近几年，我市除了固有的知名景点外，各种小景区也如雨后春笋般涌现，由此产生的游客投诉事件随之而来。本报“微博征集令”发出后，大量市民反映曾在小景区有过名不副实的遭遇。然而面对小景区泛滥的旅游市场，有过类似经历的市民，却多数感到一头雾水，难辨其中内幕。

In recent years,In addition to the inherent in the famous scenic spot in our city,All sorts of small scenic spots also have sprung up,The resulting visitors complaints followed.This newspaper"Weibo collection order"After a,A lot of people reflect in small area have suffered more in name than in reality.But face the small area of tourism market,The citizens who have had similar experiences,But most feel confused about,Thing which insider.

　黑幕 shady

　　1、 1/小景区95%客源被“忽悠”而来 Small scenic tourists was 95%"fool"And to

　　记者实地走访发现，一些小景区内部设施陈旧，绿化植被也欠缺维护，但景区依旧紧锣密鼓地在准备开门纳客。小景区能在如此情况下继续运转，是因为它们有自己的“生存之道”。“靠导游忽悠的方式拉客赚取利润，成为眼下很多小景区经营的主要手段。”业内人士林先生告诉记者。

Reporter on-the-spot visit found,A few small scenic area facilities obsolete,Green vegetation is lack of maintenance,But the scenic area to open the door, the guest still busy in preparation.Small scenic spot can continue to operate in such a situation,Because they have their own"survival"."Soliciting guide fool way earn profits,Become the major means of many small scenic spot management."The personage inside course of study Lin told reporters.

　　在火车站和长途汽车站，到处可见拉客的野导游。有外地游客下车，他们主动上前攀谈，比如对方要去旅顺，他们就会推荐一个旅顺的小景点，并告知对方，如果到旅顺没到这个景点，那就等于没到旅顺。“对于外地游客，导游的推荐起到了很大作用，因此，误导成为那些小景区迎来客源的主因。”林先生说。另外，曾有一位沈阳市民在网上发帖讲述自己的“坑爹”经历，本来要去老虎滩海洋公园，导游将其带到虎雕广场转了一圈，称这里就是海洋公园，随即将游客又带到了票价过百元的小景点。

At the railway station and long-distance bus station,Everywhere soliciting wild tour guide.There are tourists to get off,They voluntarily come forward to talk to,Such as the other party want to go to lushun,They will recommend a lushun small spots,And inform the other party,If to lushun to this scenic spot,That means not to lushun."For tourists,The guide recommends played an important role,so,Misleading as those small scenic spot for tourists."Mr. Lin said.In addition,Once had a shenyang people Posting on the Internet about themselves"Pit dad"experience,Was going to go to the tiger beach Ocean Park,Tour guide to bring the tiger carved square to a circle,Said here is the Ocean Park,Immediately take tourists to ticket one hundred yuan of small spots.

　　记者调查了解，以旅顺一家小景区为例，全年接待的游客中，自然来客不到5%，剩余95%均是由导游拉来的游客。

Reporter investigation to understand,A small scenic area as an example in lushun,In the reception of visitors throughout the year,Nature from less than 5%,The remaining 95% are a guide to visitors.

　黑幕 shady

　　2、 2/旅行社利润远超小景区 Travel agency profits far more than small scenic spot

　　缘何舍弃大的景区，乐此不疲地将游客带到偏远的小景区？这里有巨大的利益驱动。据了解，景区票价给旅行社的最低折扣，国家有严格规定，不得低于70%，也就是100元钱的票给旅行社最低70元钱。但是业内人士透露，很多小景点给旅行社或导游超高额的返点。例如，有的景区门票150元，旅行社35元就能拿到，更有的景区门票50元，旅行社5元便可拿到。以一票价为210元的5A级景区为例，给旅行社的返点是63元，但一个票价为150元的小景区，返点则高达115元。这便不难理解，导游缘何愿意将游客带往小景区。

Why give up big scenic spot,Vigorously to bring tourists to remote small scenic spot?There is great interest.We have learned,Scenic spot ticket prices the lowest discount for travel agencies,There are strict regulations of the state,Shall not be less than 70%,100 yuan ticket to travel a minimum of 70 yuan.But industry insiders,A lot of small attractions to the travel agency or tour guide super high rebates.Such as the,Some scenic spot tickets for 150 yuan,Travel agency can get 35 yuan,Some scenic spot tickets to 50 yuan,Travel agency can get 5 yuan.To fare is 210 dollars a year in 5 a level scenic area as an example,Rebates to the travel agency is 63 yuan,But a small scenic spot ticket prices for 150 yuan,Rebates are as high as 115 yuan.It is not difficult to understand this,Tour guide why willing to carry visitors to a small area.

　　35元就可以拿到的票价，游客却要负担150元，这种高额返点带来两种恶性循环，一种是票价不断虚高，一种是景区内涵逐渐下降。由于门票中大量的钱返给了旅行社或导游，景区方面为了获利，只有不断提高票价以获取更高利润；而利用这种模式来经营，景区方面势必不会将钱投入到建设和内涵增加。

35 yuan can get tickets,But tourists will afford 150 yuan,This high rebates to bring two kind of vicious circle,Is a kind of ticket prices artificially high,Connotation is a scenic area gradually decreases.Because the ticket in a lot of money to return to the travel agency or tour guide,Scenic area aspects in order to gain profit,Only by constantly raise ticket prices to obtain higher profits;And use this model to business,Scenic areas will not put money into the construction and content increase.

为你补课 Make up a missed lesson for you

　　门票定价重要元素 Important elements of pricing

　　据我市一家5A级景区相关负责人介绍，景区价格制定首先要考虑景区的整体投入，包括占地面积、投入资产等。然后要考虑景区的客流量和接待情况。另外，A级景区本身在评级过程中就有严格的规定，甚至细化到每一个卫生间。票价的制定要参考这些提出合理申请，经过相关部门考察并最终公示。

According to relevant controller introduces a 5 a-class scenic spot in our city,Scenic spot price first of all want to consider the overall investment of the scenic spot,Including the covers an area of/Investment assets, etc..Then want to consider the traffic and the reception situation of scenic spot.In addition,A level scenic area itself has strict rules in the process of rating,Even elaboration to each toilet.Fares formulation to reference these put forward reasonable application,After related department investigation and eventually published.

　　也有业内人士表示，目前门票价格的制定还尚未有明确标准，但如何让门票“物有所值”，确实应该参照几大要素。硬成本应是第一要素，这包括基础设施等。然后是软成本，比如景区所花费的人工、公用管理、消耗等成本。还有稀缺性，从保护角度出发，若它比同质化景区门票价格略高也是合理的。尤其是重要文物古迹、大型博物馆、重要风景名胜区和自然保护区等。

The personage inside course of study says,Now ticket price formulation has yet to have a clear standard,But how to get tickets"Value for money",Indeed, it should be refer to a few main factors.Hard costs should be the first thing to do,This includes infrastructure, etc.And then the soft costs,Such as artificial scenic spot spent/Public management/Consumption and cost.There is scarcity,From the Angle of protection,If it is scenic spot ticket prices are slightly higher than the homogeneity is also reasonable.Especially important cultural relics/A large museum/Important scenic areas and nature reserves, etc.

　说法·景区协会 That scenic area association

　　我市旅游景区协会相关负责人介绍，为进一步规范景区价格，在市旅游局带动下，协会已首次向全市景区发出特殊倡议，规范景区价格管理。同时，景区协会也呼吁政府机构和相关主管部门能够加大监管力度，使我市的旅游业做到依法经营，真正靠品质和内涵赢得游客。

Zhuhai tourism scenic area association relevant controller introduces,To further standardize the price of the scenic spot,Driven at the municipal tourism administration,Association has special initiative to scenic spots in the city for the first time,Standardize management of the scenic spot price.At the same time,Scenic area association also called for government agencies and relevant departments to strengthen supervision,Make our city's tourism industry management according to law,To win tourists really depends on the quality and connotation.