据经济之声《天下公司》报道，正值农历新年，北京各大公园春节庙会里人头攒动。除了逛庙会的游客，最高兴的要数在庙会上摆摊叫卖的各路商家了。而且，商家们从庙会上赚的钱，这些年来一直是呈直线上涨的势头。

According to the sound of economic[The company]reports,When lunar New Year,Beijing each big park in the temple fair but devoid of the Spring Festival.In addition to stroll temple fair of tourists,The most happy to number in the temple fair stall on peddling the merchants the.and,Businessmen from the temple fair to earn money,Over the years have been a straight line rising momentum.

　　这一点，从水涨船高的春节庙会摊位费上，能明显地感受出来。拿北京来说 ，各大公园春节庙会的摊位租金价(1647.80，-1.30，-0.08%)格，10年来，经历了几何级的增长。记者也查阅了相关资料，上世纪90年代初，北京公园春节庙会摊位费，尤其是食品摊位租金，只要几千块。到了2007年，北京公园春节庙会食品摊位租金，已经普遍超过了10万元。

this,A rising tide lifts all boats from the Spring Festival temple fair on employers,Can obviously feel out.Take Beijing to ,Each big park Spring Festival temple fair booth rental price(1647.80,1.30,0.08% -)case,Ten years,Through the geometric level of growth.Reporters also refer to the relevant material,In the early 1990 s,Beijing park Spring Festival temple fair for employers,Especially food booth rental,As long as thousands of pieces.By 2007,Beijing park Spring Festival temple fair food booth rental,Has generally more than 100000 yuan.

　　而且，庙会摊位费的上涨态势，还在持续加强。今年，北京今年各大公园的庙会摊位费，创下了历史新高。龙潭庙会最高摊位费，从去年的15万元增长到17万元、地坛庙会最高摊位费从16万元上涨到20万元。

and,Temple fair of employers rise,Continue to strengthen.This year,Beijing this year each big park employers temple fair,Have reached an all-time high.Longtan temple fair top employers,From last year's 150000 yuan increase to 170000 yuan/Ditan temple fair top employers from $160000 up to 200000 yuan.

　　不断刷新的数据，让更多人看到庙会背后的巨大经济利益，借庙会“创收”也成为庙会举办地和摊主的普遍心态。那么，仅仅7天的庙会，竟然要十几万的租金，摊主们真的能从庙会中盈利吗？

Constantly refresh data,Let more people see the huge economic interests behind the temple fair,Borrow temple fair"earned"Temple fair has become a venue for the vendors and the general state of mind.so,Just seven days of temple fair,Several hundred thousand had to rent,The vendors can really from the temple fair profit?

　　对于赚钱，庙会摊主们表示很有信心。他们的秘诀是：转嫁成本保证有利可图。具体说来，租金的上涨带来商贩成本上涨，所以庙会商品的价格也纷纷水涨船高，平时几元钱的羊肉串到了庙会里就卖到了15元甚至20元。

To make money,Temple fair is confident the vendors said.Their secret is:Shifting cost ensure profitable.More specifically,Rent increases bring vendors costs,So the temple fair prices have been rising,Usually a few yuan shish kebab to the temple fair price by 15 yuan even twenty yuan.

　　一位在庙会上卖羊肉串的摊主，就算了一笔账：一个庙会摊位，如果是17万元拍下的，那么把所有成本都算进去的话，一天要有8000元以上的交易额，才能保证不赔本。虽然说，庙会上卖羊肉串的商户很多，竞争很激烈，但也并不是无利可图。因为，庙会举行期间会有几十万的人流，以去年为例，庙会人流最高峰的时候，一天的客流量大概在10万左右。一天下来，一个卖羊肉串的摊位的日交易额，轻轻松松就可以达到4、5万元。

A temple fair on the sell shish kebab vendors,Even if a bill:A temple fair booth,If it is taken by 170000 yuan,All cost calculate go in words,One day to have 8000 yuan trading volume,To ensure that don't sustain losses in business.although,The temple fair sell shish kebab of many businesses,Is very competitive,But also not be unprofitable.because,During the temple fair held there will be hundreds of thousands of people,Last year, for example,The highest mountain temple fair people,A day of passenger volume probably at around 100000.One day down,A sell barbecue booth daily turnover,With ease to reach 4/50000 yuan.

　　看来，无论摊位费或者是商品的价格怎样高涨，都是一种转嫁成本的行为，最后为之买单的，还是咱们老百姓。

It seems,No matter for employers or the price of the goods is how high,Is a shifting cost behavior,The last of the pay,Or let's people.

　　摊位费一再上涨，摊主为了转嫁成本而提高商品价格以从中牟利，这种并不健康的经济利益链，所产生的连锁反应是巨大的。首先出现的问题就是虚高的价格。本来一件非常普通的东西，在进入庙会后被层层加利，一跃变为节日的“奢侈品”。游客们在庙会中花着较平时几倍甚至十几倍的钱消费，庙会商品的价格严重虚高每年都会成为游客们口诛笔伐的问题。

Employers rise again and again,The vendors in order to pass on the cost and increase the sales prices to profit from,This is not healthy economic interests chain,Produced by the chain reaction is huge.First the problem is the virtual high prices.Was a very ordinary things,In the temple fair by layers of California,A leap of the festival"luxury".Tourists in the temple fair in HuaZhao is usually a few times and even more than ten times as much consumption,Temple fair prices serious virtual high will be tourists every year the scariest problem.

　　再有就是摊位的“二手经营”问题。有很多卖家由于种种原因没有拍到庙会的摊位，怎么办呢？这时，“拼摊儿”、转让摊位的现象就出现了。围绕摊位进行的“二手经营”增加了商户结构的不确定性，也让庙会经济变得混乱。

Another is the booth"Second-hand business"problems.There are a lot of the seller for a variety of reasons not photographed temple fair booth,How to do?At this time,"Spell vendor's stand"/The phenomenon of transfer of stalls appear.Around the booth"Second-hand business"Increase the uncertainty of the merchant structure,Also let temple fair economy become chaos.

　　与此同时，食品卫生也是庙会管理的难题。尽管北京龙潭公园等春节庙会已经采取了相应的食品安全卫生检查，但是各大公园的春节庙会依然是食品不熟、以次充好问题的高发地。

meanwhile,The food hygiene is temple fair management problem.Although Beijing longtan park and other Spring Festival temple fair has taken corresponding food safety inspection,But the big park Spring Festival temple fair is still not familiar with food/Shoddy problem to high.

　　不断上涨的摊位费，带来的最严重的连锁反应，就是老百姓抱怨已久的：庙会商户结构单一，商品同质化现象严重。那些以高价位拍到摊位的摊主，想要让自己的投入得到回报，必然会选择低成本高利润的商品，而食品凭借其价格上涨空间大、易卖等特征成为大多数摊主最好的选择。所以，就出现了很多的“羊肉串庙会”、“地摊庙会”。不少网友在网上评论说：春节想去庙会？在北京，你只要去一个庙会，就知道全北京城的庙会是什么样了。

Rising for employers,Bring the worst of the chain reaction,People complain that is already a long time:Temple fair merchant single structure,Goods homogeneityphenomenon serious.The high price of a photographed booth vendors,Want to make their own investment returns,Will choose low cost highly profitable goods,And the food with its prices space is large/Easy sell for most vendors features such as the best choice.so,There is a lot of"Shish kebab temple fair"/"Temple fair booth".Not a few net friend in the online commentary said:The Spring Festival want to go to temple fair?In Beijing,If you go to a temple fair,Will know that the whole city of temple fair is what kind of.

　　反思庙会中，各种不尽如人意的方面，要想解决这些问题，我们必须回到源头上，进行思考：我们为什么需要庙会？庙会是联络人与人之间感情的，最根本的东西是传统，附带的是经济。为什么在一些西方的节日，在中国过得很火，但咱们自己的传统节日，味道就淡了许多。还是一点：咱们的传统节日消费经济，缺乏的是文化根脉。

Reflection in the temple fair,Various aspects not satisfactory,To solve these problems,We must return to the source,thinking:Why do we need temple fair?Temple fair is the contact between the feelings,The most fundamental thing is the traditional,Attached is the economy.Why in some western festivals,In China had a fire,But let's own traditional festivals,The taste is light a lot.Or a little:Let's traditional festival consumer economy,The lack of cultural root vein.

　　我倒觉得，解决问题，并不难。首先，在传统的庙会上，应该更多地保留一些独具地方特色的形式内容。比如，老北京庙会上的摸石猴、窝风桥打金钱眼等民俗活动。另外，就是要找到一个文化传承和商业利益的平衡点。以今年为例，蛇在我们老祖宗的理解里是非常吉祥的，金蛇含珠寓意吉祥感恩。但几乎没有公园，拿今年的生肖做文章，可见这种传统文化缺失的现象是普遍存在的。

I think,Solve the problem,Is not difficult.First of all,In the traditional temple fair,Should do more to keep some unique local characteristics form content.Such as,Old Beijing temple fair on the touch stone monkey/Nest wind bridge play money eye, folk activities.In addition,Is to find a culture inheritance and commercial interests of balance.This year as an example to,The snake in the understanding of our ancestor is very lucky,JinShe pearl symbolizes good fortune with gratitude.But almost no park,Take this year's Chinese zodiac make an issue of,The traditional culture is the lack of phenomenon is widespread.

　　我也谈两点自己的思考。要想办好庙会，还要避免庙会这种民俗活动，过多地与商业浮躁情绪挂钩。作为主办方，公园要意识到自己的角色是文化的传承者而不是商人，过多的商业气氛的涌入会让本来喜庆的庙会变得铜臭味儿十足。

I also talk about two of their thinking.If you want to do good temple fair,To avoid temple fair this folk activities,Too much and commercial blundering mood hook.As a sponsor,Park will be aware of their role is to culture inheritance is not businessman,Too much commercial atmosphere into will make was festive temple fair has become a stench.

　　还有就是要转变经营思维，不光是主办方，摊主商贩们也应该转变一下原有的思路，千篇一律只能给游客带来审美疲劳，在自己的商品内容上下功夫，让商品变得新奇好玩，自然会吸引游客的目光，商业利益自然就来了。只有文化回归本位，才能让人们看到庙会真正的模样。

Still another is to change their management thinking,Is not only the,The vendors vendors should also change the original ideas,Waking to tourists can only bring aesthetic fatigue,In his own commodity content fluctuation kongfu,Let the goods become new fun,Nature will attract visitors eyes,Business interests natural will come.Only cultural regression standard,To let people see the temple fair true appearance.

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