郑亚平是张家界市旅游局副局长、正处级调研员，在这段张家界版的《江南style》中，他客串了一个角色，身披稻草，大跳茅古斯舞，其滑稽的表演让人忍俊不禁。视频拍摄过程中，有人拍照发到网上，视频还没制作完，他就先“火”了，网友的评论褒扬多过批评，称他为“稻草鸟叔”，有人说他“可爱”、“亲民”，也有人评论他“有损官员形象”。

ZhengYaPing is zhangjiajie tourism bureau deputy director/ZhengChuJi investigator,In this period of zhangjiajie version[Jiangnan style]in,He is visiting a role,Wear straw,Big jump bud goose dance,Its funny performance let a person cannot help laughing.Video shooting process,Some photos to online,Video haven't finish production,He first"fire"the,The net friend comment on citation more than criticism,Says he is"Straw bird tertiary",Some say he"lovely"/"Close to people",Also some people comment on him"Beneath officials image".

　　对于这些评论，郑亚平一笑而过，“我就是一个生活在基层的旅游官员，摆谱给谁看？当官能为当地和百姓作点贡献，我感觉很舒服。”

For these comments,ZhengYa even laugh over,"I'm a live in grass-roots tourism officials,BaiPu to see who?Officer for the local people and make some contribution,I feel very comfortable."

　　很多人不知道的是，这部视频的总投资不到5万元。11月4日上线以来，“点击率已经超过千万”。视频主创之一的毛坚坚直言，郑亚平以官员身份客串捧红了这部视频，让张家界旅游再次出了名。但是，偶然背后也有必然，张家界主打旅游牌，当地的官员脑子里都紧绷着推广和宣传的弦，当年在网上蹿红的“山歌书记”和“卡通市长”都出自张家界。

Many people do not know is,This video of the total investment of less than 50000 yuan.On November 4, since the online,"Click rate is more than ten million".Video of one of the main MaoJianJian the truth,ZhengYaPing to officials identity guest star holds red this video,Let the zhangjiajie tourism again out of the name.but,Accidental behind also have inevitable,Zhangjiajie main tourism brand,Local officials in the brain are tight the promotion and publicity of string,During the online leap up is red"Secretary of the folk song"and"Cartoon mayor"Are from zhangjiajie.

　　31岁的毛坚坚是一名公务员，供职于张家界市武陵源区旅游局，负责旅游产品促销。两年前，他曾和两个朋友利用美国电影《阿凡达》推广张家界，大获成功，还入围“张家界2010年度十大旅游宣传营销事件”，3名主创人员获得当地政府5万元的奖金。

At the age of 31 MaoJianJian is a civil servant,Working for WuLingYuanOu zhangjiajie tourism,Responsible for tourism product promotion.Two years ago,He had and two friends use American movies[All of o]Promote zhangjiajie,A great success,Also shortlisted"Zhangjiajie 2010 top ten tourism marketing events",Three main personnel obtain the local government $50000 bonus.

　　前不久，他和朋友聊天时谈到了横扫全球的《江南style》，出于旅游工作者的敏感，他想到拍个当地旅游版的《江南style》。他作了一个5万元的预算，但是从政府部门要经费有难度，于是他找到几位从事旅游行业的老板商议，得到了大家的支持，顺利筹到9万多元。“到现在，我们的实际花费不到5万元。”

Not long ago,He and a friend to chat when talked about the sweep around the world[Jiangnan style],From tourism workers sensitive,He wants to take a local tourism version[Jiangnan style].He made a budget of 50000 yuan,But from the government departments should funds have difficulty,Then he found several engaged in tourism industry took counsel with the boss,Got everyone's support,Smooth raised 90000 multivariate."To now,Our actual cost less than 50000 yuan."

　　郑亚平来客串也有原因。在张家界的外国游客中，韩国游客人数一直名列前茅，“我们作过统计，韩国游客来中国，70%的人会到张家界。最近两年，平均每年接待韩国游客达40万人次。”郑亚平说。

ZhengYaPing guest also have reason.In the zhangjiajie foreign tourists,The number of south Korean tourists was at the top,"We made statistics,South Korean tourists to come to China,70% of the people will to zhangjiajie.Over the past two years,Average annual reception south Korean tourists to 400000 people."ZhengYaPing said.

　　今年9月，郑亚平去韩国考察，正赶上《江南style》热播。拍摄那天，郑亚平带客人去景区考察，正赶上毛坚坚的剧组拍摄，旁边还围着3个韩国的旅行团，在音乐的伴奏下，韩国游客和当地演员一起跳舞，欢声笑语不断，气氛非常融洽。

September this year,ZhengYaPing to South Korea investigation,Are catching up with[Jiangnan style]heat.Shooting that day,ZhengYaPing take the guest to scenic spot investigation,The MaoJianJian are catching up with the shooting,The flank still around three south Korean tour group,In the music of the accompaniment,South Korean tourists and local actors to dance,Laughter constantly,Atmosphere very harmonious.

　　原定的“稻草鸟叔”没有来，毛坚坚一回头就看见了郑局长，感觉从体型到形象都比较合适，便试探地问了句，“郑局长，要不您客串一个角色。”

original"Straw bird tertiary"Not to,MaoJianJian turn head to see zheng,Feeling from shape to image are more appropriate,He tentatively asked a sentence,"zheng,Otherwise you visiting a role."

　　郑亚平想都没想就答应了。他说，当时的决定不是冲动，“我在旅游局负责协助宣传，我感觉拍这个视频是联络韩国游客的一个亮点，剧组有需要，我就上了。”

ZhengYaPing without thinking promised.He said,That decision is not impulse,"I am in tourism administration assist propaganda,I feel pat this video is contact a window of south Korean tourists,Cast has the need to,I went up to the."

　　于是，他身披稻草，变身“鸟叔”。拍摄中，身边的工作人员拍摄了照片，发到网上。片子还没拍完，郑局长先“火”了。视频上线后，点击率持续上升，网友的赞赏声多过批评声。很多网友记住了这位“稻草鸟叔”，也让张家界的旅游又火了一把。但也有人提出质疑，官员卖萌，是否有损形象？

so,He wear straw,Cinderella"Bird tertiary".filming,Side members took photos,To online.The documentary also didn't finish filming,Zheng first"fire"the.Video online after,Click rate continued to rise,Net friend appreciation sound more than critical.A lot of net friend remember the"Straw bird tertiary",Also let zhangjiajie tourism and a fire.But also some people questioned,Officials sell sprout,Whether lossy image?

　　对此，毛坚坚完全不认同，“这种质疑也是中国特色吧，在国外，官员经常出席活动推介自己的旅游资源或者农产品，在国内，很多人觉得不正常，我觉得应该放下这种心态。只要是为当地作贡献，都应该得到鼓励。”

this,MaoJianJian completely disagree with,"This question is also China's characteristics,In foreign,Officials often attend activities to promote their tourist resources or agricultural products,In the domestic,A lot of people don't feel normal,I think we should put down this kind of mentality.As long as it is for the local make contribution,Should be encouraged."

　　郑亚平对此看得很淡。“我是北京人，扎根张家界快40年了。这里是革命老区，民风淳朴，但是整体发展相对滞后，最丰富的就是旅游资源，我认为，只要能推广我们的旅游产品，我有责任冲在前面。做官要赢得当地老百姓的赞同和支持。官员的身份那得看怎么看了，事关国格的时候，官员要展示出民族的尊严。我就不一样了，我就生活在老百姓中间，摆个谱给谁看？能给当地做点力所能及的事，我感觉很舒服。”

This ZhengYaPing look very pale."I'm from Beijing,Roots zhangjiajie 40 years.Here is the old revolutionary base areas,Honest people,But the overall development is relatively slow,Is the most abundant tourism resources,I think,As long as it can promote our tourism products,I have a responsibility to rush in the front.He had passed to win local people's approval and support.Officials identity that depends on how to see,Is the national dignity,Officials want to show national dignity.I won't be the same,I will live in people intermediate,Place a spectrum to see who?Can give local do point within the reach of things,I feel very comfortable."

　　“张家界的官员都会为旅游出力，这也是旅游区官员的特点吧。”郑亚平说，“旅游就是件快乐的事，我们的任务就是让大家把快乐的事变得更快乐。大家高兴了，我就高兴了。”

"Zhangjiajie officials will be for tourism output,This is also the characteristics of tourism officials it."ZhengYaPing said,"Tourism is a happy thing,Our task is to make everyone happy becomes more happy.Everybody happy,I will be happy."

　　还有人猜测，郑亚平是不是有什么想法？

Others guess,ZhengYaPing is there any idea?

　　“我都58岁了，再怎么作秀，两年后肯定退休。”郑亚平哈哈一笑，“我没想法，只是做了一个旅游干部应该做的事。”

"I have 58 years old,How again show,Two years later must retire."ZhengYaPing ha ha a smile,"I have no idea,Just do a tourism cadres should do."