品,只要在规定天数提前预订产品,最高优惠超过1000元。比如携程网上的“心动三亚·三亚3日自由行”广州专享优惠等。预计三亚酒店价格平稳和小幅下调的趋势,将会持续到明年新年和春节,因此对海南冬季和春节黄金周旅游市场很看好。

HeYong:In addition to allowance to relax,For the tourists of hainan tourism hotel prices"Every day will rise"phenomenon,This year also to torsion,Tourism offer stable and even have come down,The boost tourism popularity is also very big bullish.Ctrip tourism data display,Since the "golden week" sanya hotel price compared to last year and flat or falling,Even in December, Christmas time,Some hotels are no rise in price,Tourism products offer up also found a small cut.Ctrip tourism also and many hotel cooperation launched early booking discount products,As long as the stipulated days in advance product,The highest discount more than 1000 yuan.For example the on ctrip net"Cardiac sanya · sanya 3rd freedom ride"Guangzhou designed for concession, etc.Sanya hotel is expected to price stationary and reduce small trend,Will continue into the New Year and the Spring Festival next year,So winter and Spring Festival golden week in hainan tourism market is very promising.

  陈女士:虽然旅行社都在说今年春节海南游价格可以保持稳定,但是对于习惯自助游的我来说,对三亚春节期间的房价仍然很担心,尤其是离岛免税购物政策放宽后,可能会有大量的北方游客到三亚过春节,届时预订酒店恐怕又会再次高涨。对于今年的春节度假,我也多了一手准备,往年都是全家去三亚,今年可能会改去东南亚海岛度假。

Ms. Chen:Although travel agencies in say this year Spring Festival hainan tour price can remain stable,But for those used to travel by me,During the Spring Festival to sanya's house prices are still worried,Especially the islands duty-free shopping policy after loosening,There may be a lot of northern tourists to sanya the Spring Festival,I'm afraid the hotel booking and rising again.For this year's Spring Festival holiday,I've been a preparation,In previous years are the family to go to sanya,This year may change to southeast Asia island resort.


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