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春节南美线最高卖到39.9万元 近乎玩掉一辆豪车--亲民维稳网络舆情监测室
2013-01-08

  蛇年春节的旅游市场,说到真正的“贵族线路”,非南美莫属。 Snake in the tourism market of the Spring Festival,When it comes to the real"Noble line",Must belong to South America.

  这个往年小众与冷门的线路,预订量却出现了明显增幅。“2011年的11、12月才招募到三四十个客人,2012年同期的报名人数接近了100人。”省内旅行社人士表示,似乎已有越来越多的普通游客,愿意为这条“贵族线路”买单。

All the usual small and unpopular with the line,YuDingLiang but there is an obvious increase."11 of 2011/December to recruit to SanSiShiGe guests,The number of the same period in 2012 nearly 100 people."The province travel agency said,Seems to have been more and more ordinary tourists,Willing to for this article"Noble line"Bring me the bill.

  目前,在春节高端旅游市场上,南美线的最高价甚至卖到了39.9万元/人,“预订情况很不错,目前已经有6个人报名,我们将在1月29日期间发团。”携程旅游网的相关负责人表示。

At present,,During the Spring Festival the high-end tourism market,South America line the highest even sell at RMB 399000 / person,"Reservation is very good,At present there are 6 people have,We will be on January 29, during the hair."Ctrip travel network related person in charge said.

  

南美产品报价接近40万,全国有6人下单 Nearly 400000 South American products quotation,The order of 6 people across the country

  长期以来,南美市场都是出境游市场中的“软肋”。飞行时间太长,机票昂贵,南美的产品整体价格为三四万元,所以人数虽然每年都在增长,但和其他目的地比起来,可以说是微乎其微。但是,不少旅行机构还是瞄准了这一目的地对高端人士的巨大吸引,在产品推陈出新。比如,携程旅游旗下的鸿鹄逸游在今年1月推出的南美产品,报价高达39.9万,吸引了不少高端人士的目光。

For a long time,In the South American market are outbound market"Soft rib".Flight time is too long,Ticket expensive,South America the overall price of three or four to ten thousand yuan,So although the number is growing every year,But compared with other destination,Can be said to be small.but,Many travel agencies or at the destination to high-end personage of great attraction,In product innovation.Such as,Ctrip travel's exposure to a large swan swim in January this year of South America,Quotation is as high as 399000,Attracted the attention of many high-end personage.

  “南美产品与其他产品最大的不同是,它具有全球最丰富的自然景观及文明遗迹,其遥远和神秘的特质,也成为了中国高端人群最青睐的旅游目的地之一。”携程网旗下鸿鹄逸游营销总监华莉告诉记者,“这条39.9万的南美线路面向全国收客,最终有6人参团报名,华东地区也有人下了单。这些高端人士的共同特质是热爱南美文化,也喜欢探险。”对于这些大手笔旅游的客人的具体情况,携程网表示不方便透露。

"South America is the most important difference between products and other products,It has the world's most abundant natural landscape and culture relics,The trait of distant and mysterious,Has become China's high-end crowd one of the most popular tourist destination."Ctrip's exposure to a large swan swim marketing director HuaLi told reporters,"The article 399000 of the South America line facing the whole country to receive guests,The final six people CanTuan application,In east China is under the single.These high-end personage love is the common nature of South America culture,Also like adventure."For these big tourism guests the specific situation,Ctrip said it is not convenient to revealed.

  

吃住很奢侈,更奢侈的是体验 Eat to live very extravagant,The more luxury is experience

  “我们知道每家旅行社都有高端定制的产品,但从这条线路看,这些特别稀缺的资源,非一般大众的旅行社能够预订。”华莉说。

"We know that every travel agency is high-end custom products,But from this line,These special scarce resources,Not the general public of the travel agency to book."HuaLi said.

  “比如复活节岛上,我们特别为高端人士挑选了最顶级酒店Hotel La Posada de Mike Rapu,这家酒店仅30间房,拿到一间都相当困难。而在亚马逊的游览上,我们选择了Aqua水上探险号邮轮,这个是世界顶级的邮轮,这些舱位在很早以前就购买下来了;在邮轮里,位列秘鲁前十位的顶级行政总厨Pedro用创新的当地菜品来款待乘客,他自己还出了本名为《从水上探险的厨房说起》的畅销书,让游客体会来自味蕾的极致享受。而巴西嘉年华狂欢节则有“地球上最伟大的表演”之称,我们独家安排了正前看台贵宾席,可近距离欣赏花车大游行。此外,客人们还能搭乘全世界最奢华火车东方快车号,列车内提供的顶级奢华服务。”华莉说。

"Such as Easter island,We especially for high-end people chose the top Hotel death La Posada DE Mike Rapu,The hotel is only 30 rooms,Get a quite difficult.And on the amazon's visit,We choose the Aqua water discovery cruises,This is the world's leading cruise,The shipping space in purchasing down long ago;In the cruise,In Peru's top ten top executive chef Pedro to treat passengers with innovation of the local food,He is out of the name[From the kitchen about water exploration]The best seller,Let visitors experience from the perfection of taste buds.Whereas Brazil carnival carnival"The greatest show on earth"Known as,We are sole arranged before stands VIP guests,Can close the tournament of appreciation.In addition,Guests can also take the world's most costly Orient express train number,Provides the top luxury train service."HuaLi said.

  除了吃住上的奢华,这条产品还给游客创造了一种感受上的独特体验。比如游览亚马逊丛林时,游客可以前往秘鲁的Pacaya Samiria国家公园探秘,看成群的粉红海豚的表演,寻找尖牙食人鱼的踪迹,甚至可以去捕捞他们。还能徒步欣赏在午夜绽放的维多利亚睡莲,更可深入雨林当地村落体验亚马逊人保持了几个世纪的生活方式。

In addition to eat live in luxury,The product back to visitors created a unique experience on feelings.Such as when to visit the amazon jungle,Visitors can go to Peru's Pacaya Samiria national park exploration,See the swarms of pink dolphin performance,For any signs of the fangs piranhas,Can even to catch them.Can on foot in the middle of the night blooming of Victoria water lily,More in-depth experience of the amazon rainforest local village people way of life for centuries.

  除此之外,“在秘鲁的纳斯卡,游客还可以乘坐私人飞机亲身体验沙漠那些巨大图腾;在‘空中之城’马丘比丘参观印加文化古城遗址,聆听专家讲解印加古文明的历史。”华莉介绍。

In addition to,"In Peru, card,Tourists can take private plane experience desert those huge totem;In the‘The city of the sky’Visit machu picchu Inca ruins of the ancient city of culture,Hearing experts explain the incan history of ancient civilizations."HuaLi introduced.

  对于39.9万的南美产品,不少业内人士也有自己的理解。“很多人对于高端游有个误区,认为就是吃住上的奢华,其实真正的奢华是体验式的。”省中青旅出境中心副总经理朱小军说,“我认为,与国内其他省市相比,浙江省内的游客更愿意花钱享受最顶级的体验,我们曾经为不少富豪定制过特殊的产品,比如去英国古堡体验上流的皇室生活,他们穿着宫廷的服饰,还有不少佣人给他们提供一流的服务,只一个星期就要人民币80万元,还有个几位客人曾经花了10万欧元(相当于100万RMB)去巴黎红磨坊包场,让演出团队只为他们表演……这样的例子还有很多。”

In 399000 South American products,A lot of the personage inside course of study also has its own understanding."A lot of people for high-end swim there is a misunderstanding,That is to eat live in luxury,In fact true luxury is experience."Cyts provinces exit center, deputy general manager ZhuXiaoJun said,"I think,Compared with other domestic provinces and cities,Zhejiang province of tourists are more willing to spend money to enjoy the experience of the top,We have been for many rich customized special products,Such as going to a British royal family of the castle's experience high life,They dress in court,There are many servants to provide them with first-class service,Only a week will be RMB 800000 yuan,There are a few guests had spent 100000 euros(Is equivalent to 1 million RMB)Go to Paris moulin rouge make a block booking,Let the performance team for their performance……There are many such examples."

  业内人士表示,去南美洲一趟花费40万,如果真能体验到无与伦比的重磅级感受,那么对于这部分高端人群来说,还是相当愿意为之买单的。

The personage inside course of study says,Go to a trip to South America cost 400000,If really can experience the unique "level,So for this part of the high-end crowd,Is quite willing to pay for it.

  

更多人愿为“贵族线路”买单 More and more people for"Noble line"Bring me the bill

  如果说高端市场是富人们的专享,那么普通市场预订量的增长,也许更能说明问题。

If the high-end market is rich people enjoy only,So of the common market YuDingLiang growth,Perhaps more can show the problem.

  “南美旅游费用高、周期长,以往都是富人们专享的线路,但现在有越来越多的普通客人愿意为此买单,目前南美线每年游览的人数都在递增。光从我们旅行社的散批游客数量上看,这两年去南美的人数都超过了100人,说明中高端旅游市场客群的需求在发生改变。”省中旅南美线负责人王君说。

"High cost of travel to South America/A long life cycle,Ever is rich people enjoy only the lines,But now there are more and more common customers willing to pay for it,Now South America line in increasing the number of people who visit every year.The light from our travel agency scattered on the number of tourists,The number of this two years to go to South America has more than 100 people,Stated the high-end tourism market the demand of the customers in the change."Province China travel South America line of wang jun said.

  从省内旅行社推出的南美线路来看,大致分为巴西+阿根廷两国12天和巴西+阿根廷+智利14-18天的产品,涉及到的景点以里约热内卢和布宜诺斯艾利等城市景观为主,还包括了少许极地冰川、亚马逊流域等自然景观,而马丘比丘古城和复活节岛等小众景点则是排除在外。

From the travel agency in the province of South America line,Roughly 12 can be divided into two countries Brazil and Argentina and Brazil, Argentina and Chile 14 to 18 days,Involves to the attractions of Rio DE janeiro and buenos gnostic eli urban landscape is given priority to, etc,Also includes a little polar ice/Natural landscape, such as the amazon basin,And the ancient city of machu picchu and Easter island and so on all the attractions is ruled out.

  “设计线路要考虑到成本,普通的线路报价已经在3~4万了,如果继续往上走,怕是很难卖得动。你想想,光是飞南美的往返机票就要1.5万元,一下占据了旅费的大半,而当地交通与酒店费用也非常昂贵,这让南美产品的报价远远超出其他旅游目的地。如果你要去马丘比丘、复活节岛这些更深度的目的地,费用起码要五六万。”王君说,“何况,南美许多国家的签证政策较严格,且需要面签,游客最少需要提前1个半月时间着手办理,去往阿根廷、巴西的团队签证则是要等两个月。”

"Circuit design should consider the cost,The ordinary line quotation has been in the 3 ~ 40000,If you continue to go up,Even it is hard to sell more.Do you think,Just fly South America a round trip ticket is $15000,Once occupied half of the trip,And local transportation and the hotel is very expensive,This South American products offer far beyond other tourist destination.If you want to go to machu picchu/Easter island these more depth of the destination,560 thousand cost at least."Wang jun said,"How much more,South America the visa policy is strict in many countries,And need to face sign,Visitors at least need one and half months ahead of time to deal with,Go to Argentina/The Brazilian team visa is to wait for two months."

  “选择南美线旅游的客人有一个共通点,他们平均年龄在40岁左右,或是年纪更大些,他们还是欧美线路的熟客,大众旅游目的地已经不能满足他们了。”杭州海外旅行社南美线负责人王磊说,”这些客人大多文化层次也较高,有一定的经济实力,还富有冒险精神。”

"Choose South America line tour guests have a in common,Their average age at 40 or so,Or older,They are still in Europe and America line of VIP,Mass tourism destination cannot have satisfied them."Hangzhou overseas travel South America line of wang lei said,"Most of these guests cultural level is also higher,Have certain economic strength,Is full of adventure."

  对于正在激活的南美旅游市场,旅行社方面普遍看好,“市场对南美旅游的需求已经体现了出来,再加上2013年国际足联联合会杯足球赛、2014年世界杯和2016年奥运会都将在南美国家举行,很可能成为带动旅游的催化剂。”旅游业内人士说。

For activation of the tourism market of South America,Travel agencies in general,"Tourism in South America market demand has been reflected,Plus 2013 FIFA confederations cup football match/The 2014 World Cup and the 2016 Olympic Games will be held in South America,May well become a catalyst of drive tourism."Tourism personage inside said.

  此外,来自2012年10月举行的南美7国在华旅游推荐会上的数据,2011年入境巴西的外国游客中,中国游客增幅最大,达到了47.9%,而阿根廷则是中国出境游客满意度最高的国家之一,预计到2015年每年赴阿根廷观光的中国游客人数将达10万。记者 杨元

In addition,From the seven South American countries held in October 2012 in China tourism is recommended at the meeting of the data,Entry of foreign tourists in Brazil in 2011,Chinese tourists increase,Reached 47.9%,The Argentine is one of the highest Chinese outbound tourists' satisfaction,Predicts 2015 every year in Argentina tourism will reach to 100000 in the number of Chinese tourists.The reporter Yang yuan

春节南美线最高卖到39.9万元 近乎玩掉一辆豪车

春节南美线最高卖到39.9万元 近乎玩掉一辆豪车

最美长白山 万达号豪华专列5日游

The most beautiful changbai mountain wanda luxury train no. 5

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  • [Including a complete]Luxury soft sleeper train the hulunbuir ice 8
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  • [The jetta tourism]Australia in Hong Kong, the Hong Kong and Macao 5 quality team
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春节南美线最高卖到39.9万元 近乎玩掉一辆豪车

五星酒店美食诱惑

The five-star hotel food temptations

春节南美线最高卖到39.9万元 近乎玩掉一辆豪车

婀娜奥黛 风情越南

Graceful, Diane amorous feelings of Vietnam

春节南美线最高卖到39.9万元 近乎玩掉一辆豪车

苦逼人士必备测试机

Bitter force necessary testing machine

春节南美线最高卖到39.9万元 近乎玩掉一辆豪车

你不知道的冬日之旅

You don't know winter trip



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