海南获批建设国际旅游岛3年来，旅游业成为媒体曝光的“热点”行业，深陷游客投诉——媒体曝光——政府整治——再曝光——再整治的怪圈。追根求源，是该行业主要运营模式——零负团费惹的祸。

Approved construction of hainan international tourism island for 3 years,Tourism become the media exposure"Hot spots"industry,In tourists complained that the media exposure, government regulation, and exposure -- and regulation of the cycle.Trace the source,Is the industry's main operating model - zero negative membership fee.

　　今年2月15日以来，中央电视台《新闻联播》等多个栏目连续披露海南旅游市场高额回扣等乱象。一位海南旅游官员称之为近年来央媒最集中、力度最大的舆论监督。为此，海南将今年定为旅游市场整治年。

Since 15 February this year,China central television (CCTV)[News broadcast]Multiple columns such as continuous disclosure of hainan tourism market high kickbacks and other mess.A hainan tourism officials called the state-run media in recent years the most concentrated/Most of the supervision by public opinion.To do this,Market regulation of tourism in hainan this year would be a.

　　“零负团费”是旅游业一种经营模式。旅行社以成本价或低于成本的的价格接团，通过游客购物回扣、自费景点提成等方式赚取利润。实际操作中常成欺诈游客、非法牟利的畸形促销手段。

"Negative zero inclusive-fee"Tourism is a kind of business model.Travel at cost or below cost price,Shopping rebate by tourists/Fee-paying attractions commissions and other ways to earn profits.Tourists in the actual operation to fraud/The deformation of illegal profit promotion.

　　上世纪90年代，零负团费模式在泰国出现。本世纪初，该模式在海南出现，随后在云南及全国蔓延。2011年，国家旅游局明确整治零负团费经营行为。

In the 1990 s,Zero inclusive-fee.it mode in Thailand.At the beginning of this century,The pattern in hainan,In yunnan and then spread across the country.In 2011,,China national tourism administration, clear regulation zero negative membership fee management behavior.

　　历经多次市场整治后，如今海南发现面临“治”与“不治”的两难。

After many times after the market regulation,Now found in hainan"cure"With the"Don't put"The dilemma.

　　“不治”，零负团费运营模式下问题频出，欺客宰客乱象难止，媒体一揭一个准，一波接一波的负面舆论让海南疲于应付，形象受损。另一方面，行业利益穷尽，风险凸显。

"Don't put",Zero negative problems mount above tour operating mode,QiKe rip off chaos is hard to stop,A quasi media everywhere,Waves of the negative public opinion let hainan struggling to keep up,image.On the other hand,Industry benefits end,Risk to highlight.

　　“治”，海南面临诸多挑战。首先，零负团费遍及国内旅游目的地甚至港台等出境旅游地，海南如何独善其身？面对国内外激烈的市场竞争，海南可能引来被市场抛弃的危险。其次，与旅游业关联度密切的行业逾百，相关的政府职能部门10余个，海南重建经营模式，是否有“招”，是否有较强执行力的队伍？再次，旅游是海南支柱产业，产业链上盘踞着各种利益体，能否扳动这些既得利益，重建海南旅游秩序？

"cure",Hainan faces many challenges.First of all,Zero negative fares throughout domestic travel outbound tourism destinations and even Hong Kong and Taiwan, etc,Hainan how to escape?Facing the fierce market competition both at home and abroad,Hainan has abandoned by the market risk.The second,With the tourism industry more than hundred correlation is close,Relevant government functional departments more than 10 a,Hainan reconstruction operation mode,If there is a"recruit",If there is a strong execution team?Once again,,Tourism is a pillar industry in hainan,Chain lurked a variety of interests,Can throw these vested interests,Hainan tour order reconstruction?

　　海南省旅游质量监督管理局一位不愿透露姓名的官员透露，当前海南零负团费呈现三大特点，一是量大，以零负团费模式接团的比例超过八成；二是“坑”深，旅行社在客源市场恶性削价竞争，致使“坑”越来越深，海南地接旅行社向客源地旅行社“买团”成本最高达1600元/人；三是面广，全国主要客源地组团来琼的旅行社几乎都参与了“零负团费”。

Hainan tourism administration of quality supervision, an official said on condition of anonymity,The current hainan zero negative membership fee presents three characteristics,One is a large amount of,At zero negative membership fee model by more than eighty percent of the group;The second is"pit"deep,Travel agencies in the tourism market malignant price competition,Due to"pit"More and more deep,Hainan travel agency to pick up to the group"Buying group"Cost up to RMB 1600 / person;Three is widely,The main group involved in almost all groups to Joan's travel agency"Negative zero inclusive-fee".

　　海南省旅游委副主任孙颖坦言，当一个行业违规者高达九成，一定是市场运行的体制、机制，及政府的行业管理出了问题。

Deputy director of hainan LvYouWei Sun Ying admits,When an industry offenders as high as ninety percent,Must be a market operation of the system/mechanism,And government industry management out of the question.

　　海南旅游业界对此次市场整治充满期待。海南省旅游协会旅行社分会会长房新海称，海南旅游整治要用休克疗法，重建产品结构。海南省旅游协会景区分会常务副会长代国夫担忧海南旅游搞成“富人不愿来、穷人来不起”，认为政府整治之余要反思。

Hainan tourism industry of the market expectations.Travel club President room new sea of hainan tourism association said,Hainan tourism regulation with shock therapy,Reconstruction of product structure.Scenic area branch of hainan tourism association executive vice President of generation into the husband worries about hainan tourism"The rich don't want to come/The poor can't afford to come",Think of government regulation to reflect.

　　旅游业界呼吁依法治理。海南省旅游协会酒店分会会长张会发表示，整治别走偏，建立长效机制要讲法律。海南省律师协会旅游与房地产专业委员会主任李永涛认为，高额回扣达一定数量即是商业贿赂、非法揽客，整治市场要运用法律手段。

Travel industry calls for governance according to law.Hainan province tourist association hotel club President, said zhang huifa is serious,Don't go partial renovation,Establish a long-term mechanism to the law.Hainan tourism and real estate professional committee under the all China lawyers association, director of the think Li Yongtao,High commission commercial bribery is to reach a certain amount/Illegal USES,Renovation market to use legal means.

　　海南省旅游委副主任孙颖认为，海南是特区，旅游是海南特色产业，海南要打造中外游客的度假天堂，并承担中国旅游创新的职责，不能以普通旅游地区的标准要求自己。要通过整治让海南旅游业赢得阳光下的利润。

Deputy director of hainan LvYouWei Sun Ying thought,Hainan is, d.c.,,Tourism is the characteristic industry in hainan,To create the Chinese and foreign tourists in hainan on vacation paradise,And assume the position of China's tourism innovation,Not to ordinary standards require their tourism region.To win profits under the regulation to hainan tourism.

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Cambodia's Angkor Wat 4 6 days later leisure trip

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酒店里的“牙刷经”

In the hotel"Toothbrush by"

香气做伴探寻花花世界

Aroma company search for himself

女性独自旅行必读宝典

Women traveling alone must read the bible

盘点令人惊恐的蛇节

Inventory alarming festival