2012年，中国赴南非游客人数增长显著。2012年1月至9月，游客总数比2011年同期增长了63.5%。中国已经成为南非全球第四大海外客源市场。

In 2012,,China to South Africa visitors increased significantly.In January 2012 to September,Total number of tourists than the same period in 2011 increased by 63.5%.China has become the world's fourth largest South Africa overseas tourist market.

　　为庆祝中国有潜力成为南非主要海外客源市场，并在南非和中国两国之间建立更加强有力的业界关系，南非旅游局在南非旅游部部长马蒂纳斯•范斯卡尔奎克先生出席了于今天在北京举办的南非旅游局2013年媒体答谢会。

In order to celebrate China has the potential to become South Africa's main overseas tourist market,And in South Africa and China established between the two countries more powerful industry relations,South Africa tourism in South Africa's st kitts tourism minister, Marty•Francisco Carl KuiKe Sir Attended today held in Beijing in South Africa in 2013 DaXieHui tourism media.

　　陪同南非旅游部部长马蒂纳斯•范斯卡尔奎克先生一同出席的还有：南非旅游部总司长Kingsley Makhubela大使阁下，南非驻中华人民共和国特命全权大使兰加阁下和南非国家旅游局局长Thulani Nzima先生。

Accompanied by South Africa's st kitts tourism minister, Marty•Francisco KuiKe attend with Mr. Karl also:South Africa ministry of tourism total priests Kingsley Makhubela ambassador you,South Africa in the People's Republic of China ambassador extraordinary and plenipotentiary orchid plus you and South Africa's national tourism bureau Thulani Nzima Sir.

　　2012年1月至9月，共有96,747位中国游客前往南非，比2011年同期人数（59,187）增长了63.5%，2012年中国赴南非游客总数首次突破100,000人。

In January 2012 to September,A total of 96,747 Chinese visitors to South Africa,Than the same period in 2011 number(59,187)Increased by 63.5%,In 2012, the Chinese tourists to South Africa for the first time in total 100,000 people.

　　中国游客人数的显著增长标志着中国与南非两国关系的进一步加强。现在有越来越多的中国游客前往南非感受美丽的风景、热情好客的南非人民和完美的旅行体验。

The number of Chinese tourists significant growth marks China's and South Africa to further strengthen the relations between the two countries.Now there are more and more Chinese tourists to visit South Africa feel beautiful scenery/The hospitable people of South Africa and perfect travel experience.

　　中国现在已经成为南非最重要的旅游市场和合作伙伴之一，也是南非政府进行大力投资的市场之一。

China now has become South Africa's most important tourist market and one of the partners,Is the South African government to invest heavily in one of the market.

　　南非旅游部部长马蒂纳斯•范斯卡尔奎克先生在南非旅游局2013年媒体答谢会（北京站）上发表了讲话：“自从2011年南非加入‘金砖五国’，与中国、巴西、俄罗斯、印度并列金砖国家，我们见证了中国与南非之间贸易关系的进一步增长。中国在南非投资显著增加，两国对彼此的认识和了解也得到了进一步加深。同时，我们很高兴地看到两国之间的旅游业取得了令人欣喜的成绩，中国赴南非游客总数强劲增长，中国现在已经成为南非全球第四大海外客源国。”

South Africa's st kitts tourism minister, Marty•Mr. KuiKe Carl Francisco tourism in South Africa in 2013 DaXieHui media(Beijing station)Spoke on:"Since 2011, South Africa to join‘Nuggets five’,And China/Brazil/Russia/India coordinate nuggets countries,We have witnessed China and South Africa of the trade relationship between further growth.China investment increased significantly in South Africa,Both countries for each other's understanding and the understanding also got further deepen.At the same time,We are glad to see the tourism between the two countries made entrancing result,China to South Africa total tourists strong growth,China has now become the world's fourth largest inbound tourists overseas in South Africa."

　　“2012年我们共与7家中国行业伙伴签订了联合推广协议，旨在加强中国市场对南非的理解，并在中国对各种产品进行包装和推广，使南非成为中国消费者心中价格合适、便捷舒适的旅游目的地。2012年1月，南非航空公司开通约翰内斯堡—北京之间的直航航班，使中国前往南非的旅途变得更加方便快捷。此外，2011年南非在北京、上海成立了签证中心，极大地提升了南非对中国游客的吸引力。我们相信，在不远的将来，中国市场将进一步增长，成为全球最重要的客源市场之一。”

"In 2012 we were and seven home industry partners China signed a joint promotion agreement,To strengthen the understanding of the Chinese market for South Africa,And in China to all kinds of product packaging and promotion,Make South Africa become China's consumer price is right in the heart/Convenient and comfortable tourist destination.In January 2012,South African airways open Johannesburg - direct flights between Beijing flight,Make China to South Africa's journey become more convenient and quick.In addition,South Africa in 2011 in Beijing/Shanghai visa center was established,Greatly promote the South Africa to China's tourist attraction.We believe that,In the near future,The Chinese market will be further growth,As the world's most important one of the tourist market."

　　此次媒体答谢会还将与媒体沟通和分享南非旅游局2013年在中国的推广计划。南非旅游局的官员也将利用这一机会表达他们对中国媒体的真诚谢意，感谢媒体朋友们多年以来对南非的宝贵支持，以及他们在推广南非这一备受欢迎的商务、休闲旅游目的地方面做出的巨大努力。

The media DaXieHui will communication with the media and sharing tourism in South Africa in 2013 in China's promotion plan.South Africa tourism administration officials will also use this opportunity to express their sincere thanks to the Chinese media,Thank the media friends for many years to South Africa's valuable support,And their promotion in South Africa this popular business/Leisure tourism destination aspects make great effort.

　　2013年南非旅游局媒体答谢会共在四个城市举行，分别是：北京、上海、成都和广州，届时将有150余家媒体出席，其中北京站约有80家媒体出席。

In 2013 South Africa tourism administration DaXieHui media were held in four cities,were:Beijing/Shanghai/Chengdu and guangzhou,There will be more than 150 media to attend,The Beijing railway station about 80 media to attend.

　　去年南非旅游局组织了一系列的推广活动，旨在提高南非在中国的品牌形象和品牌知名度。南非旅游局也获得了媒体和行业的诸多重要奖项，极大地促进了南非旅游在中国的发展。这些奖项包括：

Last year, South Africa tourism bureau organized a series of promotional activities,Aiming at the improvement of the South Africa in China's brand image and brand awareness.South Africa tourism administration has also won the media and industry many important awards,Greatly promote the South African tourism development in China.These awards including:

　　- 《新旅行》年度最佳奢华旅游目的地

- [The new travel]The best luxury tourist destination

　　- 《新浪旅游》2012最佳合作伙伴奖

- [Sina travel]2012 the best cooperation partner award

　　- 《榜中榜》年度最受欢迎非洲目的地

- ['s list]The most popular destination for Africa

　　- 《时尚旅游》中国旅游金榜——2012年度最佳户外旅行目的地

- [Fashion tourism]China's tourism caton - 2012 best outdoor travel destination

　　- 《旅讯》中国旅游业界奖2012-编辑推荐奖——最佳自然奇观旅游目的地

- [Trip -]China's tourism industry awards 2012 - edit here - the best natural wonders tourist destination

　　- 《华夏地理》华夏之路-南非

- [National geographic]The Chinese road - South Africa

　　- 《悦旅》2012悦旅中国•旅行奖——2012我心向往旅游目的地

- [Pleasant trip]2012 yue brigade China•Travel awards - 2012 my yearning tourist destination

　　- 《世界》年度境外旅游局领袖奖

- [The world]Annual overseas tourism bureau leadership awards

　　2012年南非旅游局还举办了2012年南非旅游局旅游推介会，为南非旅游业和中国旅游业的沟通与合作提供了一个良好的平台。其他行业类活动包括8月推出的南非旅游专家大赛，活动吸引了1,986名旅游从业者参与，极大地提高了南非的品牌知名度。

In 2012 South Africa tourism administration also hosted the 2012 South Africa tourism tourism promotion,For South Africa and China tourism tourism communication and cooperation to provide a good platform.Other industry class activities include August launch of the South African tourism experts competition,Activity attracted 1,986 tourism practitioners involved in,Greatly improve the South Africa's brand awareness.

　　南非还积极参与了中国的旅游展会，参展北京举行的2012中国国际商务及会奖旅游展览会及出席上海举行的2012中国国际旅游交易会，同国内外的旅游从业者进行了积极的交流并分享了当前及将来的推广策略。

South Africa also actively participate in China's tourism exhibition,Beijing exhibition at the 2012 China international business and award tourism exhibition held at Shanghai and 2012 China international travel fair,With domestic and international tourism practitioners to carry on the positive communication and share the current and future promotion strategy.

　　南非旅游部部长马蒂纳斯•范斯卡尔奎克先生表示：“在过去的一年中我们得到了中国媒体及贸易伙伴的大力支持，我想对他们表达我最真诚的感谢。今年我们会加大数字化营销的力度，透过线上媒体更好地同中国消费者沟通。我们有信心2013年将会是中国旅游市场更加繁荣的一年，越来越多的中国游客将会从南非带回他们独一无二的难忘体验。”

South Africa's st kitts tourism minister, Marty•Francisco KuiKe Karl said Mr:"In the past year we have Chinese media and trade partner support,I want to express my they the most sincere thanks.This year we will increase the strength of digital marketing,Through online media better communication with Chinese consumers.We have confidence in 2013 will be China's tourism market more prosperous year,More and more Chinese tourists from South Africa will be back to their unique unforgettable experience."

　　为了增加同中国消费者的交流和沟通，南非旅游局于去年12月推出了“阳光假期，玩转南非” 微博大赛。此次充满创意的线上活动吸引了超过3000名网友参加，南非作为长线旅游目的地在中国消费者，尤其是自由行消费者心中的地位得到了提升。

In order to increase with the Chinese consumers communication and communication,South Africa tourism administration launched in December"Sunshine holiday,Play South Africa" Micro and the.The creative online activity attracted more than 3000 users to participate in,South Africa as a long term tourist destination in the Chinese consumer,Especially freedom ride the consumers' mind status has improved.

　　更多资讯，请点击南非旅游局官网查看：

More information,Please click on the South Africa tourism administration's official website to check:

　　www.southafricantourism.cn

www.southafricantourism.cn