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携程推广大陆赴台个人游和高端旅游产品--亲稳网络舆情监控室
2012-11-08

  携程旅行网近日表示,将与台湾“交通部观光局”合作,并联合旗下两岸三地的领先旅游企业,大力推广赴台个人游、高端旅游产品,进一步开发大陆赴台旅游市场。由于占在线旅游市场最大份额、送客赴台人数领先,携程已成为台湾观光部门开拓大陆市场宣传销售的重要伙伴。

Ctrip said recently,Will and Taiwan"Tourism bureau of the ministry of communications"cooperation,And the interrelations in its leading tourism enterprise,Promoting to individual visit Taiwan/High-end tourism products,Further development of the mainland to Taiwan tourism market.Due to the largest share of online travel market/In Taiwan, the number of leading to see,Ctrip has become Taiwan's tourism departments develop the mainland market sales promotion of the important partners.

  近日,在台湾“交通部观光局”特别邀请下,携程旅行网总裁兼首席执行官范敏率首席运营官孙洁、副总裁郭东杰,携程旗下的鸿鹄逸游总经理游金章、香港永安旅行社行政总裁梁港兰等百人考察团抵台举行会议。双方达成“推展高端旅游、营销台湾个人游”的共同目标,推动台湾成为大陆优质旅游目的地。

recently,In Taiwan"Tourism bureau of the ministry of communications"Special invitation to,Ctrip President concurrently chief executive officer FanMin rate China, chief operating officer/Vice President GuoDongJie,Ctrip's escape a large swan swim YouJinZhang general manager/Hong Kong wing on travel agency chief executive beam port orchid wait one hundred people arrived in Taiwan delegation held the meeting.The two sides agreed to"High-end tourism promotion/Marketing individual visit Taiwan"The common goal of,Push Taiwan as the continental quality tourism destination.

  据介绍,携程旅游组织的赴台观光游客以每年100%的速度增长,预订机票、酒店赴台的群体也非常大。继上海之后,近期携程旅游又获得了经营北京赴台旅游业务资质,全面进军北京赴台旅游市场。依托资源和网络平台的优势,在个人游领域携程旅游已经处于领先地位,今年组织的上海赴台个人游游客量将明显超过一万人,大幅度领先于其他旅行社。

According to introducing,Ctrip tourism organization to visit Taiwan visitors at an annual rate of 100% growth,Book air ticket/The hotel to the station group is also very big.After the Shanghai,Recent ctrip tourism and won the management Beijing to Taiwan tourism business qualification,Overall the Beijing tourism market in Taiwan.Relying on the advantage of resources and network platform,In the field of personal swim ctrip tourism has been in a leading position,This year the Shanghai organization in individual visit Taiwan tourist visitors will significantly more than ten thousand people,Large lead to other travel agency.

  台湾“交通部观光局”表示,大陆赴台游市场自2008年开放,已慢慢趋向多元化,随着大陆13个个人游城市开放,高端旅游产品及个人游的行销将是未来推广重点,此次与携程旅行网合作为第一步,后续将与大陆各大组团社合作高端旅游产品行销,以提升陆客赴台旅游品质。

Taiwan"Tourism bureau of the ministry of communications"said,The mainland to Taiwan tour market since 2008 and opening up,Already slowly tend to diversification,As the mainland 13 personal swim urban open,High-end tourism products and personal swim marketing will be the future focus,The and ctrip cooperation for the first step,Subsequent will and the mainland each big ZuTuanShe cooperation high-end tourism product marketing,In order to improve land guest to Taiwan tourism quality.

  携程旅游业务部常务副总经理何勇表示,携程旅游在赴台旅游市场致力于促进团队游品质提升,为个人游群体提供一站式解决方案。“目前大陆市场上很少有旅行社专注于赴台个人游产品和服务的开发,我们会发挥在这个领域的优势,为旅游者提供更多的选择和更高的性价比。携程此前战略投资的台湾易游网在岛内旅游方面处于领先地位,两岸两大领先企业深度合作,为游客提供高品质的目的地接待服务。”

Ctrip tourism department executive vice general manager HeYong said,Ctrip tourism to Taiwan tourism market to promote team swam the quality promotion,For personal tour groups to provide one-stop solution."The mainland market there are few travel agencies in Taiwan focus on individual visit product and service development,We will play the advantage in this field,For travelers to provide more choice and higher price.Ctrip had strategic investment activity in Taiwan yi island tourism is in the lead,The two leading enterprise depth cooperation,For a visitor to provide high quality destination hospitality services."

  携程还联合旗下两岸三地的领先旅行企业,打响台湾高端旅游产品的知名度。携程与台湾易游网、香港永安旅行社合作成立的鸿鹄逸游,推出团费28500元到46500元的台湾游产品,向大陆高端市场推广,希望做高端旅游服务的先行者。

Ctrip also joint its interrelations of the leading travel enterprise,Taiwan began high-end tourism awareness of the product amongst the public.Ctrip and Taiwan them easily/Hong Kong wing on travel agency established cooperation and a large swan swim,Paid out 28500 yuan to 46500 yuan of Taiwan tour products,To the mainland high-end market promotion,Hope to do the pioneer of high-end tourism service.



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