抢攻寒假商机，台湾观光部门整合全台湾主题乐园联合促销昨日正式开跑，“观光局长”谢谓君说，为了抢拼内需，去年不少游乐园砸下重金投资新设施，预估今年游乐园入园人数将突破1000万人，营业额65亿元(新台币，下同)，较去年成长逾一成。其中入园人数可望创新高。

Battle for winter vacation business opportunities,The Taiwan tourism department integration all over Taiwan theme park combined promotion yesterday officially open to run,"Sightseeing director""Xie jun said,In order to rob spell domestic demand,Last year a lot of amusement park hit the heavily invest in new facilities,Estimated this year in the amusement park number will rise to 10 million,Annual turnover of 6.5 billion yuan(Nt $,Similarly hereinafter),Grow up more than ten percent over last year.The garden is in the number of new high.

　　据台湾《经济日报》报道，台湾主题乐园近5年营运不算太好，2010年入园人数达到997万人次高峰后，近3年需求转差，逐年下滑。去年912万人次，也较2011年943万人次下滑。

According to Taiwan[Economic daily]reports,Taiwan theme park nearly five years working not too good,2010 years into the garden to reach 9.97 million people after the peak,Nearly three years demand slip,Decline year by year.9.12 million people last year,A decline in 2011 9.43 million people.

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　　谢谓君表示，今年对游乐园来说有两大利多支撑：首先是今年假期长，以寒假为例，学生假期长达30天，史上第2久，后续还有农历年、儿童节、中秋节共4次连假，天数增加可望刺激出游意愿；另外，去年岛内各大游乐园纷纷砸下重金更新设备、设施，合计共投资35亿元，预期随着新游乐设备到位，可望吸引更多民众入园。

"Xie jun said,This year is to amusement park there are two Italian much support:The first is a long holiday this year,In winter vacation, for example,Students for 30 days holiday,The second long history,The follow-up and the lunar New Year/Children's day/The Mid-Autumn festival 4 times even false,Number of days increase is expected to stimulate to travel;In addition,Last year the island amusement park have hit out under update equipment/facilities,Aggregate total investment is 3.5 billion yuan,Expected with the new amusement equipment in place,Is expected to attract more people into the garden.

　　“观光局”整合台湾主题乐园，昨日推出联合促销。谢谓君说，去年多雨，不仅寒假湿冷，暑假期间台风也特多，全年岛内游乐园入园共912万人次，总营业额约58 亿元。相信今年只要天气正常，入园人次与营业额，一定能双双超越去年成绩。他预估，今年入园可望突破2010年高峰，并冲上千万人次，营收达到65亿元。

"Tourism bureau of the"Integration of Taiwan theme park,Yesterday launched joint promotion."Xie jun said,Last year the rain,Not only cold winter vacation,Summer vacation is also big typhoon,The island amusement park into the garden a total of 9.12 million people,Total turnover of about 5.8 billion yuan.Believe that this year as long as the weather is normal,Into the park visitors and turnover,Must be able to transcend both performance last year.He estimated,This year the park is expected to break through 2010 peak,And impact millions of people,Revenue reached 6.5 billion yuan.

　　“观光局”过去每年寒、暑假开始前，皆结合各家游乐园业者，联合营销。今年推出“早鸟100欢乐百分百”，今日起至过年前，每日前100名入园的小学生，只要搭配1名大人，就可以用100元购买入园门票，刺激春节出游人潮。

"Tourism bureau of the"The past year/Before the start of the summer vacation,All families with amusement park industry,Joint marketing.This year"The early bird 100 happy",To this day before Chinese New Year,Each has 100 into the garden of primary school children,As long as the match a adult,Can use 100 yuan to buy tickets for the garden,Stimulate people to travel during the Spring Festival.

　　“观光局”表示，以往寒假旅游人潮，通常在春节过后最为明显，一方面学生领到压岁钱，另一方面家长也较有时间请假带小孩出门。不过今年春节落在寒假尾端，业者担心影响寒假入园表现，而决定联合推出早鸟活动。

"Tourism bureau of the"said,In the past winter vacation tourism people,After the Spring Festival is usually in the most obvious,On the one hand the students to the New Year's money,On the other hand, parents also have more time to ask for leave to take the child to go out.But this year the Spring Festival falls on winter vacation end,Companies worry about influence the winter vacation in performance,And decided to jointly launched the early bird activities.