本报讯 （记者 任翀）春节后、“五一”前原本是商业营销的淡季，但今年上海各商家却瞄准 “三八国际妇女节”，推出了五彩缤纷的主题营销活动。与往年相比，今年的节日营销不仅时间延长、折扣降低，商场为吸引不同年龄的女性消费者，商家还将“妇女节”冠以“女人节”、“伊人节”、“美人节”等新名称，内部环境打扮得桃红柳绿，营造出人面桃花相映红的节日氛围。

Report from our correspondent (Journalists as her)After the Spring Festival/"The May Day"Originally is the low season of business marketing,But aim at Shanghai stores this year "International women's day",Marketing campaign launched colourful theme.Compared with previous years,This year's festival marketing is not only longer/Discount reduction,Mall to attract women consumers of different ages,Businesses will also"Women's day"as"Women section"/"Iraqis section"/"Beauty section"New names such as,Dress up TaoGongLiuLu internal environment,Build a face peach blossom set each other off the red holiday atmosphere.

　　记者看到，不少商家的“女人节”营销从这两天就拉开了帷幕，一直要延续到3月10日，营销周期比往年大大延长。在优惠幅度方面，大多与“3月8日”挂钩：新世界城的主打活动是“300元换800消费积点”，第一八佰伴的主要促销是服饰商品、镶嵌珠宝等3.8折起，汇金百货满380元有立减优惠……算下来，各商家的平均折扣均在5折以下。不过，比起常见的打折让利活动，商场专门为女性消费者设计的互动活动为本轮营销高峰带来不少亮点。按照相关规定，女性在“妇女节”可以享受半天假日，很多商场就围绕这半天假期做文章：巴黎春天百货另辟蹊径，计划邀请阳光帅气的小伙子在半天假日里为女性消费者提供导购服务；还有很多商场加大了美容顾问、彩妆顾问的配备数量，希望为消费者带去更多的美丽建议。

The reporter sees,Many businesses"Women section"Marketing begins from this two days,Have been to continue to March 10,Marketing cycle significantly longer than normal.In terms of discounts,Most and"On March 8"hook:City's main activity is in the new world"300 yuan in 800 consumer point",The first yaohan clothing is the main promotion goods/Inlaid jewelry, etc. 3.8 fold up,Huijin department has set down favorable full 380 yuan……Count down,The average discount stores are under 5 fold.but,Compared with common discount benefits activities,Mall, specially designed for female consumers interactive event marketing for the peak to a lot of bright spots.In accordance with the relevant provisions,Women in the"Women's day"Can enjoy a half-day holiday,Many stores around this half-day holiday:Printemps instead,Plans to invite the sun handsome boy in a half-day holiday for women's guide to provide services for consumers;There are many stores to increase the beauty consultant/Colour makeup consultant with the number,I hope to bring more beauty advice for consumers.

　　面对比以往任何一年3月8日都要热闹的营销浪潮，业内人士分析，这是因为春节过后向来是商场的淡季。去年以来，不少实体商场的销售数字一直不够“好看”，而在“女人节”中，实体商家可以充分利用女性爱美的特点，做强互动服务，从而拉动营业额上升。

Face than any year before March 8 lively wave of marketing,Analysis of the personage inside course of,This is because after the Spring Festival has always been a shopping mall in the off-season.Since last year,Many entities in the store's sales figures have been enough"good-looking",And in"Women section"in,Entity stores can make full use of women love beautiful,And stronger interactive services,Driving revenue to rise.

　　赏花最盛，可享受半价优惠 Eat the most,Can enjoy preferential at half price

　　“几处早莺争暖树，谁家新燕啄春泥。”这两天气温升高，春天的气息更加浓烈，上海各大公园里也是春意盎然。记者昨天获悉，多家公园将在“三八妇女节”期间推出针对女性游客的特别活动，营造“靓丽美人日，花样女人节”的节日氛围。

"Several early warbler warm tree,New young yan peck mud -."The two day temperatures,The breath of spring is more powerful,Shanghai each archduke park is also the awaken of spring is abundant.The reporter learns yesterday,Many in the park"March eighth international working women's day"Introduced during special events for women tourists,build"Beautiful beautiful beauty,,Figure women's day"The festival atmosphere.

　　上海植物园和上海滨江森林公园均表示，3月8日至10日，所有女性游客均可享受联票半价优惠。上海植物园方面还将向女性游客送出玫瑰、薰衣草、茉莉、百合、樱花、海洋等6种香味的香袋。滨江森林公园则邀请女性游客在观赏崇明水仙、松江银柳等特色花卉的同时，在上海城区负离子最高的城市森林里享受一下“森林浴”，与自然亲密接触。

Shanghai botanical garden and Shanghai binjiang forest park said,On March 8th to 10th,Half-price tickets for all female tourists can enjoy the present.Shanghai botanical garden will send roses to women tourists/lavender/jasmine/lily/sakura/Ocean of 6 kinds of fragrance sachet.Binjiang forest park visitors invited women in chongming narcissus/Songjiang silver characteristic such as willow flowers at the same time,In Shanghai city anion enjoy the highest city in the forest"The forest bath",Intimate contact with nature.

　　辰山植物园邀请游客欣赏上海市市花白玉兰和它的“洋亲戚”们。这些天，辰山植物园已是姹紫嫣红，梅花、木兰、樱花、海棠及山桃等木本植物当仁不让担当起春天的主角。其中最显眼的，莫过于上海市市花白玉兰，以及这些年人气颇旺的早樱。白玉兰冰清玉洁，高贵典雅；早樱云蒸霞蔚，如梦似幻。它们“洋亲戚”也开得热闹，例如从法国引进、开紫花的“苏珊”木兰，从美国引进、开黄花的“蝴蝶”木兰，从荷兰引进、开粉花的“天堂味道”木兰等。

Chen invited visitors appreciate the city flower of Shanghai magnolia mountain botanical garden and its"The relatives"are.These days,Calvin hill botanic garden is very beautiful flowers,The plum blossom/mulan/sakura/Hitom and wild peach woody plants yield to play the leading role of spring.One of the most prominent,Is the city flower of Shanghai magnolia,And the cherry popular over the years.White yulan and pure,elegant;Cherry radiant,If the dream is unreal.they"The relatives"Was in full swing,Such as imported from France/The purple flowers"Susan"mulan,Imported from the United States/On the past"butterfly"mulan,Imported from the Netherlands/The pink flower"Heaven taste"Magnolia, etc..

　　出游升温，“80后”女性最多 Travel heats up,"After 80"Most women

　　随着三八妇女节临近，短途周边游逐渐升温。记者从旅游市场获悉，今年“三八”妇女节恰逢周五，加上周末两天，可以拼凑成一个短假期，赏花、泡温泉线路、主题乐园等线路受到女性游客欢迎。

With 38 women's day is near,Short-distance swim heats up.The reporter learns from the tourist market,This year"38"The international working women's day falls on Friday,Coupled with the weekend two days,Can be pieced together into a short holiday,Enjoy flower/Bubble hot spring line/Theme parks such as line welcomed by women tourists.

　　由于3月正值旅游淡季，各大旅行社和旅游网站都会对女性游客抛出优惠政策。记者看到，一条上海出发的香港精选特惠4日自由行线路“三八”妇女节期间仅售2300元，比较受女性游客的欢迎。据芒果网统计数据显示，预订“三八”妇女节旅游线路的消费者大多是“80后”的女性，尤以25岁到35岁的女性消费者居多，占出游人数的七成以上；男性游客则以30岁到40岁年龄段为主，且多是陪妻子、孩子一起出游。另外，出行游客多分布在深圳、广州、香港、北京、上海等大型城市。

Due to the march during the tourist off season,Major travel agencies and tourist sites will be for female tourists throw out preferential policies.The reporter sees,A selection of Shanghai Hong Kong special line 4 free line"38"During the women's day for 2300 yuan,More popular with women.According to figures from the mango net,reservation"38"Women's day travel consumers are mostly"After 80"The women,Especially in the 25 to 35 years old of female consumers,Accounts for over seventy percent of the number of travel;Male tourists is given priority to with 30 to 40 years of age,And how is his wife/Children travel together.In addition,More tourists travel distribution in shenzhen/guangzhou/In Hong Kong/Beijing/Large cities such as Shanghai.

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To group:Wuzhen thousand island lake. 3

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酒店最销魂的床

Hotel is the most amazing bed

日本人眼中的中国游客

Japan in Chinese tourists

虚无缥缈的不只有雾霾

By not only mist haze

全球神秘蛇文化

Mysterious snake culture around the world