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揭重庆洋人街“最晕红绿灯”谣言出笼始末(图)--亲稳网络舆情监测室
2013-02-18
2月10日,重庆洋人街一处14组红绿灯的装饰,被外地曲解为“最晕红绿灯”,一组图片被不少外地媒体转载,在全国引发关注,熟悉情况的重庆网友在评论里纷纷对谣言进行了驳斥。
February 10,Chongqing foreigner street in the 14 sets of traffic lights decoration,Be misconstrued as outside"The halo traffic lights",A group of pictures by many foreign media reprint,In the national cause attention,Familiar with the situation of chongqing net friend in the comments of rumors in the refutation.
原来这14组红绿灯并非真正的交通灯,只是景区内一处创意装饰,也未造成堵车。为避免引起更大误会,景区连夜将红绿灯装饰拆除。创意装饰是如何被谣传,最终变成“最搞不懂”的交通灯?昨日,记者从源头进行了深入挖掘,分析网络谣言是如何一步步发酵,成为不少网友眼中的“真相”。
So this is not a real 14 sets of traffic lights the traffic lights,Only in a scenic spot in creative decoration,Also caused no traffic jam.To avoid lead to more misunderstanding,The traffic lights decoration demolition overnight.Creative adornment is how to be rumors,Eventually become"Most don't understand"Of traffic light?yesterday,Reporters from the source to the deep mining,Analysis network rumor is step by step how to fermentation,Be not a few net friend's eye"truth".
谣言诞生 Rumor was born14组红绿灯致交通堵塞? The 14 sets of traffic lights cause traffic jams?
“2月10日,上万市民涌入重庆洋人街风景区游玩,自驾车辆在14组红绿灯组成的"最搞不懂"的交通灯处堵塞,拥堵路段延绵数公里,当地交巡警增加警力疏导交通,确保市民安全出行。”2月11日,这条配图新闻被炒得沸沸扬扬,于是“最搞不懂交通灯”被笃定“是真的”,让不少网友直呼看了“头晕”。
"February 10,Tens of thousands of citizens into chongqing foreigner street visit scenic spots,Drive vehicles in the 14 sets of traffic lights"Most don't understand"Blockage of the traffic lights,Road congestion or several kilometers,The local JiaoXunJing increase relieves traffic police,To ensure the safety of the public travel."On February 11,,This article distribution diagram news fired an uproar,so"Most don't understand the traffic lights"Be sure"Is really",Let not a few net friend call saw"dizziness".
昨日,记者调查发现,这一说法最初源于一组图片和图说。2月10日,在一网站上,一个署名“佘颖”的网友挂出了一组照片。在这组图片的图说中,“佘颖”这样描述,“2月10日,重庆,自驾车辆在"最搞不懂"的交通灯路段延绵数公里。”
yesterday,Reporter survey found,This is the one that is originally from a group of photos and illustrations.February 10,In a web site,A signature"SheYing"The net friend hang out a set of pictures.In this group of pictures in the caption,"SheYing"This description,"February 10,chongqing,Drive vehicles in"Most don't understand"The traffic lights or section of a few kilometers."
谣言发酵 Rumor fermentation多家官微网站添油加醋 Several new official micro website
这则谣言之所以迅速发酵,源于所谓“有图有真相”。在这组照片中,一张照片显示一个灯柱上360°全安装了红绿灯,一张全景图还显示,这组红绿灯周围挤满了前行的车辆。
This is the rumor quickly fermentation,Comes from the so-called"Picture is truth".In this pair of pictures differed films,Photo shows a lamppost 360 ° full install the traffic lights,A ZhangQuanJing map also shows that,This set of traffic lights go around filled with the vehicle.
随后,这组照片被网友转发到微博,但是描述内容却悄然发生了一些变化。在原图片说明的基础上,又扩展为这样一段文字:“当日,上万市民涌入重庆洋人街风景区游玩,自驾车辆在14组红绿灯组成的“最搞不懂”的交通灯路段延绵数公里,当地交巡警增加警力疏导交通,确保市民安全出行。”
then,This group of photos were net friend forward to micro bo,But the description content but sadly there have been some changes.In the original images on the basis of that,And expanded to such a word:"the,Tens of thousands of citizens into chongqing foreigner street visit scenic spots,Drive vehicles in the 14 sets of traffic lights"Most don't understand"The traffic lights or section of a few kilometers,The local JiaoXunJing increase relieves traffic police,To ensure the safety of the public travel."
谣言影响 Rumor influence“红绿灯”装饰被拆除 "Traffic lights"Decoration be removed
究竟是交通灯呢还是装饰呢?也有一些理性网友分析,如果按照正规设计,是不会有这种红绿灯出现在公众场所的。第一时间站出来在网上辟谣的大多是重庆网友,他们跟帖对谣言表示愤怒,网友“夕颜”说,“这不是洋人街那灯饰嘛,什么"最搞不懂红绿灯",完全是胡扯嘛。”网友“laidediu”表示:“网络不应成为断章取义的舞台。”
What is the traffic light?? Or decoration?There are also some rational analysis of users,If, in accordance with the normal design,Won't have this kind of traffic lights to appear in public places.The first time stand up on the Internet are moved to chongqing net friend,They reply to the rumor said anger,Net friend"Xi yan"said,"This is not the foreigner street lamp act the role ofing,,what"Most don't understand the traffic lights",Nonsense is completely well."Net friend"laidediu"said:"Network should not be garbled stage."
2月11日晚上,记者致电美心集团策划总监卢小庆,他表示微博所传只是一个误会,14组红绿灯是立在景区的一个装饰,已经有几年时间了,没有任何交通指示功能。至于微博上盛传的该路段堵车,卢小庆表示,14组红绿灯旁边就是一个停车场,“当天车辆较多,通行比较缓慢,从整体看上去就好像是因为红绿灯才造成堵车。”
February 11 night,Reporters call beautiful heart group planning director LuXiaoQing,He said micro bo preaching is just a misunderstanding,The 14 sets of traffic light is made in the scenic spot of a decoration,Have a few years time,No traffic signals function.As for micro blog rife the road traffic,LuXiaoQing said,The 14 sets of traffic lights is on the side of a parking lot,"The vehicle more,Passing slow,From the whole looks like because traffic lights to cause traffic jam."
2月12日早上,卢小庆告诉记者,因为微博上误传的消息越来越离谱,为避免引起更大的误会,洋人街已经连夜将“红绿灯”拆除,记者进行了报道,各新闻网站和媒体微博也相继进行了澄清。昨日,记者在洋人街看到,那由14组红绿灯组成的装饰已经被拆除。
February 12 morning,LuXiaoQing told reporters,For micro blog misrepresent news more and more wide of the mark,To avoid lead to more misunderstanding,Foreigner street have overnight"Traffic lights"demolition,Reporter has carried on the report,The news website and media micro bo also have a clarification.yesterday,Reporter in the foreigner street see,The traffic lights by 14 group composed of decoration has been torn down.
对话拍摄者 Dialogue photographed“网友认真了” "Net friend serious"
昨日,记者联系上这组“最搞不懂交通灯”照片的拍摄者“佘颖”,他是一名职业摄影师,“佘颖”是化名。他表示,自己拍摄这组照片并不是为了炒作,只是被网友误传了。
yesterday,Reporter contact on this group"Most don't understand the traffic lights"Photos of the photographer"SheYing",He is a professional photographer,"SheYing"Is alias.He said,Made these photos is not to hype,Just be the net friend misinformation.
记者:这组照片是什么时候拍摄的?
reporter:These photos were taken when?
佘颖:2月10日,我到洋人街拍摄景区热闹的盛况,乘车进入洋人街景区时,却在入口处遭遇了大堵车,于是拍下了这一组照片。
SheYing:February 10,I to the foreigner street shooting the busy pomp,Ride into the foreigner street area,But in front of the entrance suffered a big traffic jam,And took a group photo.
记者:你当时知道是什么原因造成的堵车吗?。
reporter:Were you know is what reason creates traffic jam?.
佘颖:知道,造成堵车的原因不是所谓的“最搞不懂交通灯”,而是因为到景区游玩的游客太多,那一组由14个红绿灯组成的装饰,并不具有交通指示功能。
SheYing:know,Cause the cause of the traffic is not the so-called"Most don't understand the traffic lights",But because of the visitors to play too much,That a group of 14 of traffic lights decoration,Does not have the function of traffic.
记者:那装饰怎么演变成了“最搞不懂交通灯”?。
reporter:The decoration how evolved into"Most don't understand the traffic lights"?.
佘颖:图说的本意是想说明这段路堵车,“最搞不懂交通灯”路段只是一个代称,没想到网友却认真了。
SheYing:The caption original idea is to want to explain this section of the road traffic,"Most don't understand the traffic lights"Road is an appellation,Didn't think net friend is serious.
反思 reflection谣传为何变“真相”? Rumors why change"truth"?
“微博时代,碎片化的传播方式导致了谣言的产生和蔓延。”昨日,西南政法大学全球新闻与传播学院新媒体研究员蔡斐在接受记者采访时表示,微博平台的出现,将信息发布的门槛降低到前所未有的程度,只要拥有一部可以写微博的手机,便可以随意发布微博信息。这使得微博成为虚假信息泛滥的“重灾区”,加上微博信息的传播模式,是更及时迅速的病毒式扩散传播,一旦发出不实信息,短时间就可能波及极大范围。
"Micro bo era,The mode of transmission fragmentized led to the emergence and spread rumors."yesterday,Southwest university school of journalism and communication, global new media researchers CaiFei when accepting a reporter to interview said,The emergence of micro bo platform,The threshold of the information release will be reduced to an unprecedented level,As long as have a can write micro bo's cell phone,Can release at micro Po information.This makes the micro bo become false information of the flood"areas",Combined with micro Po information transmission mode,Is more timely quickly spread the virus type,Once given false information,A short time could sweep great range.
蔡斐表示,在网络谣言的升温发酵过程中,各类媒体微博和网站理应起到谣言过滤器和社会情绪压舱石的作用,但很多媒体微博和网站却并不负责人的随意转发,这加剧了谣言的传播。铲除网络谣言,作为一个网民,应该意识到在网络发帖实际上就是行使其话语权。任何不实的网络言论,投射到现实生活中,都有可能会造成不好的社会影响。说到底,就是网民在行使网络话语权要有责任意识。当然,制止网络谣言,还需要监管部门的有力引导,以及信息及时、准确和更大范围内的公开。
CaiFei said,In the network rumors of warming in fermentation process,All kinds of media micro bo and website should have rumors filter and social mood YaCangShi role,But a lot of media micro bo and website is not at the forward,This increased the spread of rumors.Weed network rumors,As a netizen,Should be aware of in the network post is actually exercise its right.Any real network speech,Projection to real life,There are may cause bad social influence.In the final analysis,Is the Internet users in the network right exercise to have sense of responsibility.Of course,Stop network rumors,Still need to regulatory powerful guide,And information timely/Accurate and more within the scope of the public.
昨日,中国传媒大学媒体管理学院副教授冷述美告诉记者,这条谣言被迅速传播,还因为话题备受关注。他表示,城市交通的拥堵问题最容易触动人们的敏感神经,大众彼此感应、传染、扩散。
yesterday,The Chinese media university media management institute, an associate professor at cold above beauty told reporters,This article is the rumor spread quickly,Also because of concern about the topic.He said,The urban traffic congestion problem is most likely to touch people's sensitive nerve,Mass each other induction/infection/diffusion.
同时,冷述美指出,“14组红绿灯”作为城市景区入口的装饰创意是事件被误读的根本。“14组红绿灯”在视觉上相当吸引人的眼球,因为人们对交通红绿灯太熟悉了。视觉认知的惯性产生了完形心理作用,见到红绿灯,就联想到交通指示灯,从而判断出现混乱。“虽然此灯非彼灯”,但景区的创意设计要认真推敲,不能给人产生误读的联想,从而希望有关部门吸取教训,在景观设计方面强化主题公园的功能创意,突出休闲创意。
At the same time,Cold above beauty pointed out that,"The 14 sets of traffic lights"As the city entrance decoration creativity is a misreading of events are fundamental."The 14 sets of traffic lights"In the vision is to attract people's attention,Because people too familiar with the traffic light.Visual cognitive inertia produced gestalt psychology effect,See traffic lights,It reminds the traffic light,Thus judgment chaos."Although this lamp is not those lights",But the creative design carefully weigh,Can't give the person produces a misreading of lenovo,In order to learn from them the relevant departments,In the landscape design of strengthening the function of the theme park creative,Prominent leisure originality.
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