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中国旅游十年:高铁邮轮成为旅游新体验--亲稳网络舆情监控室
2012-11-07

  旅游十年,出行的交通工具已经从旅游的手段变为旅游体验的一部分,人们不仅要求能够到达目的地,还希望它能更快、更舒服、更便宜、更准时、更安全到达,于是高铁出现了,邮轮进来了,低成本航空成立了,但随之需要改变的还有人们的消费观念、经济法律环境以及决策者的眼光。 Tourism ten years,Travel traffic tool already from the tourist means become part of the tourism experience,People not only want to be able to reach the destination,Also in the hope that it will be faster/More comfortable/cheaper/More on time/More safe arrival,So high iron appeared,Cruise came in,Low cost airlines established,But then need to change and people's consumption notion/The economic legal environment and the decision maker's eye.

  

事件1 高铁推动沿途地方旅游 Event 1 high iron to promote the local tourism

  【事件回放】

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  2008年8月1日,京津城际高速铁路开通运营,最高时速350公里,全程29分钟(后调整为时速300公里,全程33分钟),是中国首条高速铁路客运专线。2011年6月30日,京沪高铁开通运营,是新中国成立以来一次建设里程长、投资大、标准高的高速铁路客运专线,途经北京、天津、河北、山东、安徽、江苏、上海,北京到上海最快只需4小时48分。带动沿线各地旅游建设,高铁旅游概念随之而出。

August 1, 2008,The beijing-tianjin inter-city passenger rail line open operation,Top speed of 350 kilometers,29 minutes the whole(After adjustment for 300 kilometers per hour,33 minutes the whole),Is China's first high-speed railway passenger special line.On June 30, 2011,The beijing-shanghai high iron open operation,Since the founding of a construction miles long/Investment big/High standards of high-speed railway passenger special line,Via Beijing/tianjin/hebei/shandong/anhui/jiangsu/Shanghai,Beijing to Shanghai fastest just 4 hours 48 points.Drive travel along the construction,High iron tourism concept it out.

  见证人:魏小安,著名旅游经济和管理专家

witnesses:WeiXiaoAn,Famous tourist economy and management experts

  高铁的出现对沿途的地方旅游有推动作用,像江苏、山东在旅游建设方面都有变化,而且对旅游相关的方方面面都有促进。

The emergence of high iron to the local tourism have role,Like jiangsu/In the construction of shandong tourism has change,But also for tourism related aspects are promoting.

  但是从高铁旅游的发展现状来看不那么理想,虽然舒服快捷,但是价格偏高,最适宜的群体是商务散客,但是对成规模的旅行团来说很困难。首先中途站台停靠时间短,对于人数多的旅行团来说上下车就很耗费时间,另外没有专门为旅行团配置过多的设施,如集中放很多行李的地方,车票实名制本身并不是太大问题,只不过退票换票让旅行社觉得麻烦。

But from high iron tourism development current situation is not so ideal,Although comfortable fast,But the price is on the high side,The most suitable group is business individual traveler,But for into the size of the road is very difficult.First midway platform dock time is short,For the number for the tour group player is very time-consuming,In addition there are no special Tours for configuration too much facilities,Such as centralized put a lot of luggage place,Ticket system itself is not too big problem,Just change a ticket refund for travel agencies feel trouble.

  高铁运营本身并不是太大问题,所以它没有那么大的动力去调动市场迎合市场。高铁还存在很多替代方式,比如有打折的航空机票,还有大巴。当然没有坐过高铁的还是希望能够体验一把,但是目前70%-80%还都是商务散客。

High iron operation itself is not too big problem,So it will not be so large power to mobilize market cater to the market.High iron has many alternatives,Such as have discount air tickets,There are bus.Of course not sit too high iron or hope to be able to experience a,But at present 70% 80% also are business individual traveler.

  

事件2 认同邮轮“移动度假村” Event 2 identity cruise"Mobile resort"

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[Event playback]

  2008年8月,上海港国际客运中心;2010年6月,天津国际邮轮母港开港;2011年11月,上海吴淞口国际邮轮码头开港……邮轮经济带动中国沿海城市的母港建设热潮。

In August 2008,Shanghai international passenger transportation center;In June 2010,Tianjin international cruise mother port open port;In November 2011,Shanghai WuSongKou international cruise terminal open port……Cruise economy to promote China's coastal city female port construction boom.

  见证人:郑炜航,中国交通运输协会邮轮游艇分会副会长

witnesses:ZhengHuiHang,China's transportation association cruise yacht club vice President

  2006年7月,歌诗达“爱兰歌娜号”邮轮在上海首航,开启了中国邮轮的母港航次,催生了邮轮在中国的旅游热。这些年,在中国邮轮旅游方面最重要的一件事,就是老百姓从消费理念上对邮轮旅游的接受。过去认为邮轮是一种交通工具,能停靠几个城市最重要,其实邮轮本身就是旅游目的地,是一个移动的度假村。

In July 2006,Poems of"Allegra number"Cruise in Shanghai maiden voyage,Open the Chinese cruise mother waterway times,Led to the cruise in China's wanderlust.these,Cruise tourism in China one of the most important things,Is the common people from consumption concept on cruises accept.The past think cruise is a kind of transportation,Can call a few city is the most important,In fact cruise itself is tourist destination,Is a mobile resort.

  能否称为邮轮母港,要由国际邮轮公司认定。目前,国内甚至整个大中华区都没有能够称为母港的城市。中国的邮轮市场发展很快,截至2011年已经有142个母港航次,120个访问港航次,进入中国的船也越来越大,从未来发展来看,上海和天津还是最有潜力发展成母港城市的。

Can be called mother cruise port,The international cruise company recognized.At present,Domestic and even whole greater China region are not able to called mother port city.China's cruise market development soon,By the end of 2011 there are 142 a mother waterway times,120 a visit various times,Enter the Chinese ship too more and more big,To see from future development,Shanghai and tianjin and the most potential development into mother port city.

  

事件3 自驾游九年持续热潮 Events leading 3 nine years of sustained boom

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  2012年中秋国庆长假期间,全国多个省市对小型客车首次免收高速公路通行费。从自驾游兴起以来,高速免费降低了自驾游出行成本,但是大面积拥堵也对自驾游体验起到反作用。

During the National Day long vacation Mid-Autumn festival in 2012,Several provinces and cities across the country to mini-bus first will be exempted from highway tolls.Since the rise from the navigator,High speed free reduces the leading travel cost,But large area congestion also experience leading a reaction.

  见证人:李龙丹,远飞鸟户外运动俱乐部资深领队

witnesses:LiLongDan,Far birds outdoor sports club senior manager

  2003年“非典”直接推动自驾游热潮,众多的车友会及自驾车俱乐部也都是那时开始出现的。这几年国内道路修得更多更好,行车的安全系数提高了,北京的村村通工程,政府大力投入给游客提供良好自驾条件。

In 2003,"SARS"Direct push leading boom,Many CheYouHui and self driving club are also then start to arise.In recent years the domestic road repair more better,Traffic safety coefficients have also been increased,Beijing on every project,The government has made great efforts to provide a good investment to tourists drive conditions.

  路上的服务设施更加方便,如加油站数量在北京的版图上迅速生长,有的还有简单的维修服务。但是,人们发现自驾游去的地方多了,但能去的地方却少了。因为通常都是一窝蜂地去某地,自驾游本身就是对环境的污染,自律很重要。

The road more convenient service facilities,Such as the number of gas station in Beijing on the territory of rapid growth,Some and simple maintenance service.but,People found the place where leading to much,But can go to place but less.Because is usually a go somewhere,Leading itself is pollution to the environment,Self-discipline is very important.

  与国内相比,欧美自驾游更省心,车辆行人都遵守交规,服务设施完善。国内虽也有道路交通服务设施,但很少免费,而且大多因使用不当或缺乏维护而有损坏。

Compared with domestic,Europe and the United States more save worry navigator,Vehicles have kept pedestrians preceeding,Service facilities perfect.Although domestic also have road traffic service facilities,But few of free,And most of his improper use or lack of maintenance and damage.

  目前国内还没有随之兴起汽车旅馆,大部分的车辆服务都集中在高速公路服务区。欧美发展最好的汽车营地,国内虽也做了几块,但提供的服务还是少。

At present domestic haven't then rise the motel,Most of the vehicle services are concentrated in the expressway service area.The development of Europe and the best car camp,The domestic is also did a few block,But to provide service or less.

  

事件4 低成本航空瞄准年轻群体 Events and low cost airline aimed at young group

  【事件回放】

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  2005年7月18日上午9时15分,中国首家低成本航空春秋航空公司的首航,是中国惟一一家廉价航空公司。2005年3月,亚洲首家低价位航空公司亚洲航空进入中国市场,捷星航空于2009年底进入中国市场。

On July 18th, 2005 morning 9:15,China's first low cost airlines in the spring and autumn airlines maiden voyage,Is China's only a cheap airlines.In march of 2005,The first Asian low-cost airlines Asian air to enter the Chinese market,The star air at the end of 2009 to enter the Chinese market.

  见证人:张武安,春秋航空新闻发言人

witnesses:ZhangWuAn,In the spring and autumn airlines spokesman

  2004年,民航管理部门要打破航空业的垄断,允许民营资本进入中国航空业,春秋航空作为民营资本,只能走差异化道路,选择了低成本航空的道路。但是降低成本并不符合人们对航空业固有的消费心理和习惯,这条路走得艰难。春秋航空的成功在于市场欢迎低成本;同时中国民航局的大众化战略,预计到2020年,要让全国7亿旅客乘坐飞机。

In 2004,,The civil aviation management department to break the monopoly of the aviation industry,Allow private capital to enter the Chinese aviation industry,In the spring and autumn airlines as a private capital,Can only go differentiation road,Choose the low cost airline road.But reduce the cost does not conform to the people of aviation inherent consumption psychology and habits,The road go too difficult.In the spring and autumn airlines success lies in the market welcome low cost;At the same time, China's civil aviation administration of popular strategy,It is estimated that by 2020,Want to let whole country 700 million passengers.

  现在国内航空市场成熟多了,但还有一些困难,比如航空公司不能自由引进飞机,审批制难以降低价格;国内缺乏二类三类机场以及专门的廉价候机场;另外老百姓消费观念还是习惯航空公司的大包大揽等。

Now the domestic aviation market more mature,But there are some difficulties,Such as airlines are not free to introduce the plane,ShenPiZhi hard to lower the price;Domestic lack of type three airports and special cheap the field;Another common people consumption idea or habits airlines take on all things, etc.

  春秋航空依然将坚持低成本航空,瞄准年轻群体和旅游客源,以及对价格比较敏感的自费出行的人群。国际化也是一个比较重要的发展方向,未来几年的国际航线要占到20%,2010年签署的“东盟-中国航空运输协议”,以及中日韩三国间的航空自由协定,现在全球天空开放给低成本航空打开大门,可以飞更多的机场。

In the spring and autumn airlines still will insist on low cost airlines,Aimed at young group and tourists,And the price is quite sensitive at one's own expense travel crowd.Internationalization is a more important development direction,The next few years international routes to 20%,Signed in 2010"Asean - China air transport agreement",And South Korea and Japan air between the free agreement,Now the global sky open to low cost airlines opened the gate,Can fly more airport.

  

事件5 大飞机来到中国 Event five aircraft to China

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[Event playback]

  2010年8月1日,阿联酋航空公司的一架“空中巨无霸”空客A380客机降落在北京首都机场,这是空客A380客机首次用于飞往中国的定期航班。

August 1, 2010,The united Arab emirates airline's flight"Air big MAC"The airbus A380 passenger plane landed at Beijing capital airport,This is the first time to use the airbus A380 passenger plane to China's regular flight.

  见证人:阿联酋航空公司

witnesses:The united Arab emirates airlines

  阿航是空客A380第一个也是迄今为止最大的客户,共订购90架。之所以大批量订购这一机型的主要原因是在业务发展方面,需要A380这种大容量,低运营成本的飞机。阿航认为发展的最大障碍不是乘客需求,而是航空运力,即座位的数量。现在,市场存在更多对航班的需求,但是全球各地繁忙的机场遏制了这一需求。所以,A380这个即大型又经济的机型能够保证阿航更有效地服务整个市场。

AHang is the airbus A380 first and so far the largest customer,Common order 90 frame.Is this a sizable orders, the type of main reason is in the business development,Need A380 this large capacity,Low operation cost of the plane.AHang think that the biggest obstacle of the development of is not the needs of passengers,But airline capacity,That is the number of seats.now,The market there is more demand for flight,But the world busiest airport contain the demand.so,The A380 is large and economic model can guarantee AHang more effectively serve the whole market.

  阿航的A380的机上设施也将乘客带入了一个全新的空中体验,每个机舱都独家配备“模拟星空”照明系统,在长途飞行中帮助乘客调整其体内的“生物钟”,减少不适。

The AHang A380 machine facilities will also passenger into a new air experience,Each room is equipped with exclusive"Simulation sky"Lighting system,In the long flight help passengers adjust their body"Biological clock",Reduce discomfort.

  

低成本航空瞄准年轻群体和旅游客源。 Low cost airline aimed at young group and tourists. 近几年航班延误事件频发。新京报记者 陈杰 摄 In recent years, frequent events flight delays.The Beijing news reporter ChenJie perturbation
  

事件6 航班延误赔偿无统一行业标准 Event 6 flights delay compensation no uniform industry standard

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  2012年4月11日中午,20余名愤怒的旅客站在浦东机场跑道的滑行道道口,一架刚刚降落的艾提哈德航空公司航班硬生生被逼停。这些旅客原计划在4月10日乘深航航班飞往哈尔滨,但因南京、上海两地雷雨,航班一直延误到11日中午,部分旅客不满航空公司的解决方案,一时冲动冲进了机场滑行道拦停飞机。

On April 11, 2012 at noon,More than 20 name angry passenger station in pudong airport runway, taxiway crossing,A plane just landing moxa mention ha DE airlines flight is forced to stop abruptly.These passengers the original plan on April 10, by deep air flight to Harbin,But because nanjing/Shanghai both thunderstorm,The flight has been delayed to 11 noon,Part of the passenger dissatisfaction airlines solutions,On impulse rushed into the airport taxiway block stop the plane.

  见证人:张起淮,北京航空法学研究会常务副会长兼秘书长

witnesses:Mr.zhang qihuai,Beijing aviation law seminar standing vice-chairman concurrently secretary general

  近两年造成多起航班延误事件的客观原因是中国航空业处在突飞猛进的发展阶段,忙中出乱,集中体现在延误概率相应提高。

Nearly two years caused dozens of flight delay events of the objective reason is that the Chinese aviation industry by leaps and bounds in the development stage,Busy in a disorderly,The centralism manifests in delay probability increase.

  人们对航班延误的了解较少,造成航班延误的26种原因,只有7、8种属于赔偿范围。但是“解决”办法很重要,比如航空公司要尽告知义务,现在很多后续服务做不到,因此导致现在“不闹不赔,小闹小赔,大闹大赔”的现象。

People to know less flight delays,Flight delays caused by 26 kinds of reasons,Only 7/8 species belong to the scope of compensation.but"solve"Way is very important,Such as airlines to do tell obligation,Now a lot of follow-up service can't do,Therefore lead to now"Don't make free,Small make a small loss,Big big compensate"phenomenon.

  目前国内没有对航班延误统一的赔偿标准,2004年民航局的《航班延误经济补偿指导意见》没有得到很好的贯彻,没有统一的机构,赔偿额度也没有统一规定。

The current domestic flight no unified compensation standard,In 2004, the civil aviation administration[The flight delay economic compensation guidance]Not to obtain the very good implementation,No unified mechanism,Compensation limit also have no unified regulation.

  乘客首先要提高对航班延误的理解,了解解决程序,比如航空公司和机场没有尽到相应的义务,要获得证据,以便日后走法律途径解决索赔,当然如果能够现场找到航空公司反映解决诉求更好。

Passengers should first improve the understanding of flight delays,Understand resolution process,Such as airlines and airports are failing to the corresponding obligations,To obtain evidence,In order to go after the legal way to solve claim,Of course if can be found at the scene of airlines solve better reflect the appeal.

  而航空公司要敦促民航局出台统一的行业标准,明确航班延误赔偿的范围、时间、额度、对象、投诉途径等等。

And airlines to urged civil aviation administration issued uniform industry standard,Clear the scope of flight delay compensation/time/line/object/Complaints routes, and so on.

  欧盟和美国都有统一的航班延误赔偿的标准,会在机场设置统一的柜台,统一的服务人员,建立一个通畅的投诉渠道,并且航班延误会有多种解决途径,比如解决住宿、安排其他航班等等,不只是经济赔偿。

The European Union and the United States has unified flight delay compensation standard,At the airport counter and unified,Unified service personnel,To establish a unobstructed complaint channels,And flight delay will have a variety of solutions,To solve such as accommodation/Arrange other flights, etc,Not only the economic compensation.

  目前有些航空公司出台的航班延误险表面上看是积极的,但实际上是消极的,并没有对提高航空公司的服务质量、正点率和合理赔偿起到积极作用,而是将赔偿责任转嫁到保险公司,而解决不了整个航空行业的根本问题。

At present some airlines on the introduction of the flight delay risks on the surface is positive,But in fact is negative,And not to improve airline service quality/ZhengDianLv and reasonable compensation play a positive role,But will the liability for compensation to pass on to the insurance company,And can not solve the fundamental problem of the aviation industry.

  

潮流词 Tide word

  “梦想客机”787

"Dream airliner"787

  被称为“梦想客机”的波音787和空客A380代表了未来航空市场两种不同的发展方向。“空客”认为未来大型航空枢纽的作用越来越强,航空公司在枢纽间安排各种航班衔接有利于资源的有效分配,因此需要更大型的飞机在枢纽间飞行,这样可以节约班次,利于节能减排。而“波音”则认为未来的航空旅客不喜欢频繁转机,希望能够实现二线城市之间的不转机直飞,因此需要一种载客量不太多,但是航程足够长的飞机,基于这一理念设计了787。

called"Dream airliner"Boeing 787 and airbus A380 represents the future aviation market two different development direction."airbus"Think the future large aviation hub role is more and more strong,Airlines in the hub arrange various flights between cohesion is helpful to efficient distribution of resources,Therefore need more large aircraft in flight between hub,This can save divisions,For energy conservation and emissions reduction.and"Boeing"The believe that the future of aviation passenger don't like frequent transfer,Hope to be able to realize the city line between direct transfer,Therefore need a passenger capacity not too much,But voyage long enough the plane,Based on this concept design for 787.

  租车

Car rental

  自驾出游需要一辆车,而不是拥有一辆车的所有权,拿着驾照,如果是国际租车,再加上一份驾照公证及翻译件,到租车公司去租赁一辆得心应手的座驾,就可以自由行动在另一块陌生的土地上。国内租车市场正在发展中,租车要选择规范的租赁市场,了解租赁公司,查看企业是否具备合法的经营资格,确认养路费、各种保险和行车证等是否齐全。

Drive travel need a car,Rather than have a car ownership,Take driver's license,If is the international car rental,Plus a driver's license notarization and translation,To the car rental company to lease a car ride handy,Can freedom of action in another piece of strange land.Domestic car rental market is developing,Car rental to choose standard rental market,Understand leasing company,Check whether the enterprise with legal business qualification,Confirm road toll/All kinds of insurance and registration paper are complete.

  机上通讯 飞机上能打电话吗?英国维珍航空公司从2000年起使用机载移动通讯系统。2012年10月阿联酋航空在A380飞行中提供了世界首例移动电话服务。2012年10月,中国民航局发布《航空公司运行控制卫星通信实施方案》,但只是为了解决飞机驾驶舱与地面控制的通讯问题,未涉及旅客通讯服务。因此对于国内航空还需等待时日。

The communication on the plane can make a phone call?British virgin airlines since 2000 using airborne mobile communication system.In October 2012 in the united Arab emirates airlines A380 flight provides the world's first mobile phone services.In October 2012,China's civil aviation administration issued[Airline operation control satellite communication plan],But just in order to solve the cockpit and ground control communication problems,Did not involve passenger communication services.Therefore, as for domestic air still need to wait for time.


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