标准化对于工作琐碎繁杂的旅行社企业而言意义重大，既能有效规避企业运营风险，又能提高企业生产效率，还有助于提升旅游服务质量。

Standardization work for trivial multifarious travel service for enterprises is of great significance,Not only can effectively avoid the risk of enterprise operation,And can improve production efficiency,Also help promote the tourism service quality.

　　2011年年初，中国旅行社总社有限公司（以下简称“中旅总社”）即被北京市旅游委、市质监局确定为首批旅游标准化试点单位，随后在经历了反复的体系梳理、内外宣传、培训交流、全面试点及督导检查等工作后，于2012年9月被市旅游委和市质监局联合授予“北京市旅游标准化示范单位”称号。

In early 2011,China travel service head office co., LTD(Hereinafter referred to as"Travel services")Is Beijing LvYouWei/City pledges inspect bureau to determine the first batch of pilot unit tourism standardization,Then after repeated system carding/Internal and external propaganda/Training communication/Comprehensive pilot and supervision inspection work,In September 2012, the city LvYouWei and city pledges inspect bureau jointly awarded"Beijing tourism standardization demonstrative unit"title.

　　2012年3月，经北京市旅游委推荐，中旅总社成为国家旅游局第二批全国旅游标准化试点单位。正如中旅总社旅游标准化领导小组组长、中旅总社总裁张平所表示的，标准化试点对于处在战略转型期的中旅总社具有十分重要的意义，可以通过产品和服务体系有效审视管理中存在的短板和瓶颈，从而形成具有中旅特色的标准，并固化下来，作为今后工作的指南。为此，中旅总社在稳步推进北京市旅游标准化试点工作的同时，重新拟定了全国旅游标准化试点的实施方案及具体推进时间计划表，组建了领导及工作小组，并于4月正式启动了全国旅游标准化试点工作。

In march of 2012,The Beijing LvYouWei recommend,Travel services become the second batch of national tourism administration of the national tourism standardization pilot unit.As team principal office tourism standardization leadership team leader/Travel services that President zhang ping,Standardized pilot for a strategic transition of travel services have very important significance,Can through the product and service system at effective exist in the management of short board and bottleneck,So as to form a team with characteristics of the standard,And curing down,As the future work of the guide.therefore,Team principal office in Beijing tourism standardization steadily pilot work at the same time,Restructured the national tourism standardization pilot implementation plan and specific propulsion time schedule,Established leadership and team work,And in April officially launched the national tourism standardization pilot work.

　　作为已成为北京市旅游标准化示范单位的全国旅游标准化试点单位，中旅总社既经历了市级试点的考验并积累了宝贵经验，又需要重新面对全国试点的更高要求和标准。鉴此，自试点启动之初，领导小组即提出全国旅游标准化试点工作要在前期参与实施北京市标准化试点工作的基础上稳步开展，结合业务发展实际夯实并完善标准化体系，重在发挥实效，加大各级标准体系的实施力度，以避免出现“文件化色彩浓，实施环节难落实”的脱节现象，对公司的管理和业务发展起到实际效果。通过不断优化“中旅”管理特色的旅游标准化体系，逐步扩大实施范围和影响力，提升游客满意度，增强企业品牌影响力和市场竞争力，推动标准化工作务实有效全面开展，力争以标准化实施为企业可持续发展提供助力。

As Beijing has become a tourism standardization demonstrative unit of the national tourism standardization pilot unit,Team principal office already experienced municipal pilot test and accumulated valuable experience,And need to face the national pilot higher requirements and standards.In view of this,Since the beginning of the pilot start,Put the national leading group that tourism standardization in the pilot work to participate in the pilot implementation of standardized based on the work carried out steadily,Combined with business development actual compaction and improve standardization system,Effect on play,The implementation of the standard system at all levels increase strength,To avoid"A documented color thick,To implement the implementation of the link"Disconnection between phenomenon,To the company's management and business development have actual effect.Through the continuous optimization"travel"Management characteristic tourism standardization system,Gradually expand the scope of implementation and influence,Improve tourist satisfaction,The enhancement enterprise brand influence and market competitiveness,Promote standardization work to carry out comprehensive practical and effective,Strive to implement in standardization for enterprise sustainable development to provide power.

　　目前，中旅总社标准化工作小组正按照国家旅游局、北京市旅游委统一部署及领导小组要求，重点围绕标准的宣贯实施开展工作。10-11月，北京公司陆续组织近400名员工参加了旅游合同签订及安全急救知识标准化培训，提高了企业员工合同管理、应急处理和风险防范的能力。今年以来，中旅总社还重点推进了CRM系统在北京乃至全国的标准化应用，相关企业在正式启动客户会员管理业务后相继开展了一系列系统推广及会员发展活动：北京公司积极利用多种渠道开展会员招募，香港中旅社通过多元化营销实现会员数量迅猛发展，会展公司率先开展积分充值卡销售业务，山东港中旅尝试联手银行推行联名卡，华南公司开展注册入会赠积分会员推广活动，CRM系统在全国的应用陆续铺开。

At present,Travel services standardization work groups are according to the national tourism administration/Beijing LvYouWei unified deployment and leadership group requirements,Focus on the implementation of the standard work stable cross.10 - November,Beijing company organization has nearly 400 employees to participate in the travel contract signing and safety knowledge of first aid training standardization,To improve the enterprise employee contract management/Emergency treatment and risk prevention ability.Since this year,Team principal office also key into the CRM system in Beijing and the standardization of the application,Related enterprises in the official start customer member management after business have carried out a series of system promotion and member development activities:Beijing company is positive to make use of various channels in recruiting members,The Hong Kong hotel through the diversified marketing members to realize rapid development,Exhibition company spearheaded integral rechargeable card sales business,Shandong CTSHK try to implementation of the bank card,South China company registered in the present integral member promotional activities,The application of CRM system in the country have spread out.

　　按照国家旅游局对试点工作的统一部署，此次试点工作将持续至2013年年底。中旅总社旅游标准化试点工作将为全国旅游标准化进行“探路”，这条路将凝聚整个行业的智慧与力量，使旅游业更加健康发展，并助力“美丽中国”的建设，中旅总社品牌也必将在这条路上更加闪亮。

According to the national tourism administration of pilot work of the unified deployment,The pilot work will continue until the end of 2013.Team principal office tourism standardization for the pilot work will be on tourism standardization"units",This road will be condensed the industry's wisdom and strength,Make tourism more healthy development,And power"Beautiful China"construction,Travel services brand will in this way more shining.