1重振韩国客源市场 1 revive south Korean tourist market

　　今年以来，我国入境旅游增长乏力，海南接待国际游客数量与去年相比也有所下降。今年1-4月，海南共接待入境游客29.35万人次，同比增长7.8%，与去年的增幅相比，下滑了将近一半，尤其是欧美市场同比下降，主要境外客源地港澳、马来西亚、韩国游客则大幅回落。

Since this year,China inbound tourism growth lack of power,Hainan reception international the number of visitors has also fallen compared with last year.1 - April this year,Hainan entry, it has received 293500 tourists,Year-on-year growth of 7.8%,Compared with last year's growth,Nearly half of the decline,Especially the European and American market year-on-year decline,Main tourism source outside the Hong Kong and Macao/Malaysia/South Korean tourists are dropped sharply.

　　韩国一直是海南重要的客源市场。2007年，海南接待韩国游客达到历史最高水平，共接待韩国游客17.52万人次。但自2008年金融危机以来，韩国游客大幅下滑，到2011年，韩国旅琼游客仅有2.6万人次。今年1-8月，韩国旅琼游客12199人次，同比下降45.25%。

South Korea has been hainan important tourist market.In 2007,,Hainan reception south Korean tourists hit a record high,South Korea, it has received 175200 tourists.But since the 2008 years since the financial crisis,South Korean tourists a sharp decline,By 2011,South Korea brigade Joan tourists only 26000 people.First eight months of this year,South Korea brigade Joan 12199 tourists,45.25% year-on-year drop.

　　为重振韩国市场，实现海南旅游在韩国市场的恢复增长，今年7月14日-20日，在参加丽水世博会海南活动周期间，海南省旅游委与HOTELNALR签订共同开发韩国市场战略合作协议。根据协议，省旅游委为韩国酒店与航空株式会争取包机补贴支持，该公司积极筹备开通韩国至海南的旅游包机。

To revive the Korean market,Hainan tourism realization of the market in South Korea restore growth,This year, July 14-20,,In the world expo in lishui hainan business-to-business meetings,LvYouWei hainan province and HOTELNALR signed a joint development South Korea market strategic cooperation agreement.According to the agreement,LvYouWei province for South Korea hotel and air plant type will try to machine subsidies support,The company preparing opened South Korea to hainan tourist charter flights.

2巩固拓展俄国客源 2 consolidation and development Russian tourists

　　2007年，俄国超过韩国成为海南第一大海外客源国。截至2011年，俄国旅琼游客年均增长率超过40%。海南的滨海度假、中医理疗、温泉休养、水上运动、生态探险等旅游产品深受俄国游客喜爱。

In 2007,,Russia more than South Korea as the first large number of hainan overseas.By the end of 2011,Russia CITS Joan tourists with an average annual growth rate of more than 40%.Hainan coastal resort/Doctor of traditional Chinese medicine therapy/Hot springs out/Water sports/Ecological exploration tourism products are well received by the Russian visitors love.

　　俄国最大组团社皮卡斯旅行社亚太区总裁艾登表示，明年是俄国“中国旅游年”，中国在俄国依然主打“滨海度假旅游”，海南作为俄国人最喜欢的滨海度假旅游目的地之一，多年来的积累可为俄国游客提供更便利贴心的服务。

Russian maximum ZuTuanShe picas travel agency Asia Pacific President said Eden,Next is the Russian"China's tourist year",China in Russia still advocate dozen"Binhai holiday travel",Hainan as the russians favorite binhai holiday travel destinations,For many years the accumulation of Russian tourists to provide more convenient close service.

　　“我们将借助这一平台，不断巩固和拓展俄国客源市场。”省旅游委副主任陈铁军表示，2013年，海南将与俄国建立合资旅行社，一起推动俄国和海南的旅游市场发展。同时，加大在俄国的广告投放力度，组织更多的俄国旅行商和媒体到海南考察踩线。此外，海南还将通过一系列活动吸引俄国游客，如明年将参加莫斯科春季和秋季旅游展，以及明年3月在莫斯科举办的中俄旅游展览会；组织俄国自驾车团到三亚；在俄国推出高尔夫、温泉SPA、青少年交流、婚庆旅游、邮轮旅游等主题活动；海南旅行社还计划以“海南专列”形式，横穿俄国，对俄国10余个主要客源地市场进行为期1个月的旅游推广宣传。

"We will use this platform,Constantly consolidate and expand Russian tourist market."LvYouWei province, deputy director of ChenTieJun said,In 2013,,Hainan will establish a joint venture with Russia travel agency,Pull together Russia and hainan's tourism market development.At the same time,Increase in Russia's advertising efforts,Organization more Russian traveling salesman and media to hainan investigation step on the line.In addition,Hainan will also through a series of activities to attract the Russian visitors,Such as the next year will take part in Moscow spring and autumn LvYouZhan,And next march held in Moscow Russia tourism exhibition;Organization Russia from driving group to sanya;In Russia launched golf/Hot springs SPA/Youth exchanges/Wedding tourism/Cruise tourism theme activities;Hainan also plans to travel"Hainan special train"form,Across Russia,For the Russian 10 main tourism source market for 1 month tourism promotion.

3加强旅游深度合作 3 to strengthen the tourism depth cooperation

　　海南省政府副秘书长王扬俊说，作为一个新兴的热带海岛旅游休闲度假目的地，海南并非尽善尽美，软、硬件还有待进一步改善，对境外游客服务的整体水平还有待进一步提高。

The government of hainan province deputy secretary general WangYang jun said,As a new tropical island tourism leisure vacation destination,Hainan is not as good as it gets,soft/Hardware still needs further improvement,On foreign tourists overall level of service remains to be further improve.

　　目前，海南和俄国的旅游合作还处于送、接团的传统业务层面，即俄国旅行社作为组团社，海南旅行社作为地接社。双方旅游企业在旅游联合营销、投资、旅游产品开发以及共同应对外部竞争方面，还没有形成深度的合作模式。

At present,Hainan and Russian tourism cooperation is still in the send/Joint group's traditional business level,Namely Russia as ZuTuanShe travel agency,Hainan travel agency as DeJieShe.The tourism enterprises in tourism joint marketing/investment/Tourism product development and to jointly respond to external competition aspects,Have not form a depth cooperation mode.

　　比如俄方企业至今没有在海南设立独资、合资旅行社，以及投资海南酒店、餐饮和其他特色活动项目等，业务的领域不宽。此外，双方旅游企业也没有建立起共同维护市场秩序的工作机制，造成海南接待俄国游客长期存在的一些问题迟迟不能得到有效解决，在应对泰国、越南等国的同质化竞争和应对淡旺季旅游市场价格波动方面显得不够主动。

Such as Russian enterprise has not been set up wholly owned in hainan/Joint venture travel agency,And investment hainan hotel/Food and other characteristic activity programs, etc,Business field is not wide.In addition,The tourism enterprises also have no set up jointly safeguard market order work mechanism,Hainan reception caused by Russian tourists long-standing problems can't effectively resolved,In dealing with Thailand/Vietnam and other countries of the homogenization competition and deal with subject to tourism market price fluctuate appear not quite active.

4确保旺季价格稳定 4 to ensure that season price stability

　　相对海南而言，东南亚等地资源类似的旅游目的地比比皆是，吸引国际客源，必须保持价格的稳定。而以往，一到旺季，海南酒店特别是三亚高端酒店客房价格就一路走高，成为扩大国际客源的一个巨大瓶颈。

Relative in hainan,Southeast Asia resources similar tourist destination can be found everywhere,Attract international tourists,Must maintain price stability.But in the past,One to season,Hainan sanya hotel especially high-end hotel guest room prices go all the way high,Be expanding international tourists a huge bottleneck.

　　由于海南度假酒店价格较高，使入岛交通和住宿成本居高不下，与国内其他省市和东南亚其他同类旅游目的地相比，海南旅游消费成本过高，缺乏价格优势。在旺季，许多国际客人冲着海南的好天气而来，却只能住进2星、3星级酒店。

Due to the hainan resort hotel prices higher,Make into the island transportation and accommodation cost remains high,And other domestic provinces and cities and southeast Asia than other similar tourist destination,Hainan tourism consumption cost is too high,Lack of price advantage.In the season,Many international guests at hainan good weather and come,But can only live in 2 star/3 star hotel.

　　在接下来的旅游旺季，省旅游委联合省物价局将共同研究出台《海南省旅游旺季市场价格监管意见》，加大对旅游旺季价格的调控力度，确保旺季旅游客房价格、餐饮价格不高于去年水平，协调旅行社、旅游饭店、旅游景区、航空公司加强合作，共同推出旅游优惠套餐，降低旅游成本，吸引更多的游客来琼。

In the rest of the tourist season,Province LvYouWei joint province bureau of commodity price will be introduced to jointly study[The tourist season hainan province market price regulatory opinions],Strengthen the tourist season price control power,Ensure that season tourism hotel price/Food price is not higher than last year's level,Coordinated travel agency/Tourist hotel/Tourist scenic spot/Airlines strengthen cooperation,Together with tourism package,Reduce the cost of travel,To attract more tourists to Joan.

　　同时，为了积极开拓国际市场，海南还将推出新的旅游线路产品，大力开发森林生态旅游、海洋旅游、医疗旅游、养生度假旅游、户外运动旅游、主题游乐公园、航空观光、餐饮美食、旅游购物、娱乐休闲等旅游产品，积极引导发展自驾游、游艇旅游、邮轮旅游、房车旅游、乡村旅游等旅游新业态。深入创新旅游服务，适时推出新的旅游目的地，并深入创新旅游营销模式。

At the same time,In order to develop the international market,Hainan will also develop new tourism product line,Develop forest ecological tourism/Ocean tourism/Medical tourism/Preserve one's health to be on a vacation the traveling/Outdoor sports tourism/Theme amusement park/Aviation sightseeing/Restaurant food/Tourism shopping/Recreation and tourism products,Actively guide leading development/Yacht tourism/cruises/Touring car travel/Rural tourism and tourism new format.Further innovation tourism services,Releasing the new tourist destination,And further innovation tourism marketing pattern.

5以航线航班为突破 5 to route flights for breakthrough

　　为了提振海南旅游的国际市场，海南省旅游委副主任陈铁军说，将俄国、韩国作为主要市场，以增开航线、增加航班为突破，全面推动海南境外旅游市场出现回暖信号。

In order to boost hainan tourism international market,Hainan province, deputy director of the LvYouWei ChenTieJun said,Will Russia/South Korea as the main market,To increase the route/Increasing flights for breakthrough,Promote the hainan overseas tourist market appear milder signal.

　　10月26日，哈萨克斯坦阿拉木图直飞三亚旅游包机复航。

On October 26,,Kazakhstan almaty non-stop flight to sanya tourist charter flights western-imposed.

　　10月27日，哈萨克斯坦阿斯塔纳直飞三亚旅游包机开通。

On October 27,,Kazakhstan astana non-stop flight to sanya charter flights travel opened.

　　11月1日，中断4年的俄国圣彼得堡直飞三亚旅游包机复航。

On November 1,,Interrupt four years of Russian sanket non-stop flight to sanya tourist charter flights western-imposed.

　　11月2日，丽星邮轮“宝瓶星号”再次以三亚为母港开通至越南国际邮轮航线。

On November 2,,Star cruises"Aquarius asterisk"Once again in sanya for mother port opened to Vietnam international cruise route.

　　11月15日，韩国T"WAY公司开通为期一年韩国首尔至三亚每周两班的包机航线。

November 15,,South Korea T"The opening of the WAY the company for one year Seoul to sanya two class of charter flights a week.

　　明年1月，韩国首尔至海口的包机航线也预计开通。

January,Seoul to haikou charter flights is expected to open.

　　据了解，海南省旅游委还将积极与国内航空公司沟通协调，在旅游旺季增加航班，保障游客出行。

It is understood,Hainan LvYouWei will also actively and domestic airlines communication and coordination,In the tourist season increase flight,Guarantee the tourists.