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在线短租或面临并购浪潮--亲稳网络舆情监控室
2013-01-24

  2013年1月11日,蚂蚁短租CEO翟光龙在投资圈的访谈中,用三个字描述了中国在线短租业目前的状态:极早期。这一点也得到了他的对手、小猪短租联合创始人陈驰的肯定——在接受记者采访时,陈驰表示,中国在线短租企业在运营上的探索,可能还需要4到5年的时间。虽然前面的路还很长,但资本似乎已按捺不住:本月6日,这两家企业同时宣布获得了千万美元的融资。

On January 11, 2013,The ant short rent CEO ZhaiGuangLong investing in the circle of the interview,In three words describe the Chinese online short rent industry present condition:Very early.It also got his opponent/Pig short rent co-founder ChenChi sure - when accepting a reporter to interview,ChenChi said,China's online short rent enterprise in operating exploration,May also need 4 to 5 years.Although the road ahead is still very long,But capital seems to have jump the gun:This month 6,,The two companies announced at the same time for the financing of tens of millions of dollars.

  这并非不可理解。此前,易观网发布《中国在线短租市场研究报告》称,预计中国在线短租市场2012年交易规模将达到4.899亿元人民币,而在2014年这个数字将会是28.874亿元———该报告面世时,小猪短租甚至都还没诞生,而现在它的月订单量已经保持在300%的增长速度。“中国短租市场现在就是,谁先觉醒、谁先进入,谁就有更多机会!”中国移动互联应用协会秘书长杨晓明向记者表示。

This is not do not understand.after,Analysys net release[China's online short rent market research report]says,China is expected to market online short rent 2012 trade scale will reach 489.9 million yuan RMB,In 2014 the number will be 2.8874 billion yuan -- the report when available,Pig short rent haven't even born,And now it has to keep on orders in the growth of 300%."China is short rent market now,Who first awakening/Who first enter the,Who will have more opportunities!"China mobile Internet application association secretary general YangXiaoMing told reporters.

  华美酒店顾问机构首席知识官赵焕焱指出,短租已经成为继高端酒店、经济型酒店后中国住宿业的第三次浪潮。“酒店人必须要重视短租的兴起。”他在自己的微博上强调。

Huamei hotel consultant agency chief knowledge officer ZhaoHuanYan pointed out,Short rent has become the high-end hotel/Economy hotel accommodations industry after China's third wave."The man must pay attention to the rise of the rent."In his own micro bo emphasis on.

  虽然很多酒店人认为短租抢的是经济型酒店、青年旅社乃至招待所的饭碗———单看价格可能确实如此,比如小猪短租的单日租金在100元至150元之间———但赵焕焱认为,中高端酒店并未“置身事外”。“在家庭度假领域,短租可以为家庭两代人度假旅游提供远比酒店合理的房间、价格、私密度———他们可以自己动手烹饪、享受家庭的温情,这是酒店难以提供的。”赵焕焱认为,目前受短租冲击最大的应是度假型酒店。“与途家较早签订托管合作的7000套房中有一半在三亚,这些短租房上线后经常满房,而三亚酒店业在2012年开始出现颓势。”

Although a lot of the people think that the rent is economy hotel/Youth hostel and hostel jobs - single see prices are likely to do so,Such as pig short rent single day rent 100 yuan to 150 yuan between -- but ZhaoHuanYan think,In high-end hotel did not"stay"."In the field of a family holiday,Short rent two generations for family holiday tourism to provide reasonable than hotel room/price/Private density - they can start cooking/Enjoy the warmth of family,This is the hotel can't provide."ZhaoHuanYan think,At present the biggest impact by short rent should be DuJiaXing hotel."And the way home early sign custody cooperation half of 7000 suites in sanya,These short rent a house after online often full room,And sanya hotel industry in 2012 began to appear around."

  虽然如此,部分在线短租企业目前还不愿戴上“酒店挑战者”的帽子。“短期内蚂蚁还不会和酒店有直接竞争关系,因为相对传统OTA或酒店业来说,在线短租业务现在做的还是一个增量市场。”翟光龙表示。

Even so,Part of the online short rent enterprise at present is not willing to wear"The hotel"hat."In the short term the ants can't and hotel has a direct relationship between competition,Because the relative to traditional OTA or for the hotel industry,Online short rent business do now or a delta market."ZhaiGuangLong said.

  虽然模式新鲜,也有相当诱人的前景,但眼下在线短租企业却有个共同的特点:不愿多谈自己目前的盈利性。有一个问题不应回避,那就是大家都知道市场成熟后很美好,但你能活到那一天么?

Although mode fresh,Also have quite tempting prospects,But now online short rent enterprise is a common feature:Don't want to talk about his present profitability.There is a problem should not be avoided,That is all know market after the mature is very good,But you can live to see the day yao?

  “短租市场刚刚兴起,行业相关法律法规还没有出台;而且房东的诚信、接待能力、沟通能力、对互联网的应用能力等需要逐步成熟。”赵焕焱告诉记者,“由于在线短租还涉及物业管理方、房东、网站等多个环节,所以在社会诚信系统还未完善的情况下,安全也是个大考验。”

"Short rent market just rise,Related laws and regulations are not yet available;And the integrity of the landlord/Reception capacity/Communication skills/For the application of the Internet need ability gradually mature."ZhaoHuanYan told reporters,"With online short rent also involved in property management/The landlord/Web site, and other links,So in the social credit system is not perfect circumstances,Safety is a big test."

  这些难题,国内在线短租企业都看在眼里,但它们理解与探索的方向各有不同。“小猪目前的重点是放在‘种子’房东的经营上,坚持小而美。”陈驰表示,他希望房源要往个人供给的方向下沉,凸显融入社交元素后的“人情味”。

These problems,The domestic online short rent enterprise see in the eye,But they understand and exploration direction are different."Pig the point is to put‘seed’The landlord of the management,Adhere to the small and beautiful."ChenChi said,He wants to go to individual houses supply direction sinking,Highlight social elements into the"human".

  “与别家相比,我们更注重信用体系的建设,因为蚂蚁短租认为,信用体系是决定短租平台活力与发展的关键要素。”翟光龙告诉记者,蚂蚁是在房源上“跑马圈地”的代表,显然这是一家想在“质和量”之间寻求某种平衡的企业。

"Compared with another,We pay more attention to the construction of credit system,Because the ant short rent think,Credit system is decided to rent platform vitality and development of key elements."ZhaiGuangLong told reporters,Ants are in the houses"Horse race turf"representative,Obviously this is a want to"Quality and quantity"To seek a balance between the enterprise.

  “短租市场其实是旅游市场发展的一个缩影,现在旅游往精细化、个性化发展,对住宿这样一个重要环节当然有新的要求。”杨晓明告诉记者,“中国的在线短租形式更多样,市场区隔更细腻。”这似乎意味着,目前的所有探索无所谓对错,因为一切都还在路上。

"Short rent market is actually the tourist market of the development of a miniature,Now tourism to elaborate/Individuation development,Accommodation to such an important part of course there are new requirements."YangXiaoMing told reporters,"China's online short rent more diverse forms,Market segmentation is more exquisite."This seems to mean,The present all explore doesn't matter right or wrong,Because everything is still on the road.

  但该来的终究会来。“不出意外的话,2013年8月,国内在线短租领域会有收购案出现。”杨晓明告诉记者,“在快鱼吃慢鱼的时代,如果无法快速的成长,就1+1来变大!”杨晓明没有透露收购双方更多的信息。(文/彭涵)

But this come to all."If no accident,In August 2013,The domestic online short rent field will have deal appeared."YangXiaoMing told reporters,"In the era of fast fish eat slow fish,If can't rapid growth,Is 1 + 1 to bigger!"YangXiaoMing did not disclose the purchase of more information.(Article/PengHan)



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