由中国青年报社青年旅游传播研究院主持，中国高校传媒联盟大学生旅游实践营实施的《2012年全国大学生旅游意向调查报告》日前出炉。调查显示，大学生出游意愿强烈，最愿为美食花钱；极青睐自助游，火车是首选交通工具；更倾向暑假出游，网络成为信息主要来源；新媒体是他们分享旅游见闻的首选。

Hosted by China youth newspaper youth tourism communication research institute,China's tourism practice of camp media league of the university students[In 2012 the national university students' tourist intention survey report]have.According to the survey,College students' willingness to travel,The most willing to food money;Very popular Tours,The train is for transport;Prefer summer vacation to travel,Network as the main information source;New media is their share of tourism knowledge preferred.

　　本次调查的抽样样本库为教育部官方网站上公布的全国985、211院校和普通高校名单中抽选的23所高校，调查对象涵盖清华大学、西南民族大学、厦门大学、云南大学、湖南大学等23所高校的约1800名在校大学生。共收回问卷1751份，问卷有效率约为97.88%。在被调查对象中，男生占总数的49.51%，女生占总数的50.49%，男女比例大致相当；大一年级的学生占总数的20%，大二占31%，大三占29%，大四占10%，研究生也占了10%。

This survey sampling sample library for the ministry of education announced by the official website of the national 985/List of 211 colleges and universities did 23 universities,Respondents covers tsinghua university/Southwest university for nationalities/Xiamen university/Yunnan university/Hunan university of 23 universities such as about 1800 college students.1751 questionnaires were recovered,Questionnaire rate is about 97.88%.In the investigation object,The boy accounted for 49.51% of the total,Girls accounted for 50.49% of the total,The proportion between men and women are roughly equal;Freshman students accounted for 20% of the total,Sophomore year accounted for 31%,Junior year accounted for 29%,Senior year accounted for 10%,Graduate students also accounted for 10%.

　　出游意愿强烈 境外旅游仍未普遍 Strong travel overseas travel is not common

　　调查显示，近九成的被调查对象表示热爱旅游，这说明大学生对旅游的态度多数属于正面。

According to the survey,Nearly ninety percent of respondents said that love to travel,This shows that most college students' attitude towards tourism belongs to the positive.

　　从出游范围看，57.57%的被调查者近来曾在省内旅游，比2011年高出了3.54%；58.08%的被调查者最近在国内其他城市旅游过，比2011年增长了10.5%；只有7.54%的被调查者最近去过国外旅游。

Look from travel range,57.57% of respondents had recently in tourism in the province,Was 3.54% higher than in 2011;58.08% of respondents recently travelled to other cities in China,More than 2011 increased by 10.5%;Only 7.54% of respondents recently been to foreign travel.

　　在出游频率方面，47.91%的被调查者每学期出游一次，而28.65%的被调查者每学年出游一次，只有15.36%的被调查者每学年出游三次以上，8.02%的被调查者从未出游过。

In frequency,47.91% of respondents to travel once per semester,While 28.65% of respondents once a year to travel,Only 15.36% of respondents travel three times or more every year,8.02% of the respondents had never been to travel.

　　在出游时间方面，大部分被调查者出游时间在3天至一周，占据了总数的56.77%，比2011年增加了约3个百分点；而进行一周以上长途旅游的所占比例则为6.66%，比2011年下降了4.15%。

In terms of travel time,Most of the respondents travel time from three days to a week,Accounted for 56.77% of the total,About 3% higher than in 2011;For more than a week long distance travel accounts for 6.66%,In 2011 dropped by 4.15%.

　　在被调查对象中，46.82%的被访者每月生活费在500~1000元，32.07%的被访者每月生活费在1000~1500元之间，与2011年相比增长了4.18%。

In the investigation object,46.82% of the respondents living in 500 ~ 1000 yuan a month,32.07% of the respondents living between 1000 ~ 1000 yuan a month,Increased by 4.18% compared with 2011.

　　旅游费用资金来源的调查结果与2011年大致相同，60.64%的被访者资金来源于父母，23.01%的被访者是通过平时节省生活费来积攒旅游资金，11.7%的被访者是通过做兼职工作。

Travel cost financing source the same survey with 2011,60.64% of the respondents money from their parents,23.01% of respondents is through saving living expenses in the spare time to accumulate the tourism capital,11.7% of the respondents is by doing a part-time job.

　　39.45%的被调查者愿意把生活费的10%~20%用于旅游；28.29%的被访者愿意把20%~30%的生活费用于旅游，与2011年相比下降了5.31%；10.75%的被访者愿意把生活费的三成以上用于旅游，但与2011年相比，下降了2.89%。

39.45% of respondents are willing to living expenses of 10% ~ 20% for tourism;28.29% of respondents are willing to 20% ~ 30% of living expenses for tourism,Decreased by 5.31% compared with 2011;More than 10.75% of the 10.75% of the respondents are willing to living for tourism,But compared with 2011,Decreased by 2.89%.

　　在阻碍大学生旅游的因素中，“资金缺乏”仍是最大的因素，虽然比例比2011年下降了约3个百分点，但仍然占据了64.39%；“时间不足”仍然排在第二位，占据了23.62%，比例比2011年稍有增长。

Among the factors hindering the research on the university students' tourist,"Lack of funds"Is still one of the biggest factors,Although the proportion than in 2011 dropped by about 3%,But still occupied 64.39%;"Lack of time"Still in the second,Accounted for 23.62%,Proportion of slight growth than in 2011.

　

　住宿花销最多 最愿为美食花钱 Accommodation costs most willing to food money

　　在短途旅游中（3天以内），40.88%的人花费在200元以内，41.92%的人花费在200~500元，只有14.12%的人花费在500~1000元。

In short trips(Within 3 days),40.88% of the people spend within 200 yuan,41.92% of the people spend in 200 ~ 500 yuan,Only 14.12% of the people spend in 500 ~ 1000 yuan.

　　在中长途旅游（3天以上）中，花费在200元以内的比例降至22.11%，200~500元的比例下降至34.66%，而500~1000元的比例上升至25.22%。

In ZhongChangTu tourism(More than 3 days)In the,Spent 200 yuan less than the proportion of 22.11%,The proportion of 200 ~ 500 yuan drops to 34.66%,While the proportion of 500 ~ 1000 yuan rose to 25.22%.

　　在所有花销中，住宿成为花费最多的项目，占据了31.73%；其次是景区门票，占了20.88%，交通（17.38%）和餐饮（16.98%）位列其后。

At all costs,Accommodation be spent most of the projects,Accounted for 31.73%;Followed by scenic spot ticket,Accounted for 20.88%,The traffic(17.38%)And food and beverage(16.98%)In subsequent.

　　而在花费意愿上，78.22%的大学生愿意为美食花钱，看特色演出（38.37%）、买当地特产（33.66%）和景区门票（32.1%）均排在美食之后，此结果与2011年相同。

And on the cost to,78.22% of college students are willing to food money,The characteristic performance(38.37%)/Buy local specialty(33.66%)And scenic spot ticket(32.1%)After all in food,The result the same as in 2011.

　　

自助游极受青睐 火车是首选交通工具 Self-help is most popular train for transport

　　在本次调查中，有73.17%的被访者选择自助游的出游形式，说明自助游在大学生群体中非常受青睐，选择旅行社团队游和社团旅游的则分别只占据了14.91%和6.28%。

In this investigation,73.17% of the respondents choose self-help travel form,That Tours are very popular in the college students,Choose travel agency of the swim team and corporate is only accounted for 14.91% and 6.28% respectively.

　　在选择出游的同伴时，“要好的朋友”仍然占据首位（39.86%），其次是“家人”（27.09%），“同学”（11.91%）和“独自一人”（10.82%），“恋人”则占了9.79%。

In choosing a travel companion,"Good friends"Still occupy the first place(39.86%),The second is"My family"(27.09%),"The students"(11.91%)and"To be alone"(10.82%),"lovers"Accounted for 9.79%.

　　在“是否会乘坐以下交通工具”的选择当中，71.16%的被访者选择会乘坐“火车”，其他交通工具的乘坐比例远远小于火车。选择会乘坐“汽车”的有50.6%，选择“飞机”的有20.96%，另外还有10.57%的人选择“自行车”， 6%的人选择“轮船”。

In the"Whether you will take the following vehicle"The choice of,71.16% of the respondents choice"The train",The train is much higher than other forms of transportation in proportion.Choice in"The car"There are 50.6% of the,choose"The plane"There are 20.96% of the,There are 10.57% of people choose"The bicycle", 6% of people choose"The ship".

　　观赏风景仍是出游首要目的

Sightseeing travel is still the primary purpose

　　在旅游目的的调查中，“观赏风景”（56.38%）仍为第一位，比2011年增长了18.45%；“增长见识”（48.71%）仍排在第二位，比2011年增长了19.5%。

In the purpose of the investigation,"Watch the scenery"(56.38%)Is still the first,More than 2011 increased by 18.45%;"The world"(48.71%)Still in the second,More than 2011 increased by 19.5%.

　　

更倾向暑假出游 网上寻找出游信息 Prefer summer vacation travel online looking for travel information

　　在旅游时间的选择上，“暑假”依然是被调查对象的首选，选择此项的人数占总体的63.85%，而选择“十一黄金周”（33.12%）、“寒假”（32.44%）、“五一等小长假”（31.47%）、“双休日”（25.01%）的比例则远远低于“暑假”。

On the choice of travel time,"The summer vacation"Is still the first choice of those surveyed,Choose the number of the account for 63.85% of the total,And choose"Eleven golden week"(33.12%)/"The winter vacation"(32.44%)/"Five first-class small long holiday"(31.47%)/"Double cease day"(25.01%)The proportion of is far below"The summer vacation".

　　在“了解旅游目的地信息”和“了解旅游价格信息”两项调查中，“网上信息”均名列前茅，分别为61.56%和65.1%，这占据了绝对的比例，远远超出“朋友介绍”和“通过旅行社”等方式。

In the"Understand tourism destination information"and"Understand tourism price information"Two in the survey,"Information on the Internet"All the top,Were 61.56% and 65.1% respectively,It occupied the absolute proportion,Far beyond"A friend introduced"and"Through the travel agency"Such as.

　　55.27%的被访者表示会提前两周进行旅游准备，30.07%的被访者选择“提前一个月”，此结果与2011年基本持平。

55.27% of respondents said they would travel two weeks in advance to prepare,30.07% of the respondents"One month in advance",The results and flat in 2011.

　

　旅游舒适度仍是首要关注因素 Tourist comfort factor is still the primary concern

　　在选择旅游目的地时，“旅游舒适度”仍是大学生首要考虑的因素，占39.52%；其次是“费用”，占23.04%；第三是“安全”，占20.85%。此结果基本与2011年持平。

In the choice of tourism destination,"Tourist comfort"Is still a college student of first consideration factors,Accounted for 39.52%;The second is"cost",Accounted for 23.04%;The third is"safety",Accounted for 20.85%.This results in 2011.

　　在“旅游过程中感到不满的环节”调查中，“住宿”（39.06%）和“交通”（32.38%）仍是让大学生容易感到不满的环节。

In the"In the process of tourism feel dissatisfaction"In the investigation,"accommodation"(39.06%)and"The traffic"(32.38%)Still is to let students easy to feel dissatisfaction.

　　

最爱用新媒体分享图片 Love to share pictures with new media

　　大学生群体是最容易接受新事物的群体，在分享旅游感受的方式上，传统方式如互赠照片、发彩信等早已不是主流方式，而“博客”（54.25%）、“社交网站”（48.32%）和“微博”（30.5%）则成为大学生最倾向选择的分享方式。

College students is the most easy to accept new things,Traveling in share feelings on the way,Traditional way, such as send each other pictures/Send MMS, had not the mainstream way,and"The blog"(54.25%)/"Social networking websites"(48.32%)and"Micro bo"(30.5%)Becomes the most college students tend to choose way of sharing.

　　77.49%的被访者会选择与他人分享旅行图片，只有16.13%的被访者会选择用文字记录旅行感受。

77.49% of the respondents choose to share travel pictures,Only 16.13% of the respondents choose to travel by written records.

　　

境外旅行更青睐自然风光类景点 Overseas travel more natural scenery scenic spots

　　本次调查在往年基础上增加了境外旅游的项目设置，其调查结构与之前的类似。

This survey based on the former increased foreign tourism project Settings,The investigation structure similar to those of before.

　　“看世界新角度”（70.76%）成为大学生选择境外旅游的最主要目的，其次是“长见识”（65.68%）和“锻炼自己”（61.39%）。由此可见，大学生群体进行境外旅游的主要目的是为了开拓视野、增长见识，以及能够锻炼自己的独立自主能力。

"See the world a new point of view"(70.76%)Become the most main purpose college students choose the overseas travel,The second is"learn"(65.68%)and"Exercise myself"(61.39%).Thus it can be seen,The main purpose of the college students to travel abroad in order to widen our sight/The world,As well as to exercise their own independent ability.

　　而在选择境外旅游目的地中，“自然风光类”更受大学生青睐，占了66.78%， “历史人物类”则稍逊一筹，占33.22%。

But in the choice foreign tourist destination,"Natural beauty of"More popular with college students,Accounted for 66.78%, "Historical figures of"Are prone,Accounted for 33.22%.

　　根据调查结果，大学生在选择境外旅游时，停留的时间比国内旅游的时间更长。有58.7%的被访者选择停留10天以上，31.25%的被访者选择停留一周，而做3~5天的短途旅游的仅占6.78%。

According to the survey,College students in choosing when travelling overseas,Stay longer than the domestic tourism.58.7% of the respondents choose to stay more than 10 days,31.25% of the respondents choose to stay for a week,And do 3 ~ 5 days of the excursion of only 6.78%.

　　

“背包自助”和“交换游学”成为出境游最主要方式 "Backpack self-help"and"Exchange study"Become the most main ways outbound

　　在选择境外旅游的出行方式中，“交换游学”（37.66%）和“背包自助”（35.26%）成为最主要的两种方式。而在选择“背包自助”的人中，男生占了55.45%，女生占了44.55%；在选择“交换游学”的人群中，男生占了43.99%，女生占了56.01%。由此可见，在选择境外旅游方式上，性别上存在有一定差异，男生更愿意进行背包自助旅行，而女生则更偏向于通过交流或交换项目，边学习边旅游。

In the choice of overseas tourism travel way,"Exchange study"(37.66%)and"Backpack self-help"(35.26%)Become the main two ways.But in the choice"Backpack self-help"Among the,The boy accounted for 55.45%,Girls accounted for 44.55%;In the choice"Exchange study"The crowd,The boy accounted for 43.99%,Girls accounted for 56.01%.Thus it can be seen,On overseas travel options,Have certain differences in the gender,Boys are more willing to backpack self-help travel,While girls are more prefer to through the communication or exchange project,Tourism while learning.

　　在对阻碍境外旅游因素的调查中，“交通费用高”（58.31%）成为首要阻碍因素，其次是“签证困难”（44.89%）和“安全问题”（43%）。而“无信任旅行社”则是最小的因素，仅占了22.9%，这说明大学生群体在选择境外旅游时，对旅行社的信任程度还是比较高的。

In a survey of factors hindering travel abroad,"High cost of transportation"(58.31%)Become the primary obstacle factors,The second is"Visa is difficult"(44.89%)and"Security issues"(43%).and"There is no trust the travel agency"Is the smallest,Only accounted for 22.9%,It shows that college students in choosing when travelling overseas,To the travel agency's trust is still relatively high.

　　青年是旅游的主体参与人群，而大学生群体，又是其中最有活力与市场潜力的群体，全国大学生旅游意向调查已经连续进行了3年，中国青年报社青年旅游传播研究院将每年持续进行这项调查，使旅游主管部门及时了解、掌握该群体的旅游意愿、消费动态，为旅游相关政策的制定提供客观的参考依据，对旅游市场发展作出前瞻性判断；使旅游企业和旅游目的地及时了解市场动态，定制出针对性强的旅游产品；使青年群体，特别是大学生群体能在同一坐标系下，了解同龄人的喜好，为出游提供很好的参照系。

Youth is the subject of tourism in the crowd,And college students,Is one of the most vitality and potential market,The national college students' tourism intention survey for 3 consecutive years,China youth newspaper youth institute of tourism communication will last year for the survey,The tourism department timely/Master the group's willingness to travel/Dynamic consumer,To provide an objective reference basis for the establishment of tourism related policies,To tourism market development prospective;Make the tourism enterprises and tourism destination timely understand the market dynamic,Custom out of tourism products;Make the youth,Especially the college students can be in the same coordinate system,To understand the be fond of of the same age,For travel to provide very good reference.