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门票涨涨涨景区堵堵堵 新一年假期你准备好了吗--亲民维稳网络舆情监测室
2013-01-04
2013年的元旦假期,不少民众选择用旅游开启新的一年。然而,门票接“二”连“三”涨,景区一如既往堵,渐渐成为国内热门景点的“名片”。进入全民休闲的新一年,假期出游你准备好了吗?
The 2013 New Year's day holiday,A lot of people choose travel to open the New Year.However,,Tickets for the"The second"even"three"rose,Scenic spot always blocking,Becoming a hot spot in China"Business card".In public leisure of the New Year,Are you ready to travel holiday?
门票涨价不停步 Ticket prices don't stop
国家发改委为了抑制票价过快增长,规定景区票价3年才可作调整,而现在“3年解禁”似乎成了景区涨价的借口。在接“二”连“三”的节骨眼上,不少景区也不例外地宣布涨价。
The national development and reform commission in order to curb rapid price growth,Provisions of the scenic spot ticket price only can be adjusted 3 years,And now"3 years ban"Seems to be the excuse of the price of scenic spot.In the"The second"even"three"The point of,A lot of scenic spots is no exception to declare the price.
张家界旅游集团日前宣布,将分别在今年的1月5日和3月18日,调高十里画廊观光电车和宝峰湖景区票价;湖南省物价局近日公告称,从3月18日起,位于湘西土家族苗族自治州矮寨大桥附近的德夯景区票价将从60元/人次调涨为100元/人次;根据四川省发展和改革委员会去年公告,从今年3月16日起,峨眉山在其长达11个月的旺季票价为185元/人次,淡季为110元/人次。
Zhangjiajie tourism group has announced,Will be respectively in this year's January 5, and March 18,Raise li gallery sightseeing trolley and bao feng lake scenic spot ticket;Hunan province bureau recently announced,Since March 18,,Located in xiangxi tujia and miao autonomous prefecture aizhai near the bridge's ram scenic spot ticket prices are going up from 60 yuan/m for 100 yuan/person;According to the sichuan province development and reform commission announced last year,Since March 16,Mount emei in 11 months of the season ticket prices for 185 yuan/person,Off-season is RMB 110 / person.
门户网站上一项超过1000名网友参与的调查显示,认为中国景区门票“太贵了,门票支出已严重影响旅游热情”的网友高达89.2%。
Web portal in a more than 1000 netizens participation in the survey,Think that China's scenic spots tickets"It's too expensive,Tickets spending has serious impact on tourism"The net friend of up to 89.2%.
事实上,价格还并不是唯一决定游客心情的砝码。回望去年“史上最长黄金周”,高速路成了停车场一度成为当时在途游客的尴尬写照。“今年黄金周期间又要看到"高速路犬种大赛”等调侃段子,近日也在微博及网络社区红了起来。
As a matter of fact,The price is the weight of the mood is not the only decided to tourists.Look back at last year"In the history of the longest golden week",The embarrassment of highway into the parking lot became at that time in transit for tourists."Golden week this year and want to see"Highway breed competition"Such as fun guys,Recently also in micro bo red rose and the community.
景区之堵,更是让游客有种“自讨苦吃”的委屈。去年国庆期间,华山景区游客量一度超过接待能力3倍多,数万游客一度滞留山顶。“进得去、出不来”“名山变人山”……不少消费者预计,今年的旅途还是会堵在路上。
Scenic spots of the block,Is to let visitors have a"Ask for it"The injustice.During the National Day last year,Huashan scenic tourist once more than reception capacity more than 3 times,Tens of thousands of visitors once stuck to the top of the hill."To have to go to/Don't out""Mountains change people mountain"……Many consumer is expected,This year's journey will be blocked in the road.
时间空间错峰 降成本出游正在进行时 Time and space during peak travel cost reduction is wrong
时间和空间上的错峰,成为民众节省成本、安排行程的首选考虑。
Time and space on the peak,Become people to save the cost/Arrangements of choice for consideration.
“公司在全国元旦放假安排的基础上,把去年12月29日和12月31日也进行了对调,这样从去年12月30日到今年1月3日就有5天时间的休假。”在咨询公司工作的李潇潇告诉记者,“我期待已久的三亚之行也得以提前实现,比春节出游从容很多。”
"On the basis of the company in the New Year's day holiday arrangement,The last year December 31 December 29, and also has carried on the switch,So from last year December 30 this year on January 3, there are five days of vacation."Work in the consulting company LiXiao 潇 told reporters,"I'm looking forward to already a long time trip to sanya can also realize in advance,Than the Spring Festival travel calm a lot."
记者了解到,越来越多的年轻白领通过“拼假”加入到错峰游的行列。去哪儿网团购运营负责人冯阁东告诉记者,元旦假期处于传统旅游淡季和春节旅游旺季之间的过渡期,旅游价格暂时较为实惠,总体而言出游环境相对舒适。加上多数景区执行淡季价格,元旦“挪假”出游可以说时间长、性价比高。
The reporter understands,More and more young white-collar through"Spell false"Join to peak to swim.Where nets team operations managers FengGe east told reporters,New Year's day holiday in the transitional period between the traditional off-season and the Spring Festival travel peak season,Tourism price more affordable for the time being,Overall relatively comfortable travel environment.And most scenic execution off-season price,New Year's day"Remove the false"Travel can be a long time/High performance to price ratio.
业内人士亦表示,平抑门票高价正在“步步为营”。冷门景区集体降价、热门景区实行节日阶段性降价是门票回归平价的第一步。
The personage inside course of study also said,Reduces the ticket prices are"during".Unpopular area collective depreciates/Popular scenic spots of holiday period is the first step on the return tickets for parity prices.
华东师范大学旅游系教授楼嘉军表示,冷门景区主导降价的做法比较现实,但冷门景区能否有效赚人气吸金,还要看是否能推出精品旅游产品。
East China normal university professor of tourism LouJiaJun said,Upset the scenic area leading practice more realistic price,But unpopular scenic spot can effectively make popularity of gold,To see if you can introduce quality tourism products.
接“二”连“三” 从容休假将有哪些期待 Pick up"The second"even"three" There will be what look forward to leisurely holiday
“俗话说"好货不便宜",老百姓心里自然有杆秤,门票定价合理最关键。”上海市民刘青说,“对于优质的景区、好的服务,我们并不介意多掏钱,但一定要清清楚楚、明明白白。”
"As the saying goes"Good is not cheap",People naturally have a steelyard in heart,Ticket price reasonable the key."Shanghai citizens liu said,"For the quality of scenic spot/Good service,We don't mind pay more,But must be clearly/plainly."
上海财经大学旅游管理系主任何建民表示,针对目前公众认为景区门票高的质疑,建议具有垄断性资源的景区或者公益型景区应定期公布景区的收入支出细节,证明涨价的合理性。一些景区在建设过程中需要大量投入,在还未成熟运营之前,通过门票收入支撑是可以理解的;而对于成熟的景区运营应该提高效率,改善收入结构,逐渐摆脱“门票依赖症”。
Shanghai university of finance and economics of tourism management the dean HeJianMin said,Aiming at the public think high scenic spot tickets,Suggestion plays a relation resources of the scenic spots or scenic spots should be regularly announced details of the scenic spot revenue expenditure,Prove the rationality of the price.Some scenic spots in the construction process needs a large number of inputs,Before the operation is not mature,Through the ticket income support is understandable;For the mature scenic spot operation should improve efficiency,Improve the income structure,Gradually get rid of"Tickets for the dependence".
景区之堵,更非是一朝一夕就能缓解。
Scenic spots of the block,Is more than can alleviate overnight.
短期来看,应完善旅游公共服务体系,提高居民在旅游中的有效流动。业内人士建议,可将上海世博会期间疏导游客的可行经验移植到景区中;将精细化的路线设计、人流管理提上日程,既能保证消费者既能享受景区,又能有效降低景区负荷,节省维护成本。
The short term,Should improve tourism public service system,Raise the efficient flow of the residents in tourist.The personage inside course of study suggest,Dredge tourists during the Shanghai world expo feasible experience can be transplanted into the scenic spot;Will be fine the route of the design/People management put on the agenda,Can not only ensure that consumers can enjoy the scenic spot,And can effectively reduce the load of the scenic spot,Save maintenance costs.
长期来看,从“观光经济”过渡到“度假经济”观念的改变仍需时日,不仅需要旅游企业、行业协会及相关单位的努力,也需要做好宣传工作。
In the long run,From the"Tourism economy"Transition to"Holiday economy"The idea of change still need more time,Not only need to tourism enterprises/Industry association and the efforts of the relevant units,Also need to do propaganda work.
楼嘉军认为,扩容“中国式休假”是保证居民享受“度假经济”的前提。在国家规定性节假日时间得到保障的前提下,应通过弹性休假时间来分流和缓解集中式休假带来的资源和空间紧张。
LouJiaJun think,expansion"Chinese holiday"Is to ensure that people enjoy"Holiday economy"The premise of.In the national stipulation holiday time under the premise of guarantee,Should be through the elastic vacation time to tap and alleviate nervous centralized vacation of resources and space.
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