旅游“填坑团”伤了谁 tourism"Filling holes group"Who hurt

　　张颢濒曾是海南某旅行社的从业人员，他爆料称，“零负团费”团队在业内被称为“填坑团”。他表示，目前旅行社已不采用过去那样“成本加利润”的经营模式，而是都采用成本减算法。例如，地接成本为500元/人，地接社或导游则从中减掉200元，只报300元/人的价格给游客或同行分销商，然后再采用购物回扣、自费项目等手段进行回填，这就是填坑团的普遍做法。低于成本价200元的俗称“两米坑”。如果成本价为500元/人的团，当事导游或旅行社不仅不报成本价，还按照150元/人的标准给组团社或关系户进行返还。这种做法是最典型的“零负团费”操作，俗称“六米半坑”。

Zhang hao finds guangling was a hainan travel agency employees,He said that,"Negative zero inclusive-fee"Team was called in the industry"Filling holes group".He said,Travel agency has not yet used in the past"Cost and profit"The business model,But cost reduction algorithm are adopted.Such as the,To meet the cost is RMB 500 / person,DeJieShe or guide to lose 200 yuan,Only quote the price of RMB 300 / person to visitors or distributors,And then using shopping rebate/Chargeable to backfill,This is a widespread method for mass filling holes.Commonly known as the below cost 200 yuan"Two meters pit".If the cost is RMB 500 / person,Party tour guide or travel agency not only at the cost price,Also in accordance with the standards of 150 yuan/person to ZuTuanShe or connections to return.This is the most typical"Negative zero inclusive-fee"The operating,Commonly known as the"Six and a half meters pit".

　　旅行社及包团导游，为生存不得不采取各种不当手段，先“填坑”再赚钱。低于正常价格的团费，吸引游客心动，再通过购物消费等方式从客人身上找补。自费项目让游客旅游过程中内心不爽，违背自愿前提的强迫购物更让游客生厌。购物店内假冒伪劣的商品和虚高的价格，让游客醒悟后后悔上当受骗。旅游“填坑团”的做法，因为成本低、盈利高，在竞争中更有优势，同业者也进行模仿采用，外地组团社联合当地旅行社做“填坑团”盈利的模式越来越多。

Travel agents and BaoTuan guides,Have to take various improper means for survival,first"Fill in the hole"To make money.Below the normal price of the membership fee,Attract tourists move,Again a little from the guests by way of shopping consumption, etc.Chargeable for visitors to travel in the process of heart,Against voluntary premise forced shopping more tourists.Shopping in-store of fake and shoddy goods and inflated prices,Let visitors regrets cheated after wake up.tourism"Filling holes group"The practice of,Because the cost is low/High profit,Have more advantages in the competition,Peers are also used to imitate,Nonlocal ZuTuanShe joint local travel agency"Filling holes group"More and more profitable model.

　　济南市民崔铭曾在三亚上过当，当时贪图报价便宜报了团。团队被导游带着购物，在导游和店主巧舌如簧的劝说下，掏4000元购买了玉手镯，但回到家中才知道是假货。他表示，这种做法不但伤害了游客，也坏了当地旅游的名声。

Jinan citizens Cui Ming was excessive in sanya,Covet price cheap at that time at the ball.Team by a tour guide with the shopping,Under the tour guide and the owner adopt persuasion,To pay 4000 yuan to buy a jade bracelet, too,But came home just know is fake.He said,This approach not only hurts the tourists,Has a bad reputation for local tourism.

海南旅游业内“晒底价” Hainan tourism industry"Bask in a floor price"

　　记者调查中，多为旅游业内人士表示，“零负团费”现象长期困扰旅游行业，其产生原因之一是旅游信息透明度不够。游客并不知道旅游费低于多少价格标准处于“零负团费”。为让游客明明白白游海南，避免落入“零负团费”陷阱，更好维护游客合法权益，海南省旅游协会公布“海南常规旅游线路团队地接价参考标准”，并承诺定期更新。“海口-三亚-三亚”四天三晚标准游，按照住宿条件等级不同分别为三星750元/人、四星900元/人、五星1400元/人。“海口-兴隆-三亚-三亚”五天四晚标准游价格分别为三星950元/人、四星1150元/人、五星1750元/人。海口一日游和三亚一日游，三星级住宿标准的价格分别为280元/人360元/人。记者在公告中看到，从一日游到五天四晚游、从三星标准到五星标准，都明码标注了团队价参考标准，同时细化行程中每天的餐费、车费、住宿费及景点项目收费。该参考标准有效时间为3月1日至4月30日。

Reporter investigation,More for the tourism industry insiders said,"Negative zero inclusive-fee"Phenomenon has long vexed the travel industry,One of the reasons is the tourist information transparency is not enough.How much price standard in visitors aren't know journey below"Negative zero inclusive-fee".Plainly to let visitors tour of hainan,Avoid falling into"Negative zero inclusive-fee"trap,To better protect the legitimate rights and interests of tourists,Hainan province tourist association announced"Hainan normal travel team to answer the price reference",And promised to update on a regular basis."Haikou, sanya, sanya"Four days three nights standard,According to the different accommodation level of samsung 750 yuan/person respectively/A four-star RMB 900 / person/The five-star RMB 1400 / person."Haikou - successful - sanya, sanya"Five days standard four night tour price for samsung 950 yuan/person, respectively/A four-star RMB 1150 / person/The five-star RMB 1750 / person.A day at the one-day tour of haikou and sanya,Three-star hotel standard price respectively is 280 yuan, 360 yuan/person/people.The reporter sees in a statement,From a day trip to swim 5 days 4 nights/From samsung to the five-star standard,Price reference standards are clearly marked on the team,At the same time refining the daily meal of the trip/The fare/Accommodation and attractions project fee.The reference standard valid time is March 1 and April 30.

　　海南省旅游协会特别建议游客通过支付不低于“参考标准”的旅游费，慎重选择参团旅行社，在海南旅游期间理性消费。同时特别要求旅行社严格执行“参考标准”，自觉抵制以零负团费、高回扣揽客的违法违规行为。

Hainan province tourist association special recommend tourists through pay no less than"The reference standard"The whole journey,Choose carefully tuxedo travel agency,Rational consumption during the hainan tourism.At the same time special request travel agency strictly implemented"The reference standard",Resist consciously to zero negative membership fee/High kickbacks assures the violation behavior.

市场观点 The market point of view

游客：知底价更明白 tourists:More understanding knowledge base

　　济南旅游业内人士表示，海南公布的常规旅游线路团队地接参考价格目前与实际价格相差不大，对济南乃至全国各地的海南游价格都有重要参考意义。对普通游客来说，参考指导作用相当大，比如，济南市场上热销的“海南三亚五日游”基本上就是标准中“海口-兴隆-三亚-三亚”五天四晚标准游，按照住宿星级标准价格，再加上往返机票价格就是济南游客参与“海南三亚五日游”的参考价。

Jinan tourism industry insiders said,Hainan normal travel team to take reference published prices and the actual price at present,To jinan and hainan tour prices across the country have important reference meaning.For ordinary tourists,Reference guide is considerable,Such as the,Jinan field of sell like hot cakes"Sanya, hainan tour five days"Basically in the standard"Haikou - successful - sanya, sanya"Standard four night tour five days,According to the hotel star standard price,Plus a round trip ticket price is jinan tourists to participate in"Sanya, hainan tour five days"The reference price.

　　该人士同时建议游客，要学会对照旅游行程比较价格。如果旅行社对外报价过低，就要警惕“零负团费”。如果报价过高，也便于游客详细了解服务标准。旅游行程标准相同，还要比较旅行社服务。乘坐什么样的旅游车、接受什么样个性化服务等。因为服务不同，收费不同，“一分钱一分货”。“豪华团”和“标准团”的价格肯定不一样。

The person suggested visitors at the same time,Learn to control travel to compare prices.If travel agency foreign price is too low,Be vigilant"Negative zero inclusive-fee".If the price is too high,Also facilitate visitors details about service standards.Travel the same standard,They compare the travel agency services.What kind of tour bus ride/Accept what kind of personalized service, etc..Because the service is different,Charge for different,"A penny a points goods"."HaoHuaTuan"and"BiaoZhunTuan"The price must be different.

　　市民王京冬表示，看到海南公布的参考价格，让自己出游消费心里有了底，建议各地旅游都公布这样的“明白价”，让大家出游有参考，该报什么样的团，该付什么样的费，不再一头雾水。

Citizens Wang Jingdong said,See hainan published reference price,Have a heart end to travel consumption,Recommendations to travel everywhere"Understand the price",Let us travel have a reference,What kind of the paper,What kind of fee should pay,No longer confused about.

商家：稳价格拼服务 merchants:Steady price consolidation service

　　据粗略统计，济南200多家旅行社中过半销售海南线路，有的有专门线路，有的收客转给同行。用济南某旅行社负责人的话来说，“都在争抢这块市场，海南游市场都被价格拼乱了”。

According to rough statistics,Jinan more than 200 travel agencies in more than half of sales line in hainan,Some have special line,Some guest to their peers.In jinan one travel agency head terms,"Are competing for the market,Hainan tourism market are price spell wrong".

　　记者获悉，随着海南常规旅游线路团队地接参考价格的公布，济南不少旅行社海南游报价正在调整。济南旅游集散中心负责人双寅霖表示，参考标准的出台，对稳定海南旅游价格、净化旅游市场起到积极作用。游客通过与参考价格比较后，选择什么样的线路将更加理性。过去因信息不对称导致的旅游侵权行为也会因为价格透明而减少。“市场价格将会更平稳，旅行社竞争也会从低价竞争转移到比拼服务上来。住海景房、吃豪华海鲜大餐、行程自由、全程不进购物店的纯玩旅游团，仅从个性化服务来看，肯定卖的价格高。这也是旅游从观光向深度休闲过渡的必然趋势。旅行社属于服务行业，就应回归服务业的本质上来。” (本报记者 盖幸福)

Reporters learned that,With regular travel in hainan team to pick up reference price,Jinan many travel hainan tour quotation are adjusted.The early tourist hub of jinan double Yin said,Reference standard,To stabilize the hainan tourism/Purify the tourism market play a positive role.After the visitors through the comparison with the reference price,What kind of line will be more rational to choose.The past caused by information asymmetry of tourism infringement will be reduced because of the price is transparent."The market price will be more stable,Travel agency competition will also shift from price competition to service competition.Live sea view room/For luxury seafood dinner/Free trip/The pure play Tours will not into the shopping store,Only from the point of view personalized service,Is higher selling price.This is also the inevitable trend in the tourism transition from sightseeing to the depth of leisure.Travel agency belongs to service industry,It should return to the nature of the service sector." (Our reporter covering happiness)

　　作者：盖幸福 (来源：济南日报)

The author:Cover the happiness (source:Jinan daily)